KR100788852B1 - Platform standalone type content basis of online shoppingmall operating system and method thereof - Google Patents

Abstract

The present invention relates to a system and method for operating an Internet shopping mall using content in a platform independent form. The system constructs a member database through predetermined input information including personal blog address information of a site user, and includes product related information. It builds a content database with contents set to return relevant information according to the user's purchasing behavior, and sets up a first web page for each of the contents according to the user's request. It is provided to the user terminal, and is posted on the member's personal blog in response to the member's request to post to the member's personal blog for the content exposed on the first web page. And through the purchase behavior related information of the buyer returned from the content posted on the personal blog to build a product purchase-related database and compensate for the blog posting members that product sales occurred. The shopping mall in the form of content diffusion can provide more members with opportunities to sell products through contents, and a part of the content processing operation is performed on the personal computer, thereby reducing the load on the operation server and reducing the load on the entire network. .

Store, content, merchandise,, participation, community, blog, spread

Description

Platform standalone type content basis of online shoppingmall operating system and method

1 is a network configuration including a platform-independent content-based Internet shopping mall service system according to an embodiment of the present invention.

2 is a block diagram of a platform independent content-based internet shopping mall service system according to an exemplary embodiment of the present invention.

FIG. 3 is a diagram showing a construction example of information of databases shown in FIG. 2; FIG.

4 is a flow chart illustrating a product information registration process by a product provider in a platform independent content-based internet shopping mall service system shown in FIG. 2.

FIG. 5 is a flowchart illustrating a process of posting product information recording contents published on the Internet in a personal blog of members by the Internet shopping mall service system shown in FIG. 2.

FIG. 6 is a flowchart illustrating a process of generating a product sale through content posted on a member's personal blog in the system of FIG. 2.

7 is a flowchart illustrating a process in which a third member posts content posted on a personal blog to his or her personal blog.

FIG. 8 is a diagram illustrating an example of a content structure of an independent platform form displayed on a personal blog.

FIG. 9 is a diagram illustrating an example in which sold-out information is displayed in the independent platform type content of FIG. 8.

* Description of the symbols for the main parts of the drawings *

210: web service processing unit 220: content placement processing unit

225: information collection unit for purchase behavior 230: payment processing unit

240: incentive processing unit 250: database management unit

260: member database 265: product information database

270: Content Database 280: Purchase Related Database

The present invention relates to an internet shopping mall operating system and method, and more particularly, to a platform-independent content-based internet shopping mall operating system and method for operating an internet shopping mall using a platform-independent form of content.

In general, a company that operates an internet shopping mall operates an internet shopping mall by arranging various product information-related contents in its site and publishing the contents on the internet. With respect to such an internet shopping mall, a user can shop through a networking operation through which a user terminal continuously exchanges requests and responses with a server of an Internet site provider. However, the more users in the Internet shopping mall, the more time the server of the internet shopping mall distributes the content information due to the increase of network traffic. Internet shopping malls may be equipped with network equipment to process data at high speed, and the server capacity may be increased to accommodate a large amount of content users. .

Meanwhile, various multimedia platforms have emerged due to the high speed of the Internet and the recent trend of multimedia contents. A representative multimedia platform is a video platform designed to play video content. Such a video platform is designed to play a large amount of video content that is installed in a user terminal and transmitted in a streaming form from a content provider server in real time through a video compression codec. Another example of a multimedia platform is a flash player that plays video content in a different way than the video platform. Flash Player is designed to play ShockWavefiles produced by Macromedia's Flash program. Such a flash player downloads video files at once without codec or network connection, and supports a flash player to independently play according to a user's action. Flash content used in such a flash player can be said to be platform independent because it provides information in a video form and can play a video without the need of a compression codec. In addition, since the flash-type content produces various information in a frame unit in addition to a video like a video, it is possible to provide a processing result quickly for a user action without a network delay. In other words, Flash-type contents provide information by moving frames according to the user's action within the Flash file rather than providing a web page through networking, resulting in a quick response to the user's actions through several frames of the Flash file without any networking delay. It can provide. The function of the flash content is often employed in menus, product information, events, etc. in an internet shopping mall, and the use range thereof is gradually expanded to product information.

However, since content such as flash-type products and services employed in the conventional Internet shopping malls provide product information only in their own sites, there is a problem in that sales opportunities for products and services are limited to site visitors. In addition, since the flash-type content operates independently in the site user's terminal, the network traffic of the server can be somewhat reduced. However, in the conventional Internet shopping mall, the content containing the product information is provided to the site visitor. If the number increases, there is a problem that the server still burdens the server by increasing network traffic.

In order to solve the above problems, an object of the present invention is to support a platform independent content including product related information on a personal participation community web page, and to sell a product through product related content on a personal participation community web page. The present invention provides a platform-independent content-based internet shopping mall operating system and method that can extend sales opportunities of products to non-site visitors and reduce server load.

The platform-independent content-based Internet shopping mall operating system of the present invention for achieving the above object is a member database constructed through predetermined input information including personal web site information of a site user; A content database containing product related information and constructed through contents set to return related information according to a user's purchasing behavior; Providing a first web page to a user terminal according to a request of a site user, the first web page being set so that site users can request posting on a personal participation community web page for each of the contents constructed in the content database. A web service processor configured to receive a request for posting to a member's personal participation community web page about the content exposed through the webpage; A content placement processor configured to process the content to be displayed on the member's personal participation community webpage in response to a member's request to the member's personal participation community webpage exposed to the first webpage; A purchase behavior related information collection unit for collecting the purchase behavior related information returned from the purchase behavior of the buyer through the content posted on the personal participation type community web page; A product purchase related database constructed through the purchase behavior related information collected through the purchase behavior related information collecting unit; And a database manager for building and managing the databases.

In addition, the system provides a second web page configured to input information related to a product from a product provider registered in advance in the web service processing unit, and built through the product related information delivered through the second web page It may further include a product information related database.

In addition, the content may include a posting request menu that allows a third member to request to be posted on his or her personal participation community web page in the member's personal participation community web page, and the content placement processing unit is configured to request the third member. The content is posted on the personal participation type community web page of the third member in response to the selection of the request to publish the menu, and the third member information is matched by matching the product included in the content in the product information database through the database manager. Register.

The purchase behavior related information collected by the purchase behavior related information collection unit includes buyer related information and buyer payment information, and the system communicates with a server of a payment institution in response to the purchaser payment information to make a payment. It may further include a payment processing unit for processing and notifying the payment result processed through the payment institution server through the content.

In accordance with another aspect of the present invention, there is provided a method for operating a platform-independent content-based internet shopping mall, comprising: building a member database through predetermined input information including personal web site information of a site user; Constructing a content database with contents stored in the product related information and configured to return related information according to the purchase behavior of the user; Providing a first web page to the user terminal according to a request of the site user, the first web page configured to allow site users to request posting on a personal participation community web page for each of the contents; Displaying the content on the member's personal participation community webpage in response to a member's request to the member's personal participation community webpage for the content exposed on the first webpage; And building a product purchase related database through the purchase behavior related information of the buyer returned from the content posted on the personal participation community web page.

The method may further include providing a second web page configured to input information related to a product from a previously registered product supplier; And building a product information related database through the product related information transmitted through the second web page. At this time, the second web page is set so that the product provider can select a category for the supplied product from a preset category category, and the method accesses the content containing the product information through the preset category menus. And providing a third web page including contents according to a selection category, wherein the website user includes contents matching the search keyword from accessing the desired product contents through keyword search. Providing a fourth web page.

In addition, in the method of posting the content on the member's personal participation community web page, the user can input predetermined information on the request for posting to the community participation web page of the site user through the first web page. Providing a fifth web page configured to be enabled; And determining whether the requirement of the predetermined input information transmitted through the fifth web page is satisfied. If it is determined that the requirement is not established in the determining of the requirement, the individual And applying a penalty to the sale of the product through the content posted on the participatory community web page. Penalties can be applied in a variety of ways, for example, content can be placed on a personally engaged community webpage, but disadvantages in revenue sharing for product sales through the content or points or mileage schemes employed on the site. You can get it. Here, the predetermined information input through the fifth web page includes additional product information on the product contained in the content.

In addition, in the above method, the purchase behavior related information includes buyer related information and buyer payment information, and in the product purchase related database building step, the purchase behavior related information is registered by matching the member information and the content identification information. . And the method comprises the steps of communicating with the server of the payment institution for the payment processing of the reply to the buyer payment information; And notifying the buyer of the payment result processed through the payment institution server through the contents. The method may further include transmitting shipping information to a corresponding product provider server so that the purchased product may be delivered to the purchaser's delivery address included in the buyer related information with respect to the paid product. .

In addition, the product purchase-related information database building step includes the step of registering by registering the product sales cumulative number information through the content on the member information and the content identification information in the personal participation type community web page of the member; The method may further include calculating an incentive to be provided to the member according to the product sales quantity accumulation information.

In addition, the content may include a posting request menu configured to allow a third member to request posting on his or her personal participation community web page in the member's personal participation community web page, and the method may include the above-mentioned third member's request. Displaying the content on a third party member's personally engaged community web page for a publication request menu selection; And registering the third member information in the product information database by matching the third member information with a product included in the content. The displaying of the content on the personal participation type community web page of the third member may include: providing a first frame configured to input predetermined information regarding the selection of the posting request menu of the third member; And determining whether the necessary condition of the predetermined input information transmitted through the first frame is satisfied, and the method includes determining that the requirement is not satisfied in determining whether the predetermined condition is satisfied. And applying a penalty to the sale of goods through the content posted on the personal participation community web page. The predetermined information input through the first frame includes additional product information about a product included in the content. Meanwhile, the content posted on the personal participation type community web page of the third member excludes additional product information of the content posted on the personal participation type community web page of the parent member who requested the posting.

The method may further include providing a sixth webpage configured to allow the members to purchase the additional product information in the form of items for the products posted on the personal participation community webpage; And providing the additional product information on the content posted on the personal participation type community web page of the member who purchased the additional product information through the sixth web page.

The method may further include transmitting product sold-out information so as to display product sold-out information in the content posted on the personal participation community web page when the product included in the content is sold out.

The system and method for operating a platform-independent content-based Internet shopping mall according to the present invention as described above is displayed to a larger number of users through a spread-type service operation by displaying an independent platform-type content including product sales related information on a personal participation community web page. In addition to providing opportunities for using the content, the content is platform independent, so that a part of processing operation is performed on the personal computer and only essential information according to the processing result and user action is communicated with the service system, thereby reducing the load on the server. It can reduce the load on the whole network.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram illustrating a network including a platform-independent content-based internet shopping mall service system according to an exemplary embodiment of the present invention. The network includes a product provider terminal 110, a member terminal 120, content user terminals 120 to 140, a platform-independent content-based internet shopping mall server (hereinafter referred to as an 'Internet shopping mall server') 200, a blog server ( 800, a payment institution server 900, and a delivery company server 1000.

In the network system as described above, the product provider accesses a web page provided by the Internet shopping mall server 200 through the product provider terminal 110 and provides information on the supplied product, and the Internet shopping mall server 200 provides the provided product. It builds a content database by producing contents of an independent platform that can be executed independently based on information and return related information according to a buyer's buying behavior. In addition, the member may request the posting on his blog after using the contents of the independent platform through the web page provided by the Internet shopping mall server 200 through the member terminal 120. When the Internet shopping mall server 200 receives a blog posting request for content from the member terminal 110, the content information is blogged along with the member information to the corresponding blog server 800 by referring to the personal blog address registered at the time of membership registration. Send to server 800. Then, the blog server 800 compares the information of the member transmitted from the Internet shopping mall server 200 with the information of the blogger registered in the blog server 800, and displays the content of the independent platform form delivered to the matched blog in advance. Follow the blog page.

Subsequently, when blog users visiting the member's blog access an independent platform-type content containing product information through the user terminals 130 and 140 and perform related actions for product purchase, the content returns a preset response such as content identification information. Along with the information, buyer related information and payment related information are returned to the internet shopping mall server 200. To this end, the content is set to receive user information, and the input information is set to be stored in the blog server 800 temporarily or in a set database. Then, the internet shopping mall server 200 performs subsequent processing according to the purchase behavior related information transmitted from the blog server 800. That is, the Internet shopping mall server 200 registers the buyer related information transmitted from the blog server 800 in a product purchase related database and processes related information such as incentive processing according to product sale for the member information that posted the content. In addition, the payment related information is performed through the payment institution server 900 for the transferred payment information. In the case of a payment related processing operation, the buyer is notified through the contents in real time according to the payment processing information transmitted from the payment institution server 900. In addition, the internet shopping mall server 200 transmits the buyer related information such as the buyer delivery address and product information to the delivery company server 1000 so that the purchased product may be delivered to the buyer when the payment process is completed. Here, the delivery company server 1000 may be a server that is specified by the product provider or operated by the delivery company specified by the Internet shopping mall server operator. Alternatively, the delivery server server 1000 may include information on selling the product to the provider of the product 200 in the Internet shopping mall server. Providing a web page or sending only e-mail, the merchandise supplier may arbitrarily deliver the merchandise in consultation with the shipper. Therefore, in order to operate an internet shopping mall, a delivery company server is not necessarily required for the network configuration.

2 is a block diagram of a platform independent content-based internet shopping mall service system 200 according to an exemplary embodiment of the present invention. The system includes a web service processor 210, a content placement processor 220, a payment processor 230, an incentive processor 240, a database manager 250, a member database 260, a product information database 265, a content database ( 270), and a purchase related database 280.

The web service processing unit 210 independently provides corresponding information according to the user's action established in the content database 270, and the site user for each of the contents set to return related information according to the user's product purchase behavior to the system. The first web page, which is set up so that they can request posting on a personal blog, is provided to the user terminal at the request of the site user. The first web page is displayed with information such as a product name, a product price, a sales incentive, a supplier, a product review, and the number of times the content is posted by another member. In addition, the web service processor 210 may provide a second web page to the product provider terminal at the request of the product provider, which allows the product providers registered in advance through online or offline to input predetermined information related to the product. In addition, the web service processor 210 displays a category classification in which corresponding contents are linked according to a category so that site users can access contents related to a desired product, and the corresponding contents are included in the category selection of the site users. A third web page is provided, and a search tool is displayed on a web page to access a desired product through keywords, and a fourth web page including matched contents for keyword search through the search tool is provided. In addition, the web service processor 210 provides a fifth web page configured to input additional product information, such as a review, in response to a member's request for content posting to a personal blog. In addition, the web service processing unit 110 provides a sixth web page in the product information database 265 to purchase additional product information, such as product reviews of product suppliers and members, for each item in the form of items. The additional product information is provided through the content placement processing unit 220 for the content posted on the personal blog of the member who purchased the additional product information. Here, the web page where the user can request content posting may be a web page of various personal participatory community spaces where internet users participate in not only blogs but also internet sites such as mini homepages and cafes.

The content placement processing unit 220 processes the selected content to be displayed on the member's personal blog in response to the member's selective personal blog posting request for the contents provided through the web service processing unit 210. Here, the content includes a content posting request menu that allows a third member to request posting on his or her blog for content posted on a member's personal blog, and a third member for selecting a content posting request menu of a third member. Provides a frame set to input additional input information such as this review. When the additional product information is delivered to the system, the content placement processing unit 220 processes the content requested to be posted on the personal blog of the third member, and sends the third member's information to the personal blog through the database management unit 250. It matches the identification information of the member who posted, and registers it in the product information database 265 as a lower seller. At this time, even if the additional product information is not delivered, the content is posted on the personal blog of the third member, but if a product sale occurs through the content posted on the personal blog, the predetermined penalty may be applied. In addition, the content placement processing unit 220 is processed to be displayed by excluding the additional product information included in the content of the upper seller when the content is displayed on the blog of the lower seller, the additional product information of the lower seller is added to the content of the upper seller. To be published. In addition, the content placement processing unit 220 may limit the number of lower members who can post the content in order to prevent indiscriminate distribution of the content posted on the blog of the upper member.

The purchase behavior related information collection unit 225 collects the purchase behavior related information of the buyer returned through the content posted on the personal blog. The purchase behavior related information returned from the content here includes at least buyer identification information and buyer payment information. In addition, the content can be further set to return a variety of information for predicting the buyer's purchase pattern, and the company operating the system can collect such information and use it for future customer management.

The payment processing unit 230 processes payment by communicating payment information for product purchase returned from the content posted on the personal blog with the payment institution's server, and through the content in real time, the payment result processed through the payment institution server. Process to be notified to.

 The incentive processing unit 240 calculates incentives according to preset criteria and registers them in the product information database when product sales occur for a member who posted content on his or her blog, and registers incentives of members registered in the member database 260. Apply the incentives calculated by the account. Herein, the incentive registration account may be in the form of a member's financial account or identification information (id), and the incentive may be used in various reward forms such as cash, coupon, mileage, avatar, and cyber money. In addition, the criteria for calculating incentives may be variously applied. For example, you can apply different incentives depending on whether you are a top seller or a bottom seller. Alternatively, you can share revenue with your top sellers for merchandise sales through your content. It is also possible to allocate revenue only for the former top seller of the and the final seller. In addition to this, another profit distribution method may be applied, and a profit distribution method according to product sales may be variously set within the scope of the present invention.

The database manager 250 builds and manages the member database 260, the product information database 265, and the content database 270, and purchase behavior related information through the purchase behavior related information returned from the content posted on a personal blog. Build and manage your database.

The member database 260 is constructed based on predetermined personal input information including a personal blog and agrees to the terms of use for the overall use of the site including the use of the contents provided by the web service processing unit 210, wherein the predetermined information is a member. And identification information, personal information, member's blog address information, and account information to reward members.

The product information database 265 registers information related to a product provider and a product delivered through a second web page from a product provider registered on / offline in advance in the web service processing unit 210. In addition, the member information is registered in the product information database 265 matching the product identification information posted on the personal blog content, and the information on the cumulative number of product sales sold through the content posted on the personal blog match the member identification information Register it. In addition, the product information database 265 registers the third member information as a lower seller by matching the identification information of the upper member according to the third member's personal blog content posting request through the content posted on the personal blog. In addition, in the product information database 265, the incentive information calculated by the incentive processing unit 240 is registered in accordance with the identification information for each member.

The content database 270 contains product information based on the information about the product registered in the product information database 265, and provides corresponding information independently according to the user's action, and related information according to the user's product purchase behavior. Contents set to return a to the system are registered. Here, the content related information includes content identification information, content category, content size, content usage method, and content description.

The purchase related database 280 registers information related to the purchase behavior of the buyer returned from the content posted on the personal blog. The purchase behavior related information includes buyer related information and buyer payment information. 3 is a diagram showing an example of building a member database 260, a product information database 265, a content database, and a purchase related database 280. As shown in FIG. In FIG. 3, each database is divided by a thick solid line.

In the above configuration, since each database may be registered with duplicate information, it may be constructed by integrating the information into one database. In the case of constructing the database by integrating the information, it is possible to increase the efficiency of database management by writing identification information of other fields in the corresponding fields as necessary. On the other hand, each information may be registered in a new database with matching identification information, unlike in the above description. It will be fully understood by those skilled in the art that building information through distribution or integration of a database and changing a registration location of information in a distributed database correspond to simple changes in design.

4 is a flowchart illustrating a product information registration process of a product provider in a platform independent content-based internet shopping mall service system shown in FIG. 2. When the product provider receives the login information through the web page and is recognized as a legitimate product provider (405), the web service processor 210 first provides a web page immediately before the product provider's login (410). If there is a request 420 for the second web page set to register the product information from the product provider, the web service processor 210 provides the second web page (430). The second web page is set to allow a product supplier to select a preset category category, and to list product name, sales quantity, price, size, color, sales period, expected delivery period, and the like as product related information. In addition, the second web page is set so that predetermined guide / advertisement information such as a function related to a product can be written. In addition, the second web page is set so that the product provider can select whether to register the product as a single item or in the form of a shop set to be posted in a member area of the Internet shopping mall. It supports to register multiple products at once without entering product information one by one. In addition, the second web page provides a selection menu so that individual bloggers can select whether or not to display the content of the product supplied by the product provider. Accordingly, the product provider can decide whether or not to publish the content on the blogs of individuals. Some of the information input through the second web page is displayed along with the content on the first web page which is set up so that members can request to publish the content on their personal blog. As such, when the product provider transmits the product information through the second web page (440), the web service processor 210 registers the received product information in the product information database 265 through the database manager 250 (450). do. In this way, the information about each product registered in the product information database is produced as the content of the independent platform form for each product to build a content database (270). Here, the contents may be automatically generated by combining the information registered in the preset fields of the product information database 265 with the preset basic structure. Alternatively, the contents may be extracted by artificially extracting only necessary information suitable for the product characteristics. You can also make.

FIG. 5 is a flowchart illustrating a process of posting product information recording contents published on the Internet in a personal blog of members by the Internet shopping mall service system shown in FIG. 2. When the web service processor 210 receives the member's login information and is recognized as a legitimate member (505), the web service processor 210 provides the webpage just before the login to the member terminal (510). Then, when the member searches for the product information through the web page, the web service processor 210 provides the search result to the member terminal according to the member's search method (520). That is, when a member selects a category from the preset product category classification (522), the member terminal provides a third web page including other contents in the selected category to the member terminal. The search 523 provides the member terminal with a fourth web page having contents matching the input keyword (525). As such, when selection information 530 of a specific content desired by a member is received from the third web page or the fourth web page in which the contents are listed, the selected content in the content database 270 may be executed in advance. The first web page including the detailed information and the blog posting request menu set to request the posting of the content selected by the member's personal blog is provided (540). Through the first web page, the member can preview the actual operation of the content by taking a preview or action of the selected content, and can also request to post the selected content on the member's personal blog. When the web service processing unit 210 receives the personal blog posting request menu selection information from the member terminal 550, the web service processing unit 210 provides a fifth web page set to input additional information about the product included in the content in the member terminal (560). 5 If the publication request is delivered with the additional product information from the member through the web page (570), the member information is registered in the product information database 265 by matching the product identification information. If the publication request is delivered with the additional product information missing from the fifth webpage (575), the information on which the penalty is applied to the member information registered in the product information database 265 is registered together (585). Allow penalties to be reversed for the sale of goods. As such, when the personal blog posting request of the content selected by the member is transmitted through the fifth web page, the web service processor 210 transmits the blog posting request information of the member to the content placement processor 220, and the content placement processor 220. In the database management unit 250 to search the member's personal blog information, and generates information requesting to display the selected content on the searched member's personal blog to send to the blog server used by the member content is sent to the personal blog Process 590 to be published. In this case, the blog server needs to be promised in advance to publish the content selected as the member's blog with respect to the information generated through the content placement processing unit 220. FIG. 8 is a diagram illustrating an example of a content structure of an independent platform form displayed on a personal blog. Independent platform-type contents have basic menus set at the top and bottom, and images of products are displayed in the middle. In such a structure, information registered in advance for a product may be provided in real time through the image and link information formed in the middle portion, and networking with an Internet shopping mall server may be performed through menus formed at the top and bottom thereof.

FIG. 6 is a flowchart illustrating a process of generating a product sale through content posted on a member's personal blog in the system of FIG. 2. When the system receives the product purchase related information through the content posted on the member's personal blog (605), the purchase behavior related information collection unit 225 receives the purchase behavior related information received through the database manager 250 from the purchase related database. While registering (610) at 280, the payment processing unit 230 transmits the purchase payment information of the buyer to the payment institution server (610). In addition, when payment processing information regarding the approval according to the payment information of the buyer is received from the payment institution server (320), the payment processing unit 230 notifies in real time whether the payment is approved in the content of the blog used by the buyer (630). . In addition, the payment processing unit 230 delivers the delivery information to the delivery server or the product provider terminal when the payment is normally approved, and the product identification information and personal blog member identification of the product information database 265 through the database management unit 250 Register the product sales information by matching the information. Thereafter, when the purchaser determines that the purchase decision has been made or a predetermined time has passed after receiving the product (640), the incentive processing unit 240 calculates member incentives for the product sale and pays the calculated incentive to the registered member account. do. On the other hand, if the return or cancellation of the purchased goods from the purchaser from the buyer occurs (645) through the database management unit 250 to modify the product sales information for the member of the blog that returned or canceled the product information database 265 ( 655).

When the product is sold out through the sale of the product through the content posted on the personal blog as described above, the content placement processing unit 220 transmits the product sold-out information to the contents containing the product information in real time. 9 is a diagram showing an example of content displaying sold out information.

7 is a flowchart illustrating a process in which a third member posts content posted on a personal blog to his or her personal blog. First, the content includes a content placement request menu set to request that the content posted on the member's personal blog is also posted on the third member's blog. When such a content is posted on a member's blog and a third member selects the content request menu included in the content in order to request the content to be posted on a personal blog, the third member can add additional input information such as a review. Provides a frame set to be input so that additional product information can be input. At this time, the third member may include an option to request content posting without inputting additional product information. As such, when the third member inputs additional product information from the content and selects confirmation or selects confirmation without input of additional product information and the request for posting to the personal blog is delivered, the content placement processing unit 220 first displays the additional product information. In the case of a publication request including additional product information, it is determined whether the information is included in the product information database 265 through the database management unit 250. Register. If the additional product information is not included, the content placement processing unit 220 registers the information applying the penalty with respect to the member information registered in the product information database 265 (715) to return the disadvantages for the sale of the product through the content. To help. In addition, the content placement processing unit 220 processes 730 to display the requested content on the personal blog of the third member. In this case, when the content placement processing unit 220 posts the content on the blog of the lower seller, the additional product information included in the content of the upper seller is processed to be displayed, and the additional product information of the lower seller is added to the content of the upper seller. To be published. Here, the additional product information posted on the content of the upper seller can operate the Internet shopping mall in the form that can be purchased through the cyber money or micropayment of the lower seller in the web page provided by the Internet shopping mall system of the present invention. In addition, the content placement processing unit 220 may limit the number of sub-sellers according to various conditions, such as the number of product sales for the content posted on the blog of the top seller.

Meanwhile, sub-sellers can carry out various promotional activities such as discount sales and / or interest-free in order to promote sales activities. At this time, the system can be operated to purchase necessary items through the web page of the Internet shopping mall server. have.

In the above description, the blog server is shown as an example, but the present invention is not limited to a blog server, but is a variety of personal participation type community support server that supports Internet users such as mini homepages and Internet cafes to voluntarily participate and form a community. It should be understood.

In addition, in the above description, the method of posting the content of the independent platform form on the member's personal blog requires the system to deliver the content along with the member information from the system to the blog server according to the member's blog posting request. There is no need to comply with the request to post content, and as mentioned above, it is also possible for individual members to download the content and post the content directly on the blog. This can be used.

In addition, in the above description, the Internet shopping mall server and the blog server are represented as separate servers on the network, but for convenience of service, the two servers may be configured as a system for those skilled in the art. Will be fully understood.

The platform-independent content-based Internet service system and method of the present invention are not only provide an opportunity to use the content to more users through the operation of the content diffusion form by posting the content in the form of an independent platform on a personal participation community web page. Part of the processing is performed on the personal computer and only the processing results are delivered to the service system, thereby reducing the load on the entire network.

In addition, because of the characteristics of the participatory personal community space, users with similar tastes are exposed to the contents posted according to the tastes of the members, so that content producers and content providers can obtain more product sales opportunities to Internet users with similar tastes.

Claims (20)

Constructing a member database through predetermined input information including personal participation type community web page information of a site user; Constructing a content database with contents stored in the product related information and configured to return related information according to the purchase behavior of the user; Providing a first web page to the user terminal according to a request of the site user, the first web page configured to allow site users to request posting on a personal participation community web page for each of the contents; Displaying the content on the member's personal participation community webpage in response to a member's request to the member's personal participation community webpage for the content exposed on the first webpage; And And building a product purchase related database through the purchase behavior related information of the buyer returned from the content posted on the personal participation type community web page. Posting the content on the member's personal participation community web page,  Providing a fifth web page configured to input predetermined information on a request for posting to a personal participation community web page of a site user through the first web page; And Determining whether the predetermined condition of the predetermined input information transmitted through the fifth web page is satisfied; If it is determined that the requirement is not satisfied in the step of determining whether the requirement is satisfied, applying a penalty to the sale of the product through the content posted on the personal participation community webpage; Platform independent content-based Internet shopping mall operating method comprising a. The method of claim 1, Providing a second web page configured to input information related to a product from a previously registered product supplier; And And building a product information related database through the product related information transmitted through the second web page. The method of claim 2, wherein the second web page is set to have a function of allowing the product supplier to select a category for the supplied product from a preset category classification. Providing a third web page including contents according to a selected category from accessing the contents containing the product information through the predetermined category menus, the platform-independent content-based internet shopping mall How it works. The platform-independent method of claim 1, further comprising providing a fourth web page including contents matched with a search keyword from accessing the product contents desired by the site user through keyword search. How to operate a content-based internet shopping mall. delete The method of claim 1, wherein the predetermined information input through the fifth web page includes additional product information about a product included in the content. The method of claim 1, wherein the purchase behavior related information includes buyer related information and buyer payment information. The product purchase related database building step is a platform independent content-based Internet shopping mall operating method, characterized in that for registering the purchase behavior related information by matching the member information and the content identification information. The method of claim 7, wherein Communicating with a server of a payment institution in response to a reply of the buyer payment information; And And notifying the purchaser of the payment result processed by the payment institution server through the content. The method of claim 8, And transmitting the delivery information to the corresponding product provider server so that the purchased product can be delivered to the buyer's shipping address included in the buyer related information for the paid product. Based Internet Shopping Mall Operation Method. The method of claim 7, wherein The building of the product purchase related information database may include registering the product sales number accumulation information through the content in the member participation type community web page by matching the member information and the content identification information. Calculating an incentive to be provided to the member according to the cumulative product sales count information; and operating a platform-independent content-based internet shopping mall. The method of claim 2, The content includes a delivery request menu configured to allow a third member to request posting on his or her personal participation community web page on the member's personal participation community web page. Displaying the content on a personal participation community web page of the third member with respect to the third member's selection of the posting request menu; And, And registering the third member information in the product information database by matching the third member information with a product included in the content. The method of claim 11, wherein the posting of the content on the personal participation community webpage of the third member comprises: Providing a first frame configured to input predetermined information regarding the selection of the publication request menu of the third member; And Determining whether the necessary condition of the predetermined input information transmitted through the first frame is satisfied; If it is determined that the requirement is not satisfied in the step of determining whether the requirement is established, applying a penalty to the sale of the product through the content posted on the personal participation community web page; A platform independent content based internet shopping mall operating method. The method of claim 12, wherein the predetermined information input through the first frame includes additional product information about a product included in the content. The platform-independent content of claim 13, wherein the content posted on the personal participation type community web page of the third member excludes additional product information of the content posted on the personal participation type community web page of the parent member who requested the posting. How to Operate an Internet Shopping Mall Based. The method according to claim 6 or 13, Registering the additional product information by matching the corresponding product identification information of the product information database; Providing a sixth web page configured to allow the members to purchase the additional product information in the form of items for the products posted on the personal participation community web page; And Providing the additional product information for the content posted on the personal participation community webpage of the member who purchased the additional product information through the sixth web page; platform-independent content-based internet shopping mall Operating method. The method of claim 1, And transmitting the product sold-out information so as to display the product sold-out information in the content posted on the personal participation community web page when the product contained in the content is sold out. Operating method. A member database constructed through predetermined input information including personal participation type community web page information of a site user; A content database containing product related information and constructed through contents set to return related information according to a user's purchasing behavior; Providing a first web page to a user terminal according to a request of a site user, the first web page being set so that site users can request posting on a personal participation community web page for each of the contents constructed in the content database. A web service processing unit configured to receive a request for posting to a member's personal participation community web page about the exposed content and to provide a second web page configured to input information related to a product from a pre-registered product provider; A product information database constructed through product related information delivered through the second web page; A content placement processor configured to process the content to be displayed on the member's personal participation community webpage in response to a member's request to the member's personal participation community webpage exposed to the first webpage; A purchase behavior related information collection unit for collecting the purchase behavior related information returned from the purchase behavior of the buyer through the content posted on the personal participation type community web page; A product purchase related database constructed through the purchase behavior related information collected through the purchase behavior related information collecting unit; And Includes; Database unit for building and managing the database; The content includes a delivery request menu configured to allow a third member to request posting on his or her personal participation community web page on the member's personal participation community web page. The content placement processing unit posts the content on the personal participation type community web page of the third member in response to the third member's selection of the request to publish the menu, and through the database management unit, the content included in the product in the content in the product information database. When the third member information is matched to be registered and the third member information is determined to include additional product information in the selection request menu of the third member, a penalty is applied to the third member information. Platform independent content-based Internet shopping mall operating system, characterized in that. delete delete The method of claim 17, The purchase behavior related information includes buyer related information and buyer payment information. Platform-independent content-based content further comprises a payment processing unit for communicating with the server of the payment institution in response to the buyer payment information and processing the payment and notifying the payment result processed through the payment institution server through the content; Internet shopping mall operating system.

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