Ahmetoglu, G. ; Furnham, A. ; Fagan, P. Pricing practices: a critical review of their effects on consumer perceptions and behaviour. 2014 J. Retail. Consum. Serv.. 21 696-707
- Ailawadi, K.L. ; Neslin, S.A. The effect of promotion on consumption: buying more and consuming it faster. 1998 J. Mark. Res.. 35 390-398
Paper not yet in RePEc: Add citation now
Alford, B.L. ; Biswas, A. The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention. 2002 J. Bus. Res.. 55 775-783
- Anand, P. ; Sternthal, B. Ease of message processing as a moderator of repetition effects in advertising. 1990 J. Mark. Res.. 27 345-353
Paper not yet in RePEc: Add citation now
- Bambauer-Sachse, S. ; Dupuy, A. Do price promotions lead to a reduction of the internal reference price and if so, under which conditions is this effect less strong?. 2012 Adv.Consum. Res.. 40 334-341
Paper not yet in RePEc: Add citation now
Batra, R. ; Ray, M.L. Situational effects of advertising repetition: the moderating influence of motivation, ability, and opportunity to respond. 1986 J. Consum. Res.. 12 432-445
Belch, G.E. The effects of television commercial repetition on cognitive response and message acceptance. 1982 J. Consum. Res.. 9 56-65
Berger, I.E. ; Mitchell, A.A. The effect of advertising on attitude accessibility, attitude confidence, and the attitude-behavior relationship. 1989 J. Consum. Res.. 16 269-279
- Berkowitz, E.N. ; Walton, J.R. Contextual influences on consumer price responses: an experimental analysis. 1980 J. Mark. Res.. 17 349-358
Paper not yet in RePEc: Add citation now
- Biswas, A. ; Blair, E.A. Contextual effects of reference prices in retail advertisements. 1991 J. Mark.. 55 1-12
Paper not yet in RePEc: Add citation now
- Boulding, W. ; Lee, E. ; Staelin, R. Mastering the mix: do advertising, promotion, and sales force activities lead to differentiation?. 1994 J. Mark. Res.. 31 159-172
Paper not yet in RePEc: Add citation now
Briesch, R.A. ; Krishnamurthi, L. ; Mazumdar, T. ; Raj, S.P. A comparative analysis of reference price models. 1997 J. Consum. Res.. 24 202-214
- Burman, B. ; Biswas, A. Reference prices in retail advertisements: moderating effects of market price dispersion and need for cognition on consumer value perception and shopping intention. 2004 J. Prod. Brand Manag.. 13 379-389
Paper not yet in RePEc: Add citation now
- Cacioppo, J.T. ; Petty, R.E. Effects of message repetition and position on cognitive response, recall, and persuasion. 1979 J. Personal. Soc. Psychol.. 37 97-109
Paper not yet in RePEc: Add citation now
- Cacioppo, J.T. ; Petty, R.E. Effects of message repetition on argument processing, recall, and persuasion. 1989 Basic Appl. Soc. Psychol.. 10 3-12
Paper not yet in RePEc: Add citation now
- Chandrashekaran, R. The influence of redundant comparison prices and other price presentation formats on consumers' evaluations and purchase intentions. 2004 J. Retail.. 80 53-66
Paper not yet in RePEc: Add citation now
Chandrashekaran, R. ; Grewal, D. Anchoring effects of advertised reference price and sale price: the moderating role of saving presentation format. 2006 J. Bus. Res.. 59 1063-1071
- Chandrashekaran, R. ; Grewal, D. Assimilation of advertised reference prices: the moderating role of involvement. 2003 J. Retail.. 79 53-62
Paper not yet in RePEc: Add citation now
Chen, G.R. The threshold effect of advertising on the intensity of price promotions: using a rational expectations model. 2011 J. Media Econ.. 24 98-110
Chen, H. ; Rao, A.R. When two plus two is not equal to four: errors in processing multiple percentage changes. 2007 J. Consum. Res.. 34 327-340
- Chen, S.-F.S. ; Monroe, K.B. ; Lou, Y.-C. The effects of framing price promotion messages on consumers' perceptions and purchase intentions. 1998 J. Retail.. 74 353-372
Paper not yet in RePEc: Add citation now
Cheng, L.L. ; Monroe, K.B. An appraisal of behavioral price research (part 1): price as a physical stimulus. 2013 AMS Rev.. 3 103-129
- Darke, P.R. ; Chung, C.M.Y. Effects of pricing and promotion on consumer perceptions: it depends on how you frame it. 2005 J. Retail.. 81 35-47
Paper not yet in RePEc: Add citation now
Dayaratna, K.D. ; Kannan, P.K. A mathematical reformulation of the reference price. 2012 Mark. Lett.. 23 839-849
- Della Bitta, A.J. ; Monroe, K.B. A multivariate analysis of the perception of value from retail price advertisements. 1981 Adv. Consum. Res.. 8 161-165
Paper not yet in RePEc: Add citation now
- Della Bitta, A.J. ; Monroe, K.B. ; McGinnis, J.M. Consumer perceptions of comparative price advertisements. 1981 J. Mark. Res.. 18 416-427
Paper not yet in RePEc: Add citation now
- DelVecchio, D. Deal-prone consumers' response to promotion: the effects of relative and absolute promotion value. 2005 Psychol. Mark.. 22 373-391
Paper not yet in RePEc: Add citation now
- DelVecchio, D. ; Craig, A.W. Mode matters: an exemplar-prototype hybrid (EPH) model of reference price formation. 2008 J. Prod. Brand Manag.. 17 272-279
Paper not yet in RePEc: Add citation now
- DelVecchio, D. ; Krishnan, H.S. ; Smith, D.C. Cents or percent? The effects of promotion framing on price expectations and choice. 2007 J. Mark.. 71 158-170
Paper not yet in RePEc: Add citation now
- Diamond, W.D. ; Campbell, L. The framing of sales promotions: effects on reference price change. 1989 Adv. Consum. Res.. 16 241-247
Paper not yet in RePEc: Add citation now
- Dickson, P.R. ; Sawyer, A.G. The price knowledge and search of supermarket shoppers. 1990 J. Mark.. 54 42-53
Paper not yet in RePEc: Add citation now
- Epley, N. ; Gilovich, T. The anchoring-an-adjustment heuristic: why the adjustments are insufficient. 2006 Psychol. Sci.. 17 311-318
Paper not yet in RePEc: Add citation now
Erdem, T. ; Katz, M.L. ; Sun, B. A simple test for distinguishing between internal reference price theories. 2010 Quant. Mark. Econ.. 8 303-332
- Estelami, H. The computational effect of price endings in multi-dimensional price advertising. 1999 J. Prod. Brand Manag.. 8 244-256
Paper not yet in RePEc: Add citation now
- Estelami, H. The effect of price presentation tactics on consumer evaluation effort of multi-dimensional prices. 2003 J. Mark. Theory Pract.. 11 1-15
Paper not yet in RePEc: Add citation now
- Folkes, V. ; Wheat, R.D. Consumers' price perceptions of promoted products. 1995 J. Retail.. 71 317-328
Paper not yet in RePEc: Add citation now
- Frankenberger, K.D. ; Liu, R. Does consumer knowledge affect consumer responses to advertised reference price claims?. 1994 Psychol. Mark.. 11 235-251
Paper not yet in RePEc: Add citation now
Greenleaf, E.A. The impact of reference price effects on the profitability of price promotions. 1995 Mark. Sci.. 14 82-104
- Grewal, D. ; Krishnan, R. ; Baker, J. ; Borin, N. The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions. 1998 J. Retail.. 74 331-352
Paper not yet in RePEc: Add citation now
- Gupta, S. Impact of sales promotions on when, what, and how much to buy. 1988 J. Mark. Res.. 25 342-355
Paper not yet in RePEc: Add citation now
Gupta, S. ; Cooper, L.G. The discounting of discounts and promotion thresholds. 1992 J. Consum. Res.. 19 401-411
- Hamelin, J. Le prix de référence: un concept polymorphe. 2000 Rech. Appl. Mark.. 15 75-88
Paper not yet in RePEc: Add citation now
- Han, S. ; Gupta, S. ; Lehmann, D.R. Consumer price sensitivity and price thresholds. 2001 J. Retail.. 77 435-456
Paper not yet in RePEc: Add citation now
- Hardesty, D.M. ; Bearden, W.O. Consumer evaluations of different promotion types and price presentations: the moderating role of promotional benefit level. 2003 J. Retail.. 79 17-25
Paper not yet in RePEc: Add citation now
- Helson, H. . 1964 Harper & Row: New York
Paper not yet in RePEc: Add citation now
Jacobson, R. ; Obermiller, C. The formation of expected future price: a reference price for forward-looking consumers. 1990 J. Consum. Res.. 16 420-432
- Kalwani, M.U. ; Yim, C.K. Consumer price and promotion expectations: an experimental study. 1992 J. Mark. Res.. 29 90-100
Paper not yet in RePEc: Add citation now
- Kalwani, M.U. ; Yim, C.K. ; Rinne, H.J. ; Sugita, Y. A price expectations model of customer brand choice. 1990 J. Mark. Res.. 27 251-262
Paper not yet in RePEc: Add citation now
Kalyanaram, G. ; Little, J.D.C. An empirical analysis of latitude of price acceptance in consumer package goods. 1994 J. Consum. Res.. 21 408-418
Kalyanaram, G. ; Winer, R.S. Empirical generalizations from reference price research. 1995 Mark. Sci.. 14 161-169
- Kirmani, A. Advertising repetition as a signal of quality: if it's advertised so much, something must be wrong. 1997 J. Adv.. 26 77-86
Paper not yet in RePEc: Add citation now
- Klein, N.H. ; Oglethorpe, J.E. Cognitive reference points in consumer decision making. 1987 Adv. Consum. Res.. 14 183-187
Paper not yet in RePEc: Add citation now
- Kopalle, P.K. ; Lindsey-Mullikin, J. The impact of external reference price on consumer price expectations. 2003 J. Retail.. 79 225-236
Paper not yet in RePEc: Add citation now
- Krishnan, B.C. ; Biswas, A. ; Netemeyer, R.G. Semantic cues in reference price advertisements: the moderating role of cue concreteness. 2006 J. Retail.. 82 95-104
Paper not yet in RePEc: Add citation now
- Kumar, V. ; Leone, R.P. Measuring the effect of retail store promotions on brand and store substitution. 1988 J. Mark. Res.. 25 178-185
Paper not yet in RePEc: Add citation now
- Laroche, M. ; Pons, F. ; Zgolli, N. ; Kim, C. Consumers use of price promotions: a model and its potential moderators. 2001 J. Retail. and Consum. Serv.. 8 251-260
Paper not yet in RePEc: Add citation now
- Lattin, J.M. ; Bucklin, R.E. Reference effects of price and promotion on brand choice behavior. 1989 J. Mark. Res.. 26 299-310
Paper not yet in RePEc: Add citation now
Lichtenstein, D.R. ; Bearden, W.O. Contextual influences on perceptions of merchant-supplied reference prices. 1989 J. Consum. Res.. 16 55-66
Lichtenstein, D.R. ; Burton, S. ; Karson, E.J. The effect of semantic cues on consumer perceptions of reference price ads. 1991 J. Consum. Res.. 18 380-391
- Lichtenstein, D.R. ; Burton, S. ; Netemeyer, R.G. An examination of deal proneness across sales promotion types: a consumer segmentation perspective. 1997 J. Retail.. 73 283-297
Paper not yet in RePEc: Add citation now
Liefeld, J. ; Heslop, L.A. Reference prices and deception in newspaper advertising. 1985 J. Consum. Res.. 11 868-876
- Lowe, B. ; Barnes, B.R. Consumer perceptions of monetary and non-monetary introductory promotions for new products. 2012 J. Mark. Manag.. 28 629-651
Paper not yet in RePEc: Add citation now
- Lowengart, O. Reference price conceptualisations: an integrative framework of analysis. 2002 J. Mark. Manag.. 18 145-171
Paper not yet in RePEc: Add citation now
- MartÃnez-Ruiz, M.P. ; Mollá-Descals, A. ; Gómez-Borja, M.A. ; Rojo-Ãlvarez, J.L. Using daily store-level data to understand price promotion effects in a semiparametric regression model. 2006 J. Retail. Consum. Serv.. 13 193-204
Paper not yet in RePEc: Add citation now
Mayhew, G.E. ; Winer, R.S. An empirical analysis of internal and external reference prices using scanner data. 1992 J. Consum. Res.. 19 62-70
- Mazumdar, T. ; Papatla, P. An investigation of reference price segments. 2000 J. Mark. Res.. 37 246-258
Paper not yet in RePEc: Add citation now
- Mazumdar, T. ; Raj, S.P. ; Sinha, I. Reference price research: review and propositions. 2005 J. Mark.. 69 84-102
Paper not yet in RePEc: Add citation now
- Mela, C.F. ; Gupta, S. ; Lehmann, D.R. The long-term impact of promotion and advertising on consumer brand choice. 1997 J. Mark. Res.. 34 248-261
Paper not yet in RePEc: Add citation now
- Monroe, K.B. . 1990 McGraw-Hill: New York
Paper not yet in RePEc: Add citation now
- Monroe, K.B. Buyers' subjective perceptions of price. 1973 J. Mark. Res.. 10 70-80
Paper not yet in RePEc: Add citation now
- Montaner, T. ; Pina, J.-M. The effect of promotion type and benefit congruency on brand image. 2008 J. Appl. Bus. Res.. 24 15-28
Paper not yet in RePEc: Add citation now
- Moon, S. ; Russell, G.J. ; Duvvuri, S.D. Profiling the reference price consumer. 2006 J. Retail.. 82 1-11
Paper not yet in RePEc: Add citation now
Moon, S. ; Voss, G. How do price range shoppers differ from reference price point shoppers?. 2009 J. Bus. Res.. 62 31-38
Moorthy, S. ; Hawkins, S.A. Advertising repetition and quality perception. 2005 J. Bus. Res.. 58 354-360
- Obemiller, C. Varieties of mere exposure: the effects of processing style and repetition on affective response. 1985 J. Consum. Res.. 12 17-30
Paper not yet in RePEc: Add citation now
- Ortmeyer, G.K. ; Quelch, J.A. ; Salmon, W.J. Restoring credibility to retail pricing. 1991 MIT Sloan Manag. Rev.. 33 55-66
Paper not yet in RePEc: Add citation now
Palazon, M. ; Delgado-Ballester, E. The expected benefit as determinant of deal-prone consumers' response to sales promotions. 2011 J. Retail. Consum. Serv.. 18 542-547
- Pechmann, C. ; Stewart, D.W. Advertising repetition: a critical review of wearin and wearout. 1988 Curr. Issues Res. Advert.. 11 285-329
Paper not yet in RePEc: Add citation now
Putler, D.S. Incorporating reference price effects into a theory of consumer choice. 1992 Mark. Sci.. 11 287-309
- Rajendran, K.N. ; Tellis, G.J. Contextual and temporal components of reference price. 1994 J. Mark.. 58 22-34
Paper not yet in RePEc: Add citation now
- Ranyard, R. ; Charlton, J.P. ; Williamson, J. The role of internal reference prices in consumers' willingness to pay judgments: Thaler’s beer pricing task revisited. 2001 Acta Psychol.. 106 265-283
Paper not yet in RePEc: Add citation now
- Renard, X., 2002. The effects of price promotion on consumers' price beliefs. Doctoral Dissertation, Concordia University. From 〈http://spectrum.library.concordia.ca/1563/1/MQ68425.pdf〉 (accessed 08.08.14).
Paper not yet in RePEc: Add citation now
Schumann, D.W. ; Petty, R.E. ; Clemons, D.S. Predicting the effectiveness of different strategies of advertising variation: a test of repetition-variation hypotheses. 1990 J. Consum. Res.. 17 192-202
- Sinha, I. ; Smith, M.F. Consumers' perceptions of promotional framing of price. 2000 Psychol. Mark.. 17 257-275
Paper not yet in RePEc: Add citation now
Sun, B. Promotion effect on endogenous consumption. 2005 Mark. Sci.. 24 430-443
- Suri, R. ; Monroe, K.B. ; Koc, U. Math anxiety and its effects on consumers’ preference for price promotion formats. 2013 J. Acad. Mark. Sci.. 41 271-282
Paper not yet in RePEc: Add citation now
- Tversky, A. ; Kahneman, D. Judgment under uncertainty: heuristics and biases. 1974 Science. 185 1124-1131
Paper not yet in RePEc: Add citation now
Urbany, J.E. ; Bearden, W.O. ; Weilbaker, D.C. The effect of plausible and exaggerated reference prices on consumer perceptions and price search. 1988 J. Consum. Res.. 15 95-110
- Weisstein, F.L. ; Monroe, K.B. ; Kukar-Kinney, M. Effects of price framing on consumers' perceptions of online dynamic pricing practices. 2013 J. Acad. Mark. Sci.. 41 501-514
Paper not yet in RePEc: Add citation now
Winer, R.S. A reference price model of brand choice for frequently purchased products. 1986 J. Consum. Res.. 13 250-256
- Yadav, M.S. ; Seiders, K. Is the price right? Understanding contingent processing in reference price formation. 1998 J. Retail.. 74 311-329
Paper not yet in RePEc: Add citation now
- Yi, Y. ; Yoo, J. The longâ€term effects of sales promotions on brand attitude across monetary and nonâ€monetary promotions. 2011 Psychol. Mark.. 28 879-896
Paper not yet in RePEc: Add citation now
- Yin, W. ; Dubinsky, A.J. Framing effects of coupon face value on coupon redemption: a literature review with propositions. 2004 J. Mark. Manag.. 20 877-896
Paper not yet in RePEc: Add citation now