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Lee et al., 2021 - Google Patents

The influence of eWOM on intentions for booking luxury hotels by Generation Y

Lee et al., 2021

Document ID
2176080969476696600
Author
Lee H
Min J
Yuan J
Publication year
Publication venue
Journal of Vacation Marketing

External Links

Snippet

Electronic word-of-mouth on social networking sites is one of the most effective marketing resources in the lodging industry. Furthermore, Generation Y is becoming an important customer base for the luxury hotel industry and relies heavily on eWOM on social networking …
Continue reading at journals.sagepub.com (other versions)

Classifications

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