JP2002215656A - Method of supplying advertising information - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a method of supplying advertising information interlocked with environment surrounding an advertisement recipient. SOLUTION: In this method of supplying the advertising information, the advertising information is distributed to a large-sized display 31 arranged in a prescribed position, from a distribution center 10 to display the advertising information. The distribution center 10 urges an advertising client to input a plurality of advertising information corresponding to a plurality of environment. The distribution center 10 shows a plurality of environment with a plurality of environment parameters and registers a plurality of environment parameters and a plurality of inputted advertising information in the related state in a database 15. The distribution server 10 then acquires information on environment such as meteorological information on an area where the large- sized display 31 is arranged. Using the environment parameter corresponding to the acquired environment change, as a key, the distribution server 10 retrieves the related advertising information from the database 15 and distributes the retrieved advertising information to the large-sized display 31.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method of supplying advertisement information, and more particularly, to a method of supplying advertisement information in conjunction with an environment surrounding an advertisement recipient.

[0002]

2. Description of the Related Art Newspaper advertisements, flyers,
There are print media such as hanging advertisements and video and audio such as TV and radio commercials. In addition, the reach of the advertisement is various from a nationwide one (national newspaper or national broadcast, etc.) to an extremely limited one (a flyer distribution at a store, etc.).

[0003]

However, according to the above-described existing advertisement providing method, only a predetermined advertisement is provided on the sender side, and the environment of the receiver side changes every moment. Then, in some cases, it did not fit the current situation. For example, when the temperature near the average year greatly exceeds due to unseasonable fine weather or the like near the end of winter, even if an advertisement for a heating appliance is provided, a desired effect may not be obtained in some cases.

[0004] The present invention has been made in view of such a problem, and an object of the present invention is to provide a method of supplying advertisement information in conjunction with an environment surrounding an advertisement recipient.

[0005]

In order to solve the above-mentioned problems, the inventor of the present invention keeps environmental information such as temperature and weather and advertisement information in a state of being associated with each other, and provides the advertisement receiver with the advertisement information. Advertisement information corresponding to the environment is selected and provided to the advertisement recipient. In particular,
As described below, the above-described advertisement providing method can be realized by using various devices and using them in a manner unique to each device used.

That is, according to the present invention, as a first advertisement information supply method, advertisement information is distributed from a distribution center to an advertisement display device arranged at a predetermined position, and the distributed advertisement information is distributed to the advertisement. Prompting the advertisement requester to input a plurality of pieces of advertisement information corresponding to a plurality of environments in the distribution center to display the information on the display device and supply the advertisement information; And storing the plurality of environment parameters and the input plurality of pieces of advertisement information in association with each other, and obtaining an environmental change related to a predetermined position where the advertisement display device is arranged. Reading the advertisement information associated with the environmental parameter corresponding to an environmental change, and distributing the read advertisement information to the advertisement display device Is executed, the method of supplying the advertisement information and providing the advertisement information linked to the environment surrounding the advertisement display device can be obtained.

[0007] This method of supplying advertisement information is based on a method used exclusively for displaying advertisement information distributed from a distribution center, such as a large display device installed on a street, with an advertisement display device. Or an information kiosk terminal installed in a station yard or a convenience store, such as an information kiosk terminal that can interactively exchange information with a distribution center, can be applied to an advertisement display device. It is. In particular, in the latter case, the advertisement display device may be capable of displaying information other than the advertisement information in response to a request of a user using the advertisement display device. The environmental parameters may be, for example, weather-related or temperature-related.

According to the present invention, as a second advertisement information supply method, an advertisement information is distributed from a distribution center to a mobile terminal, and the distributed advertisement information is displayed on the mobile terminal. In order to supply information, the distribution center prompts the advertisement requester to input a plurality of pieces of advertisement information corresponding to a plurality of environments, and the plurality of environments are represented by a plurality of environment parameters. Storing the environmental parameters and the inputted plurality of pieces of advertisement information in association with each other, obtaining the position information and the environmental change in association with each other as needed, receiving the access from the mobile terminal, Obtaining a position where the information exists, obtaining an environmental change associated with position information corresponding to the obtained position, and obtaining the environmental parameter corresponding to the obtained environmental change. Reading the advertisement information associated with the mobile terminal and distributing the read advertisement information to the mobile terminal, and providing advertisement information linked to an environment surrounding the mobile terminal. And a method of supplying advertisement information characterized by the following.

This method of supplying advertisement information can be adapted to a form in which advertisement information is distributed using, for example, a mobile phone as an advertisement display device.

[0010] In the second advertisement information supply method described above, the position of the mobile terminal is specified, for example, as follows. That is, in the above-described second advertisement information supply method, the mobile terminal has a GPS reception function, and the distribution center receives the access from the mobile terminal, and the mobile terminal has the GPS reception function. The position of the mobile terminal may be specified based on the position information obtained by the function. Further, in the above-described second advertisement information supply method, the mobile terminal is located in a service area provided by a predetermined base station in a mobile communication network, and the distribution center is configured to receive a signal from the mobile terminal. After receiving the access, the location of the mobile terminal may be specified based on the location registration information of the mobile terminal registered in the base station in the mobile communication network.

Further, according to the present invention, as a third method for supplying advertisement information, in a method for supplying advertisement information in which advertisement information is supplied by a computer system, a plurality of advertisements corresponding to a plurality of environments are provided to an advertisement client. Prompting the user to input the advertisement information, and expressing the plurality of environments by a plurality of environment parameters, and storing the plurality of environment parameters in association with the plurality of input advertisement information, while receiving the advertisement information. A step of presenting regional information to the person and prompting the user to select a region where the advertisement recipient is present, a step of acquiring an environmental change in the selected region, and the environment corresponding to the acquired environmental change. Reading the advertisement information associated with a parameter, and delivering the read advertisement information to the advertisement recipient. Method for supplying the advertisement information and providing the advertisement information linked to the environment surrounding the sheet's is obtained.

This method of supplying advertisement information is applicable, for example, to a form in which a user connected via the Internet is set as an advertisement receiver. In this case, the terminal on the user side may be a personal computer or a mobile phone having an i-mode function, for example. In particular, when a mobile phone is used, instead of prompting the user to select an area in order to acquire the existing position of the mobile phone, the user is required to move the mobile phone as described in the second advertisement information supply method. It is also possible to divert the terminal location specifying method.

[0013]

DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, a method for supplying advertisement information according to an embodiment of the present invention will be described in detail with reference to the drawings.

(First Embodiment) A method for supplying advertisement information according to a first embodiment of the present invention is embodied on a network configuration as shown in FIG. 1, and as shown in FIG. According to a simple procedure, appropriate advertisement information is distributed in accordance with an environment surrounding a region where a large-sized display is arranged, in particular, a situation change related to weather.

The distribution center 10 is connected via a private network 20 to large displays 31 and 32, each of which is located in a predetermined area. In the present embodiment, the large displays 31 and 32
Is for receiving advertisement information unilaterally distributed from the distribution center 10 and specializing in displaying the advertisement information, and cannot transmit any information from the display side to the distribution center 10 side. The private network 20 may have any network configuration.

The advertisement client has a terminal 50 connected to the distribution center 10 via the Internet 40.
In the present embodiment, weather information is obtained from a company that specializes in the distribution service.
The trader has a weather information distribution server 60 connected to the Internet 40, and can distribute weather information of each region to the distribution center 10 via the Internet 40.

The distribution center 10 includes a WWW server 11 and a W
The system includes a WW client 12, a processing unit 13, an advertisement distribution unit 14, and a database 15, and operates as described below.

The WWW server 11 is connected to the Internet 40
Via the terminal 50 installed on the advertisement client side,
The user is prompted to enter advertising information (step S1 in FIG. 2).
At this time, the user is also prompted to input weather and / or temperature (hereinafter simply referred to as “environment”) for which the advertisement information is desired to be provided. At this time, in the present embodiment, a plurality of pieces of advertisement information are input, and a plurality of environments corresponding thereto are also provided.

When the terminal 50 inputs the advertisement information and the environment corresponding thereto (step S2 in FIG. 2), the WWW
The server 11 receives the advertisement information and the environment, and transfers the advertisement information and the environment to the processing unit 13. The processing unit 13 represents the input environment with environment parameters, and registers the input advertisement information in the database 15 in a state where the input advertisement information is associated with the corresponding environment parameters (step S3 in FIG. 2).

The WWW client 12 receives the weather information distributed by the weather information distribution server 60 via the Internet 40 (Step S4 in FIG. 2).
The role of the WWW client 12 in the present embodiment is to transmit the received information and the received information to the processing unit. Therefore, this WWW client 12
It can be replaced by a means for acquiring information using other services available on the TCP / IP network. For example, as another service, there is e-mail, and in that case, the WWW client may be a so-called mailer, or may be, for example, a simple mail acquisition program (fetchmail or the like).

When the WWW client 12 receives the weather information, it passes it to the processing unit 13. Processing unit 13
Acquires the environmental change in each area where the large displays 31 and 32 are arranged based on the received weather information (step S5 in FIG. 2).

Next, when the processing unit 13 acquires the change in the environment, the processing unit 13 searches the database 15 for the associated advertisement information using the environment parameter corresponding to the environment as a key (step S6 in FIG. 2). Further, the processing unit 1
3 reads the advertisement information corresponding to the environment from the database 15, and distributes the read advertisement information to the large displays 31 and 32, respectively (step S7 in FIG. 2). Large displays 31 and 32
Display the advertisement information distributed to themselves (step S8 in FIG. 2).

In the present embodiment, the advertisement information distributed to each of the large displays 31 and 32 corresponds to the environment surrounding each of the large displays 31 and 32. In addition, the advertisement information to be distributed is replaced with appropriate information by the processing of the processing unit 13 every time the content of the weather information acquired from the weather information distribution server 60 changes. Therefore, in the present embodiment, the large display 31
And 32 can be provided with advertisement information linked to the environment.

In the present embodiment, the large-sized display plays a role as an advertisement display device arranged in a predetermined area. However, any other display can be used as long as it can perform the same function as this. An apparatus may be used.

Examples of the replaceable device include a so-called information kiosk terminal. This information kiosk terminal is interactive between a terminal user and a distribution center (in this case, the distribution center can also provide information to the information kiosk terminal other than the distribution of advertisement information). A street corner information terminal that enables exchange, for example, this type of terminal is a convenience store, a station yard, a supermarket, a shopping mall, a post office, a public facility (library, a sports facility managed by a local government, a school, a public hall, etc.). Etc.), hospitals, restaurants, fast food stores, etc.

When the information kiosk terminal is not used by the user, it operates substantially the same as the large-sized display device, that is, simply displays the advertisement information distributed from the distribution center. On the other hand, when the user uses the information kiosk terminal for each purpose, the main part of the display screen of the terminal is used for the purpose of the user, and the advertisement is used for displaying the advertisement in the display screen. It is displayed in a subwindow defined as.

In addition, various modifications can be made to the above-described embodiment. For example, as shown in FIG. 3, the acquisition of the weather information from the weather information server 60a may not be via the Internet 40. In this case, the distribution center 10a includes the WWW client 12
Instead, a weather information acquisition unit 12a capable of communicating with the weather information server 60a is provided, and the weather information acquired by the weather information acquisition unit 12a is passed to the processing unit 13.

As shown in FIG. 4, the distribution center 10b also controls the large displays 31 and 32.
The connection may be made via the Internet 40 instead of the private network 20. In particular,
In the illustrated form, the large displays 31 and 32 can display and process data transferred according to the HTTP protocol. Therefore, in the distribution center 10b, it is not necessary to provide the advertisement distribution unit 14 dedicated to advertisement information distribution. In addition, the advertisement information can be distributed using the function of the WWW server 11.

Further, in the embodiment shown in FIG. 4, only the part for obtaining the weather information from the weather information distribution server 60 may be replaced with the embodiment shown in FIG. That is, in the distribution center shown in FIG.
Instead of the WW client 12, a weather information acquisition unit that can communicate with the weather information distribution server may be provided.

Further, as shown in FIG. 5, the distribution center 10c does not receive the input of the advertisement information from the advertisement requester through the network, but through the input unit 16 provided in the distribution center 10c. You may also receive it. In this case, the acquisition of the weather information from the weather information distribution server 60a is not limited to the one performed by the weather information acquisition unit 12a that can communicate with the weather information distribution server 60a. For example, as shown in FIG. May be performed via the Internet 40. Further, in the embodiment shown in FIG. 5, instead of the private network 20, the Internet may be used to distribute advertisement information to a large display.

(Second Embodiment) In a second embodiment of the present invention, as shown in FIG. 6, an advertisement is sent to a mobile terminal receiving a communication service in a mobile communication network system. The present invention relates to a method for supplying information.
Particularly, in the present embodiment, the mobile phones 71 and 72 will be described as examples of mobile terminals.

The mobile phones 71 and 72 are located in a service area 74 provided by a base station 73. The base station 73 is connected to an exchange located at a higher level,
A connection service to the telephone network 80 is provided to the mobile phones 71 and 72. Details regarding the exchange and the telephone network are omitted for the sake of simplicity, but a connection from the mobile phone 71 or 72 can be finally established to the I / F section of the distribution center 10d. It goes without saying that all of the alternative techniques known to those skilled in the art are applicable.

Of the two portable telephones shown, the portable telephone 71 has a GPS receiving function, while the portable telephone 72 has no GPS receiving function. The mobile phone 71 sends a position acquisition request from the processing unit 13 of the distribution center 10d to the I / F unit 17 and the telephone network 8.
0, etc., to determine its own existing position based on information received from a plurality of geosynchronous satellites constituting the GPS system, and transmit the obtained position information to the processing unit 13 side. Can be. Since the mobile phone 72 does not have the GPS reception function, it cannot specify its own position as the mobile phone 71 does.
Normally, when receiving the service in the service area 74, the mobile phone 72 registers the position with the base station or its higher-level device.
In, the existing position of the mobile phone 72 can be specified by referring to this.

Other configurations, that is, the terminal 50 and the weather information distribution server 60 of the advertisement client connected to the distribution center 10d via the Internet 40, and the WWW server 11, WWW client 12, and database 15 in the distribution center 10d The same as described in the first embodiment with reference to FIG. 1 can be used. Further, with respect to these, various modifications as shown in FIGS. 3 to 5 are also possible.

Under such a system configuration, the supply of advertisement information is performed as follows.

First, in the same manner as in the first embodiment, construction of a database, acquisition of weather information, and the like are performed. That is, the distribution center 10d urges the terminal 50 provided on the advertisement requester side to input a plurality of pieces of advertisement information corresponding to a plurality of environments via the Internet 40. The input advertisement information is transferred to the processing unit 13 together with the corresponding environment. The processing unit 13 associates the advertisement information with the corresponding environment parameter and registers the information in the database 15. Further, the weather information received from the weather information distribution server 60 via the Internet 40 is processed by the processing unit 13 and classified so that the environment of each predetermined area can be grasped. For example, the processing unit 13 stores each area in an associated state with the environment there. The acquisition and processing of the weather information are executed at predetermined intervals as needed.

When the mobile phone 71 accesses the processing unit 13 via the I / F unit 17, the processing unit 13
A position information acquisition request is transmitted to the mobile phone 71. Upon receiving this request, the mobile phone 71 specifies its existing position using its own GPS function, and
3 is notified.

When the processing section 13 obtains the position where the mobile phone 71 is located, the processing section 13 reads out the environmental change associated therewith using the position information corresponding to the obtained position as a key. Thereafter, the advertisement information registered in the database 15 is searched using the environmental parameters corresponding to the read environmental change as a key, and the advertisement information corresponding to the environment surrounding the mobile phone 71 is acquired from the database 15, Transmit to 71 side.

On the other hand, when the mobile phone 72 accesses the processing section 13 via the I / F section 17, the processing section 1
Reference numeral 3 specifies the existing position of the mobile phone 72 using the position information registered in the base station 73 or the like. After specifying the existing position of the mobile phone 72 in this manner, the processing unit 13 performs, based on the information on the specified position,
As in the case of the mobile phone 71, the advertisement information corresponding to the environment surrounding the mobile phone 72 is selected.
2 is transmitted.

(Third Embodiment) A third embodiment of the present invention, as shown in FIG.
And a method of supplying advertisement information to a terminal 90 connected to a terminal 90 that executes a WWW browser capable of browsing Web information. The terminal 90 is, for example, a personal computer, but may be a mobile phone or the like having a function capable of browsing Web or simple Web information.

Also in the present embodiment, the terminal 50 and the weather information distribution server 60 of the advertisement client connected to the distribution center 10e via the Internet 40, the WWW server 11, the WWW client 12 and the database in the distribution center 10e. 15 can be the same as that described with reference to FIG. 6 in the second embodiment. Further, with respect to these, various modifications as shown in FIGS. 3 to 5 are also possible.

Under such a system configuration, the supply of advertisement information is performed as follows.

First, similarly to the second embodiment, construction of a database and acquisition of weather information are performed. That is, the distribution center 10e urges the terminal 50 provided on the advertisement requester side to input a plurality of pieces of advertisement information corresponding to a plurality of environments via the Internet 40. The input advertisement information is transferred to the processing unit 13 together with the corresponding environment. The processing unit 13 associates the advertisement information with the corresponding environment parameter and registers the information in the database 15. Further, the weather information received from the weather information distribution server 60 via the Internet 40 is processed by the processing unit 13 and classified so that the environment of each predetermined area can be grasped. For example, the processing unit 13 stores each area in an associated state with the environment there. The acquisition and processing of the weather information are executed at predetermined intervals as needed.

Next, when there is an access to the distribution center 10e from the terminal 90 on the user side as an advertisement receiver,
The WWW server 11 transmits to the terminal 90 Web page data from which a plurality of regions can be selected, and transmits the Web page data to the terminal 9.
By displaying 0, the user is prompted to select an area.

When the user selects a region at the terminal 90, the information of the selected region is transmitted to the WWW server 11
Is transmitted to the processing unit 13 via the. When acquiring the selected area, the processing unit 13 acquires a change in the environment stored in association with the selected area.

Further, the processing unit 13 searches the database 15 using the environment parameter corresponding to the acquired environment as a key, and acquires advertisement information corresponding to the environment surrounding the terminal 90. The advertisement information acquired in this way is
The data is transmitted to the terminal 90 as page data.

In such an embodiment, when the terminal 90 is a mobile terminal such as a mobile phone, the distribution center 10e informs the user of the area in order to obtain the existing position of the mobile terminal. Instead of prompting for a choice,
It is also possible to divert the position identification method of the mobile terminal as described in the second embodiment.

[0048]

As described above, according to the present invention,
The distribution center that distributes the advertisement information appropriately selects the advertisement information according to the environment surrounding the advertisement display device or other device that is the recipient of the advertisement information, and distributes the advertisement information. Will be able to see advertisements that are in line with the environment around them.

[Brief description of the drawings]

FIG. 1 is a system configuration diagram for realizing a method for supplying advertisement information according to a first embodiment of the present invention.

FIG. 2 is a diagram for explaining a procedure for supplying advertisement information in the system shown in FIG. 1;

FIG. 3 is a diagram for explaining a modification of the system shown in FIG. 1;

FIG. 4 is a diagram for explaining a modification of the system shown in FIG. 1;

FIG. 5 is a diagram for explaining a modification of the system shown in FIG. 1;

FIG. 6 is a system configuration diagram for realizing a method for supplying advertisement information according to a second embodiment of the present invention.

FIG. 7 is a system configuration diagram for realizing a method for supplying advertisement information according to a third embodiment of the present invention.

[Explanation of symbols]

 Reference Signs List 10 distribution center 10a distribution center 10b distribution center 10c distribution center 10d distribution center 10e distribution center 11 WWW server 12 WWW client 12a weather information acquisition unit 13 processing unit 14 advertisement distribution unit 15 database 16 input unit 17 I / F unit 20 private network 31 Large display 32 Large display 40 Internet 50 Terminal 60 Weather information distribution server 60a Weather information distribution server 71 Mobile phone 72 Mobile phone 73 Base station 74 Service area 80 Telephone network

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G09F 19/00 G09F 19/00 Z

Claims (9)

[Claims] 1. To distribute advertisement information from a distribution center to an advertisement display device arranged at a predetermined position, display the distributed advertisement information on the advertisement display device, and supply the advertisement information. In the distribution center, a step of prompting an advertisement requester to input a plurality of pieces of advertisement information corresponding to a plurality of environments, and the plurality of environments are represented by a plurality of environment parameters, and the plurality of environment parameters are input as the plurality of environment parameters. Storing a plurality of pieces of advertisement information in association with each other;
Obtaining an environmental change related to a predetermined position where the advertisement display device is arranged; reading the advertisement information associated with the environmental parameter corresponding to the obtained environmental change; and Delivering the advertisement information to the advertisement display device, and providing advertisement information linked to the environment surrounding the advertisement display device. 2. The advertisement information supply method according to claim 1, wherein the environmental parameters are related to weather. 3. The method according to claim 1, wherein the environmental parameter is related to a temperature. 4. The advertisement information supply method according to claim 1, wherein the advertisement display device is exclusively used for displaying the advertisement information distributed from the distribution center. 5. The advertisement display device is capable of interactively exchanging information with the distribution center, and also displays information other than the advertisement information according to a request of a user using the advertisement display device. The method according to claim 1, wherein the advertisement information can be displayed. 6. An advertisement requester for distributing advertisement information from a distribution center to a mobile terminal, displaying the distributed advertisement information on the mobile terminal, and supplying the advertisement information. Prompting input of a plurality of advertisement information corresponding to a plurality of environments, and expressing the plurality of environments by a plurality of environment parameters, and associating the plurality of environment parameters with the plurality of input advertisement information. Remembering,
Obtaining the position information and the environmental change in association with each other, receiving the access from the mobile terminal, obtaining the position where the mobile terminal exists, and obtaining the position associated with the obtained position. Acquiring the changed environment, reading the advertisement information associated with the environment parameter corresponding to the obtained environment change, and delivering the read advertisement information to the mobile terminal. And providing advertisement information linked to the environment surrounding the mobile terminal. 7. The mobile terminal has a GPS receiving function, and the distribution center, when receiving an access from the mobile terminal, receives the GPS of the mobile terminal.
7. The advertisement information supply method according to claim 6, wherein the position of the mobile terminal is specified based on the position information obtained by the receiving function. 8. The mobile terminal is located in a service area provided by a predetermined base station in a mobile communication network, and the distribution center receives the access from the mobile terminal, 7. The advertisement information supply method according to claim 6, wherein a position of the mobile terminal is specified based on position registration information of the mobile terminal registered in the base station in a communication network. 9. An advertisement information supply method for supplying advertisement information by a computer system, comprising: prompting an advertisement requester to input a plurality of advertisement information corresponding to a plurality of environments; And storing the plurality of environment parameters and the plurality of input advertisement information in association with each other.
For the advertisement recipient, the step of presenting the regional information and prompting the selection of the area where the advertisement recipient exists, the step of acquiring the environmental change in the selected area, and the step of responding to the acquired environmental change Reading the advertisement information associated with the environment parameter, and delivering the read advertisement information to the advertisement recipient, and executing the advertisement information linked to the environment surrounding the advertisement recipient. And a method of supplying advertisement information.