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Raj et al., 2015 - Google Patents

Impact of brand image on consumer decision-making: A study on high-technology products

Raj et al., 2015

Document ID
7367389751976376400
Author
Raj M
Roy S
Publication year
Publication venue
Global Business Review

External Links

Snippet

In the field of high-technology and high-involvement products, launch of new products is seen as very high. The usage of multiple electronic gadgets in every household is an example of such growth and emphasizes the importance of responsible marketing of high …
Continue reading at journals.sagepub.com (other versions)

Classifications

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