JP2024118114A - Store assistance system, store assistance method, and store assistance program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To effectively encourage users to look at a moving-type signage so as to improve the effect of signage and promote the sales of a store.

SOLUTION: A store assistance system 500 carries out the objective of assisting a store 300 in a facility 400. A store assistance moving vehicle 100 carries out an autonomous travel while displaying the advertisement of the store 300 on a signage display 110. A control device 200 transmits autonomous travel control information necessary for autonomous traveling to the store assistance moving vehicle 100. The control device 200 includes a congestion area determination unit 210 that determines the congestion area of a user 10 in the facility 400, and a moving vehicle control unit 220 that transmits autonomous travel control information necessary for autonomous traveling so that the store assistance moving vehicle 100 moves the congestion area.

SELECTED DRAWING: Figure 1

COPYRIGHT: (C)2024,JPO&INPIT

Description

This disclosure relates to a store support system, a store support method, and a store support program.

In commercial facilities with stores scattered across a vast site, mobile signage that travels autonomously around the facility while displaying store advertisements such as images or videos stored in the robot itself is effective. By traveling autonomously around the facility while displaying store advertisements on its display, mobile signage can promote each store to visitors.

Patent document 1 discloses an advertising device that can change guide advertisements in real time to suit the location where the advertisements are displayed.

JP 2005-172879 A

In the method disclosed in Patent Document 1, the guide advertisement can be changed in real time according to the location where the advertisement is displayed, but even if various advertising methods are tried, there is no point if the advertisement does not catch the customer's eye.
Current mobile signage displays simply display pre-determined advertisements while traveling along pre-determined routes. In large commercial facilities, there is a disparity between areas with high and low foot traffic, and even if mobile signage is moved to areas with low foot traffic, the advertising effect does not translate into sales.

The objective of this disclosure is to enable users to efficiently view mobile signage, improve the effectiveness of signage, and promote store sales, even in commercial facilities with stores scattered across a vast site.

The store support system according to the present disclosure is a store support system that supports stores in facilities used by users,
a store support vehicle that includes a signage display, displays an advertisement for the store on the signage display, and performs autonomous driving;
a control device that transmits autonomous driving control information necessary for the autonomous driving of the store support mobile body;
The control device includes:
a congested area determination unit that determines a congested area of the facility for the users;
and a mobile body control unit that transmits autonomous driving control information necessary for the autonomous driving so that the store support mobile body moves to the crowded area.

In the store support system according to the present disclosure, a congested area determination unit of a control device determines areas in a facility where users are congested. Then, a mobile body control unit of the control device transmits autonomous driving control information so that a store support mobile body moves to the congested area. Therefore, according to the store support system according to the present disclosure, by presenting signage to many users in crowded areas, users can efficiently view the mobile signage, improving the effectiveness of the signage and promoting store sales.

FIG. 1 is a diagram showing an example of the overall configuration of a store support system according to a first embodiment. FIG. 2 is a diagram showing an example of operation of a store support vehicle according to the first embodiment. FIG. 2 is a diagram showing a configuration example of a store support vehicle according to the first embodiment. FIG. 2 is a diagram showing an example of the functional configuration of a store support mobile body according to the first embodiment. FIG. 2 is a diagram showing a configuration example of a control device according to the first embodiment. FIG. 4 is a flow diagram showing an example of the operation of the store support system according to the first embodiment. FIG. 2 is a schematic diagram showing a specific example of store support processing by the store support system according to the first embodiment. FIG. 13 is a diagram showing a configuration example of a store support mobile body according to a second modification of the first embodiment. FIG. 13 is a diagram showing a configuration example of a control device according to a second modification of the first embodiment. FIG. 13 is a diagram showing an example of the overall configuration of a store support system according to a third embodiment. FIG. 13 is a flow diagram showing an example of the operation of the store support system according to the third embodiment. FIG. 13 is a diagram showing a first specific example of real-time information according to the third embodiment. FIG. 13 is a diagram showing a second specific example of real-time information according to the third embodiment. FIG. 13 is a diagram showing a specific example 3 of real-time information according to the third embodiment. FIG. 13 is a diagram showing a specific example 4 of real-time information according to the third embodiment. FIG. 13 is a diagram showing a first specific example of a reservation process according to the third embodiment. FIG. 13 is a diagram showing a first specific example of a reservation process according to the third embodiment. FIG. 13 is a diagram showing an example of the overall configuration of a store support system according to a fourth embodiment. FIG. 13 is a diagram showing a specific example of information analysis processing according to the fourth embodiment.

The present embodiment will be described below with reference to the drawings. In each drawing, the same or corresponding parts are given the same reference numerals. In the description of the embodiment, the description of the same or corresponding parts will be omitted or simplified as appropriate. Furthermore, the size relationships of the components in the drawings below may differ from the actual ones. Furthermore, in the description of the embodiment, directions or positions such as up, down, left, right, front, back, front, back, etc. may be indicated. These notations are given for the convenience of explanation and do not limit the arrangement, direction, or orientation of the devices, instruments, or parts.

Embodiment 1.
***Configuration Description***
FIG. 1 is a diagram showing an example of the overall configuration of a store support system 500 according to the present embodiment.
FIG. 2 is a diagram showing an example of operation of the store support mobile body 100 according to this embodiment.
FIG. 3 is a diagram showing an example of the configuration of the store support mobile body 100 according to this embodiment.
The store support system 500 according to this embodiment supports the store 300 operating in the facility 400 used by the user 10. For example, the store support system 500 supports the advertisement, customer attraction, and sales of the store 300.
The user 10 is a visitor to the facility 400 .

1 , the store support system 500 includes a store support mobile body 100 and a control device 200. The store support system 500 may also include at least one of a store terminal device 310, a POS device 320, and various sensor devices 330 used in a store 300.
The control device 200 communicates with the store support mobile body 100 via a network. The control device 200 also communicates with at least one of the store terminal device 310, the POS device 320, and various sensor devices 330 via the network.
In this embodiment, the store terminal device 310 is described as communicating with the control device 200, but the various sensor devices 330 or POS devices 320 may be configured to communicate directly with the control device 200.

As shown in FIG. 2, the facility 400 is, for example, a resort facility with multiple stores located on a large site. Alternatively, the facility 400 may be a theme park, a shopping mall, a sports facility such as an arena or a golf course, a facility for the elderly, or a nursing home. The present embodiment can also be applied to the store 300 if it is a location within the facility where it is necessary to widely notify users.

The store support system 500 supports a store using a store support vehicle 100 such as an AMR that travels autonomously within the facility 400 for the purpose of signage. AMR is an abbreviation for Autonomous Mobile Robot.

3, the store support mobile unit 100 is also called a signage-type AMR or a signage-type transport robot. The store support mobile unit 100 travels around a facility 400 and aims to advertise the store 300 in the facility 400 to users 10 of the facility 400.
The store support mobile body 100 usually performs low-speed autonomous driving along a preset driving route. Since the purpose of the store support mobile body 100 is to advertise the store 300 to the users 10 in the facility 400, the store support mobile body 100 drives at an appropriate speed that is safe for the users 10 and allows the users 10 to see advertisements.

As shown in FIG. 1 , the store support mobile body 100 includes a signage display 110 , an advertising device 120 , an ordering device 130 , and a self-propelled device 140 .
The signage display 110 is a large display disposed on the widest side of the store support vehicle 100 .
The advertising device 120 displays information such as an advertisement for the store 300 on the signage display 110 .
The order device 130 is a device that performs processing to receive orders from the users 10 to the store 300 .
The self-propelled device 140 performs autonomous driving of the store support vehicle 100 .

The control device 200 transmits autonomous driving control information necessary for autonomous driving control of the store support mobile body 100. The autonomous driving control information includes autonomous driving command information or autonomous driving instruction information. For example, the control device 200 transmits to the store support mobile body 100 the autonomous driving control information including autonomous driving command information or autonomous driving instruction information such as the driving route and safe speed of the store support mobile body 100.
The store support mobile body 100 performs autonomous driving control based on the autonomous driving control information received from the control device 200. Specifically, the store support mobile body 100 performs control to follow the planned driving route while avoiding obstacles or stopping by autonomous driving control (on-board control) in accordance with the planned driving route command or instruction information provided by the control device 200. The store support mobile body 100 is an autonomous driving mobile body that autonomously drives a driving route at a safe speed.
In addition, the control device 200 controls the display of the signage display 110 in the store support mobile body 100.

As shown in FIG. 3, the store support vehicle 100 has, for example, a rectangular parallelepiped shape with the side facing the traveling direction being the widest surface.
The store support mobile body 100 is equipped with a signage display 110 that displays advertisements. Various information introducing the store 300 is displayed on the signage display 110. The various information introducing the store 300 includes, for example, the sales menu of the store 300, coupons, the current congestion status, the current inventory status, the store location, and the route from the current location to the store. The information displayed on the signage display 110 is also called signage information or signage display. In FIG. 3, the signage display 110 is provided on the side of the store support mobile body 100 in the traveling direction.

The store support vehicle 100 may be a rectangular parallelepiped with the side facing the direction of travel being the widest surface, or with the front-to-rear surface being the widest surface on which a display is disposed. The store support vehicle 100 may be a type having displays in the front-to-rear directions.
The signage display 110 is preferably disposed on the widest side of the store support mobile unit 100 .
Specifically, the store support mobile unit 100 has a height of about 80 cm to 180 cm. The signage display 110 occupies an area of more than half of the widest side of the store support mobile unit 100. For example, the size of the signage display 110 is about 37 inches to 50 inches.

FIG. 4 is a diagram showing an example of the functional configuration of the store support mobile body 100 according to this embodiment.
The store support mobile object 100 is a mobile object equipped with a computer. Specifically, the store support mobile object 100 includes a processor 910, as well as other hardware such as a memory 921, an auxiliary storage device 922, and a communication device 950. Although not shown, the store support mobile object 100 also includes other hardware such as an input interface and an output interface. The processor 910 is connected to the other hardware through wired or wireless communication and controls the other hardware.
The store support mobile body 100 also includes a signage display 110, a touch panel 12, a microphone 13, a speaker 14, a rider 15, a camera 16, and a vehicle unit 17. These pieces of hardware are also connected to other pieces of hardware via wired or wireless communication.

The processor 910 has, as its functional elements, an advertising device 120, an ordering device 130, and a self-propelled device 140. For the advertising device 120, the ordering device 130, and the self-propelled device 140, the "device" may be read as a "part." Furthermore, when the "device" in the advertising device 120, the ordering device 130, and the self-propelled device 140 is read as a "part," the "part" may further be read as a "circuit," "process," "procedure," "process," "device," or "circuitry."

The processor 910, memory 921, auxiliary storage device 922, and communication device 950 are the same as those described below for the hardware of the control device 200.

FIG. 5 is a diagram showing an example of the configuration of a control device 200 according to this embodiment.
The control device 200 is a computer. The control device 200 includes a processor 910 and other hardware such as a memory 921, an auxiliary storage device 922, an input interface 930, an output interface 940, and a communication device 950. The processor 910 is connected to the other hardware via wired communication or wireless communication and controls the other hardware.

The control device 200 includes, as functional elements, a congested area determination unit 210, a mobile object control unit 220, a signage information generation unit 230, an information analysis unit 240, and a storage unit 250.
The functions of congested area determination unit 210, mobile object control unit 220, signage information generation unit 230, and information analysis unit 240 are realized by software. Storage unit 250 is provided in memory 921. Note that storage unit 250 may be provided in auxiliary storage device 922, or may be provided in a distributed manner in memory 921 and auxiliary storage device 922.
In this embodiment, signage information generating unit 230 and information analyzing unit 240 may be omitted.

The processor 910 is a device that executes a store support program. The store support program is a program that realizes the functions of the store support system 500. The functions of the store support system 500 include the functions of the store support vehicle 100 and the functions of the control device 200.
The processor 910 is an IC that performs arithmetic processing. Specific examples of the processor 910 are a CPU, a DSP, and a GPU. IC is an abbreviation for Integrated Circuit. CPU is an abbreviation for Central Processing Unit. DSP is an abbreviation for Digital Signal Processor. GPU is an abbreviation for Graphics Processing Unit.

The memory 921 is a storage device that temporarily stores data. Specific examples of the memory 921 are SRAM and DRAM. SRAM is an abbreviation for Static Random Access Memory. DRAM is an abbreviation for Dynamic Random Access Memory.
The auxiliary storage device 922 is a storage device that stores data. A specific example of the auxiliary storage device 922 is a HDD. The auxiliary storage device 922 may also be a portable storage medium such as an SD (registered trademark) memory card, a CF, a NAND flash, a flexible disk, an optical disk, a compact disk, a Blu-ray (registered trademark) disk, or a DVD. Note that HDD is an abbreviation for Hard Disk Drive. SD (registered trademark) is an abbreviation for Secure Digital. CF is an abbreviation for CompactFlash (registered trademark). DVD is an abbreviation for Digital Versatile Disk.

The input interface 930 is a port that is connected to an input device such as a mouse, a keyboard, or a touch panel, either wired or wirelessly. Specifically, the input interface 930 is a USB terminal. The input interface 930 may also be a port that is connected to a LAN. USB is an abbreviation for Universal Serial Bus. LAN is an abbreviation for Local Area Network.

The output interface 940 is a port to which a cable of an output device such as a display is connected. Specifically, the output interface 940 is a USB terminal or an HDMI (registered trademark) terminal. Specifically, the display is an LCD. The output interface 940 is also called a display interface. HDMI (registered trademark) is an abbreviation for High Definition Multimedia Interface. LCD is an abbreviation for Liquid Crystal Display.

The communication device 950 has a receiver and a transmitter. The communication device 950 is connected to a communication network such as a LAN, the Internet, Wi-Fi (registered trademark), or a telephone line. Specifically, the communication device 950 is a communication chip or NIC. NIC is an abbreviation for Network Interface Card.

The store support program is executed in each device of the store support system 500, such as the store support mobile unit 100 or the control device 200. The store support program is loaded into the processor 910 and executed by the processor 910. The memory 921 stores not only the store support program but also an OS (Operating System). The processor 910 executes the store support program while executing the OS. The store support program and the OS may be stored in an auxiliary storage device 922. The store support program and the OS stored in the auxiliary storage device 922 are loaded into the memory 921 and executed by the processor 910. Note that a part or all of the store support program may be incorporated into the OS.

Each device in the store support system 500 may have multiple processors that replace the processor 910. These multiple processors share the task of executing the store support program. Each processor is a device that executes the store support program in the same way as the processor 910.

The data, information, signal values and variable values used, processed or output by the store support program are stored in memory 921, auxiliary storage device 922, or in a register or cache memory within processor 910.

The "parts" of each part of each device of store support system 500 may be read as "circuit,""step,""procedure,""processing,""device," or "circuitry." The store support program causes a computer to execute store support processing. The "processing" of each part of each device of store support system 500 may be read as "program,""programproduct,""computer-readable storage medium storing a program," or "computer-readable recording medium recording a program." The store support method is a method carried out by each device of store support system 500 executing the store support program.
The store support program may be provided in a form stored in a computer-readable recording medium, or as a program product.

*** Operation Description ***
Next, the operation of the store support system 500 according to the present embodiment will be described. The operation procedure of the store support system 500 corresponds to a store support process and a store support method. Also, a program that realizes the operation of the store support system 500 corresponds to a store support program.

FIG. 6 is a flow diagram showing an example of the operation of the store support system 500 according to this embodiment.
In step S<b>101 , the congested area determination unit 210 of the control device 200 determines a congested area for users 10 in the facility 400 .
Specifically, the congested area determination unit 210 acquires information for determining a congested area in the facility 400 that is congested by the users 10, and determines the congested area based on the acquired information. A more specific example of the congested area determination process will be described later.

In step S102, the mobile object control unit 220 of the control device 200 transmits autonomous driving control information so that the store support mobile object 100 moves to the crowded area.
Specifically, the mobile body control unit 220 generates autonomous driving control information for moving the store support mobile body 100 to the congested area. The autonomous driving control information includes information such as the driving route from the current position to the congested area, the attitude, and the speed. The mobile body control unit 220 then transmits the autonomous driving control information to the store support mobile body 100. The mobile body control unit 220 may be referred to as a mobile body coordination unit that controls the autonomous driving of the store support mobile body 100 in coordination with the store support mobile body 100.

In step S201, the self-propelled device 140 of the store support mobile unit 100 receives autonomous driving control information for driving to a congested area from the control device 200. Then, the self-propelled device 140 causes the store support mobile unit 100 to drive autonomously using the vehicle unit 17 in accordance with the received autonomous driving control information.
In step S202, the store support vehicle 100 autonomously drives in the crowded area in accordance with the autonomous driving control information.

Figure 7 is a schematic diagram showing a specific example of store support processing by the store support system 500 according to this embodiment.

<Specific example of congested area determination process>
The specific example of Fig. 7 shows that there are many crowded stores in the western area of the facility 400. The display of 60 minutes or 45 minutes indicates the current waiting time at the store. The waiting time may be displayed in predetermined minute increments such as 15 minutes, 30 minutes, or 45 minutes. The area determined to have many crowded stores is estimated to be a crowded area 61 where there is a high possibility that queues will occur and people will be crowded.

The crowded area determination unit 210 acquires store status information 51 that indicates the current status of the store 300. The store status information 51 is information acquired by various sensor devices 330, such as surveillance cameras, within the store 300. The store status information 51 includes, for example, in-store surveillance data.
The crowded area determination unit 210 may directly receive information acquired by the various sensor devices 330 from the various sensor devices 330. Alternatively, the information acquired by the various sensor devices 330 may be aggregated in the store terminal device 310, and the store terminal device 310 may calculate the crowded state of the store 300. Then, the store terminal device 310 may transmit the crowded state of the store 300 to the crowded area determination unit 210 of the control device 200. Also, an employee of the store 300 may manually input local store-specific information to the store terminal device 310. Examples of the store-specific information include information such as inventory status, number of employees, or number of seats. The crowded state is, for example, a waiting time. The waiting time may be measured as the time spent in line before entering the store or the time spent waiting until the ordered product is provided. Alternatively, the waiting time may be measured as the density of users 10 in the store or a congestion prediction based on an analysis of past store data. The crowded area determination unit 210 acquires the store status information 51 as "information for determining a crowded area". Then, the congested area determination unit 210 uses the store status information 51 to determine that an area in which a congested store 300 satisfies a predetermined condition is a congested area 61 .

The "predetermined condition" is, for example, a condition that determines an area to be a congested area 61 if 60% or more of the stores within a 300 m radius are congested.

In the specific example of FIG. 7, the congested area determination unit 210 infers that the area to the west is currently a congested area where people are gathering. The mobile unit control unit 220 then generates autonomous driving control information 71 so that the store support mobile unit 100 moves to the congested area 61, and transmits this information to the store support mobile unit 100.

The congested area determination unit 210 may determine the "area where there are currently many people" as the congested area 61, or may determine the "area where there are many people during a specific time period" as the time-specified congested area. In this case, the mobile unit control unit 220 transmits autonomous driving control information for the store support mobile unit 100 so that the store support mobile unit 100 moves to the time-specified congested area during the time period determined to be congested.

As a result, the store support mobile body 100 moves to the crowded area 61 and circles around the crowded area 61, allowing more people to see the signage display 110.

***Other configurations***
<Modification 1>
In the first modification, examples of a method for determining a congested area other than the specific example of FIG. 7 are listed below.
- Areas near the entrance/exit gates and parking lots during opening and closing times will be determined as congested areas.
- The area at the start and end of the attraction or event is determined to be a congested area.
- Stores during peak hours predicted based on past store data are considered to be crowded stores, and congested areas are determined.
- Based on past customer attendance data under conditions such as weather or time of day, predicts which stores, attractions, or event venues will be crowded and identifies crowded areas.

Below are examples of stores where congestion is expected.
-Stores that mainly serve lunch are crowded between 12:00 and 14:00.
・Stores that mainly offer sweets will be crowded between 2pm and 5pm.
-When the temperature is high, stores that mainly serve drinks or cold sweets tend to be crowded.
・Indoor stores get crowded when it's rainy or cold.

As described above, the method for determining congested areas can more accurately determine congested areas by combining various conditions.

<Variation 2>

FIG. 8 is a diagram showing an example of the configuration of a store support mobile object 100 according to the second modification of this embodiment.
FIG. 9 is a diagram showing an example of the configuration of a control device 200 according to a second modification of the present embodiment.
In the following, the control device 200 will be described as an example.
Specifically, the control device 200 includes an electronic circuit 909 instead of a processor 910 .

The electronic circuit 909 is a dedicated electronic circuit that realizes the functions of the control device 200. Specifically, the electronic circuit 909 is a single circuit, a composite circuit, a programmed processor, a parallel programmed processor, a logic IC, a GA, an ASIC, or an FPGA. GA is an abbreviation for Gate Array. ASIC is an abbreviation for Application Specific Integrated Circuit. FPGA is an abbreviation for Field-Programmable Gate Array.

The functions of the control device 200 may be realized by a single electronic circuit, or may be distributed across multiple electronic circuits.

As another variation, some of the functions of the control device 200 may be realized by electronic circuits, and the remaining functions may be realized by software. Also, some or all of the functions of the control device 200 may be realized by firmware.

Each processor and electronic circuit is also called a processing circuitry. In other words, the functions of each device in the store support system 500 are realized by the processing circuitry.

***Description of Effects of This Embodiment***
As described above, the store support system according to this embodiment can move the store support mobile body to a crowded place and present the signage display to many users. Therefore, the store support system according to this embodiment can advertise the store to users efficiently, and can promote the sales of the store by improving the advertising effect.

In particular, in commercial facilities with large premises, various stores may be scattered across a large area. There is a difference between areas with high foot traffic and areas with low foot traffic, and stores in areas with low foot traffic have a desire to advertise in areas with high foot traffic.
According to the store support system of this embodiment, the store support mobile body is autonomously moved to a crowded place, so that the signage display can be presented to many users in the crowded place. Therefore, even if the store is far away from the crowded place, it is possible to effectively advertise.
In addition, some users of commercial facilities may want to choose a store with a short waiting time or one that is not crowded, or may want to go to a popular store where many people gather. The store support system implemented in this embodiment allows users to understand the congestion situation of each store, which leads to improved convenience.

Embodiment 2.
In this embodiment, differences from and additions to the first embodiment will be mainly described.
In this embodiment, components having the same functions as those in the first embodiment are given the same reference numerals, and the description thereof will be omitted.

***Configuration Description***
FIG. 10 is a diagram showing an example of the overall configuration of a store support system 500 according to this embodiment.
The configurations of the store support vehicle 100 and the control device 200 are similar to those described in the first embodiment.
In this embodiment, among the functional elements of control device 200 shown in FIG. 5, the function of signage information generating unit 230 will be further described.

*** Operation Description ***
FIG. 11 is a flow diagram showing an example of the operation of the store support system 500 according to the present embodiment.
In step S<b>111 , the signage information generating unit 230 of the control device 200 acquires the store status information 51 indicating the current status of the store, the status of the store support mobile body 100 , and the status of the user 10 .
In step S112, the signage information generation unit 230 determines information that is useful to the user 10 as real-time information 52 based on store status information 51 indicating the current status of the store, the status of the store support mobile body 100, and the status of the user 10.
In step S<b>113 , the signage information generator 230 transmits the real-time information 52 to the store support mobile body 100 .

The information determined as real-time information 52 is, for example, current information about the store estimated from in-store sensor data. Real-time information 52 may also be estimated from information entered by a person. Real-time information 52 is, for example, information such as the store's degree of congestion (crowding situation), waiting time (estimated from past data), and distance from the current location. It may also be information such as quiet times and popular/recommended menu items.

In the store 300, the congestion situation and the like are measured by a POS device 320 or a sensor device 330 installed in the store. The store terminal device 310 then transmits the data measured by the POS device 320 or the sensor device 330 to the control device 200 as store status information 51. The store status information 51 may be transmitted divided into categories such as weather, gender, and generation.

The signage information generating unit 230 acquires the real-time store situation as store situation information 51, compares it with past data, estimates busy times or queue times, etc., and determines it as real-time information 52. The signage information generating unit 230 then transmits the real-time information 52 to the store support mobile unit 100.

In step S 211 , the store support mobile body 100 receives the real-time information 52 transmitted from the control device 200 .
In step S212, the advertising device 120 of the store support mobile body 100 displays the real-time information 52 transmitted from the control device 200 on the signage display 110.

For example, an advertising template to be displayed on the signage display 110 is set in the publicity device 120 of the store support mobile body 100. Then, information such as numerical values, characters, and images set in the template may be transmitted as the real-time information 52. Alternatively, an advertising screen may be created on the control device 200 side, and the advertising screen may be transmitted as the real-time information 52.
A specific example of the real-time information 52 displayed on the signage display 110 will be described below.

<Specific example 1 of real-time information 52>
FIG. 12 is a diagram showing a first specific example of the real-time information 52 according to the present embodiment.
In FIG. 12, the real-time information 52 displayed includes the store congestion status and store information.
In the example of FIG. 12, a map of the facility 400 is displayed on the signage display 110, and the congestion status 521 and store information 522 of each store are displayed on the map.
12, the congestion status 521 is represented by waiting time. In addition, store information 522 displays detailed store information such as waiting time, recommended products, popular products, store services (take-out OK, etc.), off-peak times, congestion forecast, and coupons.

In this way, by displaying the congestion status 521 of each store on the map of the facility 400 while driving, the facility is more likely to catch the attention of the user 10, and store information 522 is more likely to be provided.
Also, a guide such as "This is the congestion status of each store. Touch the screen to display detailed information about the store" may be displayed or announced. For example, when a store on the map is touched, detailed information about the store may be displayed in a pop-up.
In FIG. 12, the user 10 touches the store "XX Restaurant" with a waiting time of 15 minutes, and store information 522 of the store "XX Restaurant" is displayed in a pop-up.

<Specific example 2 of real-time information 52>
FIG. 13 is a diagram showing a second specific example of the real-time information 52 according to the present embodiment.
13 shows an example of automatic updating of the display contents. For example, the following automatic updating is performed.
- Automatically update the displayed content according to the time of day or season.
・If an ingredient is out of stock, menu items using that ingredient will automatically be removed from the display.
- Displays the remaining quantity of limited quantity products.

The content to be displayed is prepared by the store 300 or facility 400. For example, photos of food are associated with menu names in advance and sorted into categories such as lunch menu/grand menu/sweets/limited time only menus, etc.

<Automatically update display content according to time of day or season>
- Switch the content category displayed depending on the time of day (lunch/tea time/dinner time).
・Seasonal limited menus will only be displayed during the period.

<If an ingredient is out of stock, the menu items using that ingredient will automatically be removed from the display>
・Get stock status by one of the following:
(1) An employee manually inputs information into the store terminal device 310.
(2) Based on the analysis results of the information analysis unit 240 of the control device.
(3) Measurement by a POS device 320 or a sensor device 330.
- Menu items with low stock will be excluded from the displayed content.

<Displays remaining quantity of limited-edition products, etc.>
・Get stock status by one of the following:
(1) An employee manually inputs information into the store terminal device 310.
(2) Based on the analysis results of the information analysis unit 240 of the control device.
(3) Measurement by a POS device 320 or a sensor device 330.
Count the number of limited menu items and reflect it in the displayed content. For example, prepare a template for displaying the number of items and reflect it by substituting the number of items in sequence.

According to the above-mentioned specific example 1 and specific example 2 of real-time information 52, it is possible to reduce congestion in the store, improve the effectiveness of advertising, and support the optimization of store operations.

<Specific example 3 of real-time information 52>
As a third specific example of the real-time information 52 , route guidance from the current location of the store support mobile unit 100 , i.e., the location of the user 10 , to the store is displayed on the signage display 110 as the real-time information 52 .

Based on the positions of the store 300 and the store support mobile 100, the signage information generation unit 230 determines the route from the position of the store support mobile 100 to the position of the store 300 as the store route 524, and transmits the store route 524 to the store support mobile 100.
Then, the advertising device 120 displays the store route 524 transmitted from the control device 200 on the signage display 110 .

FIG. 14 is a diagram showing a specific example 3 of the real-time information 52 according to the present embodiment.
In the upper part of FIG. 14, the user 10 touches the store "XX Restaurant" with a waiting time of 15 minutes, and a store route 524 from the current location to the store "XX Restaurant" is displayed.

For example, the store route may be displayed on the signage display 110, and audio guidance such as "To get to XX Restaurant, head towards △△ from your current location, turn left at the corner of XX, and it will be straight ahead. It will take x minutes from your current location to arrive." may be output.
The control device 200 may also transmit the store route to a smartphone of the user 10. Alternatively, the store route may be printed out on the spot at the store support mobile unit 100.
Also, as shown in the lower part of FIG. 14, the camera 16 of the store support mobile body 100 may capture the scene at hand, and an arrow may be displayed on the signage display 110 indicating the direction in which the customer should head.

<Specific example 4 of real-time information 52>
As a fourth specific example of the real-time information 52 , an advertisement for a store near the current location is displayed on the signage display 110 as the real-time information 52 .

The signage information generation unit 230 extracts stores 300 that are located near the location of the store support mobile body 100 based on the locations of the stores 300 and the store support mobile body 100. Near the location of the store support mobile body 100 means within a predetermined range from the location of the store support mobile body 100. An appropriate range such as 1 m to 50 m is set as the predetermined range. The signage information generation unit 230 extracts stores 300 that are located within a predetermined range from the location of the store support mobile body 100. The signage information generation unit 230 transmits store advertising information 523 advertising the extracted stores 300 to the store support mobile body 100 as real-time information 52.
The advertising device 120 displays the store advertising information 523 transmitted from the control device 200 on the signage display 110 .

FIG. 15 is a diagram showing a fourth specific example of the real-time information 52 according to the present embodiment.
In FIG. 15, advertisements for stores near the current location are displayed as real-time information 52.
In the left diagram of Fig. 15, the map is changed to a narrower map according to the current location. Then, as shown in the right diagram of Fig. 15, advertisements for stores located near the current location are displayed. For example, when the user is in front of a store or passes close to the store, the display on the signage display 110 automatically switches from the narrow map to store promotion information 523, which is an advertisement for that store.
As shown in the left diagram of FIG. 15, a map switching button may be displayed on the map so that the user 10 can check other areas when changing to a narrower area map.

Specific examples 3 and 4 of the real-time information 52 described above can help increase sales by improving access to the store.

***Other configurations***
<Modification 3>
In the store support system of this embodiment, the function of displaying real-time information has been described as an additional function to the function of moving to a crowded area described in the first embodiment.
However, the store support system according to the third modification of the present embodiment does not need to have the function of moving to a crowded area. Even if the store support system has only the function of displaying real-time information as described in the present embodiment, it can provide support for the store as described above.

Furthermore, for the specific examples of real-time information 52, the store support system may realize a function to display all real-time information from specific example 1 to specific example 4, or may realize a function to display part of the real-time information from specific example 1 to specific example 4.

***Description of Effects of This Embodiment***
As described above, the store support system according to the present embodiment can display various kinds of real-time information on the signage display. Displaying congestion information for each store can help alleviate congestion. In addition, displaying real-time information such as stores that are open immediately, stores close to the current location, and recommended menus can improve advertising effectiveness and help increase sales.

Embodiment 3.
In this embodiment, differences from and additions to the first embodiment will be mainly described.
In this embodiment, components having the same functions as those in the first embodiment are given the same reference numerals, and the description thereof will be omitted.

***Configuration Description***
The configurations of the store support vehicle 100 and the control device 200 are similar to those described in the first embodiment.
In this embodiment, the functions of the ordering device 130 among the functional elements of the store support mobile body 100 shown in FIG. 4 will be described in more detail.
In this embodiment, a store support system 500 that enables a user 10 to perform reservation processing and payment processing in a store support mobile body 100 will be described.

The ordering device 130 of the store support mobile body 100 accepts the order details from the user 10 to the store 300 via the signage display 110 and transmits the order details to the control device 200.
The control device 200 transmits the order details to the store terminal device 310 used in the store 300. The control device 200 then receives the payment details from the store 300 and transmits the payment details to the ordering device 130.
The ordering device 130 displays the payment details on the signage display 110 and accepts the payment by the user 10 .
The control device 200 calculates the time required for the user 10 to arrive at the store 300 based on the location of the store 300 and the location of the store support mobile body 100. The control device 200 then transmits the order details and the estimated time required for arrival to the store terminal device 310.

In this manner, in this embodiment, the reservation process and the payment process can be completed on the signage display 110. The user 10 makes a reservation for a visit or a menu through the signage display 110, and the store support mobile body 100 transmits the reservation information to the control device 200. The control device 200 then notifies the store of appropriate work instructions. Information transmitted from the control device 200 to the store includes, for example, the time of arrival (arrival time can also be predicted from the current location), the ordered menu/product, and the recommended start time for work.

A specific example of the reservation process is given below.

<Specific example 1 of reservation processing>
FIG. 16 is a diagram showing a first specific example of the reservation process according to the present embodiment.
The user 10 makes a reservation by specifying the time of visit and the menu on the signage display 110 of the store support mobile unit 100.
The store support mobile unit 100 transmits reservation information, including the time of visit and the menu, to the control unit 200.
The control device 200 notifies the store 300 of information such as the menu required at the time of arrival and the start time of preparation. For example, the control device 200 notifies the store terminal device 310 of information such as "We have received a reservation to visit the store. Two people will be arriving at 14:00. They will be ordering △△ x 2. Please start preparation in xx minutes."
The store terminal device 310 announces or displays information such as, "We have received a reservation. Two people will be arriving at 14:00. They will be ordering △△ x 2. Please start preparations in xx minutes."

<Specific example 2 of reservation processing>
FIG. 17 is a diagram showing a second specific example of the reservation process according to the present embodiment.
The user 10 makes a reservation by specifying only the menu on the signage display 110 of the store support mobile body 100. The user 10 does not input the time of arrival.
The store support mobile unit 100 transmits reservation information, including the time of visit and the menu, to the control unit 200.
The control device 200 obtains the arrival time at the store from the current location of the user 10 (i.e., the current location of the store support vehicle 100) and calculates the predicted arrival time.
The control device 200 notifies the store 300 of information such as the menu required at the predicted arrival time and the preparation start time. For example, the control device 200 notifies the store terminal device 310 of information such as "There is a reservation to visit the store. Two people will arrive in 15 minutes. They are ordering △△ x 2. Please start preparation in xx minutes."
The store terminal device 310 announces or displays information such as, "We have received a reservation. Two guests will arrive in 15 minutes. They will be ordering △△ x 2. Please start preparations in xx minutes."

In the specific example 2 of the reservation process, the user 10 can make a store reservation without inputting the time of arrival.
The predicted arrival time may be calculated using a route guidance application, or may be predicted from past data collected by the store support system 500. Alternatively, the speed at which the user 10 moves may be determined, and the predicted arrival time may be calculated from the distance to the store and the speed.

The reservation processing examples 1 and 2 described above can help optimize store operations and improve customer convenience.

***Other configurations***
<Modification 4>
In the store support system of this embodiment, a function for performing reservation processing and payment processing from the signage display of the store support mobile body has been described as an additional function to the function for moving to crowded areas described in embodiment 1.
However, the store support system according to the fourth modified example of this embodiment does not need to have the function of moving to a crowded area. Even if the store support system only has the function of performing reservation processing and payment processing from the signage display of the store support mobile body described in this embodiment, it can provide support for the store as described above. Furthermore, the store support system may have all of the functions of the first to third embodiments, or may have only one of the functions of the first to third embodiments. Alternatively, the store support system may have any two of the functions of the first to third embodiments.

***Description of Effects of This Embodiment***
As described above, the store support system according to the present embodiment can optimize store operations. For example, a store can know which seats to prepare or when to start preparing them depending on the number of customers. In addition, it is possible to reduce waiting time for customers, which has the effect of improving convenience.

Embodiment 4.
In this embodiment, differences from and additions to the second embodiment will be mainly described.
In this embodiment, components having the same functions as those in the second embodiment are given the same reference numerals, and the description thereof will be omitted.

***Configuration Description***
FIG. 18 is a diagram showing an example of the overall configuration of a store support system 500 according to this embodiment.
The configurations of the store support vehicle 100 and the control device 200 are the same as those explained in the second embodiment.
In this embodiment, among the functional elements of the control device 200 shown in FIG. 5, the function of the information analysis unit 240 will be further described.

The control device 200 accumulates the store status information 51 transmitted from the store 300 in the storage unit 250 .
The information analysis unit 240 of the control device 200 analyzes the past store status information 51 stored in the storage unit 250 , and transmits the analysis result to the store terminal device 310 used in the store 300 .
At this time, the information analysis unit 240 may transmit, as the analysis result, to the store 300, a prediction of the situation of the store 300 and work instructions derived from the prediction of the situation of the store 300.

The information analysis unit 240 collects store status information 51, which is real-time data of each store, using in-store monitoring sensors, analyzes the collected information, and feeds back the analysis results to the store. The store status information 51, which is real-time data, is collected automatically.
The information analysis unit 240 transmits the following analysis results (prediction of the situation of the store 300) to the store terminal device 310.
・Busy hours (predicted from past data)
・Approximate queue times ・Stock availability ・Popular menu items (statistics on differences in popular menu items depending on weather, gender, and generation)
- Product inventory Information such as popular menu items and product inventory can be obtained through analytical methods such as recording the number of items sold, the situation at the time of sale, and customer attributes, and compiling statistics on popular menu items and inventory.

FIG. 19 is a diagram showing a specific example of the information analysis process according to the present embodiment.
FIG. 19 shows an example in which the control device 200 predicts busy times, stock, or purchase amounts, and issues work instructions in accordance with these predictions.

In the store 300 , the POS device 320 or the sensor device 330 installed in the store measures the congestion situation, the inventory situation, the purchasing situation, etc., and transmits the data to the control device 200 .
The control device 200 monitors the real-time status of the store, compares it with past data, and estimates busy times, inventory, purchase amounts, etc. as a store status prediction. The control device 200 also generates work instructions for store staff in accordance with the store status prediction.
The control device 200 can support the optimization of store operations by transmitting analysis results, including store situation predictions and work instructions, to the store.

In FIG. 19, store situation predictions and work instructions are output, such as "Congestion is expected from 12 o'clock. Please start preparations,""There is only a little stock of XX remaining. Please replenish," or "Based on past data, the appropriate purchase amount for tomorrow is XX."
The store support system helps optimize store operations by notifying store staff of this information.

In this embodiment, store status information 51, which is various real-time data on the store 300, is automatically acquired by the POS device 320 or sensor device 330 installed in the store, and is transmitted to the control device 200. The control device 200 then analyzes the store status information 51, which is various real-time data on the store 300, and feeds back the analysis results, which include store status predictions and work instructions, to the store 300.
This allows store staff to focus on other tasks rather than wasting time on mundane tasks such as conducting surveys, counting the number of customers, or compiling menu items.

***Other configurations***
<Modification 5>
In the store support system of this embodiment, a function of analyzing information using past store status information has been described as an additional function to the function of determining and displaying real-time information from the store status information described in embodiment 2.
However, the store support system according to the fifth modified example of this embodiment does not need to have the function of determining and displaying real-time information from store status information. Even a store support system that only has the function of performing information analysis using past store status information described in this embodiment can provide support for a store as described above. The store support system may have all of the functions of the first to fourth embodiments, or may have only one of the functions of the first to fourth embodiments. Alternatively, the store support system may have any two or three of the functions of the first to fourth embodiments.

***Description of Effects of This Embodiment***
As described above, the store support system according to the present embodiment can provide feedback to the store on predictions of various store situations and work instructions by analyzing past store situation information. This makes it possible to know efficient work procedures according to the situation, and optimize store operations. In addition, it is possible to provide an environment in which store staff can focus on other tasks without having to waste time on chores such as conducting surveys, counting the number of customers, or compiling menu items.

In the above first to fourth embodiments, each unit of each device of the store support system 500 has been described as an independent functional block. However, the configuration of each device of the store support system 500 does not have to be the same as that of the above-mentioned embodiments. The functional blocks of each device of the store support system 500 may have any configuration as long as they can realize the functions described in the above-mentioned embodiments.
In addition, a combination of multiple parts of the first to fourth embodiments may be implemented. Alternatively, one part of this embodiment may be implemented. In addition, any combination of the embodiments may be implemented as a whole or in part.
That is, in the first to fourth embodiments, the embodiments can be freely combined, any of the components in each embodiment can be modified, or any of the components in each embodiment can be omitted.

Furthermore, each functional block of the control device 200 may realize its function by using, for example, a learning process.

The above-described embodiments are essentially preferred examples, and are not intended to limit the scope of the present disclosure, the scope of application of the present disclosure, or the scope of use of the present disclosure. The above-described embodiments can be modified in various ways as necessary.

Various aspects of this disclosure are summarized below as appendices.

(Appendix 1)
In a store support system that provides support for stores in facilities used by users,
a store support vehicle that includes a signage display, displays an advertisement for the store on the signage display, and performs autonomous driving;
a control device that transmits autonomous driving control information necessary for the autonomous driving of the store support mobile body;
The control device includes:
a congested area determination unit that determines a congested area of the facility for the users;
A store support system comprising a mobile unit control unit that transmits autonomous driving control information necessary for the autonomous driving so that the store support mobile unit moves to the crowded area.
(Appendix 2)
The store support system according to claim 1, wherein the store support mobile body has the signage display arranged on its widest side.
(Appendix 3)
The congested area determination unit
The store support system according to claim 1 or 2, which uses store status information indicating the current status of the store to determine that an area of a crowded store where predetermined conditions are satisfied is the crowded area.
(Appendix 4)
The control device includes:
a signage information generating unit that generates information useful to the user as real-time information based on store status information indicating a current status of the store, the status of the store support mobile body, and the status of the user, and transmits the real-time information to the store support mobile body;
The store support mobile body is
A store support system as described in any one of appendix 1 to appendix 3, comprising an advertising device that displays the real-time information transmitted from the control device on the signage display.
(Appendix 5)
The signage information generation unit
determining a route from the location of the store support mobile body to the location of the store as a store route based on the location of the store and the location of the store support mobile body, and transmitting the store route to the store support mobile body;
The advertising device includes:
A store support system as described in Appendix 4, which displays the store route transmitted from the control device on the signage display.
(Appendix 6)
The store support mobile body is
an ordering device that receives an order from the user to the store via the signage display and transmits the order to the control device;
The control device includes:
A store support system described in any one of Appendix 1 to Appendix 5, which sends the order details to a store terminal device used in the store, receives payment details from the store, and sends the payment details to the ordering device.
(Appendix 7)
The ordering device includes:
A store support system as described in Appendix 6, which displays the payment details on the signage display and accepts payment by the user.
(Appendix 8)
The control device includes:
A store support system as described in Appendix 6 or Appendix 7, which calculates the time until the user arrives at the store based on the location of the store and the location of the store support mobile body, and transmits the order details and the time until arrival to the store terminal device.
(Appendix 9)
In a store support system that provides support for stores in facilities used by users,
a store support vehicle including a signage display, a self-propelled device that performs autonomous traveling, and a promotion device that displays an advertisement for the store on the signage display;
a control device that transmits autonomous driving control information necessary for the autonomous driving of the store support mobile body;
The control device includes:
a signage information generating unit that determines information that is useful to the user as real-time information based on store status information that indicates a current status of the store, the status of the store support vehicle, and the status of the user, and transmits the real-time information to the store support vehicle;
The advertising device includes:
A store support system that displays the real-time information transmitted from the control device on the signage display.
(Appendix 10)
The control device includes:
A storage unit that stores the store status information;
A store support system as described in Appendix 9, comprising an information analysis unit that analyzes past store status information accumulated in the memory unit and transmits the analysis results to a store terminal device used in the store.
(Appendix 11)
In a store support system that provides support for stores in facilities used by users,
a store support vehicle including a signage display, a self-propelled device that performs autonomous traveling, and a promotion device that displays an advertisement for the store on the signage display;
a control device that transmits autonomous driving control information necessary for the autonomous driving of the store support mobile body;
The control device includes:
a signage information generation unit that extracts stores that are present within a predetermined range from the location of the store support mobile body based on the location of the store and the location of the store support mobile body, and transmits store advertising information advertising the extracted stores to the store support mobile body;
The advertising device includes:
A store support system that displays the store promotion information transmitted from the control device on the signage display.
(Appendix 12)
A store support method used in a store support system that provides support for a store in a facility used by users, comprising:
a store support mobile body including a signage display, displaying an advertisement for the store on the signage display and performing autonomous traveling;
A store support method in which a control device determines areas where users are congested in the facility and transmits autonomous driving control information necessary for the autonomous driving so that the store support vehicle moves to the congested areas.
(Appendix 13)
A store support system that provides support for a store in a facility used by users, the store support system including a signage display, a store support vehicle that displays advertisements for the store on the signage display and performs autonomous driving, and a control device that transmits autonomous driving control information required for the autonomous driving of the store support vehicle, the store support program being used in the store support system,
A crowded area determination process for determining a crowded area of the user in the facility;
and a mobile object control process for transmitting autonomous driving control information necessary for the autonomous driving so that the store support mobile object moves to the crowded area.

51 store status information, 52 real-time information, 61 crowded area, 71 autonomous driving control information, 10 user, 12 touch panel, 13 microphone, 14 speaker, 15 lidar, 16 camera, 17 vehicle unit, 100 store support mobile body, 110 signage display, 120 advertising device, 130 ordering device, 140 self-propelled device, 200 control device, 210 crowded area determination unit, 220 mobile body control unit, 230 signage information generation unit, 240 information analysis unit, 250 memory unit, 300 store, 310 store terminal device, 320 POS device, 330 sensor device, 400 facility, 500 store support system, 521 crowded situation, 522 store information, 523 store advertising information, 524 store route, 909 electronic circuit, 910 Processor, 921 memory, 922 auxiliary storage device, 930 input interface, 940 output interface, 950 communication device.

Claims (13)

In a store support system that provides support for stores in facilities used by users,
a store support vehicle that includes a signage display, displays an advertisement for the store on the signage display, and performs autonomous driving;
a control device that transmits autonomous driving control information necessary for the autonomous driving of the store support mobile body;
The control device includes:
a congested area determination unit that determines a congested area of the facility for the users;
A store support system comprising a mobile unit control unit that transmits autonomous driving control information necessary for the autonomous driving so that the store support mobile unit moves to the crowded area. The store support system according to claim 1, wherein the signage display is disposed on the widest side of the store support vehicle. The congested area determination unit
3. The store support system according to claim 1, further comprising: determining, as the congested area, an area in which a crowded store satisfies a predetermined condition, using store status information that indicates a current status of the store. The control device includes:
a signage information generating unit that generates information useful to the user as real-time information based on store status information indicating a current status of the store, the status of the store support mobile body, and the status of the user, and transmits the real-time information to the store support mobile body;
The store support mobile body is
The store support system according to claim 1 or 2, further comprising an advertising device that displays the real-time information transmitted from the control device on the signage display. The signage information generation unit
determining a route from the location of the store support mobile body to the location of the store as a store route based on the location of the store and the location of the store support mobile body, and transmitting the store route to the store support mobile body;
The advertising device includes:
The store support system according to claim 4 , wherein the store route transmitted from the control device is displayed on the signage display. The store support mobile body is
an ordering device that receives an order from the user to the store via the signage display and transmits the order to the control device;
The control device includes:
3. The store support system according to claim 1, further comprising: a store terminal device used in the store that transmits the order details to the store terminal device; a payment details is received from the store; and the payment details is transmitted to the ordering device. The ordering device includes:
The store support system according to claim 6 , wherein the payment details are displayed on the signage display and payment by the user is accepted. The control device includes:
The store support system according to claim 6, further comprising: a calculation of a time until the user arrives at the store based on the location of the store and the location of the store support vehicle; and transmitting the order details and the time until arrival to the store terminal device. In a store support system that provides support for stores in facilities used by users,
a store support vehicle including a signage display, a self-propelled device that performs autonomous traveling, and a promotion device that displays an advertisement for the store on the signage display;
a control device that transmits autonomous driving control information necessary for the autonomous driving of the store support mobile body;
The control device includes:
a signage information generating unit that determines information that is useful to the user as real-time information based on store status information that indicates a current status of the store, the status of the store support vehicle, and the status of the user, and transmits the real-time information to the store support vehicle;
The advertising device includes:
A store support system that displays the real-time information transmitted from the control device on the signage display. The control device includes:
A storage unit that stores the store status information;
The store support system according to claim 9, further comprising an information analysis unit that analyzes past store status information stored in the storage unit and transmits an analysis result to a store terminal device used in the store. In a store support system that provides support for stores in facilities used by users,
a store support vehicle including a signage display, a self-propelled device that performs autonomous traveling, and a promotion device that displays an advertisement for the store on the signage display;
a control device that transmits autonomous driving control information necessary for the autonomous driving of the store support mobile body;
The control device includes:
a signage information generating unit that extracts stores that are present within a predetermined range from the location of the store support mobile unit based on the location of the store and the location of the store support mobile unit, and transmits store advertising information advertising the extracted stores to the store support mobile unit;
The advertising device includes:
A store support system that displays the store promotion information transmitted from the control device on the signage display. A store support method used in a store support system that provides support for a store in a facility used by users, comprising:
a store support mobile body including a signage display, displaying an advertisement for the store on the signage display and performing autonomous traveling;
A store support method in which a control device determines areas where users are congested in the facility and transmits autonomous driving control information necessary for the autonomous driving so that the store support vehicle moves to the congested areas. A store support system that provides support for a store in a facility used by users, the store support system including a signage display, a store support vehicle that displays advertisements for the store on the signage display and performs autonomous driving, and a control device that transmits autonomous driving control information required for the autonomous driving of the store support vehicle, the store support program being used in the store support system,
A crowded area determination process for determining a crowded area of the user in the facility;
and a mobile object control process for transmitting autonomous driving control information necessary for the autonomous driving so that the store support mobile object moves to the crowded area.

Images