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"Try It, You Will Like It - Does Consumer Learning Lead to Competitive ..."

Marshall L. Freimer, Dan Horsky (2008)

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DOI: 10.1287/MKSC.1080.0368

access: closed

type: Journal Article

metadata version: 2021-11-19

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Marshall L. Freimer, Dan Horsky:
Try It, You Will Like It - Does Consumer Learning Lead to Competitive Price Promotions? Mark. Sci. 27(5): 796-810 (2008)

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