JP4411477B2 - User Profile Data Management Method for Incentive Commercial System - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to a user profile data management method in an incentive commercial system distributed through two-way communication media such as the Internet and CATV.
[0002]
[Prior art]
The present applicant has obtained Japanese Patent No. 2948752 concerning “distribution system using interactive media”. According to this patented invention, in response to a request from a commercial client (advertiser), an advertisement broadcast related to the advertiser's product or service is distributed via a two-way communication means such as a telephone line, CATV, or the Internet. Advertisement viewing data indicating that the user has viewed through the monitor is cumulatively recorded in a recording medium connected to the monitor.
[0003]
This patented invention is a pioneer of so-called incentive commercials. For advertisers, it is possible to increase the effect of promoting product demand by advertising and to clearly understand the correlation between advertisement viewing and product demand (sales performance). There is an advantage that an order can be placed accurately and quickly, while a user has an advantage that a privilege (incentive) corresponding to the cumulative viewing of advertisements can be received.
[0004]
As an example of a specific embodiment of such an incentive type commercial system, a center that operates the system constructs a shopping mall on the Internet, and a registered user obtains the benefits acquired by the advertisement cumulative viewing as described above as electronic money. It can be considered that it can be used as a price in shopping at the shopping mall.
[0005]
A user who intends to use this system communicates his / her desire to use it on a homepage established by the center. The center receiving the user's request for use asks the user for input such as address, name, gender, date of birth, telephone number, e-mail address, occupation, annual income, family structure, hobbies, etc. The user profile data is recorded for each user in a server provided in the center. By recording such user profile data, various marketing researches can be performed in accordance with conditions such as age and region such as advertisement viewing tendency and online shopping performance.
[0006]
[Problems to be solved by the invention]
However, in the conventional system, even if the user profile data is changed, there is no means for actively prompting the user to update the user profile data. Although it is possible to voluntarily update the user profile data on the home page, it is a tedious task that does not produce any profit for the user, and hardly any effectiveness can be expected. If the user profile data recorded in the server does not reflect the current state of the user, the accuracy of the marketing research as described above is lowered, and the advantage for the advertiser is impaired.
[0007]
In addition, when operating an incentive commercial system, an advertiser may want to distribute commercials to a certain user group. For example, since cosmetic buyers are generally limited to women, it is considered that there is almost no need to distribute cosmetic commercials to male users. If the car dealership is an advertiser, it is sufficient to distribute the commercial to a user who lives or works in a neighborhood centered around the dealer's location, and the date of the car owned by the user in the user profile data. If it is included, it may be meaningful to deliver a commercial that prompts the user who has run out of vehicle inspections to replace the purchase with a direct mail. If it is a dealer that handles expensive imported cars, it may be possible to distribute commercials only to users with a certain annual income.
[0008]
For advertisers, narrowing down the number of users who can view commercials will likely lead to the purchase of their own products, while pursuing the essence of incentive commercials that offer benefits to potential consumers of their products. It can be an important strategy for eliminating the possible browsing by a possible user and preventing economic loss from giving a privilege to such a user unnecessarily.
[0009]
Such an advertiser's needs can be realized by including in the advertisement distribution request given from the advertiser to the center a condition setting for limiting the user group who can view the advertisement. The center collates the conditions specified by the advertiser with the user profile data recorded in the server, and distributes the advertisement so that only users who satisfy the conditions can browse.
[0010]
However, if the user profile data recorded on the server is different from the current state of the user, the user who originally wants to browse for the advertiser cannot browse or the user who does not want to browse can browse. Therefore, the above-mentioned purpose cannot be achieved effectively. In order to avoid such disadvantages, it is desirable to take effective means for actively urging the user to update the user profile data.
[0011]
[Means for Solving the Problems]
Therefore, in the incentive type commercial system, the present invention provides a new business model capable of prompting the user to recognize and update the registered user's profile data when the profile data does not match the current situation. The purpose is to provide.
[0012]
In order to achieve this object, the present invention according to claim 1 Profile data is recorded on the server for each user, and a privilege is given to the user when the user views a commercial distributed through an interactive communication medium such as the Internet in response to an advertisement distribution request from the advertiser In an incentive type commercial system that distributes commercials, The first display screen that displays commercials as indexes And then at the request of the user Second display screen that displays the specific content of the commercial Is distributed in a hierarchical display format, Moreover, the first display screen can be widely browsed, but the second display screen can be browsed only by users who satisfy one condition or a combination of a plurality of conditions included in the profile data specified by the advertiser. And checking whether the user satisfies the conditions specified by the advertiser for each commercial indexed on the first display screen with the profile data of the user recorded in the server The determination is made to notify the user whether or not the second display screen can be browsed for each commercial on the first display screen, and the user is indexed on the first display screen. When the user wishes to move to the second display screen for a specific commercial that is not viewable on the second display screen A method for managing user profile data in an incentive commercial system, characterized by prompting the user to update profile data and rewriting the content input in response to the update request as the profile data of the user in the server is there.
[0014]
Claim 2 The present invention according to Claim 1 In the profile data management method, when the rewritten profile data satisfies the specified condition of the advertiser, the user is allowed to view the second display screen.
[0017]
DETAILED DESCRIPTION OF THE INVENTION
FIG. 1 is a schematic configuration diagram showing an incentive commercial system according to an embodiment of the present invention. This system includes a system center 1 that manages and manages the entire system, an advertisement requester (client) 2 that contracts with the system center to request advertisement distribution, and a communication terminal that includes a monitor for browsing advertisements of the client. And a registered user 3 who owns, owns or carries a machine (for example, a personal computer or a mobile phone).
[0018]
The system center 1 establishes a home page 4 on the Internet and places advertisements according to requests from each client on this home page. Each user can access this homepage through the contract provider 5 and can view and display advertisements on the monitor.
[0019]
Since many clients' advertisements are posted on the home page 4, it is preferable that advertisements of products or services desired by the user (hereinafter simply referred to as products) can be browsed easily and quickly as a hierarchical structure. For this reason, when the user accesses the home page 4, an index page listing a number of products or clients is displayed as the first display screen, and a specific product or client desired by the user is designated on the index page. When the user clicks (clicks), the second display screen on which the specific content of the commercial regarding the product or the client is displayed appears. For example, the second display screen may be a home page established by the client, and can be set to jump to the home page of the client when a specific client is designated on the first display screen.
[0020]
To use this service, the user must register as a member. Member registration is possible on the homepage 4. At the time of registration, the user is requested to input his / her address, name, gender, date of birth, telephone number, e-mail address, occupation, annual income, family structure, hobbies, etc. (see FIG. 2). User profile data input by the user in response to this input request is registered for each user in the server provided in the center 1. As a result, it becomes possible for the client to conduct various marketing research by making advertisement viewing tendency, online shopping performance, etc. correspond to conditions such as age and region.
[0021]
After inputting the user profile data, the center gives a unique ID number to the user, obtains a password input from the user, and completes user registration.
[0022]
In addition, when the client makes an advertisement distribution request to the center, the client sets specific conditions (age and gender) by setting one condition included in the user profile data or by arbitrarily combining a plurality of conditions. Etc.), an advertisement can be provided only to users who satisfy the above. As a result, it is possible to narrow down the user group that can view advertisements on the client side, and it is possible to eliminate “hidden” advertisement viewing that is less likely to lead to product purchases. In this way, the advertisement for which the condition setting for limiting the users who can view is made is displayed as an index (list) on the first display screen which is an index page, but the specific contents are displayed. The user who can move to the display screen 2 is limited to a user who satisfies the setting condition.
[0023]
Specifically, the user profile recorded in the server provided in the center 1 indicates whether or not the user browsing the first display screen satisfies the conditions specified by the client for each advertisement displayed in the index. A determination is made by collating with the data, and a determination result, that is, a display indicating whether or not the user can view the second display screen is attached to each advertisement on the first display screen. For example, after confirming the profile data of the user who has accessed the homepage, the user can see the advertisement that can be browsed by moving to the second display screen by blinking display etc. Announce (see Figure 3). As a result, for each advertisement indexed on the first display screen, the user can move to the second display screen and view more detailed advertisement contents, and the second display screen cannot be viewed. A certain advertisement can be distinguished. In FIG. 3, the advertisement of company C displayed in a blinking manner can be viewed by moving to the second display screen by clicking on the advertisement on the first display screen. Cannot view the display screen. Ads without blinking are not clickable.
[0024]
When a user clicks on an advertisement without a blinking display, a message such as "You cannot see this CM in your current profile data. Do you want to update your profile data?" After prompting the user to update the profile data and obtaining an answer from the user, the user jumps to the profile data update screen. Alternatively, it may be set to automatically jump to the profile data update screen when an advertisement without a blink display is clicked. Alternatively, on the first display screen, a message such as “Unblinking CM cannot be seen in your current profile data. Do you want to update the profile data?” May be displayed in advance. .
[0025]
The profile data update screen can be approximated to the profile data input screen at the time of registration (FIG. 2). The user is allowed to specify a change item, and the changed data is requested for the item. The center rewrites the content input in response to this as the user's profile data in the server.
[0026]
When the rewritten profile data meets the client's specified conditions, the client's advertisement is displayed blinking on the first display screen, and can be viewed by moving to the second display screen. Let the user know.
[0027]
In a preferred embodiment, on the first display screen (FIG. 3), a privilege (advertising viewing point) given to the user when viewed after shifting to the second display screen is displayed for each advertisement. .
[0028]
The first display screen shown in FIG. 3 displays an index of automobile manufacturers or dealers. This user cannot view the advertisement of company A on the second display screen with the current profile data. For example, if company A is a dealer specializing in relatively expensive imported cars and is set to allow viewing of the second display screen only for users with annual income above a certain level, According to the profile data, since this user is below the above-mentioned annual income standard, the advertisement of the company A cannot be viewed on the second display screen. Even if the annual income in the profile data originally entered by this user has increased significantly and exceeds the annual income standard set by Company A, if the records in the server remain as originally entered, the advertisement of Company A The situation that cannot be viewed on the second display screen does not change.
[0029]
In this case, the user wishes to view the advertisement of company A by moving to the second display screen, and if the profile data is updated in accordance with the current state, the advertisement becomes possible (to satisfy the setting condition of company A). Would like to actively update the profile data in response to the message. In the incentive type commercial system, a privilege is given to the user by viewing the advertisement (in this embodiment, viewing the second display screen), so that the user actively updates the profile data in order to acquire the privilege. There is great motivation. In particular, when a higher advertisement viewing point is given to an advertisement that is not blinked (for example, Company A) than an advertisement that is blinked (Company C), the user is more likely to view the former advertisement. There is a tendency to have strong hope, and such users can be invited to update their profile data.
[0030]
In the above example, for each advertisement indexed on the first display screen, it is determined in advance whether the user satisfies the setting condition by the client, and the determination result is displayed on the first display screen. However, instead of this, when the user requests to move to the second display screen for a specific advertisement indexed on the first display screen (for example, when clicked), the center First, it is determined whether or not the condition setting for limiting the user who can view the advertisement is made, and when the condition setting is made, the user then sets the condition for the advertisement by the client. It is possible to determine whether or not the above condition is satisfied by checking with user profile data registered in the server There. In this case, if the determination result is yes, the transition to the second display screen is permitted in response to the user's request so that the user can view the specific contents of the advertisement, but the determination result is no In some cases, as in the case described above, a message such as “You cannot see this CM with your current profile data. Do you want to update your profile data?” Will be displayed to the user. Prompt to update profile data. When the user inputs update data on the profile data update screen, the center rewrites the input content as the user's profile data in the server. When the rewritten profile data satisfies the setting conditions of the client, the user can view the specific contents of the advertisement on the second display screen.
[0031]
Alternatively, users who do not satisfy the setting conditions of the client are permitted to browse by moving to the second display screen, but such users may be set not to receive advertisement viewing points even when browsing. Is possible. In this case, for example, on the first display screen (FIG. 3), “If you browse a CM that is not blinked in your current profile data, you cannot earn advertisement viewing points for that CM. A message like “Do you want to update the data?” Can be displayed to prompt the user to update the profile data. Alternatively, when one CM displayed in the index display on the first display screen is clicked, the user's profile data is confirmed by checking the recorded contents of the server, and the conditions set for the CM If you do not meet the above, on the second display screen, “Your current profile data will not earn advertising viewing points even if you view this CM. Do you want to update your profile data?” A message can be displayed to prompt the user to update the profile data. In any case, when the user updates data on the profile update screen in response to such a message, the profile data of the user in the server is rewritten and updated.
[0032]
As already described, when the client requests the center for product advertisement distribution, the client sets an advertisement viewing point as a privilege given to the user when the user views the advertisement (when viewing the second display screen). . This advertisement viewing point is displayed on an advertisement screen that can be viewed on the homepage, and the user who has viewed the advertisement can recognize how many advertisement viewing points to acquire by that. Preferably, also on the first display screen, advertisement viewing points given by viewing the advertisement are displayed on the index-displayed advertisement.
[0033]
It is up to the client how to set the advertisement viewing point. If the advertisement viewing point is set to be relatively high, it is considered that the merit when the user purchases the product is increased, so that the effect of inviting purchase is increased. The advertisement viewing point is given for a single viewing of an advertisement of a specific product or a specific client. Whether or not the advertisement viewing point can be accumulated for a plurality of viewings, and an addition in the case of accumulation The rate, upper limit setting, etc. are also arbitrarily determined by the client. For example, it is possible to set 100 points for one advertisement viewing, allowing 100 points × accumulation up to 10 times, and hitting with an upper limit of 1000 points. Alternatively, 100 points are given to the first advertisement viewing, but 50 points each time from the second time to the fifth time, and 30 points each time from the 6th to the 10th time may be given. On the contrary, the addition points may be increased as the number of advertisement viewing times increases.
[0034]
In addition, the advertisement viewing point can have an expiration date. The expiration date is practically within a few months to one year from the date of issue (the advertisement viewing date). By setting the expiration date in this way, the user's willingness to purchase a product can be increased, and the possibility that the client can recover the cost required for the advertisement distribution will increase.
[0035]
In a preferred embodiment, the client can classify advertisement viewing points. That is, as the advertisement viewing point, any one of a limited viewing point that is effective only when purchasing a specific product or a product provided by a specific client and an unrestricted viewing point that does not specify the product or the client are arbitrarily set. be able to. Here, the limited viewing point is called closed money, and the non-limited viewing point is called open money.
[0036]
In this case, the memory built in the communication terminal of each user has a first storage area for storing the closed money for each product or client related to the advertisement when viewing the advertisement targeted for the closed money. And a second storage area for storing open money when an advertisement targeted for open money is viewed. The closed money stored for each product or client in the first storage area is effective only when the user purchases the specific product or the product provided by the specific client, and is stored in the second storage area. Stored open money is widely useful for non-limited product purchases.
[0037]
FIG. 4 is a block diagram showing a schematic configuration of a communication terminal owned, owned, or carried by each user, a CPU (central processing unit) 10 that performs data processing and operation control of each unit, and a display connected to the CPU 10 11, a memory 12 and an input device 13. Further, a communication control device 15 is connected to the CPU 10 via an interface (I / F) 14, and received data (advertisement viewing data) received by an antenna (not shown) from a telephone line is processed by the CPU 10. Data displayed on the display 11 and stored in the memory 12 and processed by the CPU 10 are transmitted from the antenna via a telephone line.
[0038]
The display 11 is generally configured as an LCD or CRT display, the memory 12 is generally configured as a memory chip or an IC card, and the input device 13 is generally configured as a key arrangement or a touch panel including a numeric keypad and other operation keys. Not. As described above, the memory 12 includes the area 121 for storing closed money and the area 122 for storing open money. The storage contents (balance and history of closed money and open money) stored in the areas 121 and 122 of the memory 12 of each user's communication terminal are also stored with the same contents on the server provided in the system center 1. The user can confirm the current balance of closed money and open money stored in the areas 121 and 122 of the memory 12 on the display 11 by a required operation on the input device 13.
[0039]
According to a preferred embodiment, in addition to the advertisement of each client, a shopping mall that can purchase various products of each client online is developed on the home page 4. Or it is good also as a structure which can purchase the goods concerning the said advertisement in the advertisement display screen, when the user is accessing the specific advertisement. When a user purchases a product via the input device 13 of the communication terminal, the order is transmitted to the system center 1. The system center 1 creates delivery data corresponding to the product order and requests the distribution center 6 to deliver the product. The distribution center 6 receives the merchandise from the client 2 or an affiliated company and delivers it to the ordering user's home or other designated location.
[0040]
【The invention's effect】
As described above, the present invention urges the user to update the user profile data that plays an important role in the incentive commercial system, so that the user can obtain the benefits of commercial browsing. In response to this request, it can be expected to actively update their profile data.
[0041]
When the change of the profile data is input by the user, the profile data recorded in the server provided in the system center is rewritten according to the input items. As a result, the user can browse commercials that could not be browsed so far, and can receive the benefits of the commercials. You will be able to enjoy the benefits as a member of the incentive commercial system.
[0042]
Further, by prompting the user to update the profile data in this way, the user profile data in the server always reflects the current state of the user, which is a great merit such that accurate marketing is possible for the client.
[Brief description of the drawings]
FIG. 1 is a schematic configuration diagram showing an incentive commercial system according to an embodiment of the present invention.
FIG. 2 is an illustration schematically showing a screen requesting the user who wishes to register as a member to input profile data in the system of FIG. 1;
FIG. 3 is an index display of CMs of each client for registered users in the system of FIG. It is an illustration which shows a 1st display screen typically.
4 is a block diagram showing a schematic configuration of a communication terminal owned, owned or carried by each user in the system of FIG.
[Explanation of symbols]
1 System Center
2 Client (Advertiser)
3 users
4 Homepage
5 Provider
6 Distribution center
10 CPU (memory rewriting means)
11 Display
12 memory
121 First storage area for accumulating closed money (limited viewing points)
122 Second storage area for accumulating open money (unlimited viewing points)
13 Input device
14 Interface
15 Communication control device

Claims (2)

Profile data is recorded on the server for each user, and a privilege is given to the user when the user views a commercial distributed through an interactive communication medium such as the Internet in response to an advertisement distribution request from the advertiser In the incentive type commercial system, when distributing a commercial, a first display screen for displaying the commercial as an index is distributed, and then a second display screen for displaying a specific content of the commercial according to a user request is distributed. A user who distributes in a hierarchical display format, and the first display screen can be widely viewed, but the second display screen satisfies one condition or a combination of a plurality of conditions included in the profile data specified by the advertiser Is set to be viewable only on the first display screen. Each of the first display screens is determined by checking whether or not the user satisfies the conditions specified by the advertiser for each commercial displayed on the index by checking the profile data of the user recorded on the server. It is assumed that the user is informed whether the second display screen can be browsed for the commercial, and the user is indexed on the first display screen, but the second display screen is not viewable. The user is prompted to update the profile data when the user wants to move to the second display screen for the particular commercial that is being used, and the content entered in response to the update request is sent to the user's profile User pros in incentive commercial systems characterized by rewriting as data Irudeta management method. 2. The user profile data management method according to claim 1, wherein when the rewritten profile data satisfies a condition specified by the advertiser, the user is allowed to view the second display screen.

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