KR20180049831A - Method for Providing Advertisement by using Expectable Sales - Google Patents

Abstract

The present invention relates to a method for providing an advertisement using expected sales, which comprises: a first step of mapping and storing first and second identification information; a second step of receiving unregistered detail information from a POS device corresponding to the first identification information; a third step of receiving unique identification information input (or recognized) through a tablet device; a fourth step of associating the unique identification information received from the tablet device with the detail information received from the POS device, and storing the same in a designated storage medium; a fifth step of checking at least one variable information among business information, accumulated amount information, and information on regions where stores are distributed; a sixth step of attempting to calculate an expected accumulated amount for each item; a seventh step of checking the expected accumulated amount for each item and associating the same with the unique identification information to store the same; and an eighth step of processing an associated advertisement to be provided. Accordingly, more effective advertisement can be performed.

Description

{Method for Providing Advertisement Using Expectable Sales}

The present invention provides value information corresponding to the bearer history information received from the POS device to the associated tablet device, stores and manages the stored value through the input / recognized unique identification information, And the internal information including at least one of the business type information, the cumulative value information, and the local information is read, and the expected sales information is calculated based on the internal variables, And a method of providing an advertisement using an expected sales that allows an advertisement to be provided.

Korean Patent Laid-Open Publication No. 10-2009-0117185 (published on November 12, 2009) relates to a method and system for relaying an advertisement provided through an affiliated store, in which one or more pieces of advertisement data are posted, Or one or more merchant stores having one or more advertisement media for outputting the advertisements, and an advertiser relaying advertisers who want to provide one or more advertisements through the advertisement media.

However, in this case, a more effective and targeted marketing model based on an affiliated store is required, which is merely to expose an advertiser's advertisement through an affiliated store having an advertisement medium.

An object of the present invention to overcome the above problems is to provide a tablet device that provides value information corresponding to bearer details information received from a POS device and store and manage the bearer information through input / , A plurality of history information of each user stored in the database is read through the tablet device of each store for a certain period of time and an internal variable including one or more of the business type information, cumulative value information, and local information is identified, And the advertisement is provided using the calculated expected sales information.

A method executed through a plurality of point of sale (POS) devices and a server communicating with a plurality of tablet devices provided in a plurality of stores according to the present invention is characterized by including first identification information A first step of mapping and storing second identification information that uniquely identifies a tablet device separately provided in the store; and a second step of receiving and storing history information of an anonymous name generated through the POS device from the POS device corresponding to the first identification information And a second step of receiving unique identification information input (or recognized) through the tablet device to describe the history information from the tablet device corresponding to the second identification information mapped with the first identification information A fourth step of associating unique identification information received from the tablet device with history information received from the POS device and storing the information in a designated storage medium; A business type information corresponding to a business type of a store that reads a plurality of pieces of history information stored in a storage medium and has a history of repeatedly visiting a predetermined number of times or more for each user corresponding to each unique identification information, A fifth step of confirming one or more pieces of variable information among accumulated information on accumulation of purchases made during a period of time and region information of a store in which one or more purchases have occurred during a certain period of time, The cumulative expected amount for each type of business that can occur in a specific business type store for a certain period in the future by each user using the one or more variable information, Cumulative expectation for each product (group) (R > = 1) of at least one or at least two of R (R > = 1) items; and a sixth step of calculating a cumulative expected amount of R A step (7) of confirming accumulated estimated amounts of r (1? R? R) items calculated including the cumulative expected amount and storing them in association with the unique identification information; , And an eighth step of processing an advertisement related to at least one of r items including cumulative expected amounts valid for each user to be provided.

According to the present invention, the history information of the bearer name may be configured to include historical information settled through the bearer settlement means, or history information that has been weaponized by erasing information related to the name after being paid through the payment means of the name have.

According to the present invention, the unique identification information may include a telephone number of a user-owned wireless terminal capable of touch input through a touch screen of the tablet device.

According to the present invention, the unique identification information is transmitted from the user-owned wireless terminal to the tablet device via the NFC, and is transmitted from the user's own wireless terminal through the unique number, And a unique number mapped with the phone number of the user-possessed wireless terminal, capturing an encoded image displayed on the screen of the user's wireless terminal through the camera of the tablet device, and recognizing the phone number of the user- And at least one of a unique number registered in the mapping and a unique number mapped and registered with the phone number of the user-possessed wireless terminal and recognized by reading out the sound signal output through the speaker of the user's wireless terminal and input to the tablet device .

According to the present invention, the unique identification information includes at least one of a telephone number of the wireless terminal transmitted from the user-owned wireless terminal to the tablet device through the NFC, a telephone number of the wireless terminal transmitted from the user- Number, a coded image displayed on the screen of the user's wireless terminal through the camera of the tablet device, and displays the phone number of the wireless terminal recognized as the tablet device, the sound signal output through the speaker of the user's wireless terminal and input to the tablet device And a telephone number of the wireless terminal that is recognized by reading the telephone number of the wireless terminal.

According to the present invention, the second step may further include the steps of: constructing an anonymous value information in which the history information of the received bearer is valued; and a step of assigning, to the tablet device corresponding to the second identification information mapped with the first identification information, And providing the configured value information to be displayed on the touch screen of the tablet device.

According to the present invention, the bearer value information may include value information that is valued based on a value accumulation policy of an affiliated store corresponding to a store having a POS device that transmits the bearer history information.

The advertisement providing method using expected sales according to the present invention may further comprise storing the value information in association with the unique identification information and storing the advertisement information in a designated storage medium.

According to the present invention, the cumulative expected amount for each of the R items may further include a cumulative expected amount that can be generated for a certain period of time in a store corresponding to a specific business type in a specific area.

According to the present invention, the cumulative expected amount for each of the R items may further include a cumulative expected amount that can be generated in the future for a specific commodity sold in a specific area.

According to the present invention, the cumulative expected amount for each of the R items may further include a cumulative expected amount that can be generated for a certain period of time for a specific commodity sold in a specific business type.

According to the present invention, the cumulative expected amount for each of the R items may further include a cumulative expected amount that can be generated for a certain period of time for a specific commodity sold in a store corresponding to a specific commodity of a specific region.

A method for providing an advertisement using expected sales according to the present invention is a method for providing advertisement to each user corresponding to the unique identification information by grouping a plurality of users including cumulative expected amount of a specific category specified for the same item, And the step e) may include processing the advertisement related to the item of the group to be provided to the user belonging to the generated group by item, have.

According to the present invention, the value information corresponding to the bearer history information received from the POS device is provided to the associated tablet device, and is stored and managed through the unique identification information inputted / recognized. It is possible to identify the internal variables including one or more of the business type information, the cumulative value information and the local information by reading the plural history information of each user saved through the device and storing the expected sales information calculated by calculating the expected sales information based thereon It is advantageous that a more effective advertisement can be performed for a user who visits or is expected to visit the store.

1 is a diagram illustrating a configuration of an advertisement providing system using expected sales according to an embodiment of the present invention.
2 is a diagram illustrating a process of associating and storing unique identification information and detail information according to an embodiment of the present invention in accordance with an embodiment of the present invention.
3 is a diagram showing an advertisement providing process using expected sales in the method of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. It should be understood, however, that the drawings and the following detailed description are exemplary and explanatory and are intended to provide further explanation of the invention, and are not to be construed as limiting the present invention.

In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. The terms used below are defined in consideration of the functions of the present invention, which may vary depending on the user, intention or custom of the operator. Therefore, the definition should be based on the contents throughout the present invention.

As a result, the technical idea of the present invention is determined by the claims, and the following embodiments are merely means for effectively explaining the technical idea of the present invention to a person having ordinary skill in the art to which the present invention belongs Only.

FIG. 1 is a diagram illustrating a configuration of an advertisement providing system using expected sales according to an embodiment of the present invention.

1 is a block diagram of a POS system 165 in a server 100 that communicates with a plurality of point of sale (POS) devices 165 and a plurality of tablet devices 160 provided in a plurality of stores. And provides the value information corresponding to the history information to the associated tablet device 160 to store and manage the information by inputting / recognizing the unique identification information and storing the unique identification information received from the tablet device 160, And stores the history information received from the storage unit 155 in the designated storage medium 155 and then reads the history information stored in the storage medium 155 in association with the unique identification information, A simple system for an advertisement providing system using an expected sales that confirms an internal variable including at least one piece of information and calculates expected sales information based on the calculated sales information and provides the advertisement using the calculated expected sales information It will be understood by those skilled in the art that various changes and modifications can be made to the configuration of the advertisement providing system using the expected sales by referring to and / However, the present invention is not limited to the above-described embodiments, and the technical features of the present invention are not limited only by the method shown in FIG.

Referring to FIG. 1, an advertisement providing system using expected sales communication is provided with a plurality of POS (Point Of Sales) devices 165 and a plurality of tablet devices 160 provided in a plurality of stores, It is necessary to identify the internal variables including the business information, the cumulative amount information, and the local information, and calculate the expected sales information based on the information. A tablet device 160 provided in the store and receiving unique identification information for uniquely identifying a user who visited the store, and a controller 150 provided in the store, And a POS device 165 for providing history information of the bearer to the server 100.

The tablet device 160 may include a smart phone, a mobile phone, and a tablet PC that are provided in the store and are connected to the POS device 165 provided in the store or communicate directly with the server 100 through a communication network. have.

The tablet device 160 may receive unique identification information from a user who visited the store and provide the unique identification information to the server 100.

A user who inputs unique identification information through a touch screen or a keypad of the tablet device 160 may be a payment party who visits the store and performs the payment directly or performs a predetermined value accumulation according to the payment regardless of the payment And may include persons to be valued.

The unique identification information input through the tablet device 160 may include a telephone number of a user-owned wireless terminal capable of touch input through the touch screen.

In addition, the unique identification information input through the tablet device 160 is transmitted from the user-owned wireless terminal to the tablet device 160 through the NFC and is transmitted to the user through the NFC The portable terminal 160 captures an encoded image displayed on the screen of the user's wireless terminal through the camera of the tablet device 160, which is transmitted to the tablet device 160 and is mapped with the phone number of the user's wireless terminal A unique number mapped to the phone number of the user-possessed wireless terminal, which is recognized as the tablet device 160, is output through the speaker of the user's wireless terminal and is read by recognizing the sound signal input to the tablet device 160, And may include at least one of a telephone number of a possessed wireless terminal and a registered unique number.

In addition, the unique identification information input through the tablet device 160 is transmitted to the tablet device 160 through the NFC through the telephone number of the wireless terminal transmitted from the user-owned wireless terminal to the tablet device 160, 160 of the portable terminal, the phone number of the wireless terminal, the camera of the tablet device 160, and the telephone number of the wireless terminal recognized by the tablet device 160, And may include at least one of the recognized phone numbers of the wireless terminal read out through the speaker of the owning wireless terminal and reading the sound signal input to the tablet device 160. [

The POS device 165 generates history information of an anonymous name in the course of performing a direct settlement by visiting the store and transmits the generated history information of the anonymous name to the server 100. [

The history information of the bearer name may include historical information that has been settled through the bearer settlement means or history information that has been weaponized by erasing information related to the name after settlement through the name payment means.

Here, the bearer means of the bearer means a payment means such as cash, a gift certificate (= department store gift certificate, etc.) issued by bearer name, a bearer pre-paid card such as a T-money card, or the like.

In addition, the name payment means means a payment means issued to a designated user such as a credit card, a check card, a financial account, a cash card, or a debit card.

Referring to FIG. 1, the server 100 includes an identification information mapping unit 105 for mapping first identification information and second identification information corresponding to the POS apparatus 165 and the tablet apparatus 160 provided in a store, An anonymous history information receiving unit 110 for receiving history information of an anonymous name generated through the POS device 165, a value information processing unit 115 for constituting value information obtained by valuing the anonymous name information, A unique identification information receiving unit 120 for receiving the unique identification information inputted (or recognized) through the tablet device 160 to record the history information of the unique identification information and the bearer name, A history information storage unit 125, a variable information checking unit 130 for reading the stored history information and verifying one or more pieces of variable information of the business type information, accumulated amount information, and local information for each user, Variable information is An expected amount storage unit 140 for storing the estimated accumulated amount of money in association with the unique identification information, An advertisement providing processing unit 145 for processing an advertisement corresponding to the cumulative expected amount to provide the user corresponding to the identification information, and a group generating unit 145 for grouping a plurality of users including cumulative expected amount of the specific category specified for the same item 150).

The identification information mapping unit 105 maps first identification information that uniquely identifies the POS device 165 provided in each store and second identification information that uniquely identifies the tablet device 160 separately provided in the store .

The identification information mapping unit 105 can receive the first identification information by communicating with the POS apparatus 165 of the store and can receive the second identification information by communicating with the tablet apparatus 160.

The identification information mapping unit 105 may be further provided with the store identification information of the store in the process of receiving the first identification information from the POS device 165 of the store.

In addition, the store identification information of the store may be further provided in the process of receiving the second identification information from the tablet device 160 of the store.

The bearer history information receiving unit 110 receives the first identification information for uniquely identifying the POS device 165 provided in each store through the identification information mapping unit 105 and the first identification information for identifying the tablet device 160, When the second identification information for identifying the second identification information is stored in the mapping, the information of the bearer name generated through the POS device 165 may be received from the POS device 165 corresponding to the first identification information.

Here, the details of the bearer information may include history information that has been settled through bearer settlement means (for example, a cash, a gift certificate issued by bearer name (such as a department store gift certificate or the like), a bearer name prepaid card such as a T- , Credit card, check card, financial account, cash card, debit card, etc.) and then erase the information related to the name of the account.

The anonymous history information receiving unit 110 receives history information of an anonymous name generated through the POS device 165 and receives history information of an anonymous name including tag information tagged from the clerk can do.

Here, the tag information may include whether or not the representative of the user who inputs / selects the store information through the button provided in the POS device 165.

The value information processing unit 115 receives the anonymous name information from the POS device 165 corresponding to the first identification information through the anonymous name information receiving unit 110, Value information can be constructed.

The bearer value information may include value information based on a value accumulation policy of an affiliated store corresponding to a store having the POS device 165 transmitting the bearer information.

For example, if the value accumulation policy of the merchant is a policy for accumulating points, the accumulation point can be increased, and if the accumulation policy is to be stamped, the number of stamps can be increased.

When the bearer value information is configured, the value information processing unit 115 provides the configured value information to the tablet device 160 corresponding to the second identification information mapped with the first identification information, On the touch screen of the touch panel.

The unique identification information receiving unit 120 receives the anonymous name information generated by the POS device 165 from the POS device 165 corresponding to the first identification information through the anonymous name information receiving unit 110, The value information of the bearer name corresponding to the history information of the received bearer is configured through the information processing unit 115 and the tablet device 160 corresponding to the second identification information mapped with the first identification information stores the value information (Or recognized) input via the tablet device 160 to describe the history information from the tablet device 160 corresponding to the second identification information mapped with the first identification information, Lt; / RTI >

According to an embodiment of the present invention, the unique identification information may include a telephone number of a user-owned wireless terminal that can be touch-inputted through a touch screen of the tablet device 160. [

In addition, according to another embodiment of the present invention, the unique identification information is transmitted from the user-owned wireless terminal to the tablet device 160 through the NFC, and the unique number and the short-range communication registered with the phone number of the user- The wireless terminal transmits the encoded image displayed on the screen of the user-owned wireless terminal through the camera of the tablet device 160, which is transmitted to the tablet device 160 from the user-owned wireless terminal and is mapped with the phone number of the user- And is recognized as a tablet device 160 and is mapped to a phone number of the user-possessed wireless terminal. The unique number is output through a speaker of the user's wireless terminal and is read out by reading the sound signal input to the tablet device 160, And may include at least one of a telephone number of a user-owned wireless terminal and a mapped registered unique number.

In addition, according to another embodiment of the present invention, the unique identification information includes a telephone number of the wireless terminal transmitted from the user-owned wireless terminal to the tablet device 160 through the NFC, The telephone number of the wireless terminal transmitted to the device 160 and the encoded image displayed on the screen of the user's wireless terminal through the camera of the tablet device 160 and displays the telephone number of the wireless terminal recognized by the tablet device 160 , And may include at least one of the recognized phone numbers of the wireless terminal that are output through the speaker of the user-owned wireless terminal and read the sound signal input to the tablet device 160.

The history information storage unit 125 stores the unique identification information received from the tablet device 160 through the unique identification information receiving unit 120 and the unique identification information received from the POS device 165 through the bearer history information receiving unit 110 And the history information can be stored in the designated storage medium 155 in association with each other.

The history information storage unit 125 stores the value information of the bearer name, which is an anonymous value, obtained by valuating the history information of the bearer name received from the POS device 165 through the value information processing unit 115, And may be stored in the storage medium 155 in connection with the unique identification information received from the tablet device 160.

In addition, the history information storage unit 125 may identify the store identification information that uniquely identifies the store through the POS device 165 or store identification information that uniquely identifies the store through the tablet device 160 The value information and the store identification information can be stored in association with each other.

The variable information verifying unit 130 reads a plurality of pieces of history information stored in the storage medium by means of the history information storage unit 125 and is characterized by the unique identification information, Industry information corresponding to a business type of a store having a history of repeatedly visiting a predetermined number of times or more for a predetermined period of time, cumulative amount information accumulating purchase amounts generated during a predetermined period of each business type, One or more variable information of local information distributed by the store can be confirmed.

The expected amount calculating unit 135 calculates the expected amount of each business type that can be generated in a specific business type store for a predetermined period for each user by using one or more pieces of variable information identified for each user through the variable information identifying unit 130, (R (R)), which is a combination of at least one or more of the cumulative expected amount of each region that can be generated in a specific region during a certain period in the future, and the cumulative expected amount of each group ≥ 1) items.

Here, the cumulative expected amount for each of the R items may further include a cumulative expected amount that can be incurred for a certain period of time in a store corresponding to a specific business type in a specific area.

The cumulative expected amount of each of the R items may further include a cumulative expected amount that can be incurred in the future for a specific commodity sold in a specific area.

In addition, the cumulative expected amount for each of the R items may further include a cumulative expected amount that can be incurred in a certain period in the future for a specific commodity sold in a specific type of business.

The cumulative expected amount for each of the R items may further include a cumulative expected amount that can be incurred in a future period for a specific commodity sold in a store corresponding to a specific type of business in a specific area.

The expected amount storage unit 140 stores r (1 < r > r) calculated by including the effective cumulative expected amount of the specified effective range among the cumulative expected amount of each of the R items attempted to be calculated for each user through the expected amount calculating unit 135 ≤ R) items, and store them in association with the unique identification information.

When the cumulative expected amount and the unique identification information for each item of the valid range are stored in association with the unique identification information through the expected amount storage unit 140, when the advertisement is provided to each user corresponding to the unique identification information, An advertisement associated with at least one of the r items including the cumulative expected amount that is highly available may be provided.

The group generating unit 150 may group the plurality of users including the cumulative expected amount of the specific category specified for the same item when providing the advertisement to each user corresponding to the unique identification information to generate a group for each item .

When a group is generated for each item through the group creating unit 150, the advertisement providing processing unit 145 can process an advertisement related to the item of the corresponding group to a user belonging to each generated item group .

2 is a diagram illustrating a process of associating and storing unique identification information and history information according to an embodiment of the present invention.

FIG. 2 shows details of an anonymous name from the POS device 165 for the calculation of expected sales and the advertisement using expected sales in the server 100 on the advertisement providing system using the expected sales shown in FIG. 1 When the information is received, the value information corresponding to the history information of the received bearer name is provided to the tablet device 160 associated with the same store, and the information is specified by the input / recognized unique identification information, and the unique identification information and the history information are designated And stores it in the storage medium 155. As a person skilled in the art, referring to and / or modifying FIG. 2, the unique identification information and the history information are linked and stored However, the present invention includes all of the above-described embodiments, and only the method shown in FIG. 2 And the technical characteristics thereof are not limited.

Referring to FIG. 2, the process of storing unique identification information and history information in association with each other includes first identifying information that uniquely identifies the POS device 165 provided in each store in the server 100, (200) from the process of mapping and storing second identification information that uniquely identifies the tablet device (160).

When the bearer name information is generated in the POS device 165 corresponding to the first identification information 205, the POS device 165 transmits the generated bearer name information to the server 100 (210).

Here, the details of the bearer information may include history information that has been settled through bearer settlement means (for example, a cash, a gift certificate issued by bearer name (such as a department store gift certificate or the like), a bearer name prepaid card such as a T- , Credit card, check card, financial account, cash card, debit card, etc.) and then erase the information related to the name of the account.

When the bearer information of the bearer name is received from the POS device 165 corresponding to the first identification information, the server 100 constructs the bearer value information obtained by rewriting the received bearer name information (215).

The bearer value information may include value information based on a value accumulation policy of an affiliated store corresponding to a store having the POS device 165 transmitting the bearer information.

For example, if the value accumulation policy of the merchant is a policy for accumulating points, the accumulation point can be increased, and if the accumulation policy is to be stamped, the number of stamps can be increased.

When the bearer value information is configured, the server 100 provides the configured value information to the tablet device 160 corresponding to the second identification information mapped with the first identification information, And displayed on the screen (220).

After the value information is displayed on the touch screen, the tablet device 160 receives (or recognizes) the user's unique identification information from the user (225) and transmits the unique identification information input (or recognized) to the server 100 (230).

Here, the unique identification information may include a phone number of a user-owned wireless terminal capable of touch input through the touch screen of the tablet device 160. [

Alternatively, the unique identification information may be transmitted from the user-owned wireless terminal to the tablet device 160 through the NFC, and may be transmitted from the user's wireless terminal to the tablet device 160 via the unique number, 160 and captures an encoded image displayed on the screen of the user-owned wireless terminal through the camera of the tablet device 160, which is mapped with the phone number of the user-owned wireless terminal, and is recognized as the tablet device 160 A mapping number registered with the phone number of the user-possessed wireless terminal, a sound signal input through the speaker of the user's wireless terminal and input to the tablet device 160, is recognized and is mapped with the phone number of the user- And may include at least one of the registered unique numbers.

Alternatively, the unique identification information may include a telephone number of the wireless terminal transmitted from the user-owned wireless terminal to the tablet device 160 through the NFC, a phone number of the wireless terminal transmitted to the tablet device 160 from the user- Captures an encoded image displayed on the screen of the user-owned wireless terminal through the camera of the tablet device 160 to output the phone number of the wireless terminal recognized by the tablet device 160, And may include at least one of the recognized phone numbers of the wireless terminal by reading the sound signal input to the tablet device 160.

When unique identification information for describing the history information is received from the tablet device 160 corresponding to the second identification information mapped with the first identification information, the server 100 receives the unique identification information from the tablet device 160 The unique identification information and the history information of the bearer received from the POS device 165 are linked and stored in the designated storage medium 155 (235).

FIG. 3 is a diagram illustrating an advertisement providing process using expected sales according to an embodiment of the present invention.

In more detail, FIG. 3 illustrates a process of associating and storing the unique identification information and the history information shown in FIG. 2 to read a plurality of history information stored in the storage medium 155 in association with the unique identification information, Cumulative amount information, and local information, and calculates expected sales information based on the calculated sales information and provides the advertisement using the calculated expected sales information. It will be understood by those skilled in the art that various ways of practicing the advertisement providing process using the expected sales can be inferred by referring to and / or modifying FIG. 3, but the present invention includes all of the above- And the technical features thereof are not limited only by the method shown in FIG.

Referring to FIG. 3, the advertisement providing process using expected sales is performed by the server 100 in which the unique identification information and the history information are stored in association with each other through the process of FIG. 2, (300). ≪ / RTI >

The server 100 stores business type information corresponding to a business type of a store that has a history of repeated visits over a predetermined number of times over a predetermined period of time specified for each user corresponding to each unique identification information, And information on one or more pieces of variable information, which is information on the amount of money, and area information on which a shop where one or more purchase amounts have occurred during a certain period of time belonging to each business type.

When the variable information is confirmed as described above, the server 100 can use the one or more variable information identified for each user to calculate cumulative expected amount of each type of business that can be generated in a specific business type store for a certain period, (R ≥ 1), which is a combination of at least one or more of the cumulative expected amount of each region that can be generated in a specific area during a certain period, and cumulative expected amount of each product (group) (310). ≪ / RTI >

Here, the cumulative expected amount for each of the R items may further include a cumulative expected amount that can be incurred for a certain period of time in a store corresponding to a specific business type in a specific area.

The cumulative expected amount of each of the R items may further include a cumulative expected amount that can be incurred in the future for a specific commodity sold in a specific area.

In addition, the cumulative expected amount for each of the R items may further include a cumulative expected amount that can be incurred in a certain period in the future for a specific commodity sold in a specific type of business.

The cumulative expected amount for each of the R items may further include a cumulative expected amount that can be incurred in a future period for a specific commodity sold in a store corresponding to a specific type of business in a specific area.

Then, the server 100 calculates cumulative expected amounts of r (1? R? R) items calculated by including the effective accumulated cumulative expected amount of the specified effective range out of the cumulative expected amount of each of R items attempted to be calculated for each user (315), and stored (320) in association with the accumulated estimated amount of each item of r items and the unique identification information.

After the cumulative expected amount and the unique identification information for each item of the valid range are stored in association with each other, the server 100 determines whether to provide the advertisement to each user corresponding to the unique identification information (325).

If providing the advertisement to each user corresponding to the unique identification information, the server 100 confirms 330 whether to group a plurality of users including the cumulative expected amount of the specific category specified for the same item.

If no separate grouping is required, the server 100 processes 335 to provide an advertisement associated with at least one of the r items, including cumulative expected amounts available for each user.

On the other hand, if separate grouping is required, the server 100 groups 340 a plurality of users including the cumulative expected amount of the specific category specified for the same item to generate a group for each item 340, And processes the advertisement to be related to the item of the group to the user belonging to the item-based group (345).

100: server 105: identification information mapping unit
110: Bearer history information receiving unit 115: Value information processor
120: unique identification information receiving unit 125: history information storage unit
130: Variable information verification unit 135: Expected amount calculation unit
140: Expected amount storage unit 145: Advertisement providing processing unit
150: Group generating unit 155: Storage medium
160: Tablet device 165: POS device

Claims (13)

1. A method executed by a plurality of point of sale (POS) devices in a plurality of stores and a server communicating with a plurality of tablet devices,
A first step of mapping and storing first identification information that uniquely identifies a POS device provided in each store and second identification information that uniquely identifies a tablet device separately provided in the store;
A second step of receiving history information of an anonymous name generated through the POS device from the POS device corresponding to the first identification information;
A third step of receiving unique identification information input (or recognized) through the tablet device to describe the history information from the tablet device corresponding to the second identification information mapped with the first identification information;
A fourth step of associating unique identification information received from the tablet device with history information received from the POS device and storing the information in a designated storage medium;
And stores a plurality of pieces of history information stored in the storage medium, which are known through the unique identification information, and stores the history information of the business type corresponding to the business type of the store having the history of repeatedly visiting the specified number of times over the past predetermined period for each user corresponding to each unique identification information Information on the at least one variable, information on the cumulative sum of the purchases made during a predetermined period for each type of business, and area information in which the at least one purchase amount is distributed in the past period, ;
Using the information of one or more variables identified for each user, the cumulative expected amount of each type of business that can occur in a certain business type store for a certain period in the future for each user, A sixth step of calculating a cumulative expected amount of R (R? 1) items obtained by combining at least one or two or more cumulative expected amounts of each product (group) that can be generated for a specific product (group)
(1 ≤ r ≤ R) items, including the cumulative expected amount of the specified effective range, among the cumulative expected amount of each R item that is attempted to be calculated for each user, Step 7; And
And an eighth step of providing an advertisement related to at least one of r items including an accumulated expected amount that is effective for each user when an advertisement is provided to each user corresponding to the unique identification information, Delivery method.
The information processing apparatus according to claim 1,
History information paid through bearer payment means, or
Wherein the advertisement information includes information on weaponized history after erasing information related to the name after being paid through the payment means of the name.
The information processing apparatus according to claim 1,
And a phone number of a user-owned wireless terminal capable of touch input through a touch screen of the tablet device.
The information processing apparatus according to claim 1,
The NFC is transmitted from the user-owned wireless terminal to the tablet device and is mapped with the phone number of the user-owned wireless terminal,
The wireless terminal is transmitted from the user-owned wireless terminal to the tablet device through the short-range communication, and is mapped with the phone number of the user-
The portable terminal captures an encoded image displayed on the screen of the user-owned wireless terminal through the camera of the tablet device, recognizes the portable terminal as a tablet device, maps the phone number of the user-
And the portable terminal includes at least one of a phone number of the user-owned wireless terminal and a unique number registered and registered, which is recognized by reading the sound signal input through the speaker of the user's wireless terminal and input to the tablet device. Using advertising.
The information processing apparatus according to claim 1,
A telephone number of the wireless terminal transmitted from the user-owned wireless terminal to the tablet device through the NFC,
A telephone number of the wireless terminal transmitted from the user-owned wireless terminal to the tablet device via the short-
Capturing an encoded image displayed on a screen of a user-owned wireless terminal through a camera of the tablet device, and displaying the telephone number of the wireless terminal recognized as a tablet device,
And a phone number of the wireless terminal that is output through a speaker of a user-owned wireless terminal and is read by reading a sound signal input to the tablet device.
2. The method according to claim 1,
Constructing a bearer value information in which the history information of the received bearer is valued; And
And providing the configured value information to the tablet device corresponding to the second identification information mapped with the first identification information so as to be displayed on the touch screen of the tablet device A method for providing an advertisement using the method.
7. The method according to claim 6,
Wherein the value information includes value information based on a value accumulation policy of an affiliated store corresponding to a store having a POS device that transmits the bearer history information.
The method according to claim 6,
And storing the value information in association with the unique identification information and storing the value information in a designated storage medium.
The method according to claim 1, wherein the cumulative expected amount for each of the R items is
And a cumulative expected amount that can be generated in a future store in a store corresponding to a specific business type in a specific area.
The method according to claim 1, wherein the cumulative expected amount for each of the R items is
And a cumulative expected amount that can be incurred in the future for a specific commodity sold in a specific area.
The method according to claim 1, wherein the cumulative expected amount for each of the R items is
And a cumulative expected amount that can be incurred in a certain period of time for a specific commodity sold in a specific business type is further included.
The method according to claim 1, wherein the cumulative expected amount for each of the R items is
And a cumulative expected amount that can be generated in the future for a specific commodity sold in a store corresponding to a specific business type in a specific area.
The method according to claim 1,
Further comprising the step of grouping a plurality of users including cumulative expected amounts of a specific category specified for the same item when providing an advertisement to each user corresponding to the unique identification information to form a group for each item,
The method of claim 8, wherein the step of processing the advertisement includes providing an advertisement related to an item of the group to the user belonging to each item group.

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