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Marketing Science, Volume 27
Volume 27, Number 1, January - February 2008
- Arvind Rangaswamy, James J. Cochran, Tülin Erdem, John R. Hauser, Robert J. Meyer:
Editorial - Editor-in-Chief Search Committee Report: The Digital Future Is Now. 1-3 - Eric T. Bradlow:
Editorial - Enticing and Publishing the Home Run Paper. Mark. Sci. 27(1): 4-6 (2008) - Steven M. Shugan, Eric T. Bradlow
:
Editorial - Database Submissions. 7-8 - Steven M. Shugan:
Editorial - Introduction to the Special Classics Issue. 9-11 - Richard H. Thaler:
Commentary - Mental Accounting and Consumer Choice: Anatomy of a Failure. 12-14 - Richard H. Thaler:
Mental Accounting and Consumer Choice. 15-25 - Peter M. Guadagni, John D. C. Little:
Commentary - A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective. 26-28 - Peter M. Guadagni, John D. C. Little:
A Logit Model of Brand Choice Calibrated on Scanner Data. 29-48 - Abel P. Jeuland, Steven M. Shugan:
Commentary - Managing Channel Profits. 49-51 - Abel P. Jeuland, Steven M. Shugan:
Managing Channel Profits. 52-69 - Erin Anderson:
The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis. 70-84 - John R. Hauser, Steven M. Shugan:
Commentary - Defensive Marketing Strategies. 85-87 - John R. Hauser, Steven M. Shugan:
Defensive Marketing Strategies. 88-110 - Richard Staelin:
Commentary - An Industry Equilibrium Analysis of Downstream Vertical Integration: Twenty-Five Years Later. 111-114 - Timothy W. McGuire, Richard Staelin:
An Industry Equilibrium Analysis of Downstream Vertical Integration. 115-130 - Barry Alan Pasternack:
Commentary - Optimal Pricing and Return Policies for Perishable Commodities. 131-132 - Barry Alan Pasternack:
Optimal Pricing and Return Policies for Perishable Commodities. 133-140
Volume 27, Number 2, March - April 2008
- James G. Maxham III, Richard G. Netemeyer, Donald R. Lichtenstein:
The Retail Value Chain: Linking Employee Perceptions to Employee Performance, Customer Evaluations, and Store Performance. 147-167 - Ajay Kalra, Shibo Li:
Signaling Quality Through Specialization. 168-184 - Oded Netzer, James M. Lattin, V. Srinivasan:
A Hidden Markov Model of Customer Relationship Dynamics. 185-204 - Joachim Vosgerau, Erin Anderson, William T. Ross Jr.:
Can Inaccurate Perceptions in Business-to-Business (B2B) Relationships Be Beneficial? 205-224 - Rakesh Niraj, Vineet Padmanabhan
Research Note - A Cross-Category Model of Households' Incidence and Quantity Decisions. 225-235 - Marco Bertini
Research Note - Attention Arousal Through Price Partitioning. 236-246 - Sudheer Gupta:
Research Note - Channel Structure with Knowledge Spillovers. 247-261 - Aradhna Krishna, M. Utku Ünver
Research Note - Improving the Efficiency of Course Bidding at Business Schools: Field and Laboratory Studies. 262-282 - Junhong Chu
Research Note - A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels. 283-299 - Thomas J. Steenburgh:
The Invariant Proportion of Substitution Property (IPS) of Discrete-Choice Models. 300-307
Volume 27, Number 3, May - June 2008
- Eric T. Bradlow
Editorial - The Scientific Process at Its Best. 323 - Jean-Pierre Dubé, Sachin Gupta:
Cross-Brand Pass-Through in Supermarket Pricing. 324-333 - Nitin Mehta, Xinlei (Jack) Chen, Om Narasimhan
Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions. 334-355 - Kenneth C. Wilbur:
A Two-Sided, Empirical Model of Television Advertising and Viewing Markets. 356-378 - Niladri Syam, Partha Krishnamurthy, James D. Hess:
That's What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World. 379-397 - Xinlei (Jack) Chen, George John
Assessing the Consequences of a Channel Switch. 398-416 - Jean-Pierre Dubé, Günter J. Hitsch, Peter E. Rossi, Maria Ana Vitorino:
Category Pricing with State-Dependent Utility. 417-429 - Vikas Mittal, Lawrence Feick, Feisal Murshed:
Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty. 430-442 - Arnaud De Bruyn
Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids. 443-460 - Gérard P. Cachon, Christian Terwiesch, Yi Xu:
On the Effects of Consumer Search and Firm Entry in a Multiproduct Competitive Market. 461-473 - Anocha Aribarg, Neeraj Arora:
Research Note - Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit. 474-491 - Eric T. Anderson, Duncan Simester:
Research Note - Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes. 492-500 - Juan Feng
Research Note - Optimal Mechanism for Selling a Set of Commonly Ranked Objects. 501-512 - Chuan He, Johan Marklund
Research Note - Vertical Information Sharing in a Volatile Market. 513-530 - Timothy L. Keiningham, Lerzan Aksoy, Bruce Cooil
Invited Commentary - Net Promoter, Recommendations, and Business Performance: A Clarification on Morgan and Rego. 531-532 - Neil A. Morgan, Lopo L. Rego:
Rejoinder - Can Behavioral WOM Measures Provide Insight into the Net Promoter(c) Concept of Customer Loyalty? 533-534
Volume 27, Number 4, July - August 2008
- Eric T. Bradlow
Editorial - Maximizing Impact via Database Submissions. 541 - John H. Roberts
2006 ISMS Practice Prize Competition - Special Section Introduction. 542-544 - Jorge M. Silva-Risso, Irina Ionova:
Practice Prize Winner - A Nested Logit Model of Product and Transaction-Type Choice for Planning Automakers' Pricing and Promotions. 545-566 - Venkatesh Shankar, Pablo Azar, Matthew Fuller:
Practice Prize Paper - BRAN*EQT: A Multicategory Brand Equity Model and Its Application at Allstate. 567-584 - V. Kumar, Rajkumar Venkatesan, Tim Bohling, Denise Beckmann:
Practice Prize Report - The Power of CLV: Managing Customer Lifetime Value at IBM. 585-599 - Martin Natter, Andreas Mild, Udo Wagner
Practice Prize Report - Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool. 600-609 - Sanjay Jain
Digital Piracy: A Competitive Analysis. 610-626 - Sumit Raut, Sanjeev Swami, Eunkyu Lee, Charles B. Weinberg:
How Complex Do Movie Channel Contracts Need to Be? 627-641 - Esther Gal-Or, Tansev Geylani, Anthony J. Dukes
Information Sharing in a Channel with Partially Informed Retailers. 642-658 - Norris I. Bruce:
Pooling and Dynamic Forgetting Effects in Multitheme Advertising: Tracking the Advertising Sales Relationship with Particle Filters. 659-673 - Scott A. Fay
Probabilistic Goods: A Creative Way of Selling Products and Services. 674-690 - Joo Heon Park, Douglas L. MacLachlan:
Estimating Willingness to Pay with Exaggeration Bias-Corrected Contingent Valuation Method. 691-698 - William Boulding, Markus Christen:
Disentangling Pioneering Cost Advantages and Disadvantages. 699-716 - Dmitri G. Markovitch, Peter N. Golder:
Findings - Using Stock Prices to Predict Market Events: Evidence on Sales Takeoff and Long-Term Firm Survival. 717-729 - Tansev Geylani, J. Jeffrey Inman
Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty. 730-744 - Bart J. Bronnenberg, Michael W. Kruger, Carl F. Mela:
Database Paper - The IRI Marketing Data Set. 745-748
Volume 27, Number 5, September - October 2008
- Birger Wernerfelt:
Class Pricing. 755-763 - Zsolt Katona, Miklos Sarvary:
Network Formation and the Structure of the Commercial World Wide Web. 764-778 - Tony Haitao Cui, Jagmohan S. Raju, Z. John Zhang
A Price Discrimination Model of Trade Promotions. 779-795 - Marshall L. Freimer, Dan Horsky:
Try It, You Will Like It - Does Consumer Learning Lead to Competitive Price Promotions? 796-810 - Paul B. Ellickson, Sanjog Misra:
Supermarket Pricing Strategies. 811-828 - David A. Schweidel, Peter S. Fader, Eric T. Bradlow
A Bivariate Timing Model of Customer Acquisition and Retention. 829-843 - Deepa Chandrasekaran, Gerard J. Tellis:
Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences? 844-860 - Song Yao
Online Auction Demand. 861-885 - Rajdeep Grewal, Murali Chandrashekaran, F. Robert Dwyer:
Navigating Local Environments with Global Strategies: A Contingency Model of Multinational Subsidiary Performance. 886-902 - Wilfred Amaldoss, James R. Bettman, John W. Payne:
Findings - Biased but Efficient: An Investigation of Coordination Facilitated by Asymmetric Dominance. 903-921 - Ralf van der Lans
Research Note - Competitive Brand Salience. 922-931 - Wilfred Amaldoss, Sanjay Jain
Research Note - Trading Up: A Strategic Analysis of Reference Group Effects. 932-942
Volume 27, Number 6, November - December 2008
- Sandy D. Jap, Prasad A. Naik
BidAnalyzer: A Method for Estimation and Selection of Dynamic Bidding Models. 949-960 - Puneet Manchanda, Ying Xie
The Role of Targeted Communication and Contagion in Product Adoption. 961-976 - Amit Pazgal, David Soberman:
Behavior-Based Discrimination: Is It a Winning Play, and If So, When? 977-994 - Timothy J. Gilbride, Peter J. Lenk, Jeff D. Brazell:
Market Share Constraints and the Loss Function in Choice-Based Conjoint Analysis. 995-1011 - Hung-Ken Chien, C. Y. Cyrus Chu:
Sale or Lease? Durable-Goods Monopoly with Network Effects. 1012-1019 - Vishal Singh
Pricing and Market Concentration in Oligopoly Markets. 1020-1035 - Mehmet Berk Ataman
Building Brands. 1036-1054 - On Amir, Dan Ariely, Ziv Carmon:
The Dissociation Between Monetary Assessment and Predicted Utility. 1055-1064 - Erjen van Nierop, Dennis Fok
Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact on Optimizing Shelf Arrangements. 1065-1082 - Robert J. Meyer, Shenghui Zhao, Jin K. Han
Biases in Valuation vs. Usage of Innovative Product Features. 1083-1096 - Sam K. Hui, Jehoshua Eliashberg, Edward I. George:
Modeling DVD Preorder and Sales: An Optimal Stopping Approach. 1097-1110 - Tülin Erdem, Michael P. Keane
A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality. 1111-1125 - Hernán A. Bruno, Naufel J. Vilcassim:
Research Note - Structural Demand Estimation with Varying Product Availability. 1126-1131
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