JPH1152901A - Advertisement display device and recorder - Google Patents

Abstract

PROBLEM TO BE SOLVED: To enhance an advertisement effect by taking best advertisement information out of an advertisement information table corresponding to the surroundings in the shop, etc., displaying and uttering the information. SOLUTION: When a customer comes to a shop, he gets a bar code reader to read a bar code attached to a commodity. Based on a read-out ID of the commodity, an advertisement means 3 refers to an advertisement information table 4 and reads pertinent advertisement information out of the advertisement and speech information registered beforehand by being made to correspond to the bar code ID of the commodity. An advertisement output device 5 displays the read advertisement information on a display device and also utters. Thus, the commercial advertisement of the commodity makes it possible for the customer to know the features, the special price, etc., of the commodity. Consequently, when the user (customer) gets the bar code attached on the commodity to be read, the commercial advertisement of the commodity is automatically displayed and printed, and arouses interest of the customer locking at it, and it is possible to enhance an advertisement effect.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement display device for displaying an advertisement and a recording medium.

[0002]

2. Description of the Related Art Conventionally, an advertisement display device at a storefront has been
Product advertisements are displayed on V and computer screens, and voice guidance is provided. At this time, the displayed product advertisements are displayed one by one in the store, that is, in a cascading manner.

[0003]

As described above, in the conventional advertisement display at the store, since the store unilaterally displays the product advertisement on the screen or guides by voice, the customer happens to be present, In addition, there is a problem that the advertisement effect can be effectively exerted only in the case of an interesting product advertisement.

[0004] Further, since the same product advertisement is repeatedly displayed, there is a problem that an advertisement cannot be efficiently performed according to the surrounding circumstances. In order to solve these problems, the present invention aims to display and utter the most suitable advertisement information according to the situation around the store or the like, and display / speak the product advertisement of interest to the customer. I have.

[0005]

Means for solving the problem will be described with reference to FIG. In FIG. 1, a processing device 2 reads a program from a recording medium (not shown) and performs various processes according to the program. In this example, the processing device 2 includes an advertisement unit 3 and an advertisement information table 4. .

The advertising means 3 refers to the advertisement information table 4 and displays and utters a corresponding product advertisement. The advertisement information table 4 includes advertisement information, advertisement voice information,
And advertisement printing information.

Next, the operation will be described. The advertising means 3 reads out and displays the relevant advertisement information with reference to the advertisement information table 4 in response to the input of the product ID.

In response to the input of the merchandise ID, the advertising means 3 refers to the advertisement information table 4 to read and display the relevant advertisement information, take out the relevant audio information, utter the voice information, and take out the relevant advertisement print information. I try to print.

[0009] Further, an ID of a product is read from a bar code attached to the product and input. Further, the advertising means 3 reads out the relevant advertisement information by referring to the advertisement information table 4 based on the current time and the number unique to the display device, and displays the read advertisement information on the relevant display device.

In response to the position information being selected on the screen, the advertising means 3 refers to the advertisement information table 4 of the corresponding product being displayed and reads out the advertisement information of the link destination of the corresponding hyperlink information. To be displayed.

The advertising means 3 reads out and displays the relevant advertisement information with reference to the advertisement information table 4 based on the detected customer number information. Advertising means 3
Determines a key value based on a value detected by one of environment sensors such as a temperature sensor, a humidity sensor, and a noise sensor, and refers to the advertisement information table 4 to determine a frequency of the advertisement information of the determined key value. The highest advertisement information is read and displayed, and the frequency information is counted up.

Therefore, by referring to the advertisement information table 4 corresponding to the situation around the store or the like, the most suitable advertisement information is extracted, displayed, and uttered by voice, etc., to display the product advertisement of interest to the customer. / Speak.

[0013]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Next, an embodiment and operation of the present invention will be described in detail with reference to FIGS.

FIG. 1 shows a system configuration diagram of the present invention.
In FIG. 1, an input device 1 is a sensor that detects and inputs an environment (for example, a temperature sensor, a humidity sensor, a noise sensor,
Various input devices such as a customer detection sensor, a mouse for selecting information displayed on the screen, and a keyboard for inputting data and various instructions.

The processing device 2 reads out a program from a recording medium (not shown), stores the program, and operates the program to perform various processes. In this example, the processing device 2 includes an advertisement unit 3 and an advertisement information table 4. is there. As various processes, information from the input device 1 is fetched, display data is output to the advertisement output device 5, print data is output, and voice data is output.

The advertisement means 3 refers to the advertisement information table 4, displays a corresponding product advertisement, utters a voice, prints the product, and the like. The advertisement information table 4 registers advertisement information (described later).

The advertisement output device 5 is for displaying advertisements, uttering voices, and printing. The network 6 is a network for exchanging data between the processing device 2 and an external terminal.

Next, the operation of the configuration of FIG. 1 will be sequentially described in detail with reference to FIGS. FIG. 2 is a diagram (part 1) for explaining the operation of the present invention. FIG. 2 is an example in which a corresponding product advertisement is displayed by referring to the advertisement information table 4 based on the barcode of the product.

FIG. 2A is a flowchart illustrating the operation of the present invention. In FIG. 2A, in S1, a user reads a barcode of a product. In this method, for example, a user (customer) comes to a store and reads a barcode attached to a product with a barcode reading device.

In step S2, the advertisement information related to the barcode ID is referred to from the advertisement information table 4. This is based on the product ID read in S1, referring to the advertisement information table 4 of FIG.
Advertising information).

In step S3, the advertisement information is displayed on the display device.
In this, the advertisement information read in S2 is displayed on a display device, for example, an advertisement of a product is displayed on a screen as shown in FIG. As a result, the customer can know the features of the product, the special price, and the like through the product advertisement of the product.

As described above, when a user (customer) reads a bar code attached to a product, a product advertisement for the product is automatically displayed, and the customer's willingness to purchase the product advertisement is increased and the advertisement is displayed. The effect can be enhanced.

FIG. 2B shows an example of the advertisement information table. The advertisement information table 4 is a table in which advertisement information of a product is registered as shown below in association with the barcode ID of the product as illustrated.

Barcode ID Advertising Information 1 Advertising Information for Product A 2 Advertising Information for Product B 3 Advertising Information for Product C 4 Advertising Information for Product D FIG. 2C shows an example of an advertising information image. this is,
FIG. 2B is an example of an advertisement information image read out from the advertisement information table 4 of FIG. 2B and displayed. Here, as shown in the figure, a heading “product photograph” and “under campaign” and a special price “185 yen” This is a product information image that displays a special price and promotes the customer's willingness to purchase.

FIG. 3 is a diagram (part 2) for explaining the operation of the present invention. FIG. 3 shows an example of displaying and printing a corresponding product advertisement by referring to the advertisement information table 4 based on the barcode of the product.

FIG. 3A is a flowchart illustrating the operation of the present invention. In FIG. 3A, in S11, a user reads a barcode of a product. In this method, for example, a user (customer) comes to a store and reads a barcode attached to a product with a barcode reading device.

At S12, the advertisement information and the advertisement voice information related to the barcode ID are referred to from the advertisement information table. In this, based on the product ID read in S11, the advertisement information and the advertisement audio information of the corresponding product are read by referring to the advertisement information table 4 of FIG.

In step S13, advertisement print information related to the barcode ID is referred to from the advertisement information table. This is S
Based on the product ID read in 11, the advertisement print information of the corresponding product is read out with reference to the advertisement information table 4 of FIG.

In step S14, the advertising information is displayed on the display device, and the advertising voice information is uttered. This displays the advertisement information read from the advertisement information table 4 in S12 and utters the advertisement voice information.

In step S15, the advertisement print information is printed on the printing device. This prints the advertisement print information read from the advertisement information table 4 in S13. As described above, when the user (customer) reads the barcode attached to the product, the product advertisement of the product is automatically displayed, the advertisement is uttered, and furthermore, the advertisement is printed and discharged on paper. This allows the customer to bring back the paper on which the advertisement is printed, thereby increasing the customer's willingness to purchase and increasing the advertising effect.

FIG. 3B shows an example of the advertisement information table. The advertisement information table 4 is a table in which advertisement information, advertisement print information, and advertisement audio information of a product are registered as shown below in association with the barcode ID of the product as illustrated.

Barcode ID Advertisement information Advertisement print information Advertisement voice information 1 Advertisement information of product A Print information A Voice information A 2 Advertisement information of product B Print information B Voice information B 3 Advertisement information of product C Print information C Voice information C 4 Advertising Information of Product D Printing Information D Voice Information D FIG. 3C shows an example of an advertising information image. this is,
FIG. 4B is an example of an advertisement information image read out from the advertisement information table 4 of FIG. 3B and displayed. Here, as shown in the figure, a “product photograph” and a “recipe” of how to make a spaghetti meat sauce are displayed and shown. The explanation will be given in an external voice.

FIG. 3D shows an example of an advertisement print information image. This is an image in which the advertisement print information is read out from the advertisement information table 4 of FIG. 3B and printed, and here, as shown in the figure, a recipe for making a spaghetti meat sauce is printed as an Italian recipe. It is.

FIG. 4 is a diagram (part 3) for explaining the operation of the present invention. FIG. 4 is an example of displaying a product advertisement according to a schedule. FIG. 4A is a flowchart illustrating the operation of the present invention.

In FIG. 4A, a step S21 determines a current time t. S22 refers to the number N unique to the display device. In S23, an advertisement to be displayed is obtained by referring to the advertisement information table 4 from the time t and the device number N. These S21
In steps S23 to S23, the current time t and the device number N of the device to be displayed are obtained, and based on the current time t and the device number N, an advertisement information table 4 shown in FIG. , The device number N within the time range to which the current time t corresponds.
And the advertisement voice information (not shown) in the same manner.

In step S24, the advertisement information is displayed on the display device and voice information is uttered. This displays the advertisement information scheduled within the range to which the current time t read in S23 belongs and the device number N and utters the voice information.

A step S25 decides whether or not there is an interruption from the local or network. If YES, S
At 26, the advertisement information designated by the interruption is displayed, voice information is uttered, and the process is terminated. On the other hand, if NO, the process ends.

As described above, the relevant advertisement information and voice information are read out by referring to the advertisement information table 4 based on the current time t and the display device number N, and the advertisement information is displayed and the voice is uttered. When an interrupt instruction is issued from the customer, the specified advertisement information is displayed and voice is spoken, and the advertisement can be performed according to the customer's situation on a schedule. In addition, the optimal advertisement according to special events and circumstances Display /
It becomes possible to utter.

FIG. 4B shows an example of the advertisement information table. The advertisement information table 4 registers time ranges, advertisement information (device number N = 1), advertisement information (device number N = 2), and the like as shown in the figure as follows.

Time range Advertisement information (N = 1) Advertisement information (N = 2) Advertisement information (N = 3) 10: 00-14: 00 Product A Product E Product I 14: 00-16: 00 Product B Product F Commodity J 16: 00-18: 00 Commodity C Commodity G Commodity K 18: 00-20: 00 Commodity D Commodity H Commodity L FIG. 4C shows an example of an advertisement information image (10:00 to 1
2:00). This is an example of the advertisement information image (10:00 to 12:00) read out from the advertisement information table 4 of FIG. 4B and displayed. Here, as shown in the drawing, the guide text and the price of the product are displayed. Will be displayed, and the description will be made using a voice not shown.

FIG. 4D shows an example of the advertisement information image (1).
8:00 to 20:00). This is shown in FIG.
Is an advertisement information image example (18:00 to 20:00) read out from the advertisement information table 4 and displayed here, as shown in FIG. Give an explanation.

FIG. 5 is a diagram (part 4) for explaining the operation of the present invention. FIG. 5 is an example of advertisement display by a hyperlink (touch operation). FIG. 5A is a flowchart illustrating the operation of the present invention.

In FIG. 5A, S31 displays advertisement information. In step S32, the user indicates a position on the screen using the pointing device. This is, for example, in a state in which the advertisement information image shown in FIG. 5 (c) described later is displayed on the screen, and the part of “How to apply” is instructed with a pointing device or instructed with a finger on the screen.

A step S33 decides whether or not there is link information at the designated position. In the case of YES, the process proceeds to S34. If NO, the process returns to S31 and repeats. In S34, the advertisement information to be displayed is determined based on the link information and the advertisement information of the link destination. This is because, in S32, for example, when the part of “Apply here is clicked” in FIG. 5C is designated by pressing with a finger, and the part is linked by the hyperlink information, With reference to the advertisement information table 4 of b), the advertisement information of the link destination of the hyperlink information of the portion is extracted.

In step S35, the advertisement information is displayed on the display device. This displays the advertisement information extracted (determined) in S34 on the display device. As described above, the advertisement information is displayed on the screen, the advertisement information of the link destination is read out by referring to the advertisement information table 4 in response to the selection of the part linked by the customer, and the display and the voice are uttered on the screen. Thus, advertisement can be performed according to the selection state of the customer.

FIG. 5B shows an example of the advertisement information table. The advertisement information table 4 is a table in which advertisement information is registered as described below in association with hyperlink information linked on the screen as shown in the figure.

Hyperlink information Advertisement information Directory + file name Advertisement information A URL (address) 1 Advertisement information B URL (address) 2 Advertisement information C URL (address) 3 Advertisement information D FIG. Here is an example. this is,
This is an example in which the advertisement information is displayed on the screen in S31 of FIG. 5A, and includes a “product photograph”, a description thereof, a price, and “application method is here” in which hyperlink information is set. Things. When the customer selects "Click here for application method" in which the hyperlink information is set by a finger, as described above, the advertisement information table 4 in FIG.
5 is displayed here with reference to FIG.

FIG. 5D shows an example of an advertisement information image. This is an advertisement information image displayed when the customer selects the “application method is here” portion with the finger in FIG. 5C. When the customer selects the "return" portion on the advertisement information image of FIG. 5D, it is possible to return to the original advertisement information image of FIG. 5C according to the hyperlink information. .

FIG. 6 is a diagram (part 5) for explaining the operation of the present invention. FIG. 6 is an example of an advertisement display by an interpersonal sensor. FIG. 6A is a flowchart illustrating the operation of the present invention.

In FIG. 6A, a step S41 scans the personal sensor. In this method, a sensor that detects that a customer has approached the store is scanned to detect in which direction or how many people have approached.

A step S42 decides whether or not there is an input. In the case of YES, the process proceeds to S43. In the case of NO, the process returns to S41 and is repeated. In step S43, the advertisement information is referred to from the advertisement information table based on the input from the personal sensor. This is S41
Then, based on the number of customers detected by the personal sensor, the advertisement information and voice information in the corresponding range are read out with reference to the advertisement information table 4 of FIG.

In step S44, the advertisement information is displayed on the display device and the voice is uttered. As described above, the interpersonal sensor is scanned to detect the number of customers, the advertisement information and the advertisement voice information corresponding to the number are read out with reference to the advertisement information table 4, displayed on the screen and uttered, and the customer's It is possible to automatically perform an optimal advertisement according to the number of people.

FIG. 6B shows an example of the advertisement information table. This advertisement information table 4 registers advertisement information and advertisement voice information in association with the range of the number of customers as shown in the figure.

Advertisement information Advertisement information Advertisement audio information Range 1 Advertisement information A Audio information A Range 2 Advertisement B Audio information B Range 3 Advertisement information C Audio information C FIG. 6C shows an example of an advertisement information image. this is,
This is an example in which the advertisement information is displayed on the screen and the voice is uttered in S44 of FIG. 6A. Today's recommendation is to display advertising information of xxxxxx special price of 185 yen and to say "Hello, come on!"

FIG. 7 is a view (part 6) for explaining the operation of the present invention. FIG. 7 is an example of advertisement display by a temperature sensor. FIG. 7A is a flowchart illustrating the operation of the present invention.

In FIG. 7A, in step S51, the temperature T is read by a sensor. In this method, the temperature T is read by a temperature sensor arranged at a store or the like. In S52, a key X for determining an advertisement from the temperature T is calculated by a function f (T). For example, as described on the right side, the key X at the temperature T is calculated by if T> 25 then X = 0 else X = 1.

In step S53, the advertisement information corresponding to the key X is referred to the advertisement information table 4 (frequently referred to). The key X is obtained from the temperature T in S52, and based on the obtained key X, an advertisement information table 4 of FIG. Then, the advertisement information of the entry having the highest frequency information is extracted. For example, when the temperature T is 30 ° C., in S52, X =
0, and the key X of the advertisement information table 4 in FIG.
The advertisement information C of “3” having the highest frequency information in the entry of “= 0” is read.

In step S54, the frequency information is counted up. In this case, the frequency information of the advertisement information read in S53 is counted up, and the frequency information of popular advertisement information is displayed more.

In step S55, the advertisement information is displayed on the display device and uttered by voice. As described above, the temperature T is measured by the temperature sensor, the advertisement information and the advertisement voice information corresponding to the temperature T are read out with reference to the advertisement information table 4, displayed on the screen and uttered, and matched with the temperature T. The optimum advertisement can be automatically performed.

FIG. 7B shows an example of the advertisement information table. The advertisement information table 4 is a table in which advertisement information and frequency information are registered in association with a key X as shown below.

Key X Advertisement information Frequency information 0 Advertisement information A 10 Advertisement information B 20 Advertisement information C 31 Advertisement information C 11 Advertisement information D 21 Advertisement information E 3 FIG. An example (X = 0) is shown. This is an example of an advertisement information image in which the key X = 0 (the temperature T is 25 ° C. or higher) in the advertisement information table 4 in FIG. 7B. Although not shown, an advertisement is uttered by voice.

FIG. 7D shows an example of an advertisement information image (X
= 1). This is an example of the advertisement information image of the key X = 1 (the temperature 5 is 25 ° C. or less) of the advertisement information table 4 in FIG. 7B. Although not shown, an advertisement is uttered by voice.

In FIG. 7, the temperature T detected by the temperature sensor is converted into a key X by a function, and the advertisement information and the advertisement voice information optimal for the temperature T are referred to the advertisement information table 4 based on the key X. Read out and displayed / spoken,
The present invention is not limited to this. The key value is determined based on a value detected by a sensor that detects various environmental conditions such as a humidity sensor other than the temperature sensor and a noise sensor, and optimal advertisement information and advertisement voice information are read. You may make it display / speak.

[0064]

As described above, according to the present invention,
The advertisement information table 4 is referred to in correspondence with the surrounding situation such as the storefront, the most suitable advertisement information is taken out, and the advertisement is advertised by displaying and voicing by voice. And it becomes possible to raise the advertising effect.

[Brief description of the drawings]

FIG. 1 is a system configuration diagram of the present invention.

FIG. 2 is an operation explanatory diagram (part 1) of the present invention;

FIG. 3 is a diagram (part 2) illustrating the operation of the present invention.

FIG. 4 is an operation explanatory view (3) of the present invention.

FIG. 5 is an operation explanatory diagram (part 4) of the present invention.

FIG. 6 is a diagram (part 5) illustrating the operation of the present invention.

FIG. 7 is an operation explanatory view (part 6) of the present invention.

[Explanation of symbols]

 1: Input device 2: Processing device 3: Advertising means 4: Advertising information table 5: Advertising output device 6: Network

Continuing from the front page (72) Inventor Kosuke Ikegami 98 Unoki-nu, Unoki-cho, Kawakita-gun, Ishikawa Prefecture Inside PFU Co., Ltd. (72) Keisuke Mizuno 98, Unoki-nu, Unoki-cho, Kawakita-gun, Ishikawa 2 PFU Corporation

Claims (15)

[Claims] 1. An advertisement display device for displaying an advertisement, comprising: an advertisement information table for registering advertisement information in association with an ID; and an advertisement information table corresponding to input of a product ID by referring to the advertisement information table. Means for reading and displaying the advertisement. 2. An advertisement display device for displaying an advertisement, comprising: an advertisement information table for registering advertisement information, advertisement voice information, and advertisement print information in association with an ID; Means for reading and displaying the relevant advertisement information with reference to the information table, reading and uttering the relevant audio information, and means for reading and printing the relevant advertisement print information. 3. The advertisement display device according to claim 1, wherein the ID of the product is read from a bar code attached to the product and input. 4. An advertisement display device for displaying advertisements, an advertisement information table for registering advertisement information for each display device in association with a time zone, and the advertisement information table based on a current time and a unique number of the display device. Means for reading out the relevant advertisement information with reference to, and displaying the read out information on the relevant display device. 5. The advertisement display device according to claim 4, further comprising means for reading advertisement information in the advertisement information table designated by the interruption and displaying the advertisement information on the display device. 6. An advertisement display device for displaying an advertisement, wherein an advertisement information table for registering hyperlink information in association with position information for each product advertisement displayed on the screen, and wherein the position information is selected on the screen. In response to this, there is provided a means for reading out and displaying the advertisement information of the link destination of the hyperlink information with reference to the advertisement information table of the corresponding product being displayed, and displaying the advertisement information. 7. An advertisement display device for displaying an advertisement, comprising: an advertisement information table for registering advertisement information in association with customer number information; and referring to the advertisement information table based on the detected customer number information. Means for reading and displaying advertisement information. 8. An advertisement display device for displaying an advertisement, wherein the advertisement information is registered by an advertisement information table for registering the advertisement information in association with the key value, and any one of environmental sensors such as a temperature sensor, a humidity sensor, and a noise sensor. Means for determining a key value based on the value and reading and displaying advertisement information of the determined key value with reference to the advertisement information table. 9. An advertisement display device for displaying an advertisement, comprising: an advertisement information table for registering advertisement information and frequency information in association with a key value; and an environmental sensor such as a temperature sensor, a humidity sensor, or a noise sensor. A key value is determined based on the detected value, the advertisement information having the highest frequency among the advertisement information of the key value determined with reference to the advertisement information table is read and displayed, and the frequency information is counted up. And an advertisement display device. 10. The voice information is registered in the advertisement information table together with the advertisement information, and when the advertisement information is read, the relevant voice information is read and uttered together. 10. The advertisement display device according to claim 9. 11. A means for operating a computer to register advertisement information in an advertisement information table in association with an ID, and in response to input of a product ID, referring to said advertisement information table to store said advertisement information. A recording medium storing a program functioning as a means for reading and displaying. 12. A means for operating a computer to register advertisement information for each display device in an advertisement information table in association with a time zone, and referring to the advertisement information table based on a current time and a number unique to the display device. A storage medium storing a program functioning as a means for reading out the advertisement information and displaying the advertisement information on the display device. 13. A means for registering hyperlink information in an advertisement information table in association with position information for each product advertisement displayed on a screen by operating a computer, and for determining that the position information has been selected on the screen. Correspondingly, a recording medium storing a program functioning as means for displaying the advertisement information of the link destination of the corresponding hyperlink information with reference to the advertisement information table of the corresponding product being displayed. 14. means for operating a computer to register advertisement information in an advertisement information table in association with customer number information, and referring to said advertisement information table based on detected customer number information, A recording medium storing a program functioning as a means for reading and displaying a program. 15. A means for operating a computer to register advertisement information in association with a key value in an advertisement information table, respectively, and detecting an environment information such as a temperature sensor, a humidity sensor, and a noise sensor. A storage medium storing a program that functions as a means for determining a key value based on the determined value and reading and displaying the advertisement information of the determined key value with reference to the advertisement information table.