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Svensson, 2018 - Google Patents

Music festival sponsorship as a tool for customer brand engagement

Svensson, 2018

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Document ID
17582971485367000983
Author
Svensson M
Publication year

External Links

Snippet

The purpose of this study was to examine how companies are utilising music festival sponsorship in order to create customer brand engagement. This study was implemented as qualitative research following deductive reasoning. Both topics of event sponsorship and …
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Classifications

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