JP2016024699A - Trial piece offer system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a trial piece offer system for offering a trial piece such as a sample.SOLUTION: The system comprises: a personal attribute information input reception processing section 30 for receiving an input of personal attribute information of a user; a trial piece offer propriety determination processing section 24 for determining propriety of offering the trial piece on the basis of the received personal attribute information; a questionnaire information input reception processing section 32 for receiving an input of an answer to questionnaire information; and a trial piece offer processing section 34 for controlling offering of the trial piece to the user on the basis of the determination that it is possible to offer the trial piece, after or in parallel with receiving the input of the answer to the questionnaire information.SELECTED DRAWING: Figure 2

Description

  The present invention relates to a free sample providing system for providing free samples such as samples.

  In order to conduct market research on newly released products, representatives sometimes distribute free samples to passers-by on the streets and in stores. When distributing free samples, it is common to use a person who distributes them. For this reason, labor costs are incurred and not frequently performed. Note that the free samples in this specification include sample products as well as items that give incentives to users, such as coupons, cash vouchers, and service tickets.

  In order to reduce labor costs and the like, it has been proposed to provide free samples from vending machines as described in Patent Documents 1 to 3, for example.

  In addition, free samples are often provided for sales promotion. Therefore, it is necessary to distribute the product to the sales target. However, whether or not it falls under such a target must be determined by the person who distributes it based on his / her appearance, and if it is distributed on a road or the like, it will not hinder traffic. It must be distributed quickly. For this reason, it is currently distributed to all people who pass by or who wants to receive free samples.

JP 2001-291150 A JP 2003-208524 A JP 2006-163486 A

  In the case of the method of the above-mentioned patent document, the process of distributing the sample can be automated. Moreover, if the method of patent document 3 is used, a sample can be provided with respect to the person who satisfy | fills conditions.

  However, the purpose of providing free samples is not limited to distribution only to those who are sales targets, but it is also important to acquire impressions such as the feeling of use. Therefore, it is also required to get answers to the questionnaire.

  However, conventionally, in order to obtain a questionnaire response, for example, there is a method of prompting the user to write an impression through a predetermined website in a sample package. However, in general, the response rate is not high. Therefore, even if the methods described in the above patent documents are used, it is not possible to automate the collection of questionnaires for free samples, and the same method as before, for example, writing impressions via a predetermined website in the free sample package I must come to the way to encourage. Then, the recovery rate remains the same as before, and the achievement of the purpose of providing free samples cannot be improved.

  In addition, in the case of a method of recruiting monitors and collecting their responses regularly, it is possible to obtain continuous opinions, but there may be bias in response results, such as being limited to monitors.

  In view of the above problems, the present inventor has invented a free sample providing system that raises the questionnaire collection rate and is less costly than conventional free sample distribution.

  A first invention is a free sample providing system for providing free samples, a personal attribute information input receiving processing unit for receiving input of personal attribute information of a user, and free samples based on the received personal attribute information. A free sample provision availability determination processing unit that determines whether or not provision is possible, a questionnaire information input reception processing unit that receives an input of an answer to questionnaire information, and after receiving an input of an answer to the questionnaire information or in parallel with the input of the input A free sample providing system including a free sample providing processing unit that controls the provision of the free sample to the user based on the determination that the free sample can be provided.

  By configuring as in the present invention, it is possible to increase the collection rate of questionnaires regarding free samples. In addition, free samples can be provided automatically, making it less expensive than using the conventional method.

  In the above-mentioned invention, the free sample provision availability determination processing unit determines the number of times the free sample has been provided to the user, and the questionnaire information input reception processing unit determines the questionnaire information based on the provided number of times. It can be configured like a free sample provision system that changes the contents of

  The impression of the sample may change depending on the number of times the sample has been used. Therefore, various opinions can be gathered by changing the contents of the questionnaire information based on the number of samples provided.

  In the above-described invention, the questionnaire information input reception processing unit is configured as a free sample providing system that receives an input of an answer to questionnaire information regarding the use of the free sample when the number of times of provision is not the first time. be able to.

  When the number of times of provision is the first time, it is assumed that the user has never used the sample, so it is not possible to obtain a response such as a feeling of use. On the other hand, if it is not the first time (for example, the second time), it is considered that the sample has been used before, so an answer such as a feeling of use of the sample can be obtained. Therefore, if it is not the first time, the questionnaire information is the contents related to the use of the sample, so that the impressions actually used can be easily obtained.

  A second invention is a free sample providing system using a free sample providing apparatus installed at a first point and a free sample providing apparatus installed at a second point, wherein the free sample providing apparatus includes questionnaire information. A questionnaire information input acceptance processing unit for accepting an input of an answer to a user, and a sample for controlling the provision of a free sample to the user after accepting an input of an answer to the questionnaire information or concurrently with accepting the input A free sample providing system, wherein the free sample providing system is configured to control the provision of free samples to the user by the first free sample providing device, and then to perform the free sample providing device by the second free sample providing device. It is a free sample providing system that receives an input of questionnaire information for a provided free sample, and controls the second free sample providing device to provide the free sample.

  By configuring as in the present invention, for example, a sample can be provided at the departure point (first point), and an impression of the sample can be obtained at the arrival point (second point). In this case, since the sample is generally used while moving, it is possible to obtain an impression immediately after use. Therefore, it is possible to obtain an impression in a fresh state (new in memory).

  A third invention is a free sample providing system that provides free samples, and provides a free sample availability determination processing unit that determines whether or not free samples can be provided to a user, and the free sample. A free sample provision processing unit that controls the provision of free samples to the user based on a control instruction based on the determination that the sample is possible. It is a free sample providing system that performs control to change the provided free sample or control not to provide free sample according to the input content of the questionnaire information.

  When providing a free sample, the provided free sample may be changed according to the input content of the answer to the questionnaire information. As a result, for example, if there is a critical impression of the sample, providing the same sample will not eliminate criticism of the sample or product, but will only make it worse. , The provision of different free samples may lead to the resolution of criticism.

  A fourth invention is a free sample providing system for providing free samples, a questionnaire information input reception processing unit for receiving an input of an answer to questionnaire information, and after receiving an input of an answer to the questionnaire information, In parallel with the reception, a free sample providing system including a free sample providing processing unit that controls the free sample supply to the user.

  Even when configured as in the present invention, the same technical effect as in the first invention can be obtained.

  A fifth invention is a free sample providing system for providing free samples, a personal attribute information input receiving processing unit for receiving input of personal attribute information of a user, and a free sample based on the received personal attribute information. Based on a control instruction based on the determination that the free sample can be provided, and a free sample supply availability determination processing unit that determines whether or not the sample can be provided, the sample is provided to the user. A free sample provision processing unit, and the free sample provision determination processing unit accepts input of the personal attribute information at at least two predetermined check points as the free sample provision condition. If it is determined that the provision condition for the input of the personal attribute information is satisfied, it is determined that the sample can be provided. It is a stem.

  With the configuration according to the present invention, it is possible to provide event characteristics and game characteristics to the provision of free samples.

  A sixth invention is a method for providing a free sample using a free sample providing apparatus installed at a first point and a free sample providing apparatus installed at a second point, wherein the free sample is provided at the first point. The device controls the provision of the free sample to the user, and the free sample providing device at the second point is the questionnaire information after use for the free sample provided by the free sample providing device at the first point. The sample is received from the user, and after the input of the response to the questionnaire information is received or in parallel with the input, the sample is controlled to be provided to the user. It is a provision method.

  By configuring as in the present invention, for example, the sample can be used by the user during movement between the departure point (first point) and the arrival point (second point). Impressions can be obtained immediately after actual use. Therefore, it is possible to obtain an impression in a fresh state (new in memory).

  In the above-mentioned invention, the free sample providing device at the second point performs control to change the free sample to be provided to the user according to the response that has received the input, or to the user. It can also be configured as a free sample providing method that performs control without providing free samples.

  In the above-described invention, the second sample providing device provides the sample provided by the sample providing device at the first point in the case where the response indicating that the input has been received indicates that satisfaction can be obtained. In the case where the control is performed to provide the same free sample as the product and the response indicating that the input has been received indicates that satisfaction cannot be obtained, the sample provided by the free sample providing device at the first point is provided. It can also be configured as a free sample providing method that performs control to provide a free sample that is different from the free product, or performs control that does not provide the free sample.

  By configuring as in these inventions, it is possible to change or not provide the provided sample according to the impression after use in the answer to the questionnaire for the sample. As a result, for example, if there is a critical impression of the sample, providing the same sample will not eliminate criticism of the sample or product, but will only make it worse. , The provision of different free samples may lead to the resolution of criticism.

  With the free sample providing system of the present invention, it is possible to increase the questionnaire collection rate and to reduce costs and the like compared with the conventional free sample distribution.

It is a figure which shows typically an example of the outline | summary of the whole sample provision system of this invention. It is a figure which shows typically an example of the system configuration | structure of the free sample provision system of this invention. It is a figure which shows typically an example of the hardware constitutions of the computer used by this invention. It is a flowchart which shows typically an example of the process of the free sample provision system of this invention. It is a figure which shows an example of a personal attribute information storage part typically. It is a figure which shows typically an example of a questionnaire information storage part. It is a figure which shows typically an example of a sample provision apparatus. It is a figure which shows typically an example of the outline | summary of the whole sample supply system in Example 2. FIG. 6 is a flowchart schematically showing an example of a processing process of a sample supply system in Embodiment 2. It is a figure which shows typically an example of the outline | summary of the whole sample provision system in Example 3. FIG. It is a figure which shows typically an example of another form of a free sample provision apparatus. It is a figure which shows typically an example of another form of a free sample provision apparatus.

  An example of an overall conceptual diagram of the sample supply system 1 of the present invention is schematically shown in FIG. FIG. 2 shows a conceptual diagram of an example of the system configuration of the free sample providing system 1.

  The free sample providing system 1 is realized using a computer including a server and the like. FIG. 3 shows an example of the hardware configuration of the computer. The computer includes an arithmetic device 70 such as a CPU for executing arithmetic processing of a program, a storage device 71 such as a RAM and a hard disk for storing information, a display device 72 such as a display for displaying, a mouse and a keyboard for inputting, It includes an input device 73 such as a touch panel, and a communication device 74 that transmits and receives processing results of the arithmetic device 70 and information stored in the storage device 71 between computers. The communication device 74 may be direct communication between computers in addition to communication over the Internet.

  Each means in the present invention is only logically distinguished in function, and may be physically or virtually the same area. In addition, each function of the management server 2 and the sample providing device 3 of the present invention may be realized by one computer, or each function may be distributed and arranged in a plurality of computers. Further, the functions of the management server 2 and the free sample providing device 3 can be appropriately arranged.

  The free sample providing system 1 includes a management server 2 that manages information, and a free sample providing device 3 that provides a free sample 305 to a user. The free sample providing device 3 is a device for providing a free sample 305 to a user that is installed in a public place such as a station premises, an airport, an event venue, a shopping mall, or a predetermined place such as a building. is there. Further, the management server 2 manages information read by the free sample providing device 3, information such as a questionnaire, and information such as the number of times the free sample 305 is provided to the user. Information can be transmitted and received between the management server 2 and the sample supply device 3 via a network such as the Internet.

  The management server 2 includes a personal attribute information acquisition processing unit 20, a personal attribute information storage unit 21, a questionnaire information acquisition processing unit 22, a questionnaire information storage unit 23, and a free sample provision availability determination processing unit 24.

  The personal attribute information acquisition processing unit 20 acquires the personal attribute information received by the free sample providing apparatus 3 and stores it in the personal attribute information storage unit 21 described later. The personal attribute information includes, for example, identification information of the user's IC card 4 and IC chip (collectively referred to as “card identification information”), gender, age, and the like. In addition, in the personal attribute information acquisition processing unit 20, in addition to the personal attribute information, the sample providing device 3 and the R / W device 302 built therein or the installation location thereof (for example, station name, airport name, place name, address, etc.) Identification information (collectively referred to as “free sample providing apparatus identification information”), free sample 305 provided to the user and identification information of the manufacturer (collectively referred to as “free sample identification information”) And the like are acquired and stored in the personal attribute information storage unit 21.

  The personal attribute information storage unit 21 stores the personal attribute information acquired by the personal attribute information acquisition processing unit 20, the free sample providing apparatus identification information, the free sample identification information, and the like. An example of the personal attribute information storage unit 21 is shown in FIG.

  The questionnaire information acquisition processing unit 22 acquires the questionnaire information received by the free sample providing apparatus 3 from the user from the free sample providing apparatus 3 and stores it in the questionnaire information storage unit 23.

  The questionnaire information storage unit 23 stores the questionnaire information acquired by the questionnaire information acquisition processing unit 22. An example of the questionnaire information storage unit 23 is shown in FIG. The questionnaire information storage unit 23 stores information such as questionnaire identification information for identifying the type of questionnaire and the number of answers for each option for the question. As for answers, the total number of answers for each option is simply stored as shown in FIG. 6, and the user identification information of the user who made the answer and the option selected by the user are stored. good. By managing in this way, it is possible to specify the selected option for each user attribute, and it becomes possible to perform analysis for each attribute.

  The free sample provision availability determination processing unit 24 determines whether or not the free sample 305 may be provided to the user based on the provision conditions. For example, if the number of provided items, the period, and the number of provided items are limited, as in the case where each sample 305 is determined to be one or one item per person, the user It is determined whether or not the free sample 305 can be provided. Even when a plurality of provisions are permitted, a control instruction such as changing the contents of the questionnaire or changing the provided sample 305 by determining the number of times the sample 305 is provided. It becomes possible to transmit to the free sample providing apparatus 3.

  The free sample providing apparatus 3 includes a personal attribute information input reception processing unit 30, a personal attribute information transmission processing unit 31, a questionnaire information input reception processing unit 32, a questionnaire information transmission processing unit 33, and a free sample provision processing unit 34. An example of the sample supply device 3 is shown in FIG.

  FIG. 7A is a front view of the sample providing device 3, and FIG. 7B is an internal structure diagram from the side of the sample providing device 3. On the front of the free sample providing device 3, a display device 72 such as a touch panel, an R / W device 302 for reading an IC card 4 or an IC chip used by a user, and an extraction unit 303 for taking out the free sample 305 are provided. I have.

  In addition, a sample storage tank 304 for storing a plurality of sample 305 is provided inside the case 300 of the sample supply device 3. The sample 305 stored in the sample storage tank extracts one sample 305 downward when providing the sample 305 according to the control instruction from the management server 2. The extracted sample 305 is moved to a predetermined position by a transport device 303a such as a belt conveyor that can move in the lateral direction. The sample 305 that has moved to a predetermined position is lifted up to the back surface of the automatic opening / closing door 303c by a transport device 303b such as a small elevator that can move up and down to the take-out portion 303. Then, the automatic opening / closing door 303c is controlled to open, and the sample 305 can be taken out from the take-out portion 303.

  The structure of the sample providing device 3 can be any structure, and is not limited to the above structure. In addition, the free sample providing apparatus 3 includes a control device including an arithmetic device 70, a storage device 71, and a communication device 74, and each function to be described later is executed by controlling a program by the control device. .

  The personal attribute information input reception processing unit 30 receives input of personal attribute information of the user. For example, as an input reception processing method, communication is performed when an IC card 4 or an IC chip used by a user is brought into or out of contact with the R / W device 302 installed in the sample providing device 3. There is a method of reading information stored in the IC card 4 or the IC chip. There are various communication methods for communication between the R / W device 302 and the IC card 4 or the IC chip. For example, RFID such as NFC (Near Field Communication) is used as an example. However, the present invention is not limited to this. In addition to the IC card 4, the user uses a portable communication terminal (such as a mobile phone including a smartphone, a PHS, or a tablet computer) that can communicate with the R / W device 302 in contact or non-contact and has an IC chip built-in. You can also.

  The personal attribute information input acceptance processing unit 30 reads personal attribute information stored in the IC card 4 or IC chip, for example, identification information, gender, and age information of the user's IC card 4 or IC chip.

  The personal attribute information input reception processing unit 30 may read personal attribute information from the IC card 4 or the portable communication terminal, or may receive input of personal attribute information by the touch panel display device 301.

  The personal attribute information transmission processing unit 31 transmits the personal attribute information read by the personal attribute information input reception processing unit 30 to the management server 2.

  The questionnaire information input reception processing unit 32 receives an input of an answer to the questionnaire information displayed by the touch panel display device 301 of the free sample providing apparatus 3 or the like. When the user receives the same free sample 305 from the management server 2 for the second time or more, the questionnaire information input reception processing unit 32 performs a different questionnaire from the first reception. Also good. That is, the first time is a questionnaire before use, such as a product or brand image, an expected usage mode, and user attribute information, and the second time or later is a questionnaire after using the sample 305, such as a sample 305. It may be information such as the feeling of use, actual usage, how much you want to purchase, and how much you want to purchase.

  The questionnaire information transmission processing unit 33 transmits information on the answer to the questionnaire information received by the questionnaire information input reception processing unit 32 to the management server 2.

  When receiving a control instruction for providing the free sample 305 from the management server 2, the free sample providing processing unit 34 takes out the free sample 305 stored in the free sample providing apparatus 3 and gives a control instruction for providing the free sample 305. Run. For example, if the structure of the free sample providing device 3 is FIG. 7, the sample stored in the free sample storage tank 304 of the free sample providing device 3 when receiving a control instruction for providing the free sample 305 from the management server 2. The provided sample 305 is extracted from the products 305. Then, it is placed on the transfer device 303a and moved laterally to a predetermined position. In addition, the sample 305 that has moved to a predetermined position is moved to the back surface of the automatic opening / closing door 303c by a transport device 303b such as a small elevator that moves in the vertical direction. The sample 305 can be taken out by performing control to open the automatic opening / closing door 303c.

  Next, an example of the processing process of the free sample providing system 1 of the present invention will be described with reference to the flowchart of FIG.

  A user who wants to receive a sample 305 using the sample providing system 1 of the present invention first installs an IC card 4 with an IC chip in the R / W device 302 of the sample providing device 3 or the like. By holding the portable communication terminal, communication between the R / W device 302 and the IC card 4 or the portable communication terminal is performed by contact or non-contact, and the individual stored in the IC card 4 or the portable communication terminal is stored. The attribute information is read by the personal attribute information input acceptance processing unit 30 (S100). The IC card 4 used at this time is preferably a traffic IC card 4 such as SUICA (registered trademark) or PASMO (registered trademark), but is not limited thereto.

  The personal attribute information transmission processing unit 31 transmits the personal attribute information read by the personal attribute information input reception processing unit 30 to the management server 2. At this time, it is preferable that the personal attribute information transmission processing unit 31 transmits the sample providing device identification information and the sample identification information of the sample 305 provided by the sample providing device 3 together. When the personal attribute information sent from the free sample providing device 3 is acquired by the personal attribute information acquisition processing unit 20 of the management server 2, the free sample provision availability determination processing unit 24 acquires the acquired personal attribute information, free sample providing device identification information. Based on the sample identification information and the like, it is compared with the provision condition of the sample 305, and it is determined whether the sample 305 can be provided (S110).

  As conditions for providing the sample 305, the number per person, the number per person in a predetermined period, sex, age, etc. can be used. For example, it is possible to set conditions such as providing only one person per person to a specific age, or providing one person per person only to women in their 20s.

  For example, if each one is a provision condition, whether the sample 305 has already been provided to the user based on the sample provision device identification information and / or the sample identification information stored in the personal attribute information storage unit 21. Determine. If the provision condition is that one person per day is the provision condition, it may be determined in comparison with the previous provision date and time (for example, the provision date and time stored in the personal attribute information storage unit 21). Whether or not the free sample 305 has already been provided can be determined based on whether the free sample providing apparatus identification information and the free sample identification information are stored in the personal attribute information storage unit 21. Then, after the determination process, the personal attribute information acquisition processing unit 20 adds the personal attribute information and the sample providing device identification information to the personal attribute information storage unit 21 and stores them.

  When it is determined that the provision condition is not satisfied (for example, when it is determined that provision has been completed), the free sample provision availability determination processing unit 24 sends a control instruction to perform display control to that effect. Send to. Receiving this control instruction, the free sample providing device 3 displays a message indicating that the supply conditions are not satisfied on the display device 72 of the free sample providing device 3 (S120), and ends the process.

  On the other hand, if it is determined that the provision condition is satisfied, the free sample provision availability determination processing unit 24 transmits a control instruction for providing the free sample 305 to the free sample providing apparatus 3. At this time, the number of times the sample 305 is provided to the user may be transmitted. The number of times of provision may be determined by determining the number of pieces of free sample identification information that is the same as the free sample identification information of the free sample 305 provided this time among the personal attribute information stored in the personal attribute information storage unit 21. .

  When the control instruction for providing the free sample 305 from the management server 2 is received by the free sample providing processing unit 34 of the free sample providing device 3, the questionnaire information input acceptance processing unit 32 displays the touch panel display device of the free sample providing device 3. The questionnaire information is displayed on 301, and the input of the answer to the questionnaire is accepted (S130). The questionnaire information displayed here may be changed based on the number of times of providing the sample 305 received from the management server 2.

  Then, the questionnaire information transmission processing unit 33 transmits the response information for the questionnaire received by the questionnaire information input reception processing unit 32 to the management server 2, and the questionnaire information acquisition processing unit 22 of the management server 2 stores it in the questionnaire information storage unit 23. Remember.

  Further, the free sample provision processing unit 34 receives the free sample 305 stored in the free sample storage tank 304 of the free sample providing apparatus 3 after receiving the input of the answer to the questionnaire or in parallel with the receiving of the input of the answer. A control instruction to be extracted is transmitted, and the sample 305 is transported to the back surface of the automatic opening / closing door 303c via the transport devices 303a and 303b. And the control which opens the automatic door 303c is performed. As a result, the sample 305 is provided to the user from the take-out unit 303 (S140).

  By executing the processing as described above, it is possible to increase the questionnaire collection rate and prevent people who receive the sample 305 more than necessary. In addition, since the provision of the free sample 305 can be automated, the cost for distributing the free sample 305 can be reduced.

  Another embodiment of the free sample providing system 1 of the present invention will be described. In this embodiment, for example, the free sample providing device 3 is installed at the departure point and arrival point of the airport, the free sample 305 is provided at the departure point, and the input of the answer to the questionnaire information after use is accepted at the arrival point. Is the case. FIG. 8 schematically shows an overall outline of the sample providing system 1 in the case of the present embodiment. FIG. 9 schematically shows an example of the processing process of the sample supply system 1 in this embodiment.

  In the following description, the case where the free sample providing device 3 is installed at the airport as the departure place and the airport as the arrival place will be described as an example. For example, it may be installed in the departure lobby and arrival lobby of the airport. The case of an eye mask that can provide a good sleep effect as the sample 305 to be provided will be described.

  The user holds the IC card 4 with a built-in IC chip or a portable communication terminal over the free sample providing device 3 installed in the departure lobby of the departure airport, so that the R / W device 302 and the IC card 4 can be used. Contact or non-contact communication is performed with the portable communication terminal, and the personal attribute information input reception processing unit 30 reads the personal attribute information stored in the IC card 4 or the portable communication terminal (S200). As the IC card 4 used at this time, in addition to the IC card 4 provided by the airline company, a transportation IC card 4 such as SUICA (registered trademark) or PASMO (registered trademark) can be used. Moreover, it is not limited to them.

  The personal attribute information transmission processing unit 31 transmits the personal attribute information read by the personal attribute information input reception processing unit 30 to the management server 2. At this time, it is preferable that the personal attribute information transmission processing unit 31 transmits the sample providing device identification information and the sample identification information of the sample 305 provided by the sample providing device 3 together. When the personal attribute information sent from the free sample providing device 3 is acquired by the personal attribute information acquisition processing unit 20 of the management server 2, the free sample provision availability determination processing unit 24 acquires the acquired personal attribute information, free sample providing device identification information. Based on the sample identification information and the like, it is compared with the provision condition of the sample 305, and it is determined whether the sample 305 can be provided (S210).

  When it is determined that the provision condition of the free sample 305 is not satisfied, the free sample provision availability determination processing unit 24 transmits a control instruction for performing display control to the free sample providing apparatus 3. Receiving this control instruction, the free sample providing apparatus 3 displays a message indicating that the providing conditions are not satisfied on the display device 72 of the free sample providing apparatus 3 (S220), and ends the process.

  On the other hand, when it is determined that the provision condition of the sample 305 is satisfied, it is determined whether or not the user is the departure place (S230). The determination as to whether or not the vehicle is a departure place may be made based on whether the sample is provided in the departure lobby or the arrival lobby based on the sample providing device identification information. The determination may be made by determining whether or not the sample has been provided (a departure place if the sample 305 has not been provided, and an arrival place if the sample 305 has been provided).

  When it is determined that the vehicle is the departure place (S230), a control instruction for causing the departure place and provision of the sample 305 is transmitted to the sample provision device 3. If it is determined that it is the arrival place (S230), a control instruction for causing the arrival place and provision of the sample 305 is transmitted to the sample provision device 3.

  When the sample instruction providing processing unit 34 of the sample providing device 3 receives a control instruction for providing the sample sample 305 from the management server 2, the questionnaire information input receiving processing unit 32 receives the sample providing device 3. The questionnaire information at the departure place is displayed on the touch panel display device 301 of FIG. 3, and the input of the answer to the questionnaire is accepted (S240).

  On the other hand, when the sample instruction providing processing unit 34 of the sample providing device 3 receives the control instruction for providing the sample 305 from the management server 2, the questionnaire information input receiving processing unit 32 receives the sample. The questionnaire information at the arrival place is displayed on the touch panel display device 301 of the providing device 3, and the input of the answer to the questionnaire is accepted (S240).

  The questionnaire information at the departure place and the questionnaire information at the arrival place are preferably different contents. In particular, the questionnaire information at the arrival place is a questionnaire regarding the sample 305 itself such as an impression after the use of the sample 305 provided at the departure place. Information is preferred. In this way, by changing the contents of the questionnaire information, the sample 305 can be used while moving, and the impression can be obtained immediately. Therefore, it is possible to obtain an impression in a state in which a feeling of use remains, and thus information with high freshness (high accuracy) can be obtained. Therefore, the reliability of the questionnaire will be higher than usual.

  The answer information for the questionnaire accepted by the questionnaire information input acceptance processing unit 32 is transmitted to the management server 2 by the questionnaire information transmission processing unit 33 and stored in the questionnaire information storage unit 23 by the questionnaire information acquisition processing unit 22 of the management server 2. Let

  Further, the free sample provision processing unit 34 receives the free sample 305 stored in the free sample storage tank 304 of the free sample providing apparatus 3 after receiving the input of the answer to the questionnaire or in parallel with the receiving of the input of the answer. A control instruction to be extracted is transmitted, and the sample 305 is conveyed to the back surface of the automatic opening / closing door 303c via the conveying devices 303a and 303b. And the control which opens the automatic door 303c is performed. As a result, the sample 305 is provided from the take-out unit 303 (S260).

  The same free sample 305 may be provided at the departure point and the arrival point. However, at the arrival point, the free sample provision processing unit 34 responds to the input result of the answer to the questionnaire information received in S250. Thus, the type of the sample 305 provided to the user may be changed. For example, if the answer to the questionnaire information indicates that a satisfaction is obtained, the free sample provision processing unit 34 extracts the same free sample 305 as the departure place. If the answer to the questionnaire information indicates that satisfaction cannot be obtained, the sample provision processing unit 34 extracts a sample 305 different from the departure place. Further, depending on the content of the answer, control may be performed so that the free sample 305 is not provided. For example, if the provided sample 305 is an eye mask that can provide a good sleep effect, the eye mask that is the same as the departure point is extracted as the sample 305 if the content indicates that the answer is satisfactory. Take control. On the other hand, if the answer to the questionnaire information is not satisfactory, even if the same eye mask is provided, only complaining about the product occurs. Therefore, control is performed such that an eye mask having a different function, another type of sample 305, or an eye mask is not provided. As a result, the user can be given an opportunity to try another free sample 305, so that dissatisfaction with the product can be reduced.

  Further, in the above-described processing, when it is possible to specify the departure place and the arrival place depending on the installation location of the free sample providing apparatus 3, the determination process of S230 is unnecessary, and the free sample supply availability determination processing unit 24 , It is sufficient to transmit a control instruction for providing the sample 305. Based on this control instruction, subsequent processing may be executed, such as receiving acceptance of pre-use questionnaire information in the case of a departure place and receiving acceptance of post-use questionnaire information in the case of an arrival place.

  Further, as another embodiment of the free sample providing system 1 of the present invention, a predetermined free sample 305 may be provided when a plurality of checkpoints installed at a predetermined location are passed. An example of the overall outline of the sample supply system 1 in this case is shown in FIG.

  In the case of the present embodiment, the sample provision availability determination processing unit 24 sets a predetermined checkpoint (providing the IC card 4 or portable communication terminal over the R / W device 302 as the provision condition of the sample 305) If the information is passed, the control information for providing the free sample 305 is transmitted to the free sample providing apparatus 3, and the check point that is missing is determined. If there is, control information for displaying information on the checkpoint is transmitted to the free sample providing apparatus 3.

  For example, the free sample providing devices 3 are installed at a plurality of locations in a shopping mall. One sample providing device 3 may be installed, and the rest may be the R / W device 302. In that case, the sample providing device 3 is set as the final checkpoint.

  When the user finds the free sample providing device 3 installed in the shopping mall, the personal attribute information is transmitted from the R / W device 302 to the management server 2 by holding the IC chip or portable communication terminal over the device. The In the personal attribute information acquisition processing unit 20 of the management server 2, the free sample providing device identification information is stored in the personal attribute information storage unit 21. Then, the free sample provision availability determination processing unit 24 determines whether or not all the free sample providing apparatus identification information predetermined as the provision conditions is stored.

  When it is determined that not all the free sample providing device identification information is stored, the free sample supply availability determination processing unit 24 displays information regarding the location of the short free sample providing device 3. Display control information for performing display control is transmitted to the sample providing device 3. The sample providing device 3 that has received the display control information displays the information on the touch panel display device 72 and prompts the user to go to another checkpoint.

  On the other hand, when it is determined that all the free sample providing device identification information is stored and other free sample 305 supply conditions (for example, gender, age, provided number, etc. as described above) are satisfied. The free sample provision availability determination processing unit 24 transmits control information indicating that the free sample 305 is provided to the free sample providing device 3. The free sample provision processing unit 34 of the free sample providing apparatus 3 that has received this control information executes the process of providing the free sample 305 as described above.

  By configuring as in the present embodiment, it is possible to provide event characteristics and game characteristics when providing the sample 305. In addition, the installation location of the free sample providing apparatus 3 is set to a place where there is information on the free sample 305, for example, a store that sells products corresponding to the free sample 305, so that it is necessary to go around these stores. It can also be used for product sales opportunities.

  The sample providing device 3 may have a shape as shown in FIG. 11 in addition to the case 300 having a substantially rectangular parallelepiped shape as shown in FIG. That is, a touch panel display device 301 is provided near the center of the housing 300 to accept an input of an answer to questionnaire information. Next, an R / W device 302 and an extraction unit 303 are provided. Further, a sample storage tank 304 for storing the sample 305 is provided on the rear surface of the housing 300.

  In addition, an electronic advertisement display device 306 capable of displaying a moving image electronic advertisement related to the sample 305 is provided on the top of the housing 300.

  This free sample providing device 3 can appeal the product related to the free sample to the user by electronic advertisement by the electronic advertisement display device 306 or the like.

  Moreover, it is good also as the sample provision apparatus 3 like FIG. FIG. 12 shows a case where a capsule toy vending machine is used as the sample supply device 3. A touch panel display device 301 is provided at the top of the housing 300, and a sample storage tank 304 is provided below the touch panel display device 301. Further, an R / W device 302 and a take-out part 303 for the sample 305 are provided below the sample storage tank 304 in the housing 300. The sample 305 is stored in the capsule. By rotating the operation handle 307, the sample 305 comes out from the sample storage tank 304 to the take-out unit 303. This structure can be the same as the capsule toy vending machine. By using the sample providing device 3 having such a structure, the sample providing device 3 can be manufactured at low cost.

  The sample providing device 3 is not limited to the above shape and structure as long as the function of the present invention can be achieved, and may have any shape and structure.

  With the free sample providing system 1 of the present invention, it is possible to increase the collection rate of the questionnaire and to reduce costs and the like compared with the distribution of the free sample 305 by a conventional person.

1: free sample providing system 2: management server 3: free sample providing device 4: IC card 20: personal attribute information acquisition processing unit 21: personal attribute information storage unit 22: questionnaire information acquisition processing unit 23: questionnaire information storage unit 24: Free sample provision availability determination processing unit 30: personal attribute information input reception processing unit 31: personal attribute information transmission processing unit 32: questionnaire information input reception processing unit 33: questionnaire information transmission processing unit 34: free sample provision processing unit 70: arithmetic device 71: Storage device 72: Display device 73: Input device 74: Communication device 300: Housing 301: Display device 302: R / W device 303: Extraction unit 303a, 303b: Transport device 303c: Automatic opening / closing door 304: Sample storage Tank 305: Free sample 306: Electronic advertisement display device 307: Operation handle

Claims (10)

A free sample providing system for providing free samples,
A personal attribute information input reception processing unit for receiving input of personal attribute information of the user;
A free sample provision availability determination processing unit for determining whether or not to provide a free sample based on the received personal attribute information;
A questionnaire information input acceptance processing unit for accepting input of responses to questionnaire information;
Based on the determination that the sample can be provided after receiving the input of the answer to the questionnaire information or in parallel with the input of the input, the sample is provided to the user. A free sample provision processing unit for controlling,
A free sample providing system characterized by comprising: The free sample provision availability determination processing unit
Determine the number of times the sample has been provided to the user;
The questionnaire information input acceptance processing unit
Changing the contents of the questionnaire information based on the number of times provided,
The free sample providing system according to claim 1. The questionnaire information input acceptance processing unit
If the number of times provided is not the first time, an input of an answer to questionnaire information regarding the use of the sample is accepted.
The free sample providing system according to claim 2. A free sample providing system using a free sample providing device installed at a first point and a free sample providing device installed at a second point,
The free sample providing device is:
A questionnaire information input acceptance processing unit for accepting input of responses to questionnaire information;
A free sample provision processing unit that controls the provision of free samples to the user after receiving the input of the answer to the questionnaire information or in parallel with receiving the input;
The free sample providing system is:
After controlling the provision of the free sample to the user by the first free sample providing device, the second free sample providing device accepts an input of a questionnaire information response to the provided free sample, and The free sample providing device controls to provide free samples.
A free sample supply system characterized by this. A free sample providing system for providing free samples,
A free sample provision availability determination processing unit for determining whether or not a free sample can be provided to a user;
A free sample provision processing unit that controls the provision of free samples to the user based on a control instruction based on the determination that the free samples can be provided,
The free sample provision processing section
Depending on the input contents of the answer to the questionnaire information of the user, control to change the sample to be provided or control to not provide the sample,
A free sample supply system characterized by this. A free sample providing system for providing free samples,
A questionnaire information input acceptance processing unit for accepting input of responses to questionnaire information;
A free sample provision processing unit that controls the provision of free samples to the user after receiving an input of an answer to the questionnaire information or in parallel with receiving the input;
A free sample providing system characterized by comprising: A free sample providing system for providing free samples,
A personal attribute information input reception processing unit for receiving input of personal attribute information of the user;
A free sample provision availability determination processing unit for determining whether or not to provide a free sample based on the received personal attribute information;
A free sample provision processing unit that controls the provision of free samples to the user based on a control instruction based on the determination that the free samples can be provided,
The free sample provision availability determination processing unit
The provision condition of the sample is set to accept the input of the personal attribute information at at least two predetermined checkpoints,
If it is determined that the provision condition for the input of the personal attribute information is satisfied, it is determined that the sample can be provided.
A free sample supply system characterized by this. A free sample providing method using a free sample providing device installed at a first point and a free sample providing device installed at a second point,
The sample providing device at the first point is:
Control the provision of free samples to users,
The sample providing device at the second point is:
Receiving from the user an input of questionnaire information after use for the sample provided by the sample providing device at the first point;
After accepting the input of the answer to the questionnaire information or in parallel with accepting the input, the provision of free samples to the user is controlled.
A method for providing a free sample. The sample providing device at the second point is:
Depending on the response that received the input, control to change the free sample provided to the user, or control not to provide the free sample to the user,
The method for providing a sample according to claim 8. The second free sample providing device is:
In the case where the response indicating that the input is accepted indicates that satisfaction can be obtained, control is performed to provide the same sample as the sample provided by the sample providing device at the first point,
In the case of the content indicating that the reply that accepted the input cannot obtain satisfaction, control is performed to provide a free sample different from the free sample provided by the free sample providing device at the first point. Or control without providing free samples,
The method for providing a sample according to claim 8.

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