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Liang et al., 2020 - Google Patents

Implementation of artificial intelligence in fashion: are consumers ready?

Liang et al., 2020

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Document ID
1628178064719516178
Author
Liang Y
Lee S
Workman J
Publication year
Publication venue
Clothing and Textiles Research Journal

External Links

Snippet

Given the growing interest in combinations of fashion and digital innovations, it is critical for both researchers and retailers to understand how consumers respond to new technologies, especially artificial intelligence (AI). The purpose of the study was to examine consumers' …
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