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"Practice Prize Report - The Power of CLV: Managing Customer Lifetime Value ..."

V. Kumar et al. (2008)

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DOI: 10.1287/MKSC.1070.0319

access: closed

type: Journal Article

metadata version: 2020-05-14

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V. Kumar, Rajkumar Venkatesan, Tim Bohling, Denise Beckmann:
Practice Prize Report - The Power of CLV: Managing Customer Lifetime Value at IBM. Mark. Sci. 27(4): 585-599 (2008)

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