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"Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute ..."

Tansev Geylani, J. Jeffrey Inman, Frenkel ter Hofstede (2008)

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DOI: 10.1287/MKSC.1070.0326

access: closed

type: Journal Article

metadata version: 2020-05-14

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  - https://dblp.org/rec/journals/mktsci/GeylaniIH08
Tansev Geylani, J. Jeffrey Inman, Frenkel ter Hofstede:
Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty. Mark. Sci. 27(4): 730-744 (2008)

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