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A mathematical reformulation of the reference price. (2012). Kannan, P. ; Dayaratna, Kevin.
In: Marketing Letters.
RePEc:kap:mktlet:v:23:y:2012:i:3:p:839-849.

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Cited: 5

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Cites: 27

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  1. Consumers’ choice of private label considering reference price and moderating effect. (2023). Liu, Wenxia ; Duan, Yongrui ; Mao, Zhixin.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:71:y:2023:i:c:s0969698922003095.

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  2. .

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  3. Does Loss Aversion Preclude Price Variation?. (2020). Nasiry, Javad ; Chen, Ningyuan.
    In: Manufacturing & Service Operations Management.
    RePEc:inm:ormsom:v:22:y:2020:i:2:p:383-395.

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  4. Interaction effects of different price claims and contextual factors on consumers reference price adaptation after exposure to a price promotion. (2015). Bambauer-Sachse, Silke ; Massera, Laura.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:27:y:2015:i:c:p:63-73.

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  5. A Meta-analysis of Loss Aversion in Product Choice. (2014). Neumann, Nico ; Bockenholt, Ulf.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:90:y:2014:i:2:p:182-197.

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  2. A Theory of Price Adjustment under Loss Aversion. (2017). Ahrens, Steffen ; Snower, Dennis J ; Pirschel, Inske.
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  4. A theory of price adjustment under loss aversion. (2017). Pirschel, Inske ; Ahrens, Steffen ; Snower, Dennis J.
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  5. Assimilation-contrast theory in action: Operationalization and managerial impact in a fundraising context. (2017). de Bruyn, Arnaud ; Prokopec, Sonja .
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  7. Effect of Overlapping Price Ranges on Price Perception: Revisiting the Range Theory of Price Perception. (2016). Jaikumar, Saravana ; Sahay, Arvind .
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  13. Interaction effects of different price claims and contextual factors on consumers reference price adaptation after exposure to a price promotion. (2015). Bambauer-Sachse, Silke ; Massera, Laura.
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  49. Do consumers really know if the price is right ? Direct measures of references price are their implications for retailing. (2000). VAHUELE, Marc ; Dreze, Xavier.
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  50. The Effect of Price History on Demand as Mediated by Perceived Price Expensiveness. (1999). Slonim, Robert ; Garbarino, Ellen.
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