KR102087298B1 - Pos based customer maketing system, control method thereof - Google Patents

Abstract

According to an aspect, the POS-based customer marketing system receives service information, customer identification information, and customized event information, and provides a service by applying a customized advertisement, and receives various notifications or messages sent from the POS through a server. Access the server through a link included in the notification or message and relay the user terminal and the POS and the user terminal using the service, receive the data transmitted from the POS and the user terminal, store the data in the database, and store the data in the database. It may include a server for generating, storing and managing a customized advertisement based on the information, and a message including a link for accessing the server to the user terminal and a server for transmitting the generated customized advertisement.

Description

POS-based customer marketing system, control method {POS BASED CUSTOMER MAKETING SYSTEM, CONTROL METHOD THEREOF}

The present invention relates to a customer marketing system and a control method thereof, and in particular, to a force-based customer marketing system and a control method of the system.

A point of sale terminal (POS) is used as a payment method in a branch and as an auxiliary device for performing sales management and statistics.

Some high-end POS terminals include a display device and an input device to facilitate payment, and are connected to a VAN company to perform payment.

In particular, the POS terminal may perform payment and check the sales of the store at a glance, and may also store detailed information such as service contents and payment amount and payment method.

As such, the POS terminal plays an important role in operating a branch, but it is difficult to apply to marketing simply by performing a predetermined function.

Korean Patent Registration No. 10-1410707

It aims to provide a marketing system that generates and sends customized advertisements to customers by using POS. It is also an object of the present invention to provide a system that uses POS to implement an additional service that allows visitors to conveniently use the store.

According to an aspect, the POS-based customer marketing system receives service information, customer identification information, and customized event information, and provides a service by applying a customized advertisement, and receives various notifications or messages sent from the POS through a server. Access the server through a link included in the notification or message and relay the user terminal and the POS and the user terminal using the service, receive the data transmitted from the POS and the user terminal, store the data in the database, and store the data in the database. It may include a server for generating, storing and managing a customized advertisement based on the information, and a message including a link for accessing the server to the user terminal and a server for transmitting the generated customized advertisement.

In this case, the user terminal may access a server to search for branch offices having POS installed therein, to view branch office information, to request service usage at branch offices having POS installed therein, and to receive a service providing progress in response to a service use request in real time.

In addition, the user terminal may access the server, search for the branch offices where POS is installed, request for service use, and receive a reception confirmation and service availability according to the service use wait request in real time.

On the other hand, the server accumulates points for each individual customer according to the customer identification information, the points can be used as a gift to payment, use request and other customers in the POS.

In this case, the customer-customized advertisement may be automatically generated by the request of the branch operator through the POS or the customer consumption pattern learning model and transmitted to the user terminal.

In addition, the service information may include payment information including a type of service used, a payment method, and a payment amount, a visitor, and a service use time.

Customer identification information may include personal information including the customer's name, nickname, telephone number, address, gender, age, race and appearance characteristics, personal identification barcode or QR code, customer number, device information of the user's device (e.g. IMEI, etc.). ) And ID.

The customized event information may include the location of the branch, the contents of the provided service, the operation policy, and the execution event collected through the POS to generate the customized advertisement.

According to an aspect, a control method of a POS-based customer marketing system includes registering a service information, customer identification information, and customized event information on a server by a server, and a server (DB) storing service information, customer identification information, and event information. Storing, storing and managing a customized advertisement based on the information stored in a database (DB), transmitting a message including a link for accessing a server to a user terminal and a generated customized advertisement and a user The terminal may include receiving a customized advertisement and accessing the server through a link of the received message to perform identity verification.

In addition, after the authentication step, the POS identifies the customer based on the customer identification information, checks the contents of the customized advertisement through the server, and applies the provided service to the server and the server provides the POS In the case of using the service of the customer, the service information may be stored in the database (DB), and earning points may include the step of transmitting a message containing the details of the points accumulated in the user terminal.

According to another aspect of the control method of a POS-based customer marketing system, after a user authentication step, a user terminal searches for a sales office where a POS is installed and makes a request for a service usage to a branch to be used by the server and the server uses the service. Storing the request details in the database (DB) and forwarding to the POS, and receiving the received content and service usage progress for the service use request from the force in real time to pass to the user terminal.

According to another aspect, a control method of a POS-based customer marketing system includes a step in which a user terminal searches for a branch having a POS installed and makes a request to wait for a service to a branch to be used, and a server stores a database of a request for waiting to use a service (DB). And storing the request and the availability of the request for use from the force and the available situation to the user terminal in real time.

The POS-based marketing method provides customers with the convenience of using the service, while the POS operator with the POS is provided with active marketing that effectively leads the customer to return.

1 is a diagram illustrating an example of a force-based customer marketing system.
2 is a flowchart illustrating an example of a control method of a force-based customer marketing system.
3 is a flowchart illustrating another example of a control method of a force-based customer marketing system.
4 is a flowchart illustrating still another example of a control method of a force-based customer marketing system.
5 is a flowchart illustrating still another example of a control method of a force-based customer marketing system.

Specific details of other embodiments are included in the detailed description and the drawings. Advantages and features of the described technology, and methods of achieving them will be apparent with reference to the embodiments described below in detail in conjunction with the drawings. Like reference numerals refer to like elements throughout.

Terms such as first and second may be used to describe various components, but the components should not be limited by the terms. The terms are only used to distinguish one component from another. Singular expressions include plural expressions unless the context clearly indicates otherwise. In addition, when a part is said to "include" a certain component, this means that it may further include other components, except to exclude other components unless otherwise stated. In addition, the terms "... unit", "module", etc. described in the specification mean a unit that processes at least one function or operation, which may be implemented by hardware or software or a combination of hardware and software. .

Hereinafter, embodiments of a force-based customer marketing system and a control method thereof will be described in detail with reference to the drawings.

1 is a block diagram of a force-based customer marketing system according to an embodiment.

Referring to FIG. 1, the POS-based customer marketing system 1 may include a point of sale (POS) 100, a user terminal 200, and a server 300. In this case, the POS 100 may exist for each individual branch, and a plurality of user terminals 200 may exist for each individual customer, and the plurality of POS 100 installed in the plurality of branches and the user terminal 200 used by a plurality of different customers. It may mean. Hereinafter, for convenience of description, the force 100 and the user terminal 200 will be described in the singular, but it should be noted that the force 100 and the user terminal 200 may exist in plural, depending on the applied embodiment. In addition, the force 100 may be implemented in at least one of a terminal, a system, and a solution, and may be provided in the form of software installable in the force.

The POS-based customer marketing system 1 may receive input of service information, customer identification information, and customized event information from the POS 100, and the input information may be transmitted to and stored in the server 300 through a wired or wireless network. .

The server 300 may store and classify the information received from the force 100 and relay the communication with the user terminal 200. In addition, the server 300 may generate, store, manage, and transmit the customized advertisement based on the customer identification information and the customized event information to the user terminal 200.

The server 300 may transmit the generated customized advertisements and various notifications and / or messages to the user terminal 200. In this case, the server 300 may generate a link (eg, a URL link, an application installation induction link, etc.) through which the customer can access the server 300 through the user terminal 200 and transmit the generated link to the user terminal 200.

According to an embodiment, the user terminal 200 may call the force 100 through the server 300. In this case, the call may include an internet search, a telephone, a site visit, a navigation destination search of a branch office having the POS 100 installed using the user terminal 200, and may be made through the server 300.

In this case, the server 300 may obtain customer identification information (eg, a phone number, a user agent, etc.) from the user terminal. After the customer identification information is obtained, the server 300 may transmit the advertisement generated based on the customized event information to the user terminal 200.

Specifically, when a customer searches for a destination by using a navigation to visit a restaurant, the user terminal 200 may be a navigation, and the server 300 may transmit an advertisement generated based on pre-stored customized event information to the navigation. have. However, the present invention is not limited thereto. If the customer identification information is collected, such as entering a phone number in the navigation even before the customer visits the branch, the advertisement is received on the customer's mobile phone and the advertisement is received. The subject can be different.

In this case, the customized event information may be information collected through the force 100. However, the present invention is not limited thereto, and the customized event information may include information that the server 300 separately acquires by communicating with an external terminal.

As such, the customer may check the contents of the advertisement by receiving the advertisement transmitted from the server 300 through the user terminal 200 even before directly visiting the branch.

In addition, the customer may receive the customized advertisements, notifications and / or messages through the user terminal 200, and when the customer accesses the server 300 by following the link of the received message of the server 300 In accordance with the guidance process, identity verification of customer identification information can be performed.

In this case, the user authentication may be performed for authentication of customer identification information when the customer first accesses the server 300, as well as performing authentication for identification such as entering a password corresponding to the customer identification information at every connection. You may.

POS 100, the user terminal 200 and the server 300 may communicate with each other through a wired or wireless network, the wired and wireless network is Bluetooth (Bluetooth) communication, Bluetooth Low Energy (BLE) communication, Near Field Communication (Near Field Communication) unit, WLAN (Wi-Fi) communication, Zigbee communication, infrared data association (IrDA) communication, Wi-Fi Direct (WFD) communication, ultra-wideband (UWB) communication, Ant + communication, WIFI communication, 3G, It may include at least one of 4G and 5G communication scheme.

As such, the POS-based customer marketing system 1 receives personalized event information from the POS 100 and provides it to the server 300 so that the personal information including the gender, age, race and appearance characteristics of the customer, the POS 100 ) Can create a customized advertisement that reflects the location of the branch, sales information, and sales information including the operating policy, and provides the user with the convenience of using the service by providing it to the customer through the user terminal 200. The branch operator having the POS 100 installed may perform active marketing to induce a customer visit.

In addition, the force-based customer marketing system 1 may be operated by a customer marketing program stored and installed in the server 300. In this case, the customer marketing program may be installed in the force 100 to provide a user interface (UI) for inputting various data. In addition, the customer marketing program may be provided in the form of a web page or a form of an application executable in the user terminal 200 so that the user terminal 200 can easily access the server 300. It is not limited to. In addition, the customer marketing program for operating the POS-based customer marketing system 1 may be implemented in different forms in the POS 100, the user terminal 200, and the server 300, depending on the operation type and function. It is not limited to form.

Hereinafter, the force-based customer marketing system 1 will be described in detail with reference to FIG. 1.

The force 100 and the user terminal 200 transmit and receive information and data via the server 300, and the server 300 stores and manages information received from the force 100 and the user terminal 200. However, it should be noted below that the process via the server 300 may be omitted for convenience of description.

The force 100 may receive service information, customer identification information, and customized event information.

Here, the service information refers to information regarding a process of using a service of the customer, and may include, for example, payment information including a type of a service used, a payment method, and a payment amount, a visitor, and a service use time. For example, the type of service used may vary depending on the type of service used by the customer, in the case of restaurants, the food menu ordered by the customer, in the case of a beauty salon, depending on the type of style the customer has performed, or in the case of a shopping mall. Can vary.

Customer identification information is information used to identify a customer who has visited a store, including personal information including name, nickname, telephone number, address, gender, age, race and appearance characteristics, personal identification barcode or QR code, customer number, user terminal Device information (eg, IMEI, UA, etc.) and ID of 200 may be included, and the like is not limited thereto, and the information may be distinguished from other customers.

In addition, the customized event information is information collected through the POS 100 to generate a customized advertisement may include sales information including the location of the branch, the contents of the service provided, the operating policy, the contents of the event. .

For example, customers in their 20s and 30s with a major customer base, those with 50s and 60s as their main customer base, and / or those with male as their main customer and women with their main customer, The preference event can vary in content and type.

At this time, POS 100 may transmit the personal information and sales information of the customer, such as '30s', 'male', 'visit around 13:00', 'Yeongdeungpo-gu, Seoul' as a customized event information to the server 300.

As will be described later, the server 300 may receive customized information according to the situation of the individual customer and the branch through the force 100 to generate a customized advertisement and transmit it to the user terminal 200 to perform customized marketing.

As such, the method for conducting marketing is subject to subjective requirements such as the propensity of customers and branch managers, and objective requirements such as time and location, so that branch managers can customize the POS 100 to generate customized advertisements. The POS-based customer marketing system 1 can perform efficient marketing by generating event customized by receiving event information and transmitting the event information to the server 300.

The force 100 may include an input unit, and the input unit may not only manipulate the force 100 but also receive service information, customer identification information, and customized event information.

For example, the input unit may include a key pad, a dome switch, a touch pad (static pressure / capacitance), a jog wheel, a jog switch, and a H / W button. The touch pad may include a touch screen, a barcode and QR code reader, a card reader (magnetic / IC), an input pad, etc., in which a touch pad is implemented in a layer structure with a display.

The force 100 may recognize the customer identification information and apply a customer-customized advertisement to provide a service. In addition, the service information about the customized advertisement application and the provided service may be transmitted to the server 300 and stored.

For example, the POS 100 identifies a customer based on customer identification information when a customer who receives a customized advertisement visits a sales office, checks the customized contents of the advertisement, and then applies the customized advertisement to the provided service. Can provide.

For example, when the customer visits the branch, POS 100 receives information for identifying the customer such as a name, nickname or ID, and compares the customer with the customer identification information stored in the server 300 to identify the customer. Through 300, the content of the customized advertisement provided to the corresponding customer can be checked. In this case, the POS 100 may download the contents of the customized advertisement from the server 300 and apply the provided service to the customer to provide a service to the customer.

The force 100 may provide a service in cooperation with a peripheral electronic device. In this case, the electronic device may include an input / output device including a display device, such as a printer, a display device, a monitor, a speaker, a camera, a keyboard, and the like.

According to an embodiment of the present disclosure, the force 100 may receive a service use request, and may transmit a service providing status according to the use request to the user terminal 200 in real time.

For example, when the service request is received, the force 100 shares the service use request details through electronic devices installed at at least one of a predetermined place (eg, a payment place, a waiting room, a warehouse, and a store entrance) in a store. The service provision status may be transmitted to the user terminal 200 in real time.

For example, when the POS 100 is installed in a restaurant, the service use request through the user terminal 200 may be a food order, and the ordered food menu may be displayed on the display device of the kitchen linked to the POS 100. Can be. Through this, the kitchen can check the ordered food contents and can deliver the cooking status of the food (for example, reception confirmation, cooking and cooking completion, etc.) to the user terminal 200 through the force 100 in real time. In this case, the service providing status may be an input means such as a keyboard, but may be transmitted to the user terminal 200 using a photographing device such as a camera.

In addition, the force 100 may perform confirmation of a service use request and at least a partial payment for service use for the requested service.

For example, when the POS 100 receives the service use request, the POS 100 may request the server 300 to send a notification confirming the fact that the service use request is received to the customer or a confirmation message that the service use request has been properly received. 300 may request the user terminal 200 to pay in advance for all or part of the service usage price.

The force 100 may provide a service by transmitting a service availability status message to a customer when preparation for service provision is completed. For example, when the cooking of the food ordered by the customer is completed, the POS 100 transmits a cooking completion message to the user terminal 200, and the food after the identity verification through barcode, waiting number and / or customer identification information at the customer visit. Can be provided.

In addition, the present invention is not limited thereto, and the customer may access the store force 100 by recognizing the QR code provided in the store by using the user terminal 200. Through this, the store 100 may check the visit of the customer, and the customer may check the store information or perform payment of the service use price.

For example, by recognizing the unique QR code of the branch (POS 100) is installed and at least one QR code provided in the branch can determine the type of service provided by the store stored in the server 300, the selection and service of the service Payment of the use price can be carried out.

As such, the customer may request the service 100 in advance before visiting the branch directly, check the service progress in real time, and then visit the branch to reduce unnecessary waiting time, and the branch operator may be caused by waiting people. It can reduce the complexity of branch offices and provide efficient service through monitoring service usage requests.

The user terminal 200 may receive various notifications and / or messages sent from the POS 100 through the server 300, and the server 300 webpage and / or the links included in the notifications and / or messages. Alternatively, the service may be accessed by using an application, where the user of the user terminal 200 may refer to a customer who visits a branch.

In this case, the user terminal 200 may be a smart phone, a portable terminal, a mobile terminal, a personal digital assistant (PDA), a portable multimedia player (PMP) terminal, or a telematics ( Telematics terminals, navigation terminals, personal computers, notebook computers, slate PCs, tablet PCs, ultrabooks, wearable devices (e.g., Smart Watch, Smart Glass, HMD (Head Mounted Display, etc.), Wibro Terminal, IPTV (Internet Protocol Television) Terminal, Smart TV, Digital Broadcasting Terminal, Television , A 3D television, a home theater system, a flexible terminal, and the like.

The customer may access the server 300 through a link received from the user terminal 200 and perform identity verification.

For example, the received message may be a message sent from the server 300 based on the customer identification information entered into the force 100, and the customer may confirm and / or confirm the customer identification information entered through the force 100. Alternatively, identity verification can be performed through additional certification procedures.

The customer is at least one of the customer identification information entered through the POS 100 during the visit to the store, for example, name, nickname, telephone number, personal identification barcode or QR code, customer number, device information of the user terminal 200 Identity verification can be performed by entering at least one.

In addition, the user terminal 200 receives a predetermined authentication key from the force 100 and inputs the authentication key in the user terminal 200, or makes an authentication request to the force 100, receives the authentication code received Additional authentication may be performed by transmitting the authentication code back to the force 100.

The identity authentication procedure may be performed at the first access to the server 300 through the user terminal 200, but is not limited thereto and is performed every time the server 300 is accessed to secure the security of the POS-based customer marketing system 1. Can be.

For example, as described below, a customer who receives a customized advertisement and visits a branch may receive an event according to the contents of the received customized advertisement, and in this case, the customer may receive a customized advertisement as long as the customized advertisement is received. Even if the authentication process is not performed, the service to which the event content is applied can be used.

On the other hand, the customer can set the ID (ID) for the customer identification information after the authentication is completed, and can secure the security of their customer identification information by setting a password for the ID.

In addition, when the identity authentication is not performed, information corresponding to the customer identification information, for example, a phone number, a password, and a payment card number may be input to access the server 300 without a separate registration procedure.

According to another embodiment, the user terminal 200 may request the force 100 to use the service.

For example, the customer may access the server 300 through the user terminal 200 to search for the branches in which the POS 100 is installed and view the branch information, and request a service use request from the branch to be used, and the service. The service providing progress for the use request may be received in real time.

As an example, when a service use request is made to a restaurant, the user terminal 200 may receive a message for accepting an order menu, a cooking state, a cooking completion notification, and a customer call message from the POS 100.

In addition, the customer may provide at least one of a barcode, an ID, and customer identification information to the POS 100 through the user terminal 200 to confirm the service use request details and receive the service after the identity verification procedure. On the other hand, the branch may be provided with at least one QR code that can be recognized by the customer through the user terminal 200 (for example, a branch specific QR code, a unique QR code for each service use space in the branch), the customer The user terminal 200 may recognize the QR code and access the POS 100. Through this, the store 100 may check the visit of the customer, and the customer may check the store information or perform payment of the service use price.

As such, the customer makes a request for using the service using the user terminal 200 without directly visiting the sales office, checks the service provision progress in real time, and then visits the sales office, thereby reducing unnecessary waiting time for the customer and the sales manager. It is possible to reduce the complexity of branch offices due to waiting people and to efficiently provide services through monitoring of waiting people.

According to another embodiment, the user terminal 200 may make a request for service use.

The user terminal 200 may search for shops in which the force 100 is installed, and may make a request for waiting for service use through the sales information of the found shop. The user terminal 200 may receive an acknowledgment and service availability according to the service use wait request.

For example, when the service 100 waits for a request for service usage installed in a restaurant, the user terminal 200 may receive information regarding whether the restaurant is currently available.

For example, the user terminal 200 may receive a vacancy rate, waiting people, and waiting time of a branch in real time, and may prepay a partial amount according to the waiting request when requesting service use after checking information.

The customer who has made a request for service use waiting through the user terminal 200 may visit the branch office and check the waiting application details through the barcode 100 and the customer identification information through the POS 100 to use the service.

On the other hand, the branch may be provided with at least one QR code that can be recognized by the customer through the user terminal 200 (for example, a branch specific QR code, a unique QR code for each service use space in the branch), the customer The user terminal 200 may recognize the QR code and access the POS 100. Through this, the store 100 may check the visit of the customer, and the customer may check the store information or perform payment of the service use price.

In this case, the user terminal 200 may receive an available notification when the service is available, and use the service without unnecessary waiting time by visiting a sales office after receiving the notification.

The server 300 may relay the force 100 and the user terminal 200, and may receive, store, and manage data transmitted from the force 100 and the user terminal 200.

For example, the server 300 may receive service information, customer identification information, customized event information, and branch information from the force 100, and classify and store the received information into at least one group.

For example, the server 300 may receive the branch office information, and classify and store the branch office into at least one or more groups according to the sales field, the offer service price information, the opening hours, the location of the branch, the main customer base, the offer of the coupon, and the event progress. .

In addition, since the customer identification information is information for identifying a customer visiting the branch, the server 300 may store and manage the received customer identification information by forming a category for each individual.

The server 300 may receive customized event information that may vary according to the sales situation and marketing policy of the branch, and generate a customized advertisement. In this case, the customized advertisement may be generated for all customers who have agreed to receive the advertisement marketing provided by the server 300, some of them, and / or specific customers.

For example, the server 300 may generate a customized advertisement based on the service information, the customer identification information, the customized event information, and the branch information transmitted from the force 100.

For example, the server 300 may determine the type of service frequently used by the customer based on the service information, and may generate an event advertisement applied when using the same type of service. In addition, the server 300 may generate an event that provides an additional benefit when using a specific card company's card based on the payment method information, and may be applied when revisit in the same time zone or another time zone based on the service usage time. Can generate events.

As another example, the server 300 may generate a favorite event for customer identification information, for example, a customer's address, gender, and age.

For example, since the customer identification information includes personal information of the customer, the server 300 may generate a personalized advertisement targeting a branch, which is close to the region where the customer resides, a branch that provides a preferred service of each age and age. .

As another example, the server 300 may generate a customized advertisement by utilizing the customized event information. For example, the server 300 may generate a customized advertisement based on the contents of the provided service input by the branch operator in the POS 100 and the contents of the event to be performed.

For example, the branch manager may provide an event such as '10, 000 won discount upon returning 'when the store operator 100 satisfies the conditions of' 20s', '13: 00 before 13:00, ''20, 000 won or more'. This may be done and transmitted to the server 300 by inputting it to the force 100.

In this case, the server 300 may generate a customer-customized advertisement by combining the information of the branch and the event content input from the force 100 stored in the database (DB) input from the force (100).

As such, the server 300 may receive the customized event information from the POS 100 in consideration of the sales policy of the branch and the visited customer status, generate a customized advertisement based on this, and customize the customized user terminal 200. By providing the advertisement, the customer can benefit from the service provision by receiving the advertisement required by the customer, and the branch manager can perform active target marketing that can effectively bring the customer back.

As another example, the server 300 may generate a customized advertisement by selectively combining and linking various pieces of information received from the force 100, for example, service information, customer identification information, customized event information, and branch information. In this case, the customer-customized advertisement may be generated and sent to the user terminal 200 at the request of the branch operator through the force 100, but is not limited thereto and is automatically generated by the customer consumption pattern learning model, and thus the user terminal 200. Can be shipped to).

For example, the server 300 may analyze the customer's consumption pattern from the service information received from the force 100. When the consumption pattern is analyzed, the server 300 may generate a customized advertisement related to the use of homogeneous and / or heterogeneous services having high availability to the customer, and send the customized advertisement to the user terminal 200.

For example, the server 300 may analyze the consumption pattern of the customer, specify the activity radius of the customer, and send the customized advertisements available to the sales office within the specified activity radius to the user terminal 200.

In addition, when a customer repeatedly visits a nearby cafe after a restaurant visit, the server 300 generates a customized advertisement that can be used in a nearby cafe when a customer visit history of the customer is received from the POS 100. By sending to (200) it can effectively induce customers to visit the restaurant and cafe.

Without being limited thereto, the server 300 may classify the generated customized advertisement into at least one or more groups, and send the customized advertisement to a plurality of customers who agree to receive the advertisement.

As described above, the server 300 may generate a POS 100-based customer-customized advertisement based on various information received from the POS 100. The generated advertisement may be region, gender, age group, time zone, and event content. And at least one or more groups according to associations between industries, and the server 300 may send a customized advertisement to the user terminal 200 based on the classified customized advertisement. In this case, the generation and classification of the customized advertisement may be constructed by one or more learning models or neural network models.

In addition, the server 300 may accumulate points for using the service to induce a customer return. In this case, the points may be accumulated for individual customers according to the customer identification information, and the points may be used for payment, request for use, and other customer gifts in POS 100.

For example, points may be earned at a preset rate according to a customer's payment amount, the number of visits to a branch, whether or not the same branch revisits, and visits of linked heterogeneous branches, but are not limited thereto. Can be earned according to the operating policy.

On the other hand, the server 300 may manage the transmission and reception of information between the force 100 and the user terminal 200.

For example, the server 300 stores information in the database (DB) of the server 300 when the service information, customer identification information, customized event information, and branch information are input into the force 100, and accumulates points, and the user. The terminal 200 may transmit a notification and / or a message including a link (including a webpage or URL for inducing application installation) to be connected to the server 300.

In addition, the user terminal 200 may access the server 300 through a link to perform identity authentication based on the customer identification information stored in the database DB of the server 300, and the customer may set an ID and password. If you can manage the customer identification information of the customer and the ID and password set by the customer.

In addition, when there is a use of the service of the customer in the POS 100, the server 300 transmits a message containing the contents of the service use, such as the payment amount, payment method, and the accumulated points to the user terminal 200 by sending the message to the user terminal 200. It can lead to a return visit.

As another example, the server 300 stores the service use request details in the database (DB) and transmits them to the force 100 when the customer requests a service use through the user terminal 200, and the service from the force 100. The contents of the reception of the request for use and the service usage progress may be received in real time and transmitted to the user terminal 200. As such, the customer may make a request for using the service to the branch where POS 100 is installed through the user terminal 200 without directly visiting the branch, and check the service usage progress in real time.

As another example, the server 300 stores the service usage wait request history in the database DB and delivers the service usage wait request history to the force 100 when the customer makes a request for service usage through the user terminal 200. In addition, the contents of the waiting wait request received from the POS 100 and the available situation may be transmitted to the user terminal 200 in real time.

In addition, when the customer visited the sales office to use the service, the server 300 may verify the identity by receiving the customer identification information through the force 100 and comparing it with the customer identification information stored in the database DB. In this case, the server 300 transmits the use history of the service and the point accumulation history according to the use of the service to the user terminal 200, so that the customer may check the service and the earned points provided in real time.

As another example, the customer may use the user terminal 200 to present a recommendation of a branch, a service use coupon by prepayment, and accumulated points to other customers.

For example, the customer may use the user terminal 200 to search for a store in which the POS 100 is installed and view the store information, and then perform a pre-payment of a service provided through the POS 100 and the corresponding force 100 ), You can get a coupon to use the service available at the branch. The customer may recommend the use of the service by transmitting the issued service use coupon to the user terminal 200 of another customer.

However, the present invention is not limited thereto, and the customer may directly present the points accumulated in the user to another customer by using the user terminal 200.

In this case, the server 300 may relay the communication between the user terminals 200, store the issuance of the service use coupon and the gift details of the accumulated points, and update the database DB.

2 is a flowchart illustrating an example of a control method of a force-based customer marketing system. Hereinafter, the control method of the force-based customer marketing system illustrated in FIGS. 2 to 5 may be the control method of the force-based customer marketing system 1 described with reference to FIG. 1.

1 and 2, the force 100 of the force-based customer marketing system 1 may register service information, customer identification information, and customized event information with the server 200 (210).

When the information is registered in the server 300, the server 300 may store service information, customer identification information, and event information in the database DB, and generate a customized advertisement based on the information stored in the database DB. (220).

Next, the server 300 may transmit a message including a link for accessing the server to the user terminal and the generated customized advertisement 230.

Next, the user terminal 200 may receive a customized advertisement and access the server through a link of the received message to perform identity authentication (240).

3 is a flowchart illustrating another example of a control method of a force-based customer marketing system. 3 to 5 are other examples of the control method of the force-based customer marketing system, and descriptions overlapping with the description will be omitted with reference to FIG. 2.

After performing identity verification (340), the customer may receive a message and the generated customized advertisements may visit the branch (350).

In this case, the force 100 may identify the customer based on the customer identification information, and check the contents of the customer-customized advertisement through the server and apply the provided service to the provided service (360).

Next, when there is a service use of the customer in the force 100, the server 300 may store service information in a database DB and accumulate points (370).

After earning the points, the server 300 may transmit a message containing the details of the points earned to the user terminal 200 (380).

4 is a flowchart illustrating still another example of a control method of a force-based customer marketing system.

After performing the user authentication (440), the user terminal 200 can request the service use to the branch to search and use the branch (POS) 100 is installed (450).

At this time, the server 300 may store the service usage request history in the database (DB) and transmit it to the force (460).

Next, the server may receive the received contents of the service use request and the service use progress from the force 100 in real time and transmit the received contents to the user terminal 200 (470).

5 is a flowchart illustrating still another example of a control method of a force-based customer marketing system.

After performing the user authentication (540), the user terminal 200 may search for a service shop where POS 100 is installed and request a service waiting for use to the shop to be used (550).

At this time, the server may store the service use wait request history in the database (DB) and transmit it to the force 100 (560).

In operation 570, the server may transmit the usage wait request reception content and the available situation from the force 100 to the user terminal 200 in real time.

Meanwhile, the embodiments may be implemented by computer readable codes in a computer readable recording medium. Computer-readable recording media include all kinds of recording devices that store data that can be read by a computer system.

Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, floppy disks, optical data storage devices, and the like, which may also be implemented in the form of carrier waves (for example, transmission over the Internet). Include. The computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion. And functional programs, codes and code segments for implementing the embodiments can be easily inferred by programmers in the art to which the present invention belongs.

Those skilled in the art will appreciate that the present disclosure may be embodied in other specific forms without changing the technical spirit or essential features disclosed. Therefore, it should be understood that the embodiments described above are exemplary in all respects and not restrictive.

1: POS-based customer marketing system
100: force
200: user terminal
300: server

Claims (10)

A force for receiving service information, customer identification information, customized event information, and branch office information, and providing a service by applying customized advertisements;
A user terminal which receives various notifications or messages sent from POS through a server and accesses the server through a link included in the notifications or messages to use a service; And
Relays the POS and the user terminal, receives data transmitted from the POS and the user terminal, stores the data in a database, and selectively combines the service information, customer identification information, customized event information, and branch information inputted from the force; And a server for generating, storing, and managing a customized advertisement in association with each other, and a message including a link for accessing a server to the user terminal and a server for transmitting the generated customized advertisement.
The server analyzes the consumption pattern of the customer corresponding to the customer identification information using the service information to specify the activity radius of the customer, and the first customized advertisement using the customized event information of the branch within the specified activity radius. Creates a,
The server generates a second customized advertisement associated with a branch that provides a preferred service based on the region, gender, and age group of the customer by using the personal information of the customer included in the customer identification information,
The server generates a third customized advertisement based on the content of the provided service and the content of the event included in the customized event information.
The server generates a fourth customized advertisement based on the branch information stored in at least one group according to the sales field, the service price information, the opening hours, the location of the branch, the main customer base, the offer of the coupon, and the event progress. and,
The server classifies the first to fourth customized advertisements into at least one or more groups according to regional, gender, age group, time zone, event content, and business type by using a neural network model, and based on the classified customized advertisements. Sends a customized advertisement to the user terminal to,
The force identifies the customer by comparing with the customer identification information stored in the server based on the customer identification information, confirms the contents of the customized advertisement provided to the identified customer through the server, and from the server A force-based customer marketing system that provides content to the identified customers by downloading the content of the customized advertisement provided to the provided service. The method of claim 1,
The user terminal,
A POS-based customer marketing system that accesses the server, searches for branch offices where the POS is installed, reads branch office information, makes a request for service use to the branch office where the POS is installed, and receives a service provision progress in real time for the service use request. . The method of claim 1,
The user terminal,
The POS-based customer marketing system accesses the server, searches for the branch offices in which the POS is installed, requests for service use, and receives in real time an acknowledgment and service availability according to the service use wait request. The method of claim 1,
The server,
Earn points for each customer based on customer identification,
The point-based POS-based customer marketing system where the points are used for payments, use requests and gifts to other customers. delete The method of claim 1
The service information,
Payment information, including the type of service used, payment method, and payment amount;
The customer identification information,
Personal information including name, nickname, telephone number, address, gender, age, race and appearance characteristics, personal identification barcode or QR code, customer number, device information and ID of user terminal,
The customized event information is.
POS-based customer marketing system, which is sales information that includes the location of sales outlets, the content of services offered, operational policies, and the conduct of events collected through the POS to create customized ads. Registering, by the POS, service information, customer identification information, customized event information, and branch information with a server;
The server stores service information, customer identification information, customized event information, and branch information in a database, and selectively combines and links service information, customer identification information, customized event information, and branch information inputted from the force. Generating, storing and managing a customized advertisement, and transmitting a message including a link to a user terminal to the server and the generated customized advertisement;
Receiving, by the user terminal, the generated customized advertisement, and accessing a server through a link of the received message to perform identity verification; And
The Force identifies the customer by comparing with the customer identification information stored in the server based on the customer identification information, confirms the contents of the customized advertisement provided to the identified customer through the server, and from the server And providing the service to the identified customer by downloading the contents of the provided customized advertisement and applying the provided service to the provided service.
The server generates the customized advertisement, and transmitting the generated customized advertisement to the user terminal,
Analyzing the consumption pattern of the customer corresponding to the customer identification information by using the service information to specify the activity radius of the customer, and generates a first customized advertisement using the customized event information of the sales office within the specified activity radius ,
By using the personal information of the customer included in the customer identification information to generate a second customer-specific advertising associated with the branch that provides a preferred service based on the customer's region, gender and age range,
Generate a third customized advertisement based on the contents of the provided service and the contents of the event included in the customized event information;
Generate a fourth customized advertisement based on the stored branch information classified into at least one group according to sales field, offer service price information, opening hours, branch location, main customer base, coupon offer, and event progress;
The first to fourth customized advertisements are classified into at least one or more groups according to region, gender, age group, time zone, event content, and business type by using a neural network model, and the user is based on the classified customized advertisements. Control method of POS-based customer marketing system for sending a customized advertisement to the terminal. The method of claim 7, wherein
The server, if there is a service use of the customer in the force, storing the service information in a database (DB), and earning points to transmit a message containing the details of the points accumulated in the user terminal; Control method of customer based marketing system. The method of claim 7, wherein
After the step of performing the identity verification,
Requesting, by a user terminal, a service use request from a sales office to search for a sales office at which the force is installed; And
Storing, by the server, a service usage request history in a database (DB) and forwarding the service usage request to the user terminal; Control method of POS-based customer marketing system. The method of claim 7, wherein
Requesting, by a user terminal, a service use wait request to a sales office to search for a sales office where the force is installed; And
The server may store the service usage wait request history in a database (DB) and transmit the service waiting request history to the user terminal in real time. How to control your marketing system.

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