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John R. Hauser
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2020 – today
- 2023
- [j24]Alex Burnap
, John R. Hauser
Product Aesthetic Design: A Machine Learning Augmentation. Mark. Sci. 42(6): 1029-1056 (2023) - [j23]Daria Dzyabura
Leveraging the Power of Images in Managing Product Return Rates. Mark. Sci. 42(6): 1125-1142 (2023)
2010 – 2019
- 2019
- [j22]Artem Timoshenko
Identifying Customer Needs from User-Generated Content. Mark. Sci. 38(1): 1-20 (2019) - [j21]Daria Dzyabura
Recommending Products When Consumers Learn Their Preference Weights. Mark. Sci. 38(3): 417-441 (2019) - [j20]John R. Hauser
The Strategic Implications of Scale in Choice-Based Conjoint Analysis. Mark. Sci. 38(6): 1059-1081 (2019) - [i1]Alex Burnap, John R. Hauser, Artem Timoshenko:
Design and Evaluation of Product Aesthetics: A Human-Machine Hybrid Approach. CoRR abs/1907.07786 (2019) - 2016
- [j19]Pradeep Chintagunta
Editorial - Marketing Science and Big Data. Mark. Sci. 35(3): 341-342 (2016) - 2015
- [j18]Song Lin
Learning from Experience, Simply. Mark. Sci. 34(1): 1-19 (2015) - 2014
- [j17]John R. Hauser, Guilherme Liberali, Glen L. Urban:
Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph. Manag. Sci. 60(6): 1594-1616 (2014) - [j16]Sunil Gupta, Dominique M. Hanssens, John R. Hauser, Donald Lehmann, Bernd Schmitt:
Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science. Mark. Sci. 33(1): 1-5 (2014) - [j15]Glen L. Urban, Guilherme Liberali, Erin MacDonald, Robert F. Bordley, John R. Hauser:
Morphing Banner Advertising. Mark. Sci. 33(1): 27-46 (2014) - 2013
- [j14]Pradeep Chintagunta
Editorial - Marketing Science: A Strategic Review. Mark. Sci. 32(1): 4-7 (2013) - 2011
- [j13]Daria Dzyabura
Active Machine Learning for Consideration Heuristics. Mark. Sci. 30(5): 801-819 (2011)
2000 – 2009
- 2009
- [j12]John R. Hauser, Glen L. Urban, Guilherme Liberali, Michael Braun
Website Morphing. Mark. Sci. 28(2): 202-223 (2009) - [j11]John R. Hauser, Glen L. Urban, Guilherme Liberali, Michael Braun:
Rejoinder - Response to Comments on "Website Morphing". Mark. Sci. 28(2): 227-228 (2009) - 2008
- [j10]Arvind Rangaswamy, James J. Cochran, Tülin Erdem, John R. Hauser, Robert J. Meyer:
Editorial - Editor-in-Chief Search Committee Report: The Digital Future Is Now. Mark. Sci. 27(1): 1-3 (2008) - [j9]John R. Hauser, Steven M. Shugan:
Commentary - Defensive Marketing Strategies. Mark. Sci. 27(1): 85-87 (2008) - [j8]John R. Hauser, Steven M. Shugan:
Defensive Marketing Strategies. Mark. Sci. 27(1): 88-110 (2008) - 2004
- [c3]Nicholas Weaver, John R. Hauser, John Wawrzynek:
The SFRA: a corner-turn FPGA architecture. FPGA 2004: 3-12 - 2002
- [j7]Carlton M. Osburn, Indong Kim, Sungkee Han, Indranil De, Kam F. Yee, Shyam Gannavaram, Sung-Joo Lee, Chung-Ho Lee, Zhijiong J. Luo, Wenjuan Zhu, John R. Hauser, Dim-Lee Kwong, Gerald Lucovsky, T. P. Ma, Mehmet C. Öztürk:
Vertically scaled MOSFET gate stacks and junctions: How far are we likely to go? IBM J. Res. Dev. 46(2-3): 299-316 (2002) - 2000
- [j6]Timothy J. Callahan, John R. Hauser, John Wawrzynek:
The Garp Architecture and C Compiler. Computer 33(4): 62-69 (2000)
1990 – 1999
- 1999
- [c2]Todd D. Hodes, John R. Hauser, John Wawrzynek, Adrian Freed, David Wessel:
A fixed-point recursive digital oscillator for additive synthesis of audio. ICASSP 1999: 993-996 - 1997
- [c1]John R. Hauser, John Wawrzynek:
Garp: a MIPS processor with a reconfigurable coprocessor. FCCM 1997: 12-21 - 1996
- [j5]John R. Hauser:
Handling Floating-Point Exceptions in Numeric Programs. ACM Trans. Program. Lang. Syst. 18(2): 139-174 (1996) - 1993
- [j4]Nino A. Masnari, John R. Hauser, Gerald Lucovsky, Dennis M. Maher, Robert J. Markunas, Mehmet C. Bztork, Jimmie J. Wortman:
Cener for advanced electronic materials processing. Proc. IEEE 81(1): 42-59 (1993)
1980 – 1989
- 1980
- [j3]John R. Hauser, Steven M. Shugan:
Intensity Measures of Consumer Preference. Oper. Res. 28(2): 278-320 (1980)
1970 – 1979
- 1978
- [j2]John R. Hauser:
Testing the Accuracy, Usefulness, and Significance of Probabilistic Choice Models: An Information-Theoretic Approach. Oper. Res. 26(3): 406-421 (1978) - 1977
- [j1]John R. Hauser, Glen L. Urban:
A Normative Methodology for Modeling Consumer Response to Innovation. Oper. Res. 25(4): 579-619 (1977)
Coauthor Index
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