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Park et al., 2009 - Google Patents

Antecedents of online reviews' usage and purchase influence: an empirical comparison of US and Korean consumers

Park et al., 2009

View PDF
Document ID
4407096318831268483
Author
Park C
Lee T
Publication year
Publication venue
Journal of Interactive Marketing

External Links

Snippet

We propose a model linking consumer characteristics (consumer susceptibility to interpersonal influence and Internet shopping experience), attitude toward online reviews (perceived usefulness), and the outcome of online reviews (usage frequency and purchase …
Continue reading at www.academia.edu (PDF) (other versions)

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