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The Effects of Discount Location and Frame on Consumers’ Price Estimates. (2009). DelVecchio, Devon ; Krishnan, Shanker H ; Lakshmanan, Arun .
In: Journal of Retailing.
RePEc:eee:jouret:v:85:y:2009:i:3:p:336-346.

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Cited: 11

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Cites: 57

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  1. Taking a chance for a discount: An investigation into consumers’ choice of probabilistic vs. sure price promotions. (2022). Singh, Surendra N ; Chatterjee, Promothesh ; Attari, Amin.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:143:y:2022:i:c:p:366-374.

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  2. Influence of incentive frames on offline-to-online interaction of outdoor advertising. (2021). Gu, Chenyan ; Jiang, Qingyun ; Dou, Wenyu ; Wei, Zhiyong.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:58:y:2021:i:c:s096969892031290x.

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  3. The Upside of Down: Presenting a Price in a Low or High Location Influences How Consumers Evaluate It. (2020). Li, Xingbo ; Coulter, Keith S ; Barone, Michael J.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:96:y:2020:i:3:p:397-410.

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  4. Dynamic Right-Slanted Fonts Increase the Effectiveness of Promotional Retail Advertising. (2020). Li, Wenjing ; Richerson, Rob ; Mead, James A.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:96:y:2020:i:2:p:282-296.

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  5. The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention: An experimental research. (2020). Kiitapci, Olgun ; Soysal, Aye Nur ; Bykdaa, Naci.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:55:y:2020:i:c:s0969698919315383.

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  6. The extraordinary attraction of being ordinary: A moderated mediation model of purchase for prototypical products. (2019). Pizzi, Gabriele ; Scarpi, Daniele ; Raggiotto, Francesco.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:49:y:2019:i:c:p:267-278.

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  7. New developments in behavioral pricing research. (2017). Wullner, Katharina ; Koschate-Fischer, Nicole.
    In: Journal of Business Economics.
    RePEc:spr:jbecon:v:87:y:2017:i:6:d:10.1007_s11573-016-0839-z.

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  8. The Sales Velocity Effect on Retailing. (2014). Ho, Edward ; Ilic, Alexander ; Kowatsch, Tobias.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:28:y:2014:i:4:p:237-256.

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  9. Its Not All Relative: The Effects of Mental and Physical Positioning of Comparative Prices on Absolute versus Relative Discount Assessment. (2012). Choi, Pilsik ; Coulter, Keith S.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:88:y:2012:i:4:p:512-527.

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  10. I Have Paid Less Than You! The Emotional and Behavioral Consequences of Advantaged Price Inequality. (2011). Gelbrich, Katja .
    In: Journal of Retailing.
    RePEc:eee:jouret:v:87:y:2011:i:2:p:207-224.

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  11. Effectiveness of In-Store Displays in a Virtual Store Environment. (2011). Breugelmans, Els ; Campo, Katia.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:87:y:2011:i:1:p:75-89.

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  38. —Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes. (2008). Simester, Duncan I. ; Anderson, Eric T..
    In: Marketing Science.
    RePEc:inm:ormksc:v:27:y:2008:i:3:p:492-500.

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  39. Fairness perceptions and observed consumer behavior: Results of a partial observability model. (2008). Daskalopoulou, Irene.
    In: Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics).
    RePEc:eee:soceco:v:37:y:2008:i:1:p:31-44.

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  40. Memory-Based Store Price Judgments: The Role of Knowledge and Shopping Experience. (2008). Ofir, Chezy ; Heiman, Amir ; Monroe, Kent B ; Brosh, Gili ; Raghubir, Priya.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:84:y:2008:i:4:p:414-423.

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  41. An empirical test of the Theory of Sales: Do household storage constraints affect consumer and store behavior?. (2006). Hilber, Christian ; Bell, David.
    In: Quantitative Marketing and Economics (QME).
    RePEc:kap:qmktec:v:4:y:2006:i:2:p:87-117.

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  42. An information processing review of the subjective value of money and prices. (2006). Raghubir, Priya.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:59:y:2006:i:10-11:p:1053-1062.

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  43. An Empirical Analysis of Determinants of Retailer Pricing Strategy. (2004). Shankar, Venkatesh ; Bolton, Ruth.
    In: Marketing Science.
    RePEc:inm:ormksc:v:23:y:2004:i:1:p:28-49.

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  44. Rational Shopping Behavior and the Option Value of Variable Pricing. (1998). Ho, Teck ; Tang, Christopher S. ; Bell, David R..
    In: Management Science.
    RePEc:inm:ormnsc:v:44:y:1998:i:12-part-2:p:s145-s160.

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  45. Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP. (1998). Bell, David R. ; Lattin, James M..
    In: Marketing Science.
    RePEc:inm:ormksc:v:17:y:1998:i:1:p:66-88.

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