JP4491761B2 - Advertisement distribution and payment system using mobile communication terminals - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to an advertisement distribution and price settlement system using a mobile communication terminal such as a mobile phone, a PHS, and a car phone.
[0002]
[Prior art]
The present applicant has obtained Japanese Patent No. 2948752 concerning “distribution system using interactive media”. According to this patented invention, in response to a request from a commercial (advertisement) requester (company), an advertisement broadcast related to the product or service of the advertisement requester is distributed via a two-way communication means such as a telephone line, CATV, or the Internet. Then, advertisement viewing data indicating that the user has viewed this through the monitor is cumulatively recorded in a recording medium connected to the monitor.
[0003]
This patented invention is a pioneer of so-called incentive commercials, and for the advertising client, it is possible to clearly understand the correlation between advertisement viewing and product demand (sales results) while enhancing the effect of stimulating product demand by advertising. There is an advantage that marketing and ordering / ordering can be performed accurately and quickly, while there is an advantage that the user can receive a privilege (incentive) according to the cumulative viewing of advertisements.
[0004]
[Problems to be solved by the invention]
As a specific embodiment of the above-mentioned patented invention, a center that operates the system constructs a shopping mall on the Internet, and the registered user converts the privilege acquired by the cumulative advertisement viewing as described above into electronic money, and It may be possible to use it as a price in shopping at a shopping mall. In such an embodiment, the recording body that cumulatively records the advertisement viewing data can be considered as a “wallet” owned by the user.
[0005]
In particular, a mobile communication terminal represented by a mobile phone is capable of two-way data communication through a telephone line, and has a monitor (display) for displaying received data and a recording body (memory). Therefore, it is suitable for use in the system of the above-mentioned patented invention, and now it is quite common to own one mobile phone, and the owner usually always carries a mobile phone. Therefore, it would be very convenient if this could be used instead of a “wallet”.
[0006]
With the rapid spread of the Internet in recent years, so-called online shopping is being carried out for various products, but conventional payment methods using credit cards, prepaid cards, debit cards, etc. are adopted for the payment. Has been. Making payments with these cards on the Internet is not safe enough at present, and there is always a risk of unauthorized use due to card counterfeiting.
[0007]
[Means for Solving the Problems]
Accordingly, the present invention provides a system for further developing the above-mentioned patented invention previously proposed by the present applicant and treating a record body for accumulating advertisement viewing data in the same manner as a “wallet” and using it for price settlement. For the purpose.
[0008]
In order to achieve this object, the present invention according to claim 1 is directed to an advertisement set by an advertisement requester when distributing an advertisement related to the product or service of the advertisement requester in response to a request from the advertisement requester. An advertisement distribution means for distributing advertisements with viewing points; a mobile communication terminal carried by each user, a display for obtaining and viewing advertisements distributed by the advertisement distribution means; and The mobile communication terminal comprising a memory for storing the viewing point set for the advertisement for each product or service or each advertisement requester when the advertisement is viewed on a display, and a user selects a specific product Or when purchasing a product or service provided by a service or a specific advertisement requester, the specific product or service or a specific advertisement The client can receive a financial privilege corresponding to the viewing point stored in the memory, and the mobile communication terminal has been appropriated for the purchase when the product or service is purchased in response to the financial privilege. An advertisement distribution and price settlement system using a mobile communication terminal, further comprising memory rewriting means for subtracting a viewing point from a current viewing point stored in a memory.
[0009]
The present invention according to claim 2 adds an advertisement viewing point set by the advertisement requester when an advertisement related to the product or service of the advertisement requester is distributed in response to a request from the advertisement requester. An advertisement distribution means for distribution, a mobile communication terminal carried by each user, a display that allows the advertisement distributed by the advertisement distribution means to be acquired and viewed, and the user viewed the advertisement on the display The mobile communication terminal comprising a memory for storing the viewing point set for the advertisement, and when the advertisement requester distributes an advertisement related to his / her product or service through the advertisement distribution means, When purchasing a specific product or service or a product or service provided by a specific client as an advertising viewing point It is possible to arbitrarily set either a valid limited viewing point or a non-limited viewing point that does not specify a product or service or an advertisement requester, and the above memory allows the user to view an advertisement with a limited viewing point. A first storage area for storing a limited viewing point for each product or service or advertisement requester sometimes associated with the advertisement, and storing the non-limited viewing point when a user views an advertisement with an unrestricted viewing point When the user purchases a specific product or service or a product or service provided by a specific advertisement requester, the specific product or service or a specific advertisement request Receiving a financial privilege corresponding to the limited viewing point stored in the first storage area of the memory. And a mobile communication terminal characterized by being able to receive a monetary privilege according to an unrestricted viewing point stored in the second storage area of the memory when purchasing an unrestricted product or service. Advertising distribution and payment system.
[0010]
The present invention according to claim 3 is the advertisement distribution and price settlement system using the mobile communication terminal according to claim 1 or 2, wherein the advertisement distribution means includes a plurality of advertisement requesters on a homepage established on the Internet. An advertisement relating to a product or service is distributed.
[0011]
DETAILED DESCRIPTION OF THE INVENTION
FIG. 1 is a schematic configuration diagram showing an advertisement distribution system according to an embodiment of the present invention. This system includes a system center 1 that manages and operates the entire system, an advertisement requester (client) 2 that contracts with the system center to request advertisement distribution, and sends client advertisements to mobile communication terminals (hereinafter referred to as mobile phones). And a registered user 3 who carries a mobile phone.
[0012]
The system center 1 establishes a home page 4 on the Internet and places advertisements according to requests from each client on this home page. That is, the Internet or the homepage 4 functions as an advertisement distribution unit. Each user can access this home page through the contract provider 5 and can view and display advertisements on the display 11 (FIG. 2) of the mobile phone.
[0013]
Since many clients' advertisements are posted on the homepage, it is preferable that advertisements of products or services desired by the user (hereinafter simply referred to as products) can be easily and quickly browsed in a hierarchical structure. For example, the user first opens an index page and selects the type of product or service desired to be browsed. Here, for example, when “car” is selected, each car manufacturer that is a contract advertisement client is displayed as a menu, and when one manufacturer is selected, the car model of that manufacturer is displayed as a menu. When one vehicle type is selected, an advertisement for that vehicle type is displayed.
[0014]
To use this service, the user must register as a member. Member registration is possible on the homepage. At the time of registration, the user is required to input his / her address, name, gender, date of birth, telephone number, e-mail address, occupation, annual income, family structure, hobbies, and the like. By registering such user profile data, it is possible to conduct various marketing researches by making advertisement viewing tendency, online shopping performance, etc. correspond to conditions such as age and region.
[0015]
By setting conditions by arbitrarily combining these user profile data, the client can provide direct mail format advertisements by e-mail only to users who satisfy specific conditions (age, sex, etc.). In this case, advertisement viewing points are described in the e-mail. Or, even when advertising is distributed on the homepage, if the client sets a specific condition for a specific product, the user who does not satisfy the condition is set not to be able to select the product advertisement. It is possible. In this way, it is possible to narrow down the user group that can view advertisements on the client side, and it is possible to eliminate “hidden” advertisement viewing that is unlikely to lead to product purchase.
[0016]
The server of the system center 1 stores a table in which product types are associated with user profile data for specifying purchase layers of the products. Therefore, if the client desires, direct mail can be sent in advance to a specific user who is determined to have a high possibility of purchasing the product for the client, and access to the home page 5 can be prompted. Users who read direct mail and view specific product advertisements that they are interested in on the homepage are generally considered to be likely to lead to product purchases, so the client usually sets advertisement viewing points for such users. Can be set higher. The user also has the advantage of being able to easily access product advertisements of interest to him. As an example, if the user profile data includes the year of the car that the user currently owns or the expiration date of the car inspection validity period, the car manufacturer or dealer client determines that the possibility of replacement of the car is high. And at the right time, said to the user, “It ’s time to buy a new one. How about our new model? You can type a direct mail with such content.
[0017]
When the user profile data is input and transmitted, a unique ID number is given to the user, and the password input by the user is transmitted to complete user registration.
[0018]
When the client requests the system center to distribute the product advertisement, the client sets an advertisement viewing point to be given to the user when the user views the advertisement. This advertisement viewing point is displayed on an advertisement screen that can be viewed on the homepage, and the user who has viewed the advertisement can recognize how many advertisement viewing points to acquire by that.
[0019]
It is up to the client how to set the advertisement viewing point. If the advertisement viewing point is set to be relatively high, it is considered that the merit when the user purchases the product is increased, so that the effect of inviting purchase is increased. The advertisement viewing point is given for a single viewing of an advertisement of a specific product or a specific client. Whether or not the advertisement viewing point can be accumulated for a plurality of viewings, and an addition in the case of accumulation The rate, upper limit setting, etc. are also arbitrarily determined by the client. For example, it is possible to set 100 points for one advertisement viewing, and allow the accumulation of 100 points × number of times up to 10 times and end at the upper limit of 1000 points. Alternatively, 100 points are given to the first advertisement viewing, but 50 points each time from the second time to the fifth time, and 30 points each time from the 6th to the 10th time may be given. On the contrary, the addition points may be increased as the number of advertisement viewing times increases.
[0020]
In addition, the advertisement viewing point can have an expiration date. The expiration date is practically within a few months to one year from the date of issue (the advertisement viewing date). By setting the expiration date in this way, the user's willingness to purchase a product can be increased, and the possibility that the client can recover the cost required for the advertisement distribution will increase.
[0021]
In a preferred embodiment, the client can classify advertisement viewing points. That is, as the advertisement viewing point, any one of a limited viewing point that is effective only when purchasing a specific product or a product provided by a specific client and an unrestricted viewing point that does not specify the product or the client are arbitrarily set. be able to. Here, the limited viewing point is called closed money, and the non-limited viewing point is called open money.
[0022]
In this case, the memory built in the mobile phone of each user has a first storage area for storing the closed money for each product or client related to the advertisement when the advertisement targeted for the closed money is viewed. And a second storage area for storing open money when an advertisement targeted for open money is viewed. The closed money stored for each product or client in the first storage area is effective only when the user purchases the specific product or the product provided by the specific client, and is stored in the second storage area. Stored open money is widely useful for non-limited product purchases.
[0023]
For clients, the setting of closed money has the advantage that it can be linked to the purchase of its own products. On the other hand, open money has the disadvantage that it does not necessarily lead to the purchase of its own products, but it has a great advantage for users because it can be widely used for purchasing products, and therefore has a great appeal effect to users for clients. The client decides whether to use closed money or open money by comparing such profits and losses. The client can change the setting of closed money and open money depending on the product. Alternatively, a combination of closed money and open money is set for viewing an advertisement of a certain product (for example, 100 points of closed money + 50 points of open money are given), and both are set and left to the user's selection ( For example, either 100 points of closed money or 50 points of open money may be given by user selection).
[0024]
With the widespread use of POS systems, merchandise management codes are currently printed or affixed along with so-called bar codes on most types of merchandise. In Japan, a 13-digit JAN code consisting of a 2-digit country code, a 5-digit manufacturer code, a 4-digit product code, and a 1-digit misreading prevention code is used. Therefore, when closing money is given as an advertisement viewing point in this system, it is preferable to give it in a form associated with a JAN code.
[0025]
In this way, there are two types of closed money: one that can be used for products of a specific client (manufacturer) and one that can only be used for a specific type of product even if it is the same manufacturer. Can be set freely by the client. In the case of the former closed money, any product that matches the 5-digit manufacturer code in the JAN code can be used when purchasing the product. The latter closed money can be used only at the time of purchase, although it also matches the 4-digit product code.
[0026]
FIG. 2 is a block diagram showing a schematic configuration of a mobile phone carried by each user. A CPU (central processing unit) 10 that performs data processing and operation control of each unit, a display 11 connected to the CPU 10, a memory 12, and An input device 13 is provided. Further, a communication control device 15 is connected to the CPU 10 via an interface (I / F) 14, and received data (advertisement viewing data) received by an antenna (not shown) from a telephone line is processed by the CPU 10. Data displayed on the display 11 and stored in the memory 12 and processed by the CPU 10 are transmitted from the antenna via a telephone line.
[0027]
In a mobile phone, the display 11 is generally configured as a liquid crystal display device, the memory 12 is generally configured as a memory chip or an IC card, and the input device 13 is generally configured as a key arrangement or a touch panel including numeric keys and other operation keys. However, it is not particularly limited. As described above, the memory 12 includes the area 121 for storing closed money and the area 122 for storing open money. The storage contents (balance and history of closed money and open money) stored in the areas 121 and 122 of each user's mobile phone memory 12 are also stored with the same contents on a server (not shown) provided in the system center 1. Yes.
[0028]
The user can check the current balance of the closed money and open money stored in the areas 121 and 122 of the memory 12 on the display 11 by a required operation on the input device 13 of the mobile phone. An example of the display display screen in this case is shown in FIG. Here, for example, when the item number “1” of “... Confectionery” is designated, the history of closed money for the client may be displayed on the screen. In this way, when the user makes a deposit at a bank or post office, the user can confirm the deposit balance and history with a passbook. It can be stored (deposited) in the form of electronic money, and its current balance and history can be confirmed on a screen (passbook) displayed on the display 11 of the mobile phone.
[0029]
As described above, when the expiration date is attached to the closed money and the open money, it is preferable to display the expiration date on the display screen illustrated in FIG.
[0030]
Further, closed money and open money are displayed as points as shown in FIG. 3, but a point / money conversion rate is determined in advance. Typically, 1 point can be set to 1 yen, and this conversion rate is used in the following description. Of course, instead of the point display, closed money and open money may be displayed in yen from the beginning.
[0031]
In addition to the advertisements of each client, the homepage 4 has a shopping mall where various products of each client can be purchased online. Or it is good also as a structure which can purchase the goods concerning the said advertisement in the advertisement display screen, when the user is accessing the specific advertisement. When the user purchases a product via the input device 13 of the mobile phone, the order is transmitted to the system center 1. The system center 1 creates delivery data corresponding to the product order and requests the distribution center 6 to deliver the product. The distribution center 6 receives the merchandise from the client 2 or an affiliated company and delivers it to the ordering user's home or other designated location.
[0032]
In this system, payment can be made with a mobile phone. For example, when a user who has the current balance displayed in FIG. 3 transmits an order to purchase cosmetics of “¥ cosmetics” in the shopping mall for 2000 yen, the payment method is designated. That is, the user can select whether to pay with "closed money", "open money", or use a credit card or other payment method for "... cosmetics". If you choose to pay with closed money, you will be paid 2000 yen from your current balance of 4000 points (= 4000 yen) (ignore consumption tax for convenience, the same applies below), and the balance of closed money will be updated to 2000 points Is done. When payment with open money is selected, 10000 points obtained by subtracting the price of 2000 yen from the current balance of 12000 points (= 12000 yen) are updated as the balance of open money. Such point subtraction processing is executed by the memory rewriting means provided in the CPU 10 when the CPU 10 of the mobile phone receives a command from the host computer provided in the system center. At the same time, the recorded contents in the server provided in the system center are similarly rewritten.
[0033]
In this system, it is possible not only to pay for the shopping on the Internet but also to pay for the purchase of goods in the real world using a mobile phone. For example, when shopping or eating and drinking at department stores, supermarkets, bookstores, various mass retailers, etc., payment can be made by transferring financial benefits stored in the memory of the mobile phone to a POS cash register by any means. it can. For example, data may be transferred by connecting a cellular phone to a POS register via an adapter, or may be transferred by infrared rays, radio signals, number input, or the like. When using closed money, as described above, collation with the JAN code is performed at the POS register.
[0034]
In the above description, the advertisement of the client is distributed to the display of the mobile phone carried by each user. However, the system may be configured to distribute the advertisement to a mobile communication terminal such as a car phone or PHS.
[0035]
【The invention's effect】
As described above, according to the present invention, in the incentive type advertisement distribution system, since the monetary privilege acquired by the user by viewing the advertisement is stored as electronic money in the memory of the mobile phone, When shopping, the electronic money can be used as a price. Accordingly, the mobile phone itself becomes a payment tool, and not only cash but also a credit card, prepaid card, debit card, etc. are unnecessary, and security is very high.
[0036]
Electronic money stored in the memory of a mobile phone is valid only for specific products or specific advertisers (closed money), and can be widely used without such specificity (open money) Advertisers can be selected by the ad requester, which broadens the range of ad delivery strategies for the ad requester, and allows the user to use it appropriately according to each, promoting the development of the entire system Is done.
[Brief description of the drawings]
FIG. 1 is a schematic configuration diagram illustrating an advertisement distribution system according to an embodiment of the present invention.
2 is a block diagram showing a schematic configuration of a mobile phone carried by each user in the system of FIG.
FIG. 3 is an explanatory diagram showing an example of a screen that displays a balance of closed money and open money stored in a memory area of a mobile phone at a current time.
[Explanation of symbols]
1 System Center 2 Client (Advertiser)
3 User 4 Homepage 5 Provider 6 Distribution Center 10 CPU (Memory Rewriting Means)
DESCRIPTION OF SYMBOLS 11 Display 12 Memory 121 1st storage area 122 which accumulate | stores closed money (limited viewing point) 122 Second storage area which accumulate | stores open money (non-limited viewing point) 13 Input device 14 Interface 15 Communication control apparatus

Claims (3)

An advertisement distribution means for distributing an advertisement with an advertisement viewing point set by the advertisement requester when distributing an advertisement related to the product or service of the advertisement requester in response to a request from the advertisement requester; A mobile communication terminal carried by a person, the display that allows the advertisement distributed by the advertisement distribution means to be acquired and viewed, and the above-described setting for the advertisement when the user views the advertisement on the display The mobile communication terminal comprising a memory for storing a viewing point for each product or service or each advertisement requester, and a user purchases a specific product or service or a product or service provided by a specific advertisement requester In response to the viewing point stored in the memory for the specific product or service or the specific advertisement requester. A monetary privilege can be received, and the mobile communication terminal receives from the current viewing point stored in the memory the viewing point allocated to the purchase of the product or service in response to the monetary privilege. An advertisement distribution and price settlement system using a mobile communication terminal, further comprising memory rewriting means for subtraction. An advertisement distribution means for distributing an advertisement with an advertisement viewing point set by the advertisement requester when distributing an advertisement related to the product or service of the advertisement requester in response to a request from the advertisement requester; A mobile communication terminal carried by a person, the display that allows the advertisement distributed by the advertisement distribution means to be acquired and viewed, and the above-described setting for the advertisement when the user views the advertisement on the display The mobile communication terminal comprising a memory for storing viewing points, and when the advertisement requester distributes an advertisement related to his / her product or service through the advertisement distribution means, a specific product as the advertisement viewing point Or limited viewing points that are only valid when purchasing services or products or services provided by a particular advertiser. Any of non-limited viewing points that do not specify a product or service or an advertisement requester can be arbitrarily set, and the memory is a product related to the advertisement when the user views an advertisement with a limited viewing point. Or a first storage area for storing a limited viewing point for each service or advertisement requester, and a second storage area for storing the non-limited viewing point when a user views an advertisement with a non-limited viewing point. When the user purchases a specific product or service or a product or service provided by a specific advertisement requester, the first of the memory for the specific product or service or the specific advertisement requester Can receive financial benefits according to limited viewing points stored in the storage area of Or service advertisement distribution and payment system using a mobile communication terminal, wherein a can receive financial benefits in accordance with non-limiting view points that are stored in the second storage area of the memory in the purchase. The advertisement distribution and price using the mobile communication terminal according to claim 1 or 2, wherein the advertisement distribution means distributes advertisements related to goods or services of a plurality of advertisement requesters to a homepage established on the Internet. Payment system.

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