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Visser et al., 2019 - Google Patents

Customer Acquisition: recruiting visitors through owned or earned channels

Visser et al., 2019

Document ID
7349070242191303029
Author
Visser M
Hoving M
van Kempen C
Jansen M
Kloos M
van Ommen R
Publication year
Publication venue
Digital Marketing Fundamentals

External Links

Snippet

This chapter identifies which owned and earned digital marketing communication channels can be used to recruit visitors. It explains the steps in the funnel process for search engine marketing. The chapter aims to indicate how the digital marketer can successfully deploy …
Continue reading at www.taylorfrancis.com (other versions)

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