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"Research Note - Competitive Brand Salience."

Ralf van der Lans, Rik Pieters, Michel Wedel (2008)

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DOI: 10.1287/MKSC.1070.0327

access: closed

type: Journal Article

metadata version: 2022-10-02

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Ralf van der Lans, Rik Pieters, Michel Wedel:
Research Note - Competitive Brand Salience. Mark. Sci. 27(5): 922-931 (2008)

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