JP2012014602A - Signage terminal and system for the same - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a signage system and a signage terminal for providing appropriate advertising information easy to watch by detecting the flow of passers-by around an installation place.SOLUTION: A signage system includes a plurality of signage terminals 100 installed at specific locations and a base server 50 for providing various kinds of information to the plurality of signage terminals 100. Each signage terminal 100 includes: a laser radar 130 for detecting an operation route of a mobile P; a display device 110 for displaying various kinds of information; and a terminal control section 151 for controlling the signage terminal 100. The base server 50 includes a base control section 51 and a base storage section 60. The base storage section 60 includes: a content DB 70; and a mobile behavior determination information DB 91. The base control section 51 compares the operation route of the mobile P detected by the laser radar 130 with model data stored in the mobile behavior determination information DB 91, selects corresponding model data and changes display contents of the corresponding signage terminal 100 on the basis of information allocated to the model data.

Description

  The present invention relates to a signage terminal installed in a public place such as a station square or a shopping street and providing various information around the place of installation and a system thereof.

  2. Description of the Related Art Conventionally, installation-type information terminal devices such as kiosk terminals and street terminals that are installed in public places such as in front of a station or a shopping street and provide various information around the installation place are known. These installation-type information terminal devices are known in which map information is displayed on a display screen to guide a specific place.

  In recent years, there has been an active movement to examine new possibilities for digital signage (digital signage) using a display connected to a network. This digital signage can change the display appropriately according to the place and time, so it can efficiently send electronic advertisements to the target consumers, and is attracting attention as an advertising medium that replaces conventional posters and neon signs. ing.

  As an example of such a system, there is an advertisement insertion type video distribution system described in Patent Document 1. In this system, a time frame (free time frame) in which an advertisement can be displayed on each digital signage is registered in advance in the advertisement distributor's server, and an electronic advertisement distribution plan to be displayed in this registered time frame is sent from the advertiser. An advertisement is appropriately displayed by determining by the server in consideration of the request and the prohibition rule, and distributing electronic advertisement information from the server to each digital signage based on the distribution plan. Recently, as in Patent Document 2, a technique has been proposed in which display of electronic advertisement information is assigned to display empty time frames of a plurality of digital signage so as to increase profits.

JP 2008-22298 JP 2010-128694 A

  By the way, although digital signage is topical, it is actually not widely used because its usage efficiency and its effects are unknown. In the latest topic, we run ads on a screen with a small camera that can recognize people's faces, and instantly record the number, gender, and age of interested people to see what kind of advertising is attracting attention. The fact is that we are collecting data to operate digital signage efficiently, such as that it is reported that a verification experiment to investigate is done.

  On the other hand, since digital signage is installed in a public place, it is not simply necessary to provide efficient information. For example, it is necessary to consider that by displaying advertisements that attract attention, the user stops and the surrounding area of the installation is congested and adversely affected. In particular, many people pass in the morning and evening, and these passersby cross or stop. In such a crowded state, it is necessary to consider adverse effects on traffic such as congestion around the installation location and severe crossing of people by displaying information with high interest.

  Accordingly, an object of the present invention is to provide a signage system and a signage terminal that provide appropriate advertisement information that is easy to see by detecting the flow of passersby around the installation site.

  In the signage system or signage terminal according to the present invention, in order to achieve the above object, a laser radar that detects an operation path of a moving object, a display device that displays various information, and a control unit that controls the signage terminal; The storage unit stores various information, and the control unit compares the movement path of the moving body detected by the laser radar with the model data stored in the moving body trend determination information database, and stores the corresponding model data. Select and change the display content of the signage terminal based on the information assigned to the model data.

  According to the present invention, since the display content of the advertisement information is switched in accordance with the degree of congestion of the passers-by flow, guidance to surrounding facilities without causing traffic jams or intersections of people passing by Guidance can be realized effectively.

1 is a conceptual diagram of a signage system according to the present invention. It is an apparatus block diagram of the signage terminal according to the present invention. It is an external appearance structure of the signage terminal which concerns on this invention. It is an external appearance structure of the signage terminal which concerns on this invention. It is an external appearance structure of the signage terminal which concerns on this invention. It is an external appearance structure of the signage terminal which concerns on this invention. It is an external appearance structure of the signage terminal which concerns on this invention. It is an installation state figure which shows the detection state of the laser radar which concerns on this invention. It is a data block diagram of the person trend history information concerning this invention. 2 shows a data configuration diagram of a time schedule DB according to the present invention. FIG. It is a screen figure of content information DB concerning this invention. It is a screen figure of content information DB concerning this invention. It is an analysis figure of a person flow pattern in the signage system concerning this invention. It is a model data figure in the person trend judging information concerning this invention. It is an operation | movement flowchart of the signage system which concerns on this invention.

  Hereinafter, the signage system according to the present invention will be described in detail with reference to FIGS. The signage system according to this embodiment is a signage system that provides various information to users via a plurality of signage terminals (electronic bulletin boards) installed around a public transportation station or around a central point of a downtown area. This will be explained using the example introduced in. According to this signage system, it is possible to effectively guide and guide neighboring facilities by detecting the congestion status and flow lines of users around the signage terminal and providing the user with easy-to-read information corresponding to the status. Can be realized.

  First, the signage system according to this embodiment will be described in detail with reference to FIG. Here, FIG. 1 is a conceptual diagram of a signage system. In FIG. 1, a signage system 1 according to this embodiment includes a base server 50 composed of one or a plurality of servers installed in a specific area including a specific station and a specific downtown, and the base server. And a plurality of signage terminals 100 installed at a plurality of predetermined positions in 50 jurisdictions.

  The site server 50 is connected to the site control unit 51 that controls the signage system 1 in an integrated manner, the site storage unit 60 that stores various types of information, and a plurality of signage terminals 100 via a cord, short-range radio, or the like. Or a base communication unit 52 for connecting to the Internet 10. The signage system 1 according to this embodiment can be operated only in a specific area for the purpose of providing information on the specific area. However, the area can be expanded and operated as an aggregate of specific areas.

  For example, it is possible to set and operate a specific area around a station, install a base server 50 at each station, and provide a host server 20 that controls the plurality of base servers 50. In such an expanded signage system 1, the system can be operated mainly by a public transport operating company such as a subway. That is, in large cities such as Tokyo and Osaka, railroads are installed like a mesh, and it is often used to go to the destination by using this railroad, and then go to the destination on foot from there. ing. This is particularly true for subways. Moreover, since the subway is integrated with a large underground mall, event information and advertisement information of these underground malls can be efficiently provided.

  The base storage unit 60 includes a search history information DB (database) 61 that stores history information searched by each signage terminal 100, and a terminal arrangement information DB 62 that stores installation conditions such as the installation position and installation direction of each signage terminal 100. And a facility information DB 63 that stores information on toilets and information offices on the station premises, facility information on the ground, a map information DB 64 that stores map data around the station and in the station, and destinations in and around the station Route search information DB 65 for searching the route to the content, content information DB 70 for storing content such as advertisements to be displayed on each signage terminal 100, and time schedule DB 80 for storing the time schedule of the content to be displayed on each signage terminal 100 And the congestion situation and trend of people around each signage terminal 100 (mobile body P) A person Trends history information DB90 storing information configured to include a person trend determination information DB91 storing a plurality of model data congestion and trends of human (mobile P) near each signage terminal 100.

  The base server 50 is connected to a personal computer (not shown) and can input and output various settings and information.

  The signage terminal 100 is prepared in a plurality of types corresponding to the place where it is installed. In this embodiment, there are roughly divided into an A type terminal 100A whose main purpose is to provide information to many users and a B type terminal 100B whose main purpose is to provide information to individual users.

  One of the major features of the signage terminal 100 made up of these two types of terminals includes a large display device 110 and a laser radar 130, and the surroundings of each signage terminal 100 via the laser radar 130. Appropriate guidance information that is easy to see on the display device 110 corresponding to the detected congestion situation and trend of the person (moving body P) is detected. And advertising information can be displayed.

  That is, a conventional signage terminal selects and provides video content (advertisement information) to be displayed according to morning and evening time zones. However, to what extent such preset video content affects the user's behavioral psychology is displayed in an unclear manner. For example, even if a passerby moves to the special sales area as soon as the special sale advertisement for the time sale displayed for a moment is displayed, the preset video content is continuously displayed as it is. If a passerby captures the behavior of moving to a special sales floor and increases the number of times a special sale advertisement for a time sale is displayed, more people can be guided to the special sales floor.

  In a recent example of a signage terminal, an experiment has been conducted to grasp video content with high user interest by providing a small camera that can recognize a human face. However, with this technology, although video content with a high degree of interest can be confirmed, there has not yet been a technique that affects the user's behavior.

  Therefore, the inventors detect the flow of a passerby (moving body P) around the installation site of the signage terminal 100 with the laser radar 130, and correspond to the detected congestion data and the action of the passerby, The idea was to switch the video content to be displayed on the display device 110. The switching contents include display timing and display density.

  According to the experimental verification by the present inventors, the process in which the user who saw the advertisement information moves to the actual purchase behavior “notifies” the information, “understands” the information, and “convinces” the information. Then, it can be seen that it moves to “buy” behavior. In the signage system 1 according to this embodiment, the system can be operated in consideration of the process leading to the purchase behavior of the user.

  That is, in the purchase behavior of the user, viewing video content such as guidance information and advertisement information displayed on the signage terminal 100 leads to “awareness”. For example, if the display timing is delayed, it leads to an action of “notifying” the advertisement information, stopping and “understanding” the information. On the other hand, if the display timing is advanced, the advertisement information is “aware”, but the display is switched, so it is difficult to stop and “understand” the information. On the other hand, if the density of the displayed content is reduced, for example, if a large advertisement is displayed on the full display screen, the advertisement information will be “aware”, the content will be “understood” at a glance, and the information will be stopped. ”And lead to more persuasive behavior. Conversely, if the density of the display content is increased, that is, if a large amount of advertisement information is displayed on the display screen, it is difficult for the user to “understand” in a short time, but to cause “awareness” of the advertisement information. Can do. In this case, if there is a strong degree of interest, it is possible to take action to stop and deepen "understanding" to obtain information. In addition, by reducing the density of the display content, that is, by displaying information larger, it becomes possible to prompt the user who is away from the signage terminal to be “aware”. In addition, in response to the user “noticing” the information presented, approaching the signage terminal, the density of the displayed content is increased, that is, by displaying a lot of small information, It is possible to promote “understanding”.

  On the other hand, if the signage terminal 100 that displays various types of information is not installed in a busy place, its advertising effect is low. However, if the user stops and displays “understand” information on the signage terminal 100 when there is a lot of traffic, there is a concern that traffic jams or intersections of passersby (moving bodies P) may occur. On the other hand, when there is little traffic, the signage terminal 100 can be used effectively if information that the user stops and “understands” is displayed on the signage terminal 100.

  In the signage system 1 according to this embodiment, the flow of the passerby (the moving body P) is detected by the laser radar 130, and the detected crowd data and the person trend data such as the traffic line of the passerby are set in advance. Compared with the person trend determination information, it is possible to select video content having optimal display content, display timing, display density, and the like, and to display the selected video content on the display device 110. Further, in the signage system 1 according to this embodiment, video content is selected in advance according to the morning and evening time zones, and the selected video content is combined with the person trend data detected by the laser radar 130 to obtain a more optimal result. The video content can be displayed on the display device 110.

  Another feature of the signage system 1 according to this embodiment is that the A-type terminal 100A is mainly intended to provide information to many users, and the information provision to individual users is mainly intended. In cooperation with the B-type terminal 100B, optimal information can be provided to the user.

  That is, in this embodiment, the A type terminal 100A is installed in the main main passage 30 and the B type terminal 100B is installed in the sub passage 31 of the detection range Q1 of the laser radar 130 of the A type terminal 100A. Then, the movement of the specific person P1 changing within the specific range Z1 included in the detection range Q1 of the laser radar 130 is detected, and the specific person P1 is set within the detection range Q2 of the laser radar 130 of the B type terminal 100B. When the movement to the specific range Z2 is detected, video content related to the video content viewed by the specific person P1 within the specific range Z1 of the A type terminal 100A can be displayed on the B type terminal 100B.

  That is, in this signage system 1, the laser radar 130 detects an action that the user (specific person P1) “notifies” or “understands” at the A type terminal 100A, that is, movement from the A type terminal 100A to the B type terminal 100B. Then, video content related to the video content (advertisement information) that the user (specific person P1) “knows” or “understands” is displayed on the B-type terminal 100B, and the user (specific person P1) “understands” Or “convince”. Thus, if the user (specific person P1) is “satisfied” with the video content (advertisement information), the user can be guided to the video content (advertisement information) to cause the next “purchase” action.

  Thus, in this signage system 1, the A type terminal 100 </ b> A is installed in the main passage 30 where there is a lot of traffic, and the user is “aware” or “understood without disturbing the flow of the person (moving body P). To the B-type terminal 100B, and the B-type terminal 100B displays related information related to the information that the user has “aware” or “understood” to display “understanding” or “ It can be convinced and easily tied to the final “purchase” behavior.

  Hereinafter, the signage terminal 100 according to this embodiment will be further described with reference to FIGS. Here, FIG. 2 shows a device block diagram of the signage terminal 100, and FIGS. 3 to 7 show an external structure of the signage terminal 100.

  First, the device configuration of the signage terminal 100 will be described with reference to FIG. In this embodiment, both the A type terminal 100A and the B type terminal 100B have the device configuration shown in FIG. The signage terminal 100 according to this embodiment includes a terminal control unit 151 that centrally controls the signage terminal 100, a terminal storage unit 152 that stores programs, various contents, and the like, A terminal communication unit 153 that enables communication, a display device 110 that displays various types of information, a touch panel 154 provided on the front surface of the display device 110, a speaker unit 155 that generates sound associated with content, and a power supply unit 156 and the laser radar 130 are connected to the bus 157.

  The laser radar 130 includes a sensing unit 131 having a detection range Q, a sensor control unit 132 that comprehensively controls the laser radar 130, and a sensor storage unit 133 that can store an operation program and various types of information. Including and configuring. As the sensing unit 131 according to this embodiment, for example, an existing device called a scanning range sensor disclosed in Japanese Patent Application Laid-Open No. 2005-221336 can be employed. Further, in this embodiment, for example, an operation program for an existing object detection system disclosed in Japanese Patent Application Laid-Open No. 2009-85927 is stored in the terminal storage unit 152, and the terminal control unit 151 operates the stored operation program. Thus, the sensing unit 131 can scan the range of the detection range Q, detect the moving body P existing in the detection range Q, and calculate the path of the moving body P.

  In this signage system 1, each surrounding database stored in the base storage unit 60 can be shared with each terminal storage unit 152 and operated.

  Next, with reference to FIG. 3 to FIG. 7, the external structure of the signage terminal 100 employed in the signage system 1 will be described. In this embodiment, as the A type terminal 100A, two types of housings 150 of the A type terminal 100A1 shown in FIGS. 3 to 5 and the A type terminal 100A2 shown in FIG. 6 are prepared, and as the B type terminal 100B, FIG. The housing 150 shown in FIG. Further, the A type terminal 100A2 shown in FIG. 6 can also be used as the B type terminal 100B.

  First, the external structure of the A type terminal 100A1 shown in FIGS. 3 to 5 will be described. Here, FIG. 3 is an external view of the device of the A type terminal 100A1, where (a) is a front view, (b) is a right side view, (c) is a perspective view, and (d) is a left side. The figure, (e) figure is a rear view, (f) figure is a top view. FIG. 4 is an external view of the apparatus showing the characteristic part of the A-type terminal 100A1, (a) a front view of the figure, (b) a right side view of the figure, (c) a left side view of the figure, and (d) of FIG. A rear view, a plan view of (e), and an AA cross-sectional view of (h) are examples similar to the A type terminal 100A shown in FIG. 3, and (f) a front view of (g). The right side view of the figure and the AA sectional view of (j) figure show another application example of the A type terminal 100A1. 5A and 5B are usage state diagrams of the A type terminal 100A1, where FIG. 5A is a usage state diagram viewed from the top, and FIG. 5B is a usage state diagram viewed from the side.

  In FIG. 3, this A type terminal 100A1 employs a vertically arranged 40-inch display device 110, and includes a housing 150 having an overall height of 1730 mm, a lateral width of 640 mm, and a depth of 750 mm. The housing 150 has a thin main body housing 160 provided with a display device 110 with a touch panel 154 on the front surface, a support housing 161 that supports the main body housing 160 below, and a height that supports the support housing 161 so as not to fall down. And a thin plate-like leg portion 162. The display device 110 is disposed above the front surface of the main body housing 160, and below the display device 110 is provided with a decorative panel 164 having sound emitting portions 163 of the speaker portions 155 on both sides, and further transparent below the display panel 164. A pamphlet storage portion 165 formed of a resin material is provided. The brochure storage unit 165 is open at the top, and can store catalogs and brochures of shopping streets from this open part.

  In this embodiment, the main body housing 160 and the support housing 161 are made thin with the same cross-sectional shape, and a concave groove 166 is provided in the connecting portion of both housings, so that the vertically long housing 150 is divided vertically. It has a structure. The concave groove 166 has a structure in which the side plates formed on the main body housing 160 and the support housing 161 are divided by going around from the front to both side surfaces, so that the structure divided up and down can be more emphasized.

  In addition, in this embodiment, by providing the sensing unit 131 at one corner of the concave groove 166, a wide detection range Q can be obtained without projecting the sensing unit 131 from the housing 150. The arrangement structure of the sensing unit 131 will be further described with reference to FIG.

  4, FIG. 4 shows a characteristic part (partial design) including the sensing unit 131 of the A type terminal 100A1 of FIG. 3 by a solid line, and other shapes by a broken line. Here, FIG. 4 shows two embodiments. That is, the characteristic part related to the sensing unit 131 of the embodiment shown in FIG. 3 is expressed by the diagrams (a), (b), (c), (d), (e), and (h) and the application example of the characteristic part related to the sensing unit 131 (F) (g) (e) (j) is an embodiment expressed in FIG. Note that the left side view of the application example is omitted because the part shown in the circle in FIG. (G) and the rear view are shown symmetrically in the (d) figure. The bottom view is omitted because it is a flat surface.

  In the embodiment shown in FIG. 4 (h), a sensing part 131 in which a quarter of a circle is embedded in the housing is provided at one corner on the front side of the concave groove 166. Thereby, there exists an effect which can ensure the detection range Q, without making the sensing part 131 protrude from the corner | angular part of a housing.

  On the other hand, in the embodiment shown in (j), another sensing unit 134 is provided at a position symmetrical to the sensing unit 131. Thereby, it becomes possible to sense the trend of users around the signage terminal in a wider range. In addition, even when only one sensing unit is provided, the design can be made symmetrical by providing the dummy sensing unit 134 at a position symmetrical to the sensing unit 131, thereby improving the design. Can do.

  Next, the arrangement structure of the sensing unit 131 and the internal structure of the A-type terminal 100A will be further described with reference to FIG.

  In FIG. 5A, the sensing unit 131 of this embodiment employs a sensing range 131 having a detection range Q of 270 degrees. In this case, if the sensing unit 131 having the detection range Q of 270 degrees is to be attached to the casing 150, it must be protruded greatly from the casing 150 to the outside. When such a protruding structure is adopted, there is a problem that the protruding sensing unit 134 comes into contact with a passerby (moving body P) and obstructs passage, or the sensing unit 131 is likely to be damaged. In particular, when a passerby (moving body P) is to be detected, the height at which the sensing unit 134 is attached becomes a height that is easy to contact the passerby (moving body P).

  In order to solve this problem, the present inventors have first conceived that the sensing unit 131 is provided at a corner of the rectangular housing 150 when viewed from above. According to the arrangement of the corners, a detection range Q of 270 degrees can be easily ensured. However, even with the arrangement of the corners, there still remains a problem that most of the sensing unit 131 has to protrude from the corners.

  Therefore, as shown in FIG. 5 (b), the inventors pay attention to the fact that the display device 110 of the signage terminal 100 needs to be adjusted to the height of the line of sight of the passerby (the moving object P). The idea was to form a concave groove 166 between the main body housing 160 provided with the display device 110 and the support housing 161 that supports the main body housing 160 at a high position. In particular, as shown in FIG. 5A, by forming the concave groove 166 from the front to the side surface, if the sensing unit 131 is provided at the corner of the concave groove 166, a detection range Q of 270 degrees is provided. Can be secured. In addition, if the depth of the concave groove 166 is made large enough to absorb the protruding amount of the sensing unit 131, the detection range Q can be ensured without protruding the sensing unit 131. Further, the sensing unit 131 can be hidden from the eyes of the user viewing the display device 110.

  In FIG. 5B, in this embodiment, the depth of the concave groove 166 only needs to be large enough to absorb the protruding amount of the sensing unit 131, so that the internal mounting space of the main body housing 160 and the support housing 161 is shown. Since the two internal mounting spaces 167 can be used as one continuous internal mounting space because the 167 is not divided by the concave groove 166, the signage terminal can be used efficiently by using the internal mounting space 167. This can greatly contribute to making the 100 thinner and more compact. In particular, since the signage terminal 100 is installed in a passage with a lot of traffic, the reduction in thickness and size is extremely effective.

  In addition, since the appearance of the signage terminal 100 in which all the rows are high can be divided vertically through the concave groove 166, it is possible to give a compact impression to the user in terms of appearance design. Can also be improved.

In this embodiment, a heavy power supply unit 156 is disposed at the bottom of the internal mounting space 167, the laser radar 130 is disposed at the top, the display device 110 is disposed at the top, and the display device 110 and the laser radar 130 are disposed between the display unit 110 and the laser radar 130. Thinning is realized by arranging the terminal control unit 151 and the like. And the ventilation part 168 which exhausts the heat | fever which generate | occur | produces inside is provided in the upper and lower sides of a back surface Next, with reference to FIG. 6, the external appearance structure of A type terminal 100A2 is demonstrated. The A-type terminal 100A2 is different in that the vertically arranged display device 110 of the A-type terminal A1 is horizontally arranged, but the other structures have the same functions as the A-type terminal A1. However, since the horizontally long display device 110 is employed, the lateral width of the casing 150 is as large as 1030 mm. For this reason, when both sides of the casing 150 are configured with side plates like the A type terminal A1, the design is deteriorated, so that both sides have a frame structure in which the side plates wrap around the upper side and the lower side when viewed from the front. The large size of the casing 150 is reduced by forming large rounded corners.

  According to the A-type terminal 100A2, since the wide display device 110 is provided at the top of the housing 150, the displayed information can be easily seen by a passerby (moving body P). The height of the concave groove 166 provided with the sensing unit 131 is set to the same height in order to share the operation program.

  Next, the external structure of the B type terminal 100B will be described with reference to FIG. Since this B type terminal 100B is assumed to be installed in the sub-passage 31, the casing 150 is smaller than the A type terminal 100A so as not to obstruct the passage.

  Specifically, a display device 110 with a vertically long arrangement of about 20 inches is adopted, and the size is set to 1300 mm in height, 400 mm in width, and 450 mm in depth. Further, the side surface of the casing 150 has a triangular shape in order to achieve installation properties and stability and downsizing of the apparatus. In this B type terminal 100B, the apparatus configuration is the same as that of the A type terminal 100A, and the height of the concave groove 166 provided with the sensing unit 131 is set to be the same in order to share the operation program. is doing. Details are redundant and will be omitted.

  Next, with reference to FIGS. 1 and 2 and FIGS. 8 and 9, a detection operation of a passerby (moving body P) of the laser radar 130 will be described. Here, FIG. 8 is an installation state diagram showing a detection state of the laser radar 130. FIG. 9 is a data configuration diagram of person trend history information.

  First, in FIG. 2, in the laser radar 130 according to this embodiment, the sensor control unit 132 loads an operation program stored in the sensor storage unit 133 to operate the sensing unit 131, and a passerby (moving body P). And the person trend data is transmitted to the base server 50 via the terminal communication unit 153 based on the operation instruction of the terminal control unit 151.

  In FIG. 1, the site control unit 51 writes the person trend data acquired via the site communication unit 52 in the person trend history information DB 90, and the written person trend data is model data stored in the person trend determination information DB 91. If it matches the specific model data, the instruction content assigned to the model data and the video content corresponding to the instruction content are transmitted to the signage terminal 100.

  In FIG. 8, the sensor control unit 132 (not shown) of the laser radar 130 is turned on with the signage terminal 100 being activated, and activates the sensing unit 131 to start sensing. In this embodiment, the detection range Q is set to 270 degrees. Further, in this embodiment, as shown in FIG. 5B, the sensing unit 131 is provided near the height of a standard adult knee. For this reason, as shown in FIG. 8, when sensing the sensing unit 131, a pair of both feet is detected. In this embodiment, the pair of feet to be sensed is determined as one moving body P. Of course, the pair of feet changes to one or a pair with walking, but in this embodiment, the center of the pair of sensing objects in the changing range is determined as one moving body P. To do. In the detection range Q, position coordinates are set. As for the position coordinates, a passage and fixed facilities are set in advance according to the installation status of the signage terminal 100. Furthermore, when the installation location is an underground underground mall or the like, the detection range Q can be set three-dimensionally.

  Now, when the moving body P1 is detected in the detection range Q, the sensor control unit 132 sets a moving body number for the moving body P1 and monitors its trajectory. For example, when the moving body P1 is detected at a certain sensing time t1, the center coordinates of the moving body number are recorded as the X coordinate and the Y coordinate. Then, the center coordinates of the moving body number at the next sensing time t2 are recorded as the X coordinate and the Y coordinate. By repeating such sensing, the trajectory of the moving body P can be calculated.

  In FIG. 8, first, the moving body P1 is detected at the positions of the coordinates X1, Y2, and the next sensing shows that the moving body P1 has moved T1 to the coordinates X1, Y4. And when the moving body P1 moved T1, it has shown that the moving body P2 detected to coordinate X2, Y1. By repeating such sensing, the moving body P1 can calculate a trajectory moving with T1, T2, T3, T4, T5, and T6. Similarly, since the trajectory of the moving body P2 can also be calculated, if another moving body P is detected, the trajectory is also calculated. In this embodiment, the amount of movement, that is, the speed of the moving body P can also be calculated. It can also be seen that the moving body P is stopped when the moving amount is small, such as T4 of the moving body P1. Further, the moving object P3 indicates that the trajectory has been changed because it intersects the moving object P2.

  In this embodiment, by wrapping the detection ranges Q of the plurality of signage terminals 100, the trajectory of the moving body P that enters the combined wide detection range Q can also be calculated.

  Further, in this embodiment, the model data in which the state of the moving body P such as the number of persons and the number of people who have stopped is determined in advance from a specific determination based on the state of the moving body P existing in the specific range Z of the detection range Q. In comparison, the signage terminal 100 can be caused to perform an instruction operation assigned to the model data.

  FIG. 9 shows a data configuration diagram for storing the activation of the moving body P described in FIG. 8 in the person trend history information DB 90. The site control unit 51 sequentially records the coordinates of the moving body P detected at the sensed time.

  In addition, when the mobile body P that has left the detection range Q once enters the detection range Q again, a new mobile body number is generated. Moreover, when it is not a pair of sensing objects, such as a trolley | bogie and a wheelchair, it determines with one moving body P. FIG.

  Next, the video content of the signage system 1 according to this embodiment will be described with reference to FIGS. 1 and 10 to 12. Here, FIG. 10 shows a data configuration diagram of the time schedule DB. 11 and 12 show examples of the content information DB screen.

  First, in FIG. 1, the site control unit 51 of the site server 50 distributes video content to a predetermined signage terminal 100 according to a time schedule set in advance for each predetermined signage terminal 100. That is, the site control unit 51 calls the schedule for each signage terminal 100 stored in the time schedule DB 80, calls the video content constituting the schedule from the content information DB 70, and distributes it to each signage terminal 100. Of course, these pieces of information may be shared and operated by the base server 50 and each signage terminal 100.

  FIG. 10 shows an example of the content information DB 70. In the main passage 30 in the vicinity of the ticket gate where the signage terminal 100 is installed, pedestrian behavior is patterned to some extent depending on the time of morning and evening, for use by commuters and attendants, customers in shopping streets, and the like. . For example, in the morning and evening, there are many commuting and attending school, but there are relatively few customers in the morning, more shoppers in the afternoon, and more meals and shoppers in the evening.

  Therefore, in this embodiment, the video content schedule is provided by dividing the types of video content to be displayed into weekdays from Monday to Friday and holidays such as Saturday and Sunday. As shown in FIG. 10, the types of video content to be displayed are repeatedly organized and displayed according to the customer according to time zones such as morning, afternoon, evening, and night.

  In the video content schedule in each time zone, the video content name and order are set for each time zone of each signage terminal 100. In the schedule of each time zone, a plurality of advertisement information, guidance, and the like are arranged between the contents 1 of the basic menu including the facility name and the map, and one order is set, and these are repeatedly displayed. The base control unit 51 calls this schedule from the time schedule DB 80 at a predetermined time, and calls and distributes the contents constituting the schedule from the content information DB 70.

  In FIG. 11, the content information DB 70 of this embodiment is composed of a plurality of images having different display densities for one content. That is, since the display device 110 included in the signage terminal 100 is limited in size, the display screen having the limited size can be used to prevent the pedestrian from passing through. Is important. For example, if a large advertisement (with a low display density or a small amount of information) is displayed on a single display screen, the user can be “aware” in a short time. On the other hand, if a lot of information (high density, large amount of information) is displayed on a single screen on one screen, it will be difficult to “notice” customers in a short time, , Those who have enough time can stop and lead from “awareness” to “understanding”.

  Therefore, in this embodiment, for example, a plurality of screen contents are prepared for one advertisement theme as shown in FIG. That is, (a) and (b) are advertisement screens that introduce stores in the shopping street, but (a) is only for introducing stores, and (b) is for adding map information for stores. It is an advertising screen. Similarly, (c) and (d) are advertisement screens that introduce a single store, but (c) is only an image advertisement, and (d) is a detailed advertisement that includes location and other information. It is an information screen.

  In this embodiment, one of the contents is registered as an initial value in a preset schedule, and the site control unit 51 responds to the congestion situation of the passerby (moving body P) acquired from the laser radar 130. The content set in the schedule can be changed. In this embodiment, each video content has a screen example corresponding to this interruption. For example, FIG. 12 shows an example of this interrupt screen example.

  The example of FIG. 12 shows an example of a screen for guiding a user to the B type terminal 100B. The site control unit 51, when there are many customers (mobile body P) stopping at the A-type terminal 100A via the laser radar 130, the video content displayed at that time, in this case, detailed information on the restaurant 12 is displayed. Thereby, the customer who has stopped at A type terminal 100A can be guided to B type terminal 100B.

  The video content described above can be similarly adopted not only for still images but also for moving images.

  Further, in this embodiment, not only the information density of the video content but also the switching timing can be performed according to the congestion situation. That is, the site control unit 51 can change the display time of each video content according to the congestion situation of the passerby (moving body P) of the laser radar 130.

  Next, the person trend determination information DB 91 will be described with reference to FIGS. Here, FIG. 13 is an analysis diagram of the human flow pattern in the signage system 1. FIG. 14 is a model data diagram in person trend determination information set based on analysis of human flow patterns.

  In FIG. 13, in the signage system 1 according to this embodiment, the human trend data obtained by the laser radar 130 is obtained by calculating the number of people (moving body P) intersecting with the density of the person (moving body P) on the vertical axis. On the horizontal axis, four models are set: a follow-up model, a crossing model, a migratory model, and a stay model.

  That is, the follow-up model is a model in which the density of people (moving bodies P) is high and the number of people (moving bodies P) does not intersect. This follow-up model has directionality in the flow of people and is unlikely to cross. In addition, this model is a model that needs to be efficiently promoted because a flow line is likely to be formed but a space only for movement is likely to be formed.

  Further, the crossing model is likely to be congested because there are many people (moving bodies P) and the flow is complicated. Further, this model is a model that needs to ensure a safe state because there is a possibility of contact, collision, and the like, and there is a danger in safety.

  In addition, the migratory model has a small amount of people (moving body P) and does not flow, and therefore tends to be in a quiet state. In addition, this model may be confused or confused, and needs guidance or guidance, so that it is required to eliminate environmental concerns.

  In addition, the retention model has many human flow directions and is likely to intersect. In addition, this model is a model that is difficult to form a flow line, but is likely to be used for purchasing and the like, and thus requires various improvements in convenience.

  When the signage system 1 determines that it is a follow-up model, it provides various types of information that provides “awareness” so as to avoid a space that is only moved. Similarly, for the retention model, various information that provides “understanding” from “awareness” that motivates purchase is provided. On the other hand, when it is determined that the model is a cross model, various types of information that provides “awareness” in consideration of safety are provided. In the case of a migratory model, various information that provides “understanding” from “awareness” considering guidance and guidance is provided.

  In this embodiment, the four model data are divided into a follow-up model or a crossing model, a migratory model or a staying model according to a predetermined number of people (moving bodies P) within a predetermined detection range Q, It is determined whether the model is a follow-up model or a migratory model, or a crossing model or a staying model, based on a predetermined number of trajectory changes of the person (moving body P) accompanying the intersection. Further, as a determination means, a staying time within a predetermined detection range Q of a person (moving body P) is taken into consideration.

  In FIG. 14, in this embodiment, the display content of the video content is set for each model corresponding to the four models. In this embodiment, display density, display time, display content, and display switching can be changed.

  As described above, the display density is the density on the display screen of the content. The low display density means, for example, that a large advertisement is displayed on the display screen, and conversely, the high display density means a lot of information. Is displayed on the display screen. Here, in this embodiment, in order to obtain a larger display density, the display screen is divided and advertisement information is displayed in these divided areas. The display time is the time for displaying the content on the display screen, and can be shortened or lengthened based on the standard.

  In this embodiment, the content is switched based on the display density and the display time, but the display content is changed to dynamic or static content, or the switching time for switching the content is performed instantaneously or continuously. You can also go to.

  In the signage system 1 according to this embodiment, the congestion status and flow lines of the person (moving body P) acquired by the laser radar 130 are compared with preset model data, and corresponding model data is extracted. By displaying video content with the optimal display density or display time allocated to the data on the display screen, it is possible to provide guidance to nearby facilities without causing traffic jams or crossings of people who hinder the flow of passersby. Guidance can be realized effectively.

  Next, a characteristic operation flow of the signage system 1 will be described based on the operation flow of FIG. FIG. 15 is an operation flowchart of the signage system.

  In FIG. 15, when the signage system 1 is activated, the site control unit 51 determines the date and time, calls the schedule data from the time schedule DB 80, calls the video content necessary for the schedule data from the content information DB 70, and corresponds. Distribute to the signage terminal 100 (step 200). Distribution data at this stage is distributed with initial values.

  Then, while storing the personal trend data transmitted from each signage terminal 100 in the personal trend history information DB 90 (step 202), the personal trend data is compared with the personal trend determination information stored in the personal trend determination information DB 91. Thus, the person trend data is determined by determining which model data of the four model data described with reference to FIGS. 13 and 14 (step 204). Then, the video content and information necessary for executing the model data are transmitted to the signage terminal 100 (step 206).

  In this embodiment, whether or not the person trend data has changed and it is necessary to change the model data (step 208), and whether or not the person trend data has changed and interrupt display is required (step 212). Whether the schedule needs to be changed is monitored (step 216).

  In step 208, it is determined whether or not the person trend data needs to be changed in the model data determined in step 204. If the change is necessary, the process returns to step 204 to determine the model data.

  In step 210, some changes in the person trend data that need to be interrupted are set, and when this change occurs, the corresponding signage terminal is instructed to interrupt display. That is, if it is determined in step 210 that interrupt display is necessary, the type of interrupt display is determined (step 212), and video content assigned to this type is called (extracted) from the content information DB 70 and distributed to the corresponding signage terminal. At the same time, the signage terminal related to the interrupt display is also notified.

  For example, in this embodiment, when the moving body P stopped within the specific range Z exceeds a preset time, video content that prompts the user to move is displayed on another signage terminal 100 shown in FIG. Further, for example, as described with reference to FIG. 1, the operation of the specific person P1 changing within the specific range Z is detected, and the specific person P1 is set within the detection range Q2 of the laser radar 130 of the B type terminal 100B. When the movement to the specific range Z2 is detected, video content related to the video content viewed by the specific person P1 in the specific range Z1 of the A type terminal 100A is displayed on the B type terminal 100B.

  In addition, the type of interrupt display can be set when there is an extreme crowd or when there is an extreme traffic jam. As video content, a guidance display that promotes the elimination of these phenomena and so on.

  In step 216, the site control unit 51 monitors the schedule change time. If the change time is reached, the process proceeds to step 200. If it is determined that the change time is not yet reached, the process proceeds to step 208.

  As described above, the signage system according to the present invention is a signage system including a plurality of signage terminals installed at a specific position and a base server that provides various information to the plurality of signage terminals. The signage terminal includes a laser radar that detects an operation path of a moving body, a display device that displays various types of information, and a terminal control unit that controls the signage terminal, and the base server includes a base control unit, A base storage unit, the base storage unit includes a content database and a mobile body trend determination information database, and the base control unit determines the movement path of the mobile body detected by the laser radar. Compare with the model data stored in the judgment information database, select the appropriate model data, and assign information to this model data. Based on, and changes the display contents of the appropriate signage terminal.

  In this case, the site storage unit includes a time schedule database that stores a display schedule set for each signage terminal, and the site control unit displays various contents on each signage terminal according to the display schedule, and the laser The contents of the display schedule can be changed based on the movement path of the moving object detected by the radar. Furthermore, a specific motion path model of the moving body is set in the model data, and when the base control unit detects the specific motion path model, the base data is based on the content preset in the specific motion path model. Display contents can be changed. Furthermore, the change of the display content may be the display density or display time of the content, or may be interrupted content.

  In this embodiment, the signage system including a base server that provides various information to a plurality of signage terminals has been described. However, the present invention can be applied to a single signage terminal. That is, a specific position including a laser radar that detects an operation path of a moving body, a display device that displays various types of information, a terminal control unit that controls the signage terminal, and a terminal storage unit that stores various types of information The terminal control unit compares the movement path of the moving body detected by the laser radar with the model data stored in the moving body trend determination information database, and calculates the corresponding model data. Based on the information assigned to the model data, the display content of the corresponding signage terminal is changed.

  In this case, the terminal storage unit includes a time schedule database storing a display schedule set for each signage terminal, and the terminal control unit displays various contents on each signage terminal according to the display schedule, and the laser The contents of the display schedule can be changed based on the movement path of the moving object detected by the radar.

DESCRIPTION OF SYMBOLS 1 ... Signage system, 10 ... Internet, 20 ... Host server, 30 ... Main passage, 31 ... Sub passage, 50 ... Base server, 51 ... Base control part, 52 ... Base communication part, 60 ... Base storage part, 61 ... Search History information DB, 62 ... Terminal arrangement information DB, 63 ... Facility information DB, 64 ... Map information DB, 65 ... Route search information DB, 70 ... Content information DB, 80 ... Time schedule DB, 90 ... Person trend history information DB, 91 ... Person trend determination information DB, 100 ... Signage terminal, 100A ... A type terminal, 100B, ... B type terminal 110 ... Display device, 130 ... Laser radar, 131 ... Sensing unit, 132 ... Sensor control unit, 133 ... Sensor storage , 134 ... dummy sensing unit, 150 ... housing, 151 ... terminal control unit, 152 ... terminal storage unit, 153 ... End communication unit, 154 ... touch panel, 155 ... speaker unit, 156 ... power supply unit, 157 ... bus, 160 ... main body housing, 161 ... support housing, 162 ... leg portion, 163 ... sound emission unit, 164 ... decorative panel, 165 ... Brochure storage section, 166 ... concave groove, 167 ... internal mounting space, 168 ... ventilation section, Q, Q1, Q2 ... detection range, Z, Z1, Z2 ... specific range, P ... moving body, P1, P2 ... specific person ,

Claims (7)

In a signage system configured to include a plurality of signage terminals installed at a specific position and a base server that provides various information to the plurality of signage terminals,
The signage terminal includes a laser radar that detects an operation path of a moving body, a display device that displays various types of information, and a terminal control unit that controls the signage terminal.
The base server includes a base control unit and a base storage unit,
The base storage unit includes a content database and a mobile body trend determination information database,
The base control unit compares the movement path of the moving body detected by the laser radar with model data stored in the moving body trend determination information database, selects the corresponding model data, and is assigned to the model data. A signage system that changes the display content of the corresponding signage terminal based on the information. The signage system according to claim 1,
The base storage unit includes a time schedule database that stores a display schedule set for each signage terminal,
The base control unit displays various contents on each signage terminal according to the display schedule, and changes the contents of the display schedule based on an operation path of a moving object detected by the laser radar. system. The signage system according to claim 1 or 2,
In the model data, a unique motion path model of the moving object is set,
The site control unit, when detecting the unique motion route model, changes the display content based on content preset in the unique motion route model. The signage system according to any one of claims 1 to 3,
The change of the display content is a display density or display time of the content. The signage system according to any one of claims 1 to 3,
The signage system, wherein the change of the display content is interrupt content. A laser radar that detects the movement path of a moving object, a display device that displays various types of information, a terminal control unit that controls the signage terminal, and a terminal storage unit that stores various types of information are installed at specific locations. Signage terminal,
The terminal control unit compares the movement path of the moving body detected by the laser radar with model data stored in the moving body trend determination information database, selects corresponding model data, and is assigned to the model data. A signage terminal characterized by changing the display content of the corresponding signage terminal based on the information. The signage terminal according to claim 6, wherein
The terminal storage unit includes a time schedule database storing a display schedule set for each signage terminal,
The terminal control unit displays various contents on each signage terminal according to the display schedule, and changes the contents of the display schedule based on an operation path of a moving object detected by the laser radar. Terminal.

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