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"Database Paper - The IRI Marketing Data Set."

Bart J. Bronnenberg, Michael W. Kruger, Carl F. Mela (2008)

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DOI: 10.1287/MKSC.1080.0450

access: closed

type: Journal Article

metadata version: 2020-05-14

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Bart J. Bronnenberg, Michael W. Kruger, Carl F. Mela:
Database Paper - The IRI Marketing Data Set. Mark. Sci. 27(4): 745-748 (2008)

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