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"The Role of Targeted Communication and Contagion in Product Adoption."

Puneet Manchanda, Ying Xie, Nara Youn (2008)

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DOI: 10.1287/MKSC.1070.0354

access: closed

type: Journal Article

metadata version: 2024-05-07

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Puneet Manchanda, Ying Xie, Nara Youn:
The Role of Targeted Communication and Contagion in Product Adoption. Mark. Sci. 27(6): 961-976 (2008)

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