REDWAN, 2021 - Google Patents
EFFECT OF ALCOHOL BEVERAGE ADVERTISMENT ON THE DRINKING BEHAVIOUR OF THE YOUTH: A CASE STUDY OF ADDIS ABABA.REDWAN, 2021
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- 3768751407260501985
- Author
- REDWAN S
- Publication year
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Snippet
This study examined the effect of alcohol advertisement in youth behaviour Advertisements in Addis Ababa Consumers with the theoretical frame work of hierarchy of effects. The goal of the study has been to identify how Addis Ababa consumers (youth) rely on alcohol …
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