JP7566342B2 - Advertising System - Google Patents

Description

The present invention relates to an advertising system, and more specifically to an advertising system that is designed to use humans as an auxiliary means of advertising media.

Advertising of the company's products and business activities is essential. There are various advertising methods, including mass media such as television, radio, newspapers, and magazines, billboards installed on various public transport facilities and indoors and outdoors, websites, blogs, and SNS on the Internet, direct mail, and flyers.

The first and second methods are excellent in that they are not constrained by distance and can expose advertisements to a large number of people at once, but they have the problem of being costly.

The third method is less costly than the first and second methods, but has the problem that the sign is fixed and therefore only visible to people passing in front of it.

In addition, the above methods expose advertisements to an unspecified number of people, which wastes advertising costs on people who cannot be expected to benefit from the advertisements in the first place.

In contrast, the third and fourth methods are more efficient because they expose ads to a more targeted audience.

However, the third method, direct mail, requires the selection of appropriate targets and their addresses and names, and also poses the problem of high postage costs.

On the other hand, when it comes to the fourth method, flyers, there are four different distribution methods:
(1) Hand out advertising flyers to passersby.
(2) Posting advertising flyers in the mailboxes of homes and businesses.
(3) Insert advertising flyers into newspapers and other media that are delivered to your home.
(4) Have the partner distribute advertising flyers.

Of the above methods, (2) "posting," which involves placing advertising flyers in mailboxes at homes and businesses, is considered to be excellent in terms of the reliability and impact of transmitting information, and it is well known that many companies adopt this method (for example, Patent Document 1).

However, even in this case, narrowing down the target audience was only geographical, so it was only suitable for advertising nearby stores, for example.

The biggest problem with the above advertising methods is that the effectiveness of the advertisement can only be measured in terms of increased sales of the advertised product or service, and it is not possible to measure the effect of the exposure to the advertisement itself, i.e., which demographic is interested in the advertisement.

JP2007-65896

The present invention aims to provide an advertising system based on a completely new idea that solves the problems of the conventional technology described above.

That is, the advertising system of the present invention includes a novelty consisting of an article or service with an advertisement attached thereto to be placed at a specific delivery location, a management server that records and manages customer attribute information and location information of the novelty, a customer terminal that can be connected to the management server via a network, and a system application that is installed on the terminal,
placing a novelty item targeted for distribution to a customer group having a specific attribute at a delivery location, and informing a terminal of the customer group having the specific attribute of novelty item information and delivery location information via a system application;
At the delivery location, the customer's eligibility to receive the novelty is determined via a system application on the customer's terminal, and the novelty is delivered, and delivery location information and customer information at that time are recorded in a management server.

The invention described in claim 2 is characterized in that in the above-mentioned advertising system, the novelty is a packaged food item that can be carried by the customer.

The invention described in claim 3 is characterized in that, in the advertising system, the novelty is a beverage, and a cup with an advertisement and the beverage to be poured into the cup are placed at the delivery location separately.

The invention described in claim 4 is characterized in that in the above-mentioned advertising system, in the case of service-related novelties, advertisements are attached to items used by customers when the services are provided.

The invention described in claim 5 is characterized in that, in the above-mentioned advertising system, the delivery location is a commercial facility.

The invention described in claim 6 is characterized in that, in the above-mentioned advertising system, the delivery location is an event venue.

The invention described in claim 7 is characterized in that, in the above-mentioned advertising system, the delivery location is on the street.

The invention described in claim 8 is characterized in that the advertising system has a means for storing the novelty received by the customer and information about the location of delivery in association with the customer's attribute information.

The greatest feature of the advertising system of the present invention is that it uses humans as a secondary means of advertising media. In other words, if the advertised novelty item is something that customers can carry around, the customer who receives it can walk around town with it, which means that the advertisement is not fixed in a specific location and is exposed for a longer period of time.

In particular, as in the invention described in claim 3, when the novelty is a beverage and a cup bearing an advertisement and the beverage to be poured into the cup are placed at the handover location, the cup must be held by hand, so the above-mentioned effect can be particularly achieved.

In addition, because the product is separated into a cup and the beverage to be poured into the cup, advertisers only need to prepare their own disposable containers, such as paper cups, and since only the amount of beverage needed is consumed, there is no waste.

Furthermore, as in the invention described in claim 5, if the delivery location is a commercial facility such as a retail store or shopping mall, it is expected to attract customers to the facility.

The second feature of the advertising system of the present invention is that it records customer attribute information in advance and places novelties at the delivery location targeted at customers with specific attributes. This makes it possible to realize efficient advertising that targets a specific target audience.

On the other hand, as in the invention described in claim 8, if the novelty received by the customer and the delivery location information are stored in association with the customer's attribute information, the correlation between these can be analyzed to perform marketing analysis.

FIG. 1 is a block diagram of an advertising system according to the present invention. FIG. 4 is a flowchart showing a procedure on the administrator side of the advertisement system of the present invention. 4 is a flowchart showing the flow of procedures on the client side of the advertising system of the present invention.

A specific embodiment of the advertising system of the present invention will now be described with reference to the accompanying drawings. The advertising system of the present invention comprises a novelty item 9, a management server 2 which records and manages customer attribute information and location information of the novelty items, and a customer terminal 7 which can be connected to the management server via a network 6. Here, a customer participates in the advertising system by receiving a system application from the management server 2 to the customer terminal 7, such as a smartphone or tablet. When participating, the customer provides customer attributes such as gender, age, residential area, area of activity, occupation, and preferences to the system, is registered as a member, and an ID and password are obtained.

The management server 2 is installed within a management center 1 operated by an administrator, and has a customer database 3 that stores customer attributes provided by customers, a novelty database 4 that stores information about novelties, and a delivery location database 5 that stores information about the delivery location of the novelties.

In the present invention, a novelty refers to an item or service that is distributed free of charge, not in exchange for payment. Figure 2 shows an example of a novelty, in which the novelty 9 is a disposable cup made of paper or the like with advertisement 10 on its surface. In this case, the novelty is not complete until a drink is poured into the cup. In the present invention, the purpose of the novelty is to expose the advertisement attached to it when the customer carries it, so it may be a packaged food or other item that the customer can carry, as long as it is suitable for this purpose. Also, the advertisement may be attached not to the novelty itself, but to the packaging in which it is carried.

On the other hand, when it comes to service novelties, it is best to have items that customers can use when receiving the service that can have advertising attached to them, such as rental bicycles, rental umbrellas, rental champagne, and rental hats.

The location where the novelty is handed over can be anywhere that has a handover location terminal 8 that communicates with the management server 2 to determine eligibility to receive the novelty when handing over the novelty, and can be, for example, a commercial facility such as a retail store or shopping mall, an event venue such as a sporting event or concert, or even on the street in a park, a walking path, or in front of a station.

Below, the procedural flow of the advertising system of the present invention will be explained according to a flowchart.

Figure 3 is a flowchart showing the procedure on the administrator's side.

Step 01 (S1)
The administrator determines the type of novelty and the target distribution group in accordance with the advertiser's requests such as the advertising purpose and target audience, obtains the novelties, determines the number and storage location, and stores this information in novelty database 4.

Step 02 (S2)
Next, the distribution location and distribution date and time are determined and stored in the novelty database 4.

Step 03 (S3)
Based on the above information, customer information recorded in the customer database 3 is searched to determine recipients of the newsletter.

Step 04 (S4)
Place the novelty items at the distribution locations, and update the novelty item database records regarding the novelty items' movement.

Step 05 (S5)
The novelties are notified to the recipients via the system application. The notification method is to display a novelty list on the browser (step 05 (S5) in the flow chart of FIG. 4), and to notify the customer of distribution location information such as a map for the novelty selected by the customer (step 07 (S7) in the flow chart of FIG. 4).

Step 06 (S6) Step 07 (S7)
At the distribution location, the eligibility of a customer who wishes to receive a novelty item is determined and the novelty item is distributed. Specifically, the eligibility is determined by reading a code displayed on the browser of the system application on the customer's terminal with the terminal at the delivery location.

Step 08 (S8)
The novelty received by the customer and information on the delivery location are stored in association with attribute information of the customer, and are stored in a customer database, a novelty database, or another database.

Step 09 (S9) Step 10 (S10)
If necessary, the novelty received by the customer and the delivery location information are linked to the customer's attribute information and the correlation is analyzed in the stored records, and the results are output to measure the advertising effectiveness or perform marketing analysis.

Below, the procedural flow of the advertising system of the present invention will be explained according to a flowchart.

Figure 4 is a flowchart showing the procedure on the customer side.

Step 01 (S1)
A customer accesses the administrator's management server from a terminal via the network and downloads applications for the system.

Step 02 (S2)
A customer applies to register for participation in the system through a system application, and when applying, provides the system with customer attributes such as gender, age, residential area, area of activity, occupation, and preferences.

Step 03 (S3)
After registering, customers will receive an ID and password.

Step 04 (S4) Step 05 (S5)
A customer who wishes to use this system can view the novelty list for himself/herself, which is displayed on the browser displayed on the terminal. The customer may view the list as needed, or may be prompted to do so by the administrator via email or push notification to the distribution target (step 05 (S5) in the flowchart in FIG. 3).

Step 06 (S6) Step 07 (S7)
By selecting a novelty item from the list, the customer is informed of distribution location information, such as a map, for the selected novelty item.

Step 08 (S8) Step 09 (S9) Step 10 (S10)
When the customer presses the receive button on the browser at the distribution location, the code and other information on eligibility to receive the item is displayed on the browser. A distribution agent, such as a retail store clerk, reads this code on the terminal at the delivery location, determines whether the customer is eligible, and hands over the gift to the customer.

REFERENCE SIGNS LIST 1 Management center 2 Management server 3 Customer database 4 Novelty database 5 Delivery location database 6 Network 7 Customer terminal 8 Delivery location terminal 9 Novelty 10 Advertisement

Claims (1)

A novelty item disposed at a delivery location includes a cup carrying an advertisement and a beverage to be poured into the cup, the novelty being capable of being held by a customer ;
a customer database of a management server that provides customer attributes to the system and records attribute information of customers who have registered as members ;
A novelty database in a management server that stores information on the type of novelty and the target demographic for distribution;
a delivery location database of a management server for storing information on delivery locations of novelties ;
A customer terminal that can connect to a management server via a network;
A system application to be installed on the terminal;
A means for searching customer information recorded in a customer database and determining customers having specific attributes who are to be targeted for distribution of novelties placed at the delivery location ;
A means for notifying a terminal of the customer group having the specific attribute of the novelty information and the delivery location information via a system application;
The advertising system has a means for linking information about the place of delivery and attribute information of the customer when the customer receives the novelty at the place of delivery and recording the linked information in a management server.

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