JP7315446B2 - Processing device, processing method, and processing program - Google Patents

Description

The present invention relates to a processing device, a processing method, and a processing program.

Conventionally, passers-by photographed by a camera are analyzed, attributes of passers-by such as age group and gender are specified, advertisements that match the attributes are displayed on digital signage, bus operation plans, road widening, etc. There is a known technology that is utilized in city planning and store opening plans (see Patent Document 1).

In addition, conventionally, there is known a technology that detects the flow of people based on the position information of the terminal device, estimates the attributes of the people who make up the flow of people from the facility they are heading to, such as the flow of people heading to a baseball stadium for sports enthusiasts, and the flow of people heading to a theme park for character lovers, and optimizes the content of digital signage passing by (see Patent Document 2).

JP 2017-138861 A JP 2017-146380 A

However, with the above-described technology, the attributes of passers-by are estimated values obtained from image analysis and people flow analysis, and city planning and the like using accurate attributes specified from user data linked to terminal devices could not be provided.

The present application has been made in view of the above, and an object of the present application is to propose a city plan based on the movement history of a user having a specific attribute, which is identified from user data linked to a terminal device.

A processing device according to the present application is characterized by having an acquisition unit that acquires people flow data in a predetermined area of a user of a terminal device having a specific attribute based on location data of the terminal device and user data.

According to one aspect of the embodiment, it is possible to create a city plan including a store opening plan based on the flow of people with specific attributes.

FIG. 1 is a diagram illustrating an example of an information processing system according to an embodiment. FIG. 2 is a diagram illustrating an example of people flow data according to the embodiment; FIG. 3 is a diagram illustrating an example of people flow data according to the embodiment; FIG. 4 is a diagram illustrating a configuration example of a plan creation device according to the embodiment; FIG. 5 is a diagram illustrating a configuration example of a terminal device according to the embodiment; FIG. 6 is a flowchart illustrating an example of the flow of information processing according to the embodiment. FIG. 7 is a diagram illustrating an example of a hardware configuration;

Embodiments for implementing a processing apparatus, a processing method, and a processing program according to the present application (hereinafter referred to as "embodiments") will be described in detail below with reference to the drawings. Note that the processing apparatus, processing method, and processing program according to the present application are not limited by this embodiment. Also, in each of the following embodiments, the same parts are denoted by the same reference numerals, and overlapping descriptions are omitted.

[Embodiment]
[1. Configuration of information processing system]
First, the configuration of an information processing system 1 having a terminal device 100 or a plan creation device 10, which is an example of a processing device, will be described with reference to FIG. FIG. 1 is a diagram showing an example of an information processing system 1 according to an embodiment. As shown in FIG. 1 , the information processing system 1 has a plan creation device 10 , a search server 20 , an SNS (Social Networking Service) server 30 and a plurality of terminal devices 100 . Also, the plan creation device 10, the search server 20 and/or the SNS server 30 may be implemented by the same server device, cloud system, or the like. Here, the plan creation device 10, the search server 20, the SNS server 30, and the terminal device 100 are communicably connected by wire or wirelessly via a network N (see, for example, FIG. 4).

The plan creation device 10 is an information processing device that processes position data of the terminal device 100, and is realized by, for example, a server device, a cloud system, or the like.

The search server 20 is an information processing device (search engine) that provides a function of searching web pages, websites, and/or web content such as image files on the Internet in response to a search request from the terminal device 100 or the like, and is realized by a server device, a cloud system, or the like. For example, the search server 20 may provide search sites including portal sites and the like.

The SNS server 30 is an information processing device that provides SNS services, and is realized by, for example, a server device, a cloud system, or the like. For example, the SNS server 30 is an information processing device that provides a communication function between users (members) of the terminal device 100 via a network, and may provide a profile function, a message transmission/reception function, a timeline function, a user mutual link function, a user search function, a blog function, a questionnaire function, and/or a community function.

The terminal device 100 is a smart device such as a smartphone or a tablet, and is a mobile terminal device capable of communicating with any server device via a wireless communication network such as 3G (Generation) or LTE (Long Term Evolution). In addition, the terminal device 100 has a screen such as a liquid crystal display and has a touch panel function, and accepts various operations on display data such as content, such as tapping, sliding, scrolling, etc., by a user's finger or stylus. Note that, in the following description, an operation performed on an area where content is displayed on a screen may be referred to as an operation on content. The terminal device 100 may be not only a smart device but also an information processing device such as a desktop PC (Personal Computer) or a notebook PC.

[2. Regarding the processing executed by the information processing system]
Therefore, in the information processing system 1, the plan creation device 10 and the terminal device 100 execute the following information processing. In the following description, an example of the process of creating a city plan by the process executed by the plan creating apparatus 10 will be described, but the information processing described below may be partially or wholly realized by the plan creating apparatus 10.

For example, the plan creation device 10 acquires people flow data in a predetermined area of the user of the terminal device 100 having a specific attribute. Then, the plan creation device 10 creates city planning data for a predetermined area.

[2-1. About an example of information processing]
A specific example of information processing will be described below with reference to FIG. In the following explanation, after explaining the flow of information using FIG. 1, a specific example of a mode of creating city planning data will be explained using FIGS. 2 and 3. FIG.

First, the terminal devices 100 of a plurality of users periodically transmit the position data of the terminal devices 100 to the plan creation device 10 (step S11). Then, the plan creation device 10 periodically receives the search data (search history and/or searched history) of the user of the terminal device 100 executed by the search server 20, and stores it as part of the user data of the terminal device 100 (step S12). Then, the plan creation device 10 periodically receives the usage history including the posting history of the user of the terminal device 100 executed by the SNS server 30, and stores it as part of the user data of the terminal device 100 (step S13).

Then, based on the location data of the terminal device 100 and the user data, the plan creating device 10 acquires the people flow data in the predetermined area of the user of the terminal device 100 having a specific attribute (step S14).

Then, the plan creating device 10 creates city planning data for a predetermined area based on the people flow data (step S15). In addition, the plan creating device 10 may transmit the city planning data to the terminal device 100 of the city planner or the like and display it.

[2-1-1. About an example of city planning]
Next, an example of city planning will be described with reference to FIGS. 2 and 3. FIG. 2 and 3 are diagrams showing an example of people flow data according to the embodiment.

The plan creation device 10 identifies a wealthy user based on user data including credit card data and payment history of the user of the terminal device 100, and acquires people flow data of the user of the terminal device 100 who is a wealthy based on the location data of the terminal device 100 of the user. That is, the plan creation device 10 may acquire the people flow data of the user of the terminal device 100 from the movement history of the user of the terminal device 100 or the like. Here, in the predetermined area shown in FIG. 2, there is a point on the lower side (south side) of the train tracks in the center of the map where users of the terminal devices 100, who are wealthy people, gather, and it can be seen that there is a point where wealthy people gather, centering on the road extending to the left and right (east and west), where users of the terminal devices 100, who are the wealthy people, gather most.

Then, the plan creating device 10 creates city planning data for a predetermined area shown in FIG. 2 based on the people flow data shown in FIG. For example, the plan creation device 10 may create store opening plan data for the wealthy class at a point where users of the terminal devices 100 of the wealthy class shown in FIG.

Here, the plan creation device 10 may identify a user who is an innovator or an influencer based on user data including the search history and the searched history of the user of the terminal device 100 on the Web, the posting history of the SNS, the number of followers, etc., and acquire the people flow data of the user of the terminal device 100 who is an innovator or influencer based on the position data of the terminal device 100 of the user.

Here, the plan creation device 10 stores (registers) in advance various conditions such as the conditions that the attributes and actions must satisfy to be an innovator and the conditions that the attributes and actions must satisfy to be an influencer. For determining whether or not the user satisfies the predetermined condition, for example, any of various known techniques for estimating what kind of person the user is from the user's action history may be employed.

In addition, as shown in FIG. 3, the plan creation device 10 identifies a female user in her twenties to thirties who attends an obstetrics and gynecology department at the bottom right of the map based on the user data including age, sex, address, credit card data, payment history, etc. of the user of the terminal device 100, and acquires the people flow data of the terminal device 100 who is a female in her twenties to thirties who attends the obstetrics and gynecology department based on the position data of the terminal device 100 of said user. . Here, in the predetermined area shown in FIG. 3, it can be seen that there are points where users of the terminal devices 100 who are women in their twenties to thirties who go to the obstetrics and gynecology department gather in the area around the obstetrics and gynecology department in the lower right of the map, the vicinity of three nursery schools, and the lower side (south side) of the map on the left side of the obstetrics and gynecology department surrounded by a broken line.

Based on the people flow data shown in FIG. 3, the plan creating device 10 creates city planning data for a predetermined area shown in FIG. For example, from the people flow data shown in FIG. 3, the plan creation device 10 can determine that there is a large flow of women in their 20s to 30s to the obstetrics and gynecology department on the lower right of the map from the area surrounded by the broken line. Therefore, the plan creation device 10 may create city planning data regarding the establishment of a nursery school in the area surrounded by the dashed line in FIG. 3 as a city plan that reduces the flow of people.

In addition, the plan creation device 10 identifies the user who is the customer of the supermarket based on the user data including the address, credit card data, payment history, etc. of the user of the terminal device 100, and acquires the people flow data of the user of the terminal device 100 who is the customer of the supermarket based on the location data of the terminal device 100 of the user. Then, the plan creation device 10 may create city planning data related to the optimization of supermarket openings, supermarket closings, and/or bus operation numbers and routes, etc., such that the flow of people of the terminal device 100 users who are supermarket customers is reduced.

[3. Configuration of planning device]
Next, an example of the functional configuration of the plan creation device 10 according to the embodiment will be described with reference to FIG. 4 . FIG. 4 is a diagram showing a configuration example of the plan creation device 10 according to the embodiment. As shown in FIG. 4 , the plan creation device 10 has a communication section 11 , a storage section 12 and a control section 13 .

The communication unit 11 is realized by, for example, a NIC (Network Interface Card) or the like. The communication unit 11 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the terminal device 100 and the search server 20 .

The storage unit 12 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 12 also has a position database 121 , a user database 122 and a map database 123 .

The location data of the terminal device 100 is stored in the location database 121 . Here, the position data may be position coordinates or the like acquired based on GPS (Global Positioning System), mobile base stations, access points, or the like.

The user database 122 stores user data of the user (contractor) of the terminal device 100 . Here, the user data may include contract data (age, gender, address, phone number, etc.) of the user of the terminal device 100, credit card data, search data on the Internet (search history, searched history, etc.), SNS data, and/or payment data. Here, the SNS data may include posting data including SNS posting history, follower data including the number of followers and/or accounts, followed data including the number and/or accounts of followers, and the like. The payment data may also include a payment history of cashless payment such as credit card, debit card, electronic money, barcode payment, or QR code (registered trademark) payment.

Map data is registered in the map database 123 . Here, the map data may include an image for drawing a map in raster format with a plurality of scales, an image for drawing a map in vector format, and the like. For example, the map data may be map data meshed according to scale (for example, JIS standard first to third regional division mesh data, 100 m mesh data, etc.). The map data may also include map object data regarding features, notes, and symbols on the map.

The control unit 13 is realized by executing various programs stored in a storage device inside the plan creation device 10 using a RAM as a work area, for example, by a CPU (Central Processing Unit), MPU (Micro Processing Unit), or the like. Also, the control unit 13 is implemented by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array). As shown in FIG. 4 , the control unit 13 has an acquisition unit 14 and a creation unit 15 .

The acquisition unit 14 acquires people flow data. Here, the acquiring unit 14 may acquire people flow data in a predetermined area of the user of the terminal device 100 having a specific attribute based on the location data of the terminal device 100 and the user data. Further, the acquisition unit 14 may acquire people flow data in a predetermined area of the user of the terminal device 100 having a specific attribute based on the location data of the terminal device 100 and the user data including the age, gender, address, credit card data, search data, SNS data, and/or payment data of the user of the terminal device 100. The acquisition unit 14 may also acquire people flow data in a predetermined area of the user of the terminal device 100 who is in the wealthy class, based on the location data of the terminal device 100 and the user data. The acquisition unit 14 may also acquire people flow data in a predetermined area of the user of the terminal device 100 who is an innovator or an influencer, based on the location data of the terminal device 100 and the user data. Also, the acquisition unit may acquire people flow data in a predetermined area of a user of the terminal device 100 who is interested in a specific item based on the location data of the terminal device 100 and the user data. The acquisition unit 14 may also receive the location data of the terminal device 100 from the terminal device 100 , mobile base station, access point, or the like, and store the data in the location database 121 . The acquisition unit 14 may also receive search data of the user of the terminal device 100 from the search server 20 and store it in the user database 122 . The acquisition unit 14 may also receive SNS data of the user of the terminal device 100 from the SNS server 30 and store it in the user database 122 .

The creation unit 15 creates city planning data. Moreover, the creation unit 15 may create city planning data for a predetermined area based on the people flow data. In addition, based on the people flow data, the creation unit 15 may create city planning data related to land readjustment, facility installation, facility removal, and/or transportation optimization that reduces the people flow of users of the terminal devices 100 in a predetermined area. In addition, based on the people flow data, the creation unit 15 may create city planning data related to land readjustment, facility installation, facility removal, and/or transportation optimization for points with a large user flow of users of the terminal device 100 in a predetermined area. Moreover, the creating unit 15 may create city planning data related to rents of rental properties at points where a large number of users of the terminal device 100 are in flow in a predetermined area based on the data on the flow of people. Moreover, the creation unit 15 may create city planning data relating to use area designation and/or special zone designation in a predetermined area based on the people flow data. In addition, the preparation part 15 may also consider a time slot|zone, and may produce city planning data. In addition, the creation unit 15 may transmit the city planning data to the terminal device 100 (of the city planner or the like) and display it, or may display it on an output device connected to the plan creation device 10 .

[4. Configuration of terminal device]
Next, the configuration of the terminal device 100 according to the embodiment will be described using FIG. FIG. 5 is a diagram illustrating a configuration example of the terminal device 100 according to the embodiment. As shown in FIG. 5 , the terminal device 100 has a communication section 110 , an input section 120 , an output section 130 , a physical sensor 140 and a control section 150 .

The communication unit 110 is implemented by, for example, a NIC. And the communication part 110 is connected with the network N by wire or radio|wireless, and transmits/receives information between the plan preparation apparatuses 10. FIG.

The input unit 120 is an input device that receives various operations from the user. For example, the input unit 120 is implemented by a keyboard, mouse, operation keys, and the like. The output unit 130 is a display device for displaying various information, that is, a screen. For example, the output unit 130 is realized by a liquid crystal display or the like. Note that when a touch panel is adopted for the terminal device 100, the input unit 120 and the output unit 130 are integrated. Also, in the following description, the output unit 130 may be referred to as a screen.

The physical sensor 140 is a sensor that detects various physical information of the terminal device 100, such as a gyro sensor, a temperature sensor, a volume sensor, a brightness sensor, and an acceleration sensor. Note that the physical sensor 140 may be a sensor that identifies the current position of the terminal device 100 using a positioning system such as GPS.

The control unit 150 is realized, for example, by executing various programs (corresponding to an example of an information display program) stored in a storage device inside the terminal device 100 using the RAM as a work area by the CPU, MPU, or the like. For example, these various programs correspond to application programs called web browsers. Also, the control unit 150 is realized by, for example, an integrated circuit such as an ASIC or FPGA.

As shown in FIG. 5, the control unit 150 includes a request unit 151, an operation control unit 152, and a display processing unit 153, and implements or executes information processing functions and actions described below. Note that the internal configuration of the control unit 150 is not limited to the configuration shown in FIG. 5, and may be another configuration as long as it performs information processing to be described later. Moreover, the connection relationship between the processing units of the control unit 150 is not limited to the connection relationship shown in FIG. 5, and may be another connection relationship.

When receiving position data via the physical sensor 140 , the request unit 151 transmits the received position data to the plan creation device 10 . Further, when receiving user data such as contractor data from the operation control unit 152 , the request unit 151 transmits the received user data to the plan creation device 10 . Further, when receiving user input data from the operation control unit 152 , the request unit 151 transmits the received user input data to the plan creation device 10 .

The operation control unit 152 executes various controls according to the user's operation received via the input unit 120 . For example, when the user performs various selection operations on the input unit 120 , the operation control unit 152 outputs the content of the selection operation to the display processing unit 153 . Further, the operation control unit 152 outputs the content of the user's operation such as a scrolling operation or a tapping operation received via the input unit 120 to the display processing unit 153 .

The display processing unit 153 displays the received various data on the output unit 130 . For example, the display processing unit 153 executes processing for displaying various city planning data or map data. The display processing unit 153 is realized, for example, by being executed by a CPU, an MPU, or the like using a RAM as a work area.

[5. Processing Flow of Terminal Device 100]
Next, the procedure of information processing executed by the terminal device 100 that executed the control information and the plan creation device 10 will be described with reference to FIG. 6 . FIG. 6 is a flowchart illustrating an example of the flow of information processing according to the embodiment.

For example, the terminal devices 100 of a plurality of users periodically transmit the position data of the terminal devices 100 to the plan creation device 10 (step S101). Then, the plan creation device 10 determines whether or not a city plan creation request for a location where there are many users of terminal devices 100 with a specific attribute in a predetermined area has been received from the terminal device 100 of the city planner (step S102). If the creation request has not been received (step S102: No), the information processing is not performed, and the determination is performed again after a predetermined time. On the other hand, when the creation request is received (step S102: Yes), the terminal device 100 acquires the location data of the terminal device 100 of the user with the specific attribute and the people flow data in the predetermined area of the user of the terminal device 100 with the specific attribute based on the user data (step S103).

Then, based on the acquired people flow data, the plan creation device 10 creates city planning data related to land readjustment, facility installation, facility removal, transportation optimization, use area designation, and/or special zone designation, etc. for points where users of terminal devices 100 with specific attributes have a large flow of people in a predetermined area, and distributes the city planning data to the terminal device 100 of the city planner (step S104).

Then, the terminal device 100 of the city planner displays city planning data related to land readjustment, facility installation, facility removal, transportation optimization, use area designation, and/or special zone designation, etc. for points with a large flow of users of the terminal device 100 with a specific attribute in a predetermined area (step S105).

[6. Modification]
An example of information processing has been described above. However, embodiments are not so limited. Modified examples of information processing will be described below. Note that the information processing described below may be realized by a function exerted by the terminal device 100 side, or may be realized by a function exerted by the plan creation device 10 side.

[6-1. Device configuration〕
In the above embodiment, an example in which the information processing system 1 includes the search server 20 that provides a function of searching for web content, the SNS server 30 that provides an SNS service, and the plan creation device 10 that executes information processing has been described, but the embodiment is not limited to this. For example, the planning device 10 may include a search engine that provides the ability to search web content. In such a case, in response to a search request from the terminal device 100 or the like, the plan creation device 10 may search web pages, websites, and/or web content such as image files on the Internet instead of the search server 20, and accumulate the search results as a search history. Also, the plan creation device 10 may be configured to provide an SNS service. In such a case, the plan creation device 10 may provide communication functions between users of the terminal devices 100 . When having such a configuration, the information processing system 1 may not have the search server 20 and/or the SNS server 30 .

[6-2. others〕
Further, among the processes described in the above embodiments, all or part of the processes described as being automatically performed can be manually performed, or all or part of the processes described as being manually performed can be automatically performed by a known method. In addition, information including processing procedures, specific names, various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each drawing is not limited to the illustrated information.

Also, each component of each device illustrated is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution and integration of each device is not limited to the illustrated one, and all or part of them can be functionally or physically distributed and integrated in arbitrary units according to various loads and usage conditions.

Moreover, each of the embodiments described above can be appropriately combined within a range that does not contradict the processing contents.

[6-3. program〕
Also, the plan creation device 10 and the terminal device 100 according to the above-described embodiments are implemented by a computer 1000 configured as shown in FIG. 7, for example. FIG. 7 is a diagram illustrating an example of a hardware configuration; A computer 1000 is connected to an output device 1010 and an input device 1020, and has a form in which an arithmetic device 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected by a bus 1090.

Arithmetic device 1030 operates based on programs stored in primary storage device 1040 and secondary storage device 1050, programs read from input device 1020, and the like, and executes various types of processing. The primary storage device 1040 is a memory device such as a RAM that temporarily stores data used by the arithmetic device 1030 for various calculations. The secondary storage device 1050 is a storage device in which data used for various calculations by the arithmetic device 1030 and various databases are registered, and is implemented by a ROM (Read Only Memory), HDD, flash memory, or the like.

The output IF 1060 is an interface for transmitting information to be output to the output device 1010 that outputs various types of information, such as a monitor and a printer. Also, the input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, keyboard, scanner, etc., and is realized by, for example, USB.

The input device 1020 may be, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), or a PD (Phase change rewritable disc), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a device that reads information from a semiconductor memory. Also, the input device 1020 may be an external storage medium such as a USB memory.

Network IF 1080 receives data from other devices via network N and sends the data to arithmetic device 1030, and also transmits data generated by arithmetic device 1030 via network N to other devices.

The arithmetic device 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070 . For example, arithmetic device 1030 loads a program from input device 1020 or secondary storage device 1050 onto primary storage device 1040 and executes the loaded program.

For example, when the computer 1000 functions as the terminal device 100 , the arithmetic device 1030 of the computer 1000 implements the functions of the control unit 150 by executing programs loaded on the primary storage device 1040 . Also, when the computer 1000 functions as the plan creation device 10 , the arithmetic device 1030 of the computer 1000 realizes the function of the control section 13 by executing the program loaded on the primary storage device 1040 .

[7. effect〕
As described above, the plan creation device 10 can plan store openings, etc., at locations where there is a large flow of users with a certain attribute. In addition, the plan creation device 10 can change the city plan in such a way that the flow of users with a certain attribute is reduced. In addition, the plan creation device 10 can make a plan to move buildings so that the total amount of movement of a user with a certain attribute is reduced. In addition, since the plan creation device 10 acquires people flow data on the premise of infrastructure such as roads and railroads laid in the area, it is possible to create a city plan specific to the area. In addition, the plan creation device 10 can make a construction plan for a nursery school, a supermarket, etc., in a place where the amount of movement of people going to the nursery school, a supermarket, etc. will be minimized in the next few years.

In addition, the plan creation device 10 can identify the flow of people that cannot be identified by attribute discrimination of passers-by using images captured by a camera. In addition, the plan creating device 10 can design a city, such as area design, store opening design, or transportation design, based on position/movement information and people's interests/purchasing behavior. In addition, since the plan creating device 10 can use data associated with movement patterns of smart phones and phones, such as GPS and mobile base station information, as information sources instead of camera images, infrastructure investment such as camera installation is not required.

In addition, since the plan creating device 10 is added not only with position data and movement data but also with search data and interest/concern information based on actions on the Web, it is possible to make a city plan based on a decision such as making a store not only because there are many passers-by but also because there are many people who are interested in specific matters. In addition, the plan creation device 10 can expand the scope of city planning not only to optimize transportation facilities, but also to determine which areas should be tourist areas, residential areas, or commercial areas. In addition, the plan creation device 10 can make a store opening plan based on reasons such as that there are many wealthy people, that there are many Italian lovers, and the like, although the roads have the same traffic volume.

As described above, some of the embodiments of the present application have been described in detail based on the drawings, but these are examples, and the present invention can be implemented in other forms with various modifications and improvements based on the knowledge of those skilled in the art, including the embodiments described in the disclosure of the invention.

Also, the "section, module, unit" described above can be read as "means" or "circuit". For example, the delivery unit can be read as delivery means or a delivery circuit.

1 information processing system 10 plan creation device 11, 110 communication unit 12 storage unit 121 position database 122 user database 123 map database 13, 150 control unit 14 acquisition unit 15 creation unit 20 search server 30 SNS server 100 terminal device 120 input unit 130 output unit 140 physical sensor 151 request unit 152 operation control Part 153 Display processing part

Claims (11)

an acquisition unit that acquires data on the flow of people on roads included in a predetermined area of the user of the terminal device having a specific attribute, based on the location data of the terminal device and the user data;
a creating unit that creates city planning data indicating measures in the predetermined area based on the flow of people on roads included in the predetermined area and the flow of people in a predetermined specific place . The processing device according to claim 1, wherein the acquisition unit acquires the people flow data in the predetermined area of the user of the terminal device having the specific attribute based on the location data of the terminal device and the user data including age, gender, address, credit card data, search data, SNS data, and/or payment data of the user of the terminal device. The processing device according to claim 1 or 2, wherein the acquisition unit acquires the people flow data in the predetermined area of a user of the terminal device who is a wealthy class. The processing device according to claim 1 or 2, wherein the acquisition unit acquires the people flow data in the predetermined area of a user of the terminal device who is an innovator or an influencer. The processing device according to claim 1, wherein the acquisition unit acquires the people flow data on roads included in the predetermined area of a user of the terminal device who is interested in a specific item based on the location data of the terminal device and the user data. The processing device according to any one of claims 1 to 5, wherein the creation unit creates the city planning data related to land readjustment, facility installation, facility removal, and/or transportation optimization that reduces the flow of people of users of the terminal devices in the predetermined area based on the people flow data. The processing device according to any one of claims 1 to 5, wherein the creation unit creates the city planning data related to land readjustment, facility installation, facility removal, and/or transportation optimization for points where the user of the terminal device has a large flow of people in the predetermined area based on the people flow data. 6. The processing device according to any one of claims 1 to 5, wherein the creation unit creates the city planning data related to rents of rental properties at locations where the user of the terminal device has a large flow of people in the predetermined area based on the flow of people data. 6. The processing device according to any one of claims 1 to 5, wherein the creation unit creates the city planning data related to the designation of a use area and/or the designation of a special zone in the predetermined area based on the people flow data. A processing method executed by a processing device,
an acquisition step of acquiring data on the flow of people on roads included in a predetermined area of the user of the terminal device having a specific attribute, based on the location data of the terminal device and the user data;
a creating step of creating city planning data indicating measures in the predetermined area based on the flow of people on roads included in the predetermined area and the flow of people in a predetermined specific place . an acquisition procedure for acquiring data on the flow of people on roads included in a predetermined area of a user of the terminal device having a specific attribute, based on position data of the terminal device and user data;
A processing program for causing a computer to execute a creation procedure for creating city planning data indicating measures in the predetermined area based on the flow of people on roads included in the predetermined area and the flow of people in a predetermined specific place .

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