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"Research Note - Interbrand Variant Overlap: Impact on Brand Preference and ..."

Anocha Aribarg, Neeraj Arora (2008)

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DOI: 10.1287/MKSC.1060.0262

access: closed

type: Journal Article

metadata version: 2020-05-14

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Anocha Aribarg, Neeraj Arora:
Research Note - Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit. Mark. Sci. 27(3): 474-491 (2008)

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