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Zbuchea et al., 2013 - Google Patents

Adding value to customers and developing brands through electronic newsletters

Zbuchea et al., 2013

View PDF
Document ID
4073172291614362746
Author
Zbuchea A
Mocanu R
Publication year
Publication venue
Economia. Management Series

External Links

Snippet

Online communication is highly efficient for contemporary business, in most market sectors. In this context, companies use several online instruments in order to achieve a wide array of objectives. Among these, online newsletters (e-newsletters) are widely used, since they offer …
Continue reading at papers.ssrn.com (PDF) (other versions)

Classifications

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