JP2023062299A - Analyzing device, user terminal, analyzing method and program - Google Patents

Abstract

To provide a user terminal, an analyzing method and a program that track the activities of a traveler to evaluate the economical contribution of travel content to a travel site.SOLUTION: In an analyzing system 100, a server (an analyzing device) includes: a detection unit which receives positional information from a user terminal owned by a traveler, and which detects an operation given by the traveler on the user terminal; an identification unit that identifies, on the basis of the combination of a location represented by the positional information with the type of the operation, travel content where the traveler visits, and the activities of the traveler at the travel content; and an evaluation unit that evaluates the economical contribution of the travel content on the basis of the activities of the traveler.EFFECT: By receiving the positional information from the user terminal, and detecting the operation given by the traveler on the user terminal, it becomes possible to precisely identify which travel content the traveler visits and what activities the traveler takes on the basis of the combination of the location represented by the positional information with the type of the operation.SELECTED DRAWING: Figure 1

Description

The present invention relates to analysis devices, user terminals, analysis methods, and programs.

2. Description of the Related Art Conventionally, there has been known an information distribution service that collects location information from a mobile terminal such as a smartphone owned by a user and distributes information to the user using that information. For example, Patent Literature 1 discloses a position sharing service providing device in which a plurality of users share their current positions in real time on their mobile terminals. A plurality of users can share the target position and time information on their mobile terminals, for example, and share the position information of each user when gathering at the target position at the target date and time indicated by the time information. Further, in Patent Document 2, when it is detected that a user who owns a mobile terminal has entered a first geographical area (geofence), tracking of the user's location information is started, and furthermore, when the user enters the first geofence within the geofence, the user's location information is tracked. An information processing program is disclosed for determining whether or not an intrusion has occurred within two geographic regions. As a result, when the user enters the second geographical area, the advertisement content of the store existing in the area can be transmitted from the advertisement distribution server and displayed on the user's portable terminal.
Patent Document 1: JP-A-2020-149718 Patent Document 2: JP-A-2019-036897

On the other hand, when a traveler travels to a local sightseeing spot (referred to as a travel destination), it is possible to record which facilities or places (collectively referred to as travel content) the traveler visited and what actions they took. There is a demand for tracking and evaluating the degree of economic contribution of travel content to travel destinations based on the results, thereby contributing to the economic development of travel destinations. However, simply tracking the traveler's location information cannot accurately identify the traveler's behavior, so it is not possible to accurately evaluate the economic contribution of the travel content to the travel destination. Therefore, it is required to accurately track the traveler's behavior.

In a first aspect of the present invention, there is provided an analysis apparatus for tracking the behavior of travelers and analyzing the degree of economic contribution of travel content that attracts travelers, wherein location information is obtained from a user terminal owned by the traveler. Travel content visited by the traveler and the traveler in the travel content based on the combination of the location indicated by the location information and the operation type and an evaluation unit that evaluates the degree of economic contribution of the travel content based on the behavior of the traveler.

In a second aspect of the present invention, there is provided a user terminal capable of communicating with the analysis device of the first aspect, comprising an acquisition unit that acquires position information and an operation detection that detects an operation performed by a traveler on the user terminal and a transmitter for transmitting location information and type of manipulation to an analysis device.

In a third aspect of the present invention, there is provided an analysis method for tracking traveler behavior and analyzing economic contribution of travel content that attracts travelers, wherein an analysis device analyzes a user terminal owned by a traveler. receiving location information from and detecting the operation performed by the traveler on the user terminal; and identifying a traveler's behavior in the travel content; and evaluating, by an analysis device, the economic contribution of the travel content based on the traveler's behavior.

In a fourth aspect of the present invention, a user terminal owned by a traveler is provided with a procedure for acquiring location information, a procedure for detecting an operation performed by the traveler on the user terminal, and analyzing the location information and the type of operation. and the location information and operation type are analyzed by the analysis device based on the combination of the location indicated by the location information and the type of operation, travel content visited by the traveler and travel content. A program is provided for use in identifying traveler behavior and evaluating the economic contribution of travel content based on the traveler behavior.

It should be noted that the above summary of the invention does not list all the features of the invention. Subcombinations of these feature groups can also be inventions.

1 shows a schematic configuration of an analysis system according to this embodiment; 1 shows the functional configuration of a user terminal; The functional configuration of the analysis device is shown. The flow of the reservation procedure of the travel plan is shown. FIG. 10 shows an example of a startup screen (travel reservation selected) of a client-dedicated application (Tabi-no-Tomo Navi) on a user terminal; FIG. FIG. 11 shows an area selection screen in travel reservation. FIG. FIG. 10 shows a selection screen (accommodation is selected) for travel date and reservation category in travel reservation. FIG. 11 shows a category selection screen of accommodation facilities in travel reservation. FIG. 11 shows a selection screen for accommodation facilities in travel reservation. FIG. FIG. 10 shows a selection screen for travel date and reservation category (select food and drink) in travel reservation. FIG. 10 shows a category selection screen for food and drink in travel reservation. FIG. 11 shows a selection screen of eating and drinking establishments in travel reservation. FIG. FIG. 10 shows a confirmation screen of a travel plan for which a reservation has been completed in travel reservation. 10 shows a display flow of a reservation schedule for a travel plan. FIG. 10 shows an example of a startup screen of a dedicated application (Traveler's Friend Navi) on a user terminal (selecting travel memories (reservation schedule display)); FIG. 10 shows a selection screen of a travel plan to be displayed in the reservation schedule display. FIG. 11 shows a display screen (calendar mode) of a reservation schedule of a selected travel plan in the reservation schedule display. FIG. Shows the flow of traveler behavior tracking. A sub-flow of operation detection is shown. It shows the sub-flow of action specification. An example of operations performed by a traveler on a user terminal (check-in and check-out at an accommodation facility) is shown. An example of operations performed by a traveler on a user terminal (selection and use of coupons at commercial facilities) is shown. An example of operations performed by a traveler on a user terminal (selection and use of coupons at restaurants) is shown. An example of operations (picture/movie shooting) performed by a traveler on a user terminal is shown. An example of an operation performed by a traveler on a user terminal (posting of a photographed photo/moving image or an article to an SNS) is shown. An example of an operation performed by a traveler on a user terminal (keyword search using a search engine) is shown. An example of an operation (smartphone payment) performed by a traveler on a user terminal is shown. A combination pattern (travel pattern) of travel contents used by travelers 1 and 2 during travel is shown. Shows aggregate travel patterns for multiple travelers. Shows an aggregate usage rate of travel content. 4 shows a display flow of a travel record (travel calendar). FIG. 10 shows an example of a startup screen of a dedicated application (Traveler's Friend Navi) on a user terminal (selecting travel memories (travel record) and calendar mode); FIG. Fig. 3 shows a completed travel schedule display screen (calendar mode) in the travel record display; Fig. 10 shows a completed travel schedule display screen (album mode) in the display of travel records; Fig. 10 shows a completed travel schedule display screen (MAP household account book mode) in the display of travel records; Shows average sales and occurrence statistics for each travel pattern. The average sales of travel patterns and the variance of the number of appearances are shown. Shows the economic contribution index of travel patterns. 10 shows a count of the number of appearances of travel content for each travel pattern. It shows the travel content appearance rate of top, middle and bottom travel patterns. Shows the economic contribution index times emergence rate for each of the top, middle, and bottom travel patterns. An example of the economic contribution index ranking and benefit rate of travel content is shown. 1 shows an example of the configuration of a computer according to this embodiment.

Hereinafter, the present invention will be described through embodiments of the invention, but the following embodiments do not limit the invention according to the claims. Also, not all combinations of features described in the embodiments are essential for the solution of the invention.

When a user (also called a traveler) travels to a travel destination, he/she roughly decides in advance a travel plan including means of transportation such as trains and automobiles, accommodation facilities, dining facilities, etc., and during the trip, Commercial facilities such as souvenir shops, leisure facilities such as amusement parks, tourist facilities such as aquariums, and tourist spots such as observation decks. Then, they often use a facility determined in advance, or use an accommodation facility or eating and drinking facility that is convenient for visiting the target facility. Here, travel content refers to facilities, etc. that contribute to attracting tourists to travel destinations, such as accommodation facilities, dining facilities, commercial facilities, leisure facilities, tourist facilities, tourist spots, etc. that travelers use or visit at travel destinations. Among them, facilities such as lodging facilities, eating and drinking facilities, etc. that travelers always use during their travels are called basic contents, and facilities that travelers select and visit as appropriate are called secondary contents. Therefore, by tracking the behavior of travelers during their trip, it is possible to clarify travel content that attracts travelers to travel destinations and contributes to the economy of travel destinations, and contributes to attracting travelers to basic content. It can reveal the secondary content that is present. Such travel content that contributes to attracting customers is also called core content. These analysis results will contribute to development investment in travel content that contributes to the economic development of travel destinations.

FIG. 1 shows a schematic configuration of an analysis system 100 according to this embodiment. The analysis system 100 is a network system for tracking the behavior of travelers at a travel destination and analyzing the travel content that contributes to attracting customers to the travel destination and its economic contribution. 20 (20a to 20n), store terminals 30 (30a to 30m), and a map information server 40. These are communicably connected to each other via a network 99 .

The analysis device 10 is a computer terminal that tracks the traveler's behavior during the trip and analyzes the travel content that contributes to attracting customers to the travel destination and the degree of economic contribution of the travel content. The analysis device 10 also functions as a server terminal that provides various services (collectively referred to as travel services) to travelers, such as processing travel plan reservations from travelers and providing discount coupons to travelers. . The analysis device 10 has a central processing unit (CPU), a communication device (none of which is shown), and a storage device 19 . Note that the analysis apparatus 10 may be implemented by a cloud (a plurality of distributed servers, a plurality of subsystems, or the like).

The CPU executes a server-dedicated program to develop a function of providing travel services to travelers and analyzing travel content. A functional configuration of the analysis device 10 will be described later. The server-dedicated program is, for example, stored in a ROM (not shown) and read by the CPU, or stored in a storage medium such as a CD-ROM and read by the CPU using a reading device (not shown). It is activated by deploying it in RAM.

The communication device is a device capable of mutual wired or wireless communication with the user terminals 20 (20a to 20n) or the like via the network 99, and can communicate using a protocol such as TCP/IP, for example. .

The storage device 19 is a storage device such as a hard disk drive (HDD) that stores various kinds of information such as travel schedules of travelers, tracking results of traveler's actions, travel services provided to travelers, and information on travel contents of travel destinations. is. The storage device 19 is connected to the analysis device 10 via an interface such as SCSI or SATA. Note that the storage device 19 may be connected to the network 99 so as to be communicable.

User terminals 20 (20a to 20n) are mobile terminals such as smartphones and tablet computers owned by travelers. The user terminal 20 functions as a client terminal used by the traveler to communicate with the analysis device 10 and receive travel services. It is assumed that a plurality of travelers own user terminals 20a to 20n, but since these can be configured in the same way, they are collectively referred to as user terminals 20 unless otherwise specified. The user terminal 20 has a CPU, GPS device, display device, input device, and communication device (all not shown).

By executing a client-dedicated program (also referred to as a client-dedicated application), the CPU develops a client function of communicating with the analysis device 10 and receiving travel services. Note that the client-dedicated program is stored in, for example, a ROM (not shown) and is activated by being read by the CPU.

A GPS device is a device that detects the location information of the user terminal 20 using the global positioning system. The location information may be given by longitude and latitude, for example.

The display device is a device such as a liquid crystal display that displays input instructions, selection screens, etc. for travelers.

The input device is a device such as a touch panel for receiving an input operation by a user and inputting selection information and the like.

The communication device is a device that mutually communicates with the analysis device 10 via the network 99, and can communicate using a protocol such as TCP/IP, for example. A communication device may access the network 99 via a wireless communication network.

The store terminals 30 (30a to 30m) are computer terminals such as POS terminals arranged for each travel content and connected to the network 99 so as to be communicable. It is assumed that store terminals 30a to 30m are provided for a plurality of travel contents, but since they can be configured in the same way, they are collectively referred to as store terminals 30 unless otherwise specified. The shop terminal 30 is installed at least in the facilities included in the basic content, and can notify the analysis device 10 of the traveler's visit and the payment amount, for example, when the traveler pays the usage fee. .

The map information server 40 is a server terminal that provides map information including location information and travel content information registered corresponding to the location information. The map information server 40 may be a public server operated by the Ministry of Land, Infrastructure, Transport and Tourism or the like. The location information may be given as a location range represented by latitude and longitude, for example, a circular location range represented by center latitude and longitude and distance (radius) from the center as shown in Table 1. Alternatively, it may be given as a rectangular position range represented by two latitudes and longitudes.

Moreover, as shown in Table 2, it may be a position range represented by a postal code and an address. In this case, the map information server 40 may also provide a latitude/longitude range corresponding to the position range represented by the postal code and address.

The map information may be periodically acquired from the map information server 40 and recorded in the storage device 19 . By using the map information, it is possible to search for travel content existing at the location indicated by the location information.

The network 99 is a communication network that connects the analysis device 10, the user terminals 20 (20a to 20n), the store terminals 30 (30a to 30m), and the map information server 40 so that they can communicate with each other. The network 99 is assumed to be the Internet as an example, but it is not limited to this. A network in which a plurality of communication networks coexist may be used.

FIG. 2 shows the functional configuration of the user terminal 20. As shown in FIG. The user terminal 20 includes an acquisition unit 21 , a display unit 22 , an operation detection unit 23 and a transmission unit 24 .

The acquisition unit 21 acquires position information of the user terminal 20 using a GPS device (not shown). Location information may be given by latitude and longitude.

The display unit 22 is a unit that displays information about travel services provided by the analysis device 10 on a display device (not shown). Based on the location information of the user terminal 20, the display unit 22 displays the price in the travel content when the location indicated by the location information corresponds to the travel content such as an accommodation facility, a restaurant, a commercial facility, a leisure facility, a tourist facility, or the like. View available coupons when paying for . The coupon may be a coupon that can be used at the time of payment, such as a discount coupon for the payment amount, a point card, a stamp card, an exchange ticket, an admission ticket, or the like.

The operation detection unit 23 is a unit that detects an operation performed on the user terminal 20 by a traveler, that is, the owner of the user terminal 20 . Here, the detected operations are, for example, selection/use of coupons on the input device, photograph/movie photography, posting of photographed photographs/movies or articles to SNS, keyword search using a search engine, electronic money Including payments using smartphones (smartphone payments), etc.

Using a communication device (not shown), the transmission unit 24 receives the location information of the user terminal 20 acquired by the acquisition unit 21 and the operation performed on the user terminal 20 detected by the operation detection unit 23 (or its type). ) to the analysis device 10 .

FIG. 3 shows the functional configuration of the analysis device 10. As shown in FIG. The analysis device 10 includes a detection unit 11 , an identification unit 12 , an evaluation unit 13 , a scheduler 14 and a provision unit 15 .

The detection unit 11 is a unit that receives position information from the user terminal 20 owned by the traveler and detects operations performed on the user terminal 20 by the traveler using a communication device (not shown). Note that detection of an operation may be performed by receiving an operation (or its type) detected by the operation detection unit 23 from the user terminal 20 . The position information and operation type received and detected from the user terminal 20 by the detection unit 11 are recorded in the storage device 19 as a set.

Based on the combination of the location indicated by the location information of the user terminal 20 received or detected by the detection unit 11 and the type of operation, the identification unit 12 determines the travel content visited by the traveler and the behavior of the traveler in the travel content. is a unit that specifies the The travel content and traveler's behavior specified by the specifying unit 12 are recorded in the storage device 19 . The identification of the travel content and the behavior of the traveler by the identification unit 12 will be described later.

The evaluation unit 13 is a unit that evaluates the degree of economic contribution of travel content based on the traveler's behavior identified by the identification unit 12 . The economic contribution of the travel content evaluated by the evaluation unit 13 is recorded in the storage device 19 . The evaluation of the degree of economic contribution of travel content by the evaluation unit 13 will be described later.

The scheduler 14 is a unit that schedules the travel plan of the traveler, that is, the use of the travel content included in the travel plan. When receiving a reservation request for a travel plan from the user terminal 20, the scheduler 14 provides the travel plan to the user terminal 20, and uses at least one travel content included in the travel plan. A request is made to the store terminal 30 and scheduled. This travel content may include basic content such as accommodation facilities, dining facilities, among others. Information such as travel plans scheduled by the scheduling unit 14 , that is, travel contents reserved for use and their reservation times are recorded in the storage device 19 . Reservation of a travel plan by the scheduler 14 will be described later.

The provision unit 15 creates a schedule table by displaying the travel plan scheduled by the schedule unit 14, that is, the travel content (in particular, basic content) for which use is reserved for the date and time of use, and displays it on a communication device (not shown). ) is provided to the user terminal 20. Further, when the specifying unit 12 specifies the travel content (particularly, the sub-content) and the action of the traveler, the providing unit 15 adds the travel content to the schedule for the date and time, and sends the travel content to the user terminal 20. offer.

Here, the schedule is a reservation table (called a reservation calendar) because it includes only the basic contents reserved for use included in the travel plan before the trip, and is further specified during or after the trip. A travel record (referred to as a travel calendar or journey calendar) is formed by including a traveler's actions, particularly sub-contents of the objects of the actions. The schedule table may be displayed in various formats, such as a calendar mode for chronological display, an album mode for diary-style display, and a map mode for display along a travel route on a map. Further, the providing unit 15 may decorate the display of the travel content in the schedule by adding a shadow according to the payment amount, displaying a large mark, or the like. The schedule table created by the providing unit 15 will be further described later.

FIGS. 4 and 5A to 5I respectively show an example of the display screen of the user terminal 20 in the travel plan reservation procedure flow S100 and the travel plan reservation procedure.

When the user activates the client-dedicated application (referred to as “Traveler's Friend Navi” in this embodiment) on the user terminal 20, the activation screen shown in FIG. 5A is displayed on the user terminal 20. FIG. On the start-up screen, "Choose from deals (coupons)" for selecting coupons that can be used at commercial facilities, "Choose from events" for selecting events such as concerts and musicals, and use from travel destination areas "Select from Area" for selecting travel content, "Travel Reservation" for reserving travel plans, "Trip Memories" for confirming travel reservations or travel records, and other "Travel Preparation/Furusato Nozei" Various selection commands are displayed. Here, when the user selects the selection command "trip reservation" and a travel plan reservation request is transmitted to the analysis apparatus 10, the travel plan reservation procedure flow S100 starts.

In step S102, the user selects a travel plan on the user terminal 20. FIG. In step S104, the scheduling unit 14 of the analysis apparatus 10 provides a list of travel contents to the user terminal 20 according to the user's selection in step S102.

For example, when the scheduler 14 of the analysis device 10 provides a list of travel destination areas, an area selection screen is displayed on the user terminal 20 as shown in FIG. 5B. Here, it is assumed that the user has selected "Nikko City, Tochigi Prefecture". Next, the scheduling unit 14 provides large categories of travel content in the area selected by the user, such as “accommodation (accommodation facility),” “eating and drinking facility,” “retail store (commercial facility),” as shown in FIG. 5C. )”, “Facilities (leisure facilities, tourist facilities, etc.)”, “Movement (means of transportation)”, etc. are displayed. Here, it is assumed that the user selects "accommodation" along with the planned travel date "April 16-17, 202●". Next, the scheduling unit 14 provides middle categories for the category “accommodation” selected by the user, thereby including “luxury inn,” “ryokan,” “hotel,” “glamping/campsite,” etc., as shown in FIG. 5D. Display the selection screen. Here, it is assumed that the user has selected "glamping/campsite". Next, the scheduling unit 14 provides a list of accommodation facilities, that is, a list of accommodation facilities belonging to the area and category "glamping/campsite" selected by the user, and coupons that can be used for these accommodation facilities. An accommodation selection screen is displayed on the user terminal 20 as shown in FIG. 5E. Here, it is assumed that the user has selected "Nikko Daiyagawa Park Auto Campsite". This completes the selection of accommodation facilities.

Furthermore, it is assumed that the user returns to the display screen of the large category of travel content as shown in FIG. 5F and selects "eating and drinking". The scheduling unit 14 provides a middle category for the category “restaurant” selected by the user, thereby displaying a selection screen including “French”, “Italian”, “Chinese”, “Soba”, “Ramen”, etc., as shown in FIG. 5G. do. Here, it is assumed that the user has selected "soba". Next, the scheduling unit 14 provides a list of eating and drinking establishments that provide soba noodles, a subcategory belonging to the area and category “soba” selected by the user, and coupons that can be used for those eating and drinking establishments. A restaurant selection screen is displayed on the user terminal 20 as shown in FIG. 5H. Here, it is assumed that the user has selected "Soba-an". This completes the selection of the eating and drinking establishment.

Furthermore, the user can also select commercial facilities, leisure facilities, tourist facilities, and means of transportation from other categories such as "retail store", "facility", and "transportation". When the user finishes selecting travel content on the user terminal 20 and selects an end command (not shown), the process proceeds to step S106.

In step S106, the scheduling unit 14 of the analysis device 10 transmits a reservation request to the store terminal 30 of the travel content that the user has selected to use. The reservation request may include the user's name, date and time of use, credit card information, and the like.

In step S<b>108 , the operator of the travel content determines whether or not to approve the reservation in response to the reservation request transmitted from the analysis device 10 . When accepting/rejecting the reservation, the operator transmits a response of acceptance/rejection of the reservation from the store terminal 30 to the analysis device 10 .

In step S110, upon receiving the reservation approval from the store terminal 30, the scheduler 14 records in the storage device 19 the travel plan, that is, the travel content for which the reservation has been approved and information such as the reservation time.

Note that the user can change the travel content for which the reservation has been rejected by the shop terminal 30 in step S110 by restarting the reservation procedure from the beginning.

In step S112, the scheduler 14 sends to the user terminal 20 a report that the reservation of the travel plan has been completed. As a result, in step S114, a confirmation screen of the travel plan for which the reservation has been completed is displayed on the user terminal 20 as shown in FIG. 5I.

FIGS. 6 and 7A to 7C respectively show examples of the display flow of the reservation schedule of the travel plan before the trip and the display screen of the user terminal 20 in the display of the reservation schedule.

When the user selects the "memories of a trip" command for confirming travel reservations or travel records on the user terminal 20 on which the startup screen of the client-dedicated application is displayed as shown in FIG. The reservation schedule display flow S200 starts.

In step S<b>202 , a reservation schedule display request is transmitted from the user terminal 20 to the analysis device 10 . Here, as shown in FIG. 7B, a selection screen of a travel plan for which a display request is requested is displayed on the user terminal 20, and the user selects trip 1 to transmit the display request.

In step S204, the provision unit 15 of the analysis device 10 reads out the reservation schedule of the travel plan (trip 1 in this example) selected by the user in step S202 from the storage device 19, Content) is displayed for the date and time of use, a schedule table is created, and the schedule table is provided to the user terminal 20.例文帳に追加

In step S206, as shown in FIG. 7C, the schedule table for trip 1 provided by the providing unit 15 is displayed on the user terminal 20 in a calendar mode (referred to as a three-dimensional reservation calendar). In this schedule, in the morning of April 16th, we moved by means of transportation (rental car, etc.), in the afternoon (2) had a meal at a restaurant, in the evening (3) checked in at the accommodation, and in the morning of April 17th ( 3) Checking out of an accommodation facility and moving by means of transportation (rental car, etc.) are scheduled in the afternoon, and it can be visually seen that the schedule for the afternoon of April 16th and the afternoon of April 17th is blank. In addition, the display of the eating and drinking facility is decorated with a relatively small shadow according to the amount of the meal fee at the reserved (2) eating and drinking facility, and according to the amount of the accommodation fee of the reserved (3) accommodation facility A relatively large shadow adorns the indication of the accommodation. As a result, the budget for usage fees for travel content included in the travel plan can be visually understood.

FIG. 8A shows a behavior tracking flow S300 of a user (ie, a traveler) traveling at a travel destination. 8B and 8C show a subflow of the operation detection step S320 in the user terminal 20 and a subflow S330 of the action identification step in the analysis device 10, respectively. Note that the processing flow on the user terminal 20 side is similarly executed in each of a plurality of user terminals 20a to 20n owned by a plurality of travelers traveling in a travel destination, but the user terminal 20 will be described here as a representative. do.

In step S<b>310 , the user terminal 20 determines whether or not the client-dedicated application has been started on the user terminal 20 . When the traveler activates the client-dedicated application, the determination is affirmative and the process proceeds to the next step S320.

In step S320, the user terminal 20 executes the operation detection subflow shown in FIG. 8B.

In step S321, the acquisition unit 21 acquires the position information of the user terminal 20 at the time of execution of this step using the GPS device. The location information of the user terminal 20 may be given by latitude and longitude. It should be noted that, along with the position information, the staying time at the position indicated by the position information may be acquired.

In step S<b>322 , the operation detection unit 23 detects an operation performed by the traveler on the user terminal 20 .

FIG. 9A shows an operation screen for check-in and check-out of accommodation facilities performed on the user terminal 20 by the traveler. For example, the traveler selects the command "Trip reservation" from the client-dedicated application startup screen shown in FIG. Park Auto Camp”, or select the command “Travel Memories” from the startup screen shown in FIG. 7A, and select the accommodation facility “(3) Accommodation” from the reserved travel plan schedule shown in FIG. 7C do. In response, a check-in/check-out request is transmitted to the analysis device 10, and the analysis device 10 issues a QR code (registered trademark) for checking in/out at the accommodation facility to the user terminal 20. FIG. The QR code (registered trademark) may include information that identifies the accommodation facility, information that identifies the traveler, and the like. When the user terminal 20 receives and displays the QR code (registered trademark), the operation detection unit 23 detects the operation "check-in and check-out" accordingly.

A traveler can check-in and check-out by presenting the QR code (registered trademark) displayed on the user terminal 20 to the shop terminal 30 of the accommodation facility. At this time, the store terminal 30 reads the QR code (registered trademark) to perform check-in and check-out procedures and usage fee payment procedures. to the analysis device 10. Thereby, the analysis device 10 records in the storage device 19 which traveler checked in and out of which accommodation facility when and how much they paid.

FIG. 9B shows an operation screen for selecting a coupon at a commercial facility, which is performed by the traveler on the user terminal 20 . For example, the traveler selects the command "select from deals (coupons)" from the startup screen of the client-dedicated application shown in FIG. 5A, and selects the destination "Nikko City, Tochigi Prefecture" from the area selection screen shown in FIG. 5B. Then, select "retail store (commercial facility)" from the large category selection screen shown in FIG. 5C, and further select the target commercial facility (eg, roadside station). In response, a request to issue a coupon for the roadside station is transmitted to the analysis device 10, and the analysis device 10 issues coupon information to the user terminal 20 when a coupon that can be used at the commercial facility is registered. Coupon information may include information identifying a commercial facility, information identifying a traveler, and the like. When the user terminal 20 receives the coupon information and displays the QR code (registered trademark), the operation detection unit 23 detects the operation "select/use coupon" accordingly.

Alternatively, the traveler selects the command "select from deals (coupons)" from the startup screen of the client-dedicated application shown in FIG. 5A. In response to this, the user terminal 20 transmits a coupon issuance request to the analysis device 10 together with the location information acquired in step S321, and the analysis device 10, based on the received location information, stores the commercial facility ( In the case of this example, a roadside station) is specified from the map information, and coupon information is issued to the user terminal 20 when a coupon that can be used at that commercial facility is registered. Coupon information may include information identifying a commercial facility, information identifying a traveler, and the like. When the user terminal 20 receives the coupon information and displays the QR code (registered trademark), the operation detection unit 23 detects the operation "select/use coupon" accordingly.

By presenting the QR code (registered trademark) displayed on the user terminal 20 to the store terminal 30 of the commercial facility, the traveler can receive a discount, for example. At this time, the store terminal 30 reads the QR code (registered trademark), discounts the price, and processes the payment. Send to Thereby, the analysis device 10 records in the storage device 19 which traveler paid when and at which commercial facility and how much.

FIG. 9C shows an operation screen for selecting coupons at eating and drinking establishments performed by the traveler on the user terminal 20 . For example, the traveler selects the command "select from deals (coupons)" from the startup screen of the client-dedicated application shown in FIG. 5A, and selects the destination "Nikko City, Tochigi Prefecture" from the area selection screen shown in FIG. 5B. Then, select "restaurant (restaurant)" from the large category selection screen shown in FIG. 5C, and further select the desired resturant (for example, soba-an). In response, a request to issue a coupon for Soba-an is transmitted to the analysis device 10, and the analysis device 10 issues coupon information to the user terminal 20 when a coupon that can be used at the restaurant is registered. The coupon information may include information that identifies the restaurant, information that identifies the traveler, and the like. When the user terminal 20 receives the coupon information and displays the QR code (registered trademark), the operation detection unit 23 detects the operation "select/use coupon" accordingly.

Alternatively, the traveler selects the command "select from deals (coupons)" from the startup screen of the client-dedicated application shown in FIG. 5A. In response to this, the user terminal 20 transmits a coupon issuance request to the analysis device 10 together with the location information acquired in step S321, and the analysis device 10 based on the received location information, finds the restaurant where the user terminal 20 is located. In the case of this example, Soba-an) is specified from the map information, and coupon information is issued to the user terminal 20 when a coupon that can be used at the restaurant is registered. The coupon information may include information that identifies the restaurant, information that identifies the traveler, and the like. When the user terminal 20 receives the coupon information and displays the QR code (registered trademark), the operation detection unit 23 detects the operation "select/use coupon" accordingly.

Alternatively, the traveler selects the command "trip reservation" from the startup screen of the client-dedicated application shown in FIG. Alternatively, select the command "memories of a trip" from the startup screen shown in FIG. 7A, and select the restaurant "(2) meal" in the schedule table of the reserved travel plan shown in FIG. 7C. In response, a coupon issuance request is sent to the analysis device 10, and the analysis device 10 issues coupon information to the user terminal 20 when a coupon that can be used at the selected eating and drinking establishment is registered. The coupon information may include information that identifies the restaurant, information that identifies the traveler, and the like. When the user terminal 20 receives the coupon information and displays the QR code (registered trademark), the operation detection unit 23 detects the operation "select/use coupon" accordingly.

By presenting the QR code (registered trademark) displayed on the user terminal 20 to the shop terminal 30 of the restaurant, the traveler can receive a discount on the price, for example. At this time, the store terminal 30 reads the QR code (registered trademark) to discount the price, and performs the payment procedure. Send to As a result, the analysis device 10 records in the storage device 19 which traveler paid when and at which restaurant and how much.

Note that the operation detection unit 23 detects other travel contents such as leisure facilities, tourist facilities, etc., in the same manner as the above-described check-in and check-out at accommodation facilities, selection of coupons at commercial facilities, and selection of coupons at dining facilities. Check-in and check-out in , and coupon selection at the time of payment can also be detected as operations performed by the traveler on the user terminal 20 .

FIG. 9D shows an operation screen for photographing/moving images taken on the user terminal 20 by the traveler. The traveler, for example, selects the command "Others" from the startup screen of the client-dedicated application shown in FIG. 5A, and selects the camera via this. When the traveler takes a picture/video using the user terminal 20, the operation detection unit 23 detects the operation "take photo/video" in response to this.

FIG. 9E shows an operation screen for posting a photograph/moving image or an article taken by the traveler on the user terminal 20 to the SNS. For example, the user selects the command "Others" from the startup screen of the client-dedicated application shown in FIG. 5A, and selects SNS posting via this command. When the traveler selects a photograph/movie taken using the user terminal 20, inputs an article, and posts it to the SNS, the operation detection unit 23 responds to this by performing an operation "To the SNS of the photographed photograph/movie or article. Detects "posts of".

FIG. 9F shows an operation screen for a keyword search using a search engine performed on the user terminal 20 by the traveler. For example, the command "Others" is selected from the client-dedicated application startup screen shown in FIG. 5A, and keyword search is selected through this command. When a traveler enters, for example, an unreserved destination to which they are about to travel or of interest, search results are sent from a known search engine and displayed on the user terminal 20 . In response to this, the operation detection unit 23 detects the operation "keyword search using search engine".

FIG. 9G shows an operation screen for smartphone payment performed on the user terminal 20 by the traveler. For example, in order to pay for travel content such as commercial facilities, a traveler selects the command "Others" from the startup screen of the client-dedicated application shown in FIG. 5A, and selects smartphone payment via this. In response to this, the user terminal 20 displays on the input device a QR code (registered trademark) in which the pre-registered traveler's credit card number and other necessary items are recorded. In response to this, the operation detection unit 23 detects the operation “payment (smartphone payment)”. The store terminal 30 of the travel contents reads this and communicates with the server of the credit card company for settlement.

Alternatively, when the traveler selects smartphone payment, the user terminal 20 transmits a smartphone payment request to the analysis device 10 . In response to this, the operation detection unit 23 detects the operation “payment (smartphone payment)”. Upon receiving the smartphone payment request, the analysis device reduces the point balance of the registered traveler and approves the payment to the travel content shop terminal 30 .

In step S323, the transmitting unit 24 uses a communication device (not shown) to transmit the location information (and stay time) of the user terminal 20 acquired in step S321 and the user terminal 20 detected in step S322. The operation (or its type) is sent to the analysis device 10 . Table 3 shows an example of transmitted location information and detected manipulations.

Note that if the detected operation is "posting a photographed photo/video or an article to an SNS," the user selects the photo/video taken in the travel content after the trip, and creates an article about the travel content. Therefore, the posted article is sent to the analysis device 10 together with the location information and the operation that was checked, because the location information at the time of posting is not related to the travel content related to the content of the article. You may.

Note that when the detected operation is "keyword search using a search engine", the user normally performs a keyword search while moving to the next target travel content. Since it is not related to the travel content related to the search, the searched keyword may be sent to the analysis device 10 together with the location information and the checked operation.

The user terminal 20 repeats the above steps S210 to S320 each time the client-dedicated application is activated.

Each time the user terminals 20a to 20n owned by a plurality of travelers are activated, the above steps S210 to S320 are executed on each user terminal. The location information of the user terminal and the operation (or type thereof) performed on the user terminal are transmitted to the analysis device 10 .

In step S330, the analysis device 10 executes the behavior identification subflow shown in FIG. 8C. It is assumed that the analysis device 10 acquires map information from the map information server 40 and records it in the storage device 19 .

In step S331, the detection unit 11 receives the location information transmitted in step S323 from the user terminals 20 (20a to 20n) owned by a plurality of travelers, Detect broken operations. Here, detection of the operation may be performed by receiving the detected operation transmitted from the user terminals 20 (20a to 20n). The received location information and detected manipulations are recorded in the storage device 19 in sets as shown in Table 3 above.

In step S332, the identification unit 12 identifies the travel content visited by the traveler and the behavior of the traveler in the travel content based on the combination of the location indicated by the position information and the type of operation. First, based on the location information received from the user terminal 20 in step S331, the identifying unit identifies travel content present in the location indicated by the location information by comparing it with map information, for example, map information shown in Table 1. Thereby, as shown on the left side of Table 4, the location information in Table 3 is replaced with the travel content. Here, the specifying unit 12 may determine whether or not the location information belongs to the travel destination, and if it determines that it does not belong, step S330 may be terminated.

In addition, for the detected operation “posting photos, videos, or articles taken on SNS”, as described above, the location indicated by the location information at the time of posting and the travel content related to the content of the article to be posted are usually ,different. Therefore, when it is determined that the location indicated by the position information is different from the travel content related to the content of the article, the identification unit 12 reads the travel content (“observatory” in this example) from the content of the article, and extracts the travel content. can be specified as

Note that when the detected operation is "keyword search using a search engine", the location information at the time of the keyword search and the travel content to be searched are usually different, as described above. Therefore, when it is determined that the location indicated by the position information is different from the travel content to be searched, the specifying unit 12 reads the travel content ("tourist facility A" in this example) included in the keyword search, and uses it as a travel content. May be specified as content.

Note that travel content that is known only locally, such as a hill where you can see a beautiful night view or a beach where you can see a beautiful sunset, is usually not registered in the map information. Therefore, if the travel content is not registered at the location indicated by the location information in the map information, the travel content may be unknown, and the location information may be recorded in the storage device 19 as it is as the location indicated by the location information in Table 4. If travel content is later identified, the location where the travel content is located may include the location information recorded in Table 4, thereby replacing the record with the identified travel content. Also, when a plurality of positions indicated by location information for which travel content is unknown are included in a predetermined distance range, it may be determined that they correspond to the same travel content.

Next, the identifying unit 12 identifies the travel content visited by the traveler and the behavior of the traveler in the travel content based on the combination of the travel content present at the location indicated by the position information and the type of operation. For example, as shown in the second column of Table 4, when the location indicated by the location information is "accommodation facility A" and the operation type is "check-in or check-out", the identification unit 12 determines that the travel content is It is “accommodation facility A” and specifies “that the traveler stayed at the accommodation facility A”. Note that even when the location indicated by the position information is travel content that requires a check-in or check-out procedure, such as “leisure facilities” or “tourist facilities,” the traveler's behavior can be specified in the same way.

Next, as shown in the third column of Table 4, if the location indicated by the location information is "retail store A (that is, a commercial facility)" and the operation type is "selection/use of coupon", the specified Part 12 specifies that the travel content is "retail store A" and that "the traveler shopped at retail store A." Note that even when the location indicated by the position information is travel content such as “leisure facility” or “tourist facility” where a coupon can be selected at the time of payment, the traveler's behavior can be specified in the same manner.

Next, as shown in the fourth column of Table 4, when the location indicated by the position information is "restaurant A" and the operation type is coupon selection/use, the specifying unit 12 determines that the travel content is " Food and drink facility A", and specifies that "the traveler ate and drank at the food and drink facility A". Note that even when the location indicated by the position information is travel content such as “leisure facilities” and “tourist facilities” where a coupon can be selected when paying for food and drink, the traveler's behavior can be identified in the same way.

Next, as shown in the fifth column of Table 4, when the location indicated by the position information is "leisure facility A" and the type of operation is "shooting of photos or videos", the specifying unit 12 selects travel content is "leisure facility A", and specifies "the visitor's visit to leisure facility A". Note that when the location indicated by the position information is a “tourist spot”, a “tourist facility”, etc., the traveler's behavior can also be identified.

Next, as shown in the sixth column of Table 4, when the type of operation is "posting a photograph, video, or article to SNS", the specifying unit 12 determines that the travel content is a photo, video, or The place specified from the article, in this example, is the "observatory" specified from the article, and "the visitor's visit to the observatory" is specified. In such a case, the location identified from the photo, video, or article will be different from the location indicated by the location information.

Next, as shown in the seventh column of Table 4, when the operation type is "keyword search using a search engine" and the search is related to a location different from the location indicated by the location information, that is, when the location information indicates If the location and the travel content included in the keyword search are different, the specifying unit 12 determines that the travel content is the travel content included in the keyword search, which is “tourist facility A” in this example, and that “the traveler is tourist facility A to be moved to”.

Next, as shown in the eighth column of Table 4, when the location indicated by the location information is "retail store B" and the operation type is "payment (smartphone payment)", the identification unit 12 The travel content is "retailer B" and specifies "the traveler paid at retailer B". In addition, even if the location indicated by the location information is travel content such as "accommodation facility", "sightseeing spot", "tourist facility", etc., where there is a possibility of paying for some kind of price, the behavior of the traveler must be specified in the same way. can be done.

By specifying the behavior of the traveler by the specifying unit 12 in this way, a blank period in which the travel content is not scheduled to be used in the travel plan, for example, April 16 noon and April 17 in the reservation calendar shown in FIG. 7C It will also be possible to identify the travel content (ie, sub-content) visited by the traveler and the traveler's behavior on that sub-content during the day and on the evening of April 17th.

In step S333, the identification unit 12 registers the behavior of the traveler identified in step S332 in the schedule. In particular, when the action of the traveler during a blank period in which the use of the travel content is not scheduled in the schedule is specified, the trip used during the blank period (the date and time when the location information or the like is received from the user terminal 20 may be used). If the content is paid, the amount is recorded in the storage device 19 and registered. As a result, travelers who use the travel content scheduled in the reservation procedure of the travel plan before the trip, that is, the basic content, visit which secondary content and what actions they take during the blank period when the use of the basic content is not scheduled. It is possible to analyze the sub-contents that contribute to attracting customers to the basic content.

In step S340, the detector 11 determines whether the traveler has completed the trip. Completion of the trip can be determined when the traveler has visited all of the travel contents registered in the schedule table in the reservation procedure of the travel plan described using FIG. It is also possible to receive position information from the user terminal 20 and make a determination based on the fact that the position indicated by the position information is outside the travel destination. Step S330 is repeated until it is determined that the trip is complete.

FIG. 10A shows a combination pattern (referred to as a travel pattern) of travel contents used by travelers 1 and 2 during their travels. By repeating steps S310 to S330, the travel pattern of each traveler is identified. It can be seen that the traveler 1 used the leisure facility (leisure) A and the commercial facilities (retail stores) A and C, which are sub-contents, in addition to the accommodation facility (accommodation) A, which is the basic content. In addition, it can be seen that the traveler 2 used the leisure facility (leisure) B and the commercial facilities (retail stores) A to C, which are sub-contents, in addition to the accommodation facility (lodging) A which is the basic content. In this way, it is possible to specify not only the basic content scheduled in the reservation procedure of the travel plan before the trip, but also the sub-content used during the blank period of the schedule.

Figures 10B and 10C respectively show an aggregated travel pattern and an aggregated usage rate of travel content for multiple travelers. Travel patterns are identified for each of a plurality of travelers as described above, and travel contents (accommodation facility (accommodation) A, lodging B, leisure facility (leisure) A, leisure B, commercial facility (retail store) A in this example , retail store B, and retail store C). In addition, in the table shown in FIG. 10B, it is represented as "1" in use and "0" in non-use. In addition, instead of "1", the payment amount for each travel content may be used.

Here, for example, if the traveler's behavior is judged only by the location information of the user terminal 20 (20a to 20n) owned by the traveler, even the use of travel content that does not involve economic activity, such as a mere appointment or restroom break, can be used. is identified, it is difficult to accurately identify the travel content that attracts travelers to the destination and contributes to the economy of the destination. On the other hand, according to the analysis method by the analysis system 100 according to the present embodiment, not only the location information of the user terminals 20 (20a to 20n) owned by the traveler, but also the user By specifying based on the operation performed on the terminal 20 (20a to 20n), it is possible to exclude the use of travel content that does not involve economic activity, and to invite customers to other travel content that does not involve economic activity. Therefore, it is possible to more accurately evaluate the travel content that contributes to attracting customers to the travel destination and its degree of economic contribution.

If it is determined in step S340 that the trip has been completed, the process proceeds to step S350.

In step S350, the evaluation unit 13 evaluates the degree of economic contribution of the travel content in the travel destination based on the behavior of the traveler specified in step S330. The evaluation unit 13 evaluates the degree of economic contribution of each travel content to the travel destination based on at least one of the visit frequency, visit route, payment amount, and stay time in the travel content based on the behavior of a plurality of travelers. can be evaluated. Furthermore, the evaluation unit 13 uses the travel content registered in the schedule table in the reservation procedure for the travel plan described with reference to FIG. That is, correlation with secondary content and traveler behavior may be evaluated. As a result, by receiving the location information from the user terminal 20 and detecting the type of operation performed by the traveler on the user terminal 20, based on the combination of the location indicated by the location information and the type of operation, the traveler It is possible to accurately identify what kind of action was taken in which travel content, and from the correlation between the use of scheduled facilities and the specified travel content and traveler behavior, travelers from the specified travel content It is possible to analyze the core content that attracts customers to the facility or the content that is attracted by the facility. The evaluation of the degree of economic contribution of travel content by the evaluation unit 13 will be further described later.

Finally, the evaluation unit 13 outputs the evaluation result, and the traveler's behavior tracking flow S300 ends.

FIGS. 11 and 12A to 12D respectively show examples of the display flow of the travel record (travel calendar) during and after the trip and the display screen of the user terminal 20 in the display of the travel record. This flow is similar to the display flow of the reservation schedule of the travel plan before the trip explained using FIG. reflected.

When the user selects the "memories of a trip" command for checking a travel reservation or a travel record on the user terminal 20 on which the startup screen of the client-dedicated application is displayed as shown in FIG. 12A, the travel record ( Travel calendar) display flow S400 starts. In this example, a time-series display mode (calendar mode) is selected.

In step S<b>402 , a travel record display request is transmitted from the user terminal 20 to the analysis device 10 . Here, as shown in FIG. 7B, a selection screen of a travel plan for which a display request is requested is displayed on the user terminal 20, and the user selects trip 1 to transmit the display request.

In step S404, the provision unit 15 of the analysis device 10 reads out from the storage device 19 the schedule of the travel plan (trip 1 in this example) selected by the user in step S402. Here, not only the travel content (especially, basic content) reserved for use before the travel, but also the travel content (especially, sub-content) specified by the specifying unit 12 during the travel due to being during or after the travel. ) is added and displayed with respect to the date and time to create a schedule table and provide it to the user terminal 20 .

In step S406, as shown in FIG. 12B, the schedule of trip 1 provided by the providing unit 15 is displayed on the user terminal 20 in a calendar mode (referred to as a three-dimensional travel calendar). In this schedule table, the travel contents used or visited as scheduled shown in the three-dimensional reservation calendar of FIG. In the evening, (3) check-in at the accommodation facility, (3) check-out at the accommodation facility on the morning of April 17, in the afternoon, in addition to moving by means of transportation (rental car, etc.), use or visit during the trip (1) shopping at a commercial facility in the daytime on April 16th and visiting an observatory on the evening of April 17th are additionally displayed. As a result, the traveler's behavior during the trip can be visually understood. Also, (1) the display of the commercial facility is decorated with a relatively small shadow according to the amount of shopping at the commercial facility. This allows the user to visually understand the usage fee for the travel content spent during the trip.

In addition to the calendar mode, a diary-style album mode and a MAP household account book mode using a map can be selected as the display mode of the schedule table. In the album mode, for example, as shown in FIG. 12C, photographs/videos taken and created by travelers and texts are displayed. The text may include records of date and time, weather, season, temperature, humidity, wind speed, etc., essays, travelogues, haiku, prose, novels, essays, etc. written by travelers, thereby creating a diary style. It may be displayed. In the MAP household account book mode, as shown in FIG. 12D, a mark (a cube in this example) that is enlarged according to the travel route, visited travel contents, and amount of money paid there is displayed on the map. The payment amount may be superimposed and displayed.

The evaluation of the economic contribution of travel content by the evaluation unit 13 of the analysis device 10 will be further described.

FIG. 13A shows average sales and occurrence statistics for each travel pattern. A travel pattern is a combination pattern of travel contents used by a traveler during a trip, and may be a pattern considering a visited route (that is, a time sequence in which travel contents are used). In this example, 15 travel patterns (a) to (s) are included. Based on the total travel patterns of a plurality of travelers shown in FIG. A value A and a deviation value B) of the number of appearances are calculated.

FIG. 13B shows the average sales of travel patterns and the variance of the number of appearances. 15 travel patterns (A) to (G) are plotted with the deviation value A of the average sales on the horizontal axis and the deviation value B of the number of appearances on the vertical axis. Travel patterns (A), (A), (D), and (C) have higher average sales, and travel patterns (A), (D), and (Q) have more occurrences.

FIG. 13C shows the calculated economic contribution index of travel patterns. The economic contribution index can be given by, for example, the product of the deviation value A of the average sales and the deviation value B of the number of appearances shown in FIG. 13A. In this example, it can be seen that the economic contribution index of travel pattern (a) is the highest, followed by travel patterns (d), (b), (ke), and (c).

FIG. 14A and FIG. 14B respectively show the total number of appearances of travel content for each travel pattern and the travel content appearance rate in the top, middle, and bottom travel patterns. As shown in FIG. 14A, the evaluation unit 13 calculates the number of appearances of the travel content and the ratio of appearance of each travel content to the total number of appearances for each travel pattern. Here, according to the economic contribution index, the 1st to 5th ranks are classified as the upper rank, the 6th to 10th ranks as the middle rank, and the 11th to 15th ranks as the lower rank, and the travel content appearance rate in each classification is calculated as shown in FIG. be done.

As shown in FIG. 15, the evaluation unit 13 calculates the economic contribution index of each travel content in each of the top, middle, and bottom travel patterns. Furthermore, the evaluation unit 13 calculates the total contribution index by adding the appearance rate to the economic contribution index for each of the top, middle, and bottom travel patterns.

FIG. 16 shows the economic contribution index ranking and benefit rate of travel contents. The evaluation unit 13 identifies travel content that contributes to the economy of the travel destination based on the total contribution index calculated above. In this example, it can be seen that retail store A contributes the most to the economy of the travel destination. Based on the results of this analysis, the benefit rate is determined according to the contribution index for the seven travel contents that contribute to the economy of the travel destination, and based on the benefit rate, hometown tax, tax, local grants, etc. Subsidies can be provided from financial resources to encourage corporate efforts, improvements, and reinvestment. In this way, the analysis result of this example can be used as a reference for development investment in travel content that contributes to the economy of travel destinations.

In the evaluation of the economic contribution of the travel content by the evaluation unit 13 described above, for example, instead of the average sales, the economic contribution may be evaluated using the sales efficiency obtained by dividing the average sales by the stay time in the travel content. good. As a result, it is possible to more efficiently analyze travel content that contributes to the economy of the travel destination based on sales per hourly unit price.

In the evaluation of the degree of economic contribution of travel content by the evaluation unit 13 described above, the correlation between the appearance of the basic content and the appearance of the sub-content may be evaluated based on the aggregation of travel patterns of a plurality of travelers. For example, the evaluation unit 13 calculates travel patterns in which an accommodation facility (accommodation) A appears ((a) (b) (c) (d) (g) in this example) from the total of travel patterns shown in FIG. 10B . may be specified, and the appearance rate of the travel pattern in which the accommodation A appears may be calculated. As a result, it can be seen that accommodation A frequently appears throughout the travel pattern (d). Therefore, it is possible to identify the core content that contributes to attracting guests to the lodging A from the sub-content that appears in the travel pattern (d). Also, the evaluation unit 13 may calculate the appearance rate of the sub-content that appears together with the accommodation A. FIG. As a result, it can be seen that the tourists who use the lodging A use the commercial facility (retail store) A the most. Therefore, retail store A can be identified as core content that contributes to attracting customers to lodging A. Alternatively, by performing the analyzes shown in FIGS. 13A to 16 based only on travel patterns in which specific travel content appears, core content that contributes to attracting customers to the specific travel content can be identified. .

The analysis device 10 according to the present embodiment receives position information from a user terminal 20 owned by a traveler, a detection unit 11 that detects an operation performed by the traveler on the user terminal 20, a location indicated by the position information, and An identification unit 12 that identifies the travel content visited by the traveler and the behavior of the traveler in the travel content based on a combination of operation types, and an evaluation that evaluates the degree of economic contribution of the travel content based on the behavior of the traveler. A part 13 is provided. According to this, by receiving the location information from the user terminal 20 and detecting the operation performed by the traveler on the user terminal 20, based on the combination of the location indicated by the location information and the type of operation, the traveler It is possible to accurately identify which travel content was visited and what actions were taken, and to attract travelers based on the traveler's behavior. It will be possible to precisely analyze the travel content that is being used.

In addition, the user terminal 20 according to the present embodiment can communicate with the analysis device 10, and includes an acquisition unit 21 that acquires position information, an operation detection unit 23 that detects an operation performed by a traveler on the user terminal 20, a position information and a transmission unit 24 that transmits the operation type to the analysis device 10 . According to this, the analysis device 10 accurately identifies which travel content the traveler visited and what actions the traveler took, based on the combination of the location indicated by the location information transmitted by the user terminal 20 and the type of operation. By evaluating the degree of economic contribution of travel content that attracts travelers based on the traveler's behavior, it is possible to precisely analyze travel content that contributes economically to the destination.

In addition, the analysis method according to the present embodiment includes the step of receiving position information from the user terminal 20 owned by the traveler by the analysis device 10 and detecting the operation performed by the traveler on the user terminal 20, the analysis device 10, identifying the travel content visited by the traveler and the traveler's behavior in the travel content based on the combination of the location indicated by the location information and the type of operation; and evaluating the economic contribution of the travel content. According to this, by receiving the location information from the user terminal 20 and detecting the operation performed by the traveler on the user terminal 20, based on the combination of the location indicated by the location information and the type of operation, the traveler It is possible to accurately identify which travel content was visited and what actions were taken, and to attract travelers based on the traveler's behavior. It will be possible to precisely analyze the travel content that is being used.

Various embodiments of the invention may be described with reference to flowchart illustrations and block diagrams, where blocks refer to (1) steps in a process in which operations are performed or (2) devices responsible for performing the operations. may represent a section of Certain steps and sections may be implemented by dedicated circuitry, programmable circuitry provided with computer readable instructions stored on a computer readable medium, and/or processor provided with computer readable instructions stored on a computer readable medium. you can Dedicated circuitry may include digital and/or analog hardware circuitry, and may include integrated circuits (ICs) and/or discrete circuitry. Programmable circuits include logic AND, logic OR, logic XOR, logic NAND, logic NOR, and other logic operations, memory elements such as flip-flops, registers, field programmable gate arrays (FPGAs), programmable logic arrays (PLAs), etc. and the like.

Computer-readable media may include any tangible device capable of storing instructions to be executed by a suitable device, such that computer-readable media having instructions stored thereon may be designated in flowcharts or block diagrams. It will comprise an article of manufacture containing instructions that can be executed to create means for performing the operations described above. Examples of computer-readable media may include electronic storage media, magnetic storage media, optical storage media, electromagnetic storage media, semiconductor storage media, and the like. More specific examples of computer readable media include floppy disks, diskettes, hard disks, random access memory (RAM), read only memory (ROM), erasable programmable read only memory (EPROM or flash memory), Electrically Erasable Programmable Read Only Memory (EEPROM), Static Random Access Memory (SRAM), Compact Disc Read Only Memory (CD-ROM), Digital Versatile Disc (DVD), Blu-ray (RTM) Disc, Memory Stick, Integration Circuit cards and the like may be included.

The computer readable instructions may be assembler instructions, Instruction Set Architecture (ISA) instructions, machine instructions, machine dependent instructions, microcode, firmware instructions, state setting data, or instructions such as Smalltalk, JAVA, C++, etc. any source or object code written in any combination of one or more programming languages, including object-oriented programming languages, and conventional procedural programming languages such as the "C" programming language or similar programming languages; may include

Computer readable instructions may be transferred to a processor or programmable circuitry of a general purpose computer, special purpose computer, or other programmable data processing apparatus, either locally or over a wide area network (WAN), such as a local area network (LAN), the Internet, or the like. ) and may be executed to create means for performing the operations specified in the flowcharts or block diagrams. Examples of processors include computer processors, processing units, microprocessors, digital signal processors, controllers, microcontrollers, and the like.

FIG. 17 illustrates an example computer 2200 upon which aspects of the invention may be implemented in whole or in part. Programs installed on the computer 2200 may cause the computer 2200 to function as one or more sections of an operation or apparatus associated with an apparatus according to embodiments of the invention, or may Sections may be executed and/or computer 2200 may be caused to execute processes or steps of such processes according to embodiments of the present invention. Such programs may be executed by CPU 2212 to cause computer 2200 to perform certain operations associated with some or all of the blocks in the flowcharts and block diagrams described herein.

Computer 2200 according to this embodiment includes CPU 2212 , RAM 2214 , graphics controller 2216 , and display device 2218 , which are interconnected by host controller 2210 . Computer 2200 also includes input/output units such as communication interface 2222, hard disk drive 2224, DVD-ROM drive 2226, and IC card drive, which are connected to host controller 2210 via input/output controller 2220. there is The computer also includes legacy input/output units such as ROM 2230 and keyboard 2242 , which are connected to input/output controller 2220 through input/output chip 2240 .

CPU 2212 operates according to programs stored in ROM 2230 and RAM 2214, thereby controlling each unit. Graphics controller 2216 retrieves image data generated by CPU 2212 into itself, such as a frame buffer provided in RAM 2214 , and causes the image data to be displayed on display device 2218 .

Communication interface 2222 communicates with other electronic devices over a network. Hard disk drive 2224 stores programs and data used by CPU 2212 within computer 2200 . DVD-ROM drive 2226 reads programs or data from DVD-ROM 2201 and provides programs or data to hard disk drive 2224 via RAM 2214 . The IC card drive reads programs and data from IC cards and/or writes programs and data to IC cards.

ROM 2230 stores therein programs that are dependent on the hardware of computer 2200, such as a boot program that is executed by computer 2200 upon activation. Input/output chip 2240 may also connect various input/output units to input/output controller 2220 via parallel ports, serial ports, keyboard ports, mouse ports, and the like.

A program is provided by a computer-readable medium such as a DVD-ROM 2201 or an IC card. The program is read from a computer-readable medium, installed in hard disk drive 2224 , RAM 2214 , or ROM 2230 , which are also examples of computer-readable medium, and executed by CPU 2212 . The information processing described within these programs is read by computer 2200 to provide coordination between the programs and the various types of hardware resources described above. An apparatus or method may be configured by implementing the manipulation or processing of information in accordance with the use of computer 2200 .

For example, when communication is performed between the computer 2200 and an external device, the CPU 2212 executes a communication program loaded in the RAM 2214 and sends communication processing to the communication interface 2222 based on the processing described in the communication program. you can command. The communication interface 2222 reads transmission data stored in a transmission buffer processing area provided in a recording medium such as the RAM 2214, the hard disk drive 2224, the DVD-ROM 2201, or an IC card under the control of the CPU 2212, and transmits the read transmission data. Data is transmitted to the network, or received data received from the network is written to a receive buffer processing area or the like provided on the recording medium.

In addition, the CPU 2212 causes the RAM 2214 to read all or necessary portions of files or databases stored in external recording media such as a hard disk drive 2224, a DVD-ROM drive 2226 (DVD-ROM 2201), an IC card, etc. Various types of processing may be performed on the data in RAM 2214 . CPU 2212 then writes back the processed data to the external recording medium.

Various types of information, such as various types of programs, data, tables, and databases, may be stored on recording media and subjected to information processing. CPU 2212 performs various types of operations on data read from RAM 2214, information processing, conditional decision making, conditional branching, unconditional branching, and information retrieval, as specified throughout this disclosure and by instruction sequences of programs. Various types of processing may be performed, including /replace, etc., and the results written back to RAM 2214 . In addition, the CPU 2212 may search for information in a file in a recording medium, a database, or the like. For example, if a plurality of entries each having an attribute value of a first attribute associated with an attribute value of a second attribute are stored in the recording medium, the CPU 2212 determines that the attribute value of the first attribute is specified. search the plurality of entries for an entry that matches the condition, read the attribute value of the second attribute stored in the entry, and thereby associate it with the first attribute that satisfies the predetermined condition. an attribute value of the second attribute obtained.

The programs or software modules described above may be stored in a computer readable medium on or near computer 2200 . Also, a recording medium such as a hard disk or RAM provided in a server system connected to a dedicated communication network or the Internet can be used as a computer-readable medium, thereby providing the program to the computer 2200 via the network. do.

Although the present invention has been described above using the embodiments, the technical scope of the present invention is not limited to the scope described in the above embodiments. It is obvious to those skilled in the art that various modifications and improvements can be made to the above embodiments. It is clear from the description of the scope of claims that forms with such modifications or improvements can also be included in the technical scope of the present invention.

The execution order of each process such as actions, procedures, steps, and stages in the devices, systems, programs, and methods shown in the claims, the specification, and the drawings is particularly "before", "before etc., and it should be noted that they can be implemented in any order unless the output of the previous process is used in the subsequent process. Regarding the operation flow in the claims, the specification, and the drawings, even if the description is made using "first," "next," etc. for the sake of convenience, it means that it is essential to carry out in this order. not a thing

10... analysis device, 11... detection unit, 12... identification unit, 13... evaluation unit, 14... schedule unit, 15... provision unit, 19... storage device, 20 (20a to 20n)... user terminal, 21... acquisition unit, 22... Display unit, 23... Operation detection unit, 24... Transmission unit, 30 (30a to 30m)... Store terminal, 40... Map information server, 99... Network, 100... Analysis system, 2200... Computer, 2201... DVD-ROM , 2210 Host controller 2214 RAM 2216 Graphic controller 2218 Display device 2220 Input/output controller 2222 Communication interface 2224 Hard disk drive 2226 DVD-ROM drive 2240 Input/output chip , 2242 ... keyboard.

Claims (18)

An analysis device that tracks the behavior of travelers and analyzes the economic contribution of travel content that attracts travelers,
a detection unit that receives location information from a user terminal owned by a traveler and detects an operation performed by the traveler on the user terminal;
an identification unit that identifies travel content visited by the traveler and behavior of the traveler in the travel content based on a combination of the location indicated by the location information and the type of operation;
an evaluation unit that evaluates the degree of economic contribution of the travel content based on the behavior of the traveler;
Analysis device comprising. The detection unit receives the position information from the user terminals owned by a plurality of travelers, and detects an operation performed on the user terminals,
The evaluation unit evaluates the degree of economic contribution based on at least one of visit frequency, visit route, payment amount, and stay time in the travel content, based on the behavior of the plurality of travelers. Item 1. The analysis device according to item 1. When the location indicated by the location information is an accommodation facility, and the operation type is check-in or check-out, the travel content is an accommodation facility, and it is specified that the traveler stayed at the accommodation facility. 3. The analysis device according to claim 1 or 2. If the location indicated by the location information is a commercial facility and the type of operation is use of a coupon, it is specified that the travel content is a commercial facility and that the traveler has shopped at the commercial facility. 4. The analysis device according to any one of claims 1 to 3. If the location indicated by the location information is a restaurant and the type of operation is use of a coupon, the travel content is a restaurant and it is specified that the traveler ate at the restaurant. 5. The analysis device according to any one of claims 1 to 4. when the location indicated by the location information is a tourist attraction, a tourist facility, or a leisure facility, and the operation type is photography or video shooting, the travel content is a tourist attraction, a tourist facility, or a leisure facility; 6. The analysis device according to any one of claims 1 to 5, wherein it is identified that a traveler has visited said tourist spot, tourist facility, or leisure facility. When the type of operation is posting a photo, video, or article to an SNS, the travel content is a location identified from the photo, video, or article, and the traveler determined to have visited the location identified from the article,
The analysis device according to any one of claims 1 to 6, wherein the location specified from the photograph, video, or article is different from the location indicated by the position information. If the type of operation is a search for a location different from the location indicated by the location information, it is identified that the travel content is the different location and that the traveler is planning to move to the different location. 8. The analysis device according to any one of claims 1 to 7. further comprising a scheduling unit that schedules use of the facility by the traveler;
9. The identification unit identifies travel content visited by the traveler and behavior of the traveler in the travel content during a period in which use of the facility is not scheduled. Analysis device according to. 10. The analysis device according to claim 9, wherein the evaluation unit further evaluates a correlation between the scheduled use of the facility and the identified travel content and behavior of the traveler. a schedule table that displays the use of the facility with respect to date and time, and a schedule table that additionally displays the travel content with respect to date and time when the travel content and the behavior of the traveler are specified by the specifying unit; The analysis device according to claim 9 or 10, further comprising a providing unit that provides said user terminal. 12. The analysis device according to claim 11, wherein the providing unit decorates the display of use of the facility and/or the display of the travel content according to the amount of payment to generate the schedule table. The analysis device according to any one of claims 9 to 12, wherein the scheduler provides a travel plan to the user terminal and schedules use of at least one facility included in the travel plan. A user terminal capable of communicating with the analysis device according to any one of claims 1 to 13,
an acquisition unit that acquires position information;
An operation detection unit that detects an operation performed by a traveler on the user terminal;
a transmission unit that transmits the position information and the operation type to the analysis device;
a user terminal. 15. The user terminal according to claim 14, further comprising a display unit that displays coupons that can be used in the travel content based on the location information when the location indicated by the location information corresponds to the travel content. An analysis method for tracking the behavior of travelers and analyzing the economic contribution of travel content that attracts travelers,
receiving location information from a user terminal owned by a traveler and detecting an operation performed by the traveler on the user terminal by an analysis device;
identifying travel content visited by the traveler and behavior of the traveler in the travel content, by the analysis device, based on a combination of the location indicated by the location information and the type of operation;
evaluating the economic contribution of the travel content based on the behavior of the traveler by the analysis device;
A method of analysis comprising obtaining location information by the user terminal;
detecting, by the user terminal, an operation performed by a traveler on the user terminal;
transmitting, by the user terminal, the location information and the type of operation to the analysis device;
17. The analysis method of claim 16, further comprising: on the user terminal owned by the traveler,
a procedure for obtaining location information;
a procedure for detecting an operation performed by the traveler on the user terminal;
sending the location information and the type of manipulation to an analysis device;
is performed, and the location information and the type of operation are determined by the analysis device based on the combination of the location indicated by the location information and the type of operation, the travel content visited by the traveler and the travel content A program used to identify the traveler's behavior and to evaluate the economic contribution of the travel content based on the traveler's behavior.

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