JP2010160555A - Advertisement system for mobile web, and program for managing the same - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To allow an advertiser to efficiently transmit an advertisement without taking time and labor and also to allow a demander to timely and easily obtain a useful advertisement concerning a web advertisement system for providing the advertisement to the demander via the website of a mobile telephone. <P>SOLUTION: The web advertisement system 1 including demander mobile telephones 4a, 4b, 4c, a main server 10A for holding an advertisement website, and advertiser mobile telephones 3a, 3b, 3c, allows the advertisers, who perform access to the advertisement website by the advertiser mobile telephones 3a, 3b, 3c, to generate the advertisements by operations on a web screen, and posts the advertisements on an advertisement posting screen and also allows the demanders, who perform access to the advertisement website, to browse the advertisement posting screen. The advertisement posting screen includes an advertisement list table screen 140A where the respective advertisements are partially and horizontally written and vertically arranged from the most upper position of an advertisement posting part 141 in order from the newest posting based on the present time. The advertisement where a prescribed unit time elapses from the posting time is automatically deleted from the advertisement list table screen 140A. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to a mobile web advertisement system and a program for operating the system, and in particular, a mobile web advertisement system for posting advertisements in a timely manner using a mobile phone on a website that can be browsed on a mobile phone, and to execute the same. It is related with the program for system operation for

  In recent years, mobile phones have become widespread until more than one out of two people owns them, and most of them are equipped with a mail function in addition to a normal call function. Those equipped with a TV viewing function and an Internet website browsing function have become commonplace, and are becoming essential items of life as multimedia-compatible information communication terminals in the modern information society.

  In particular, the mobile phone's Internet connection / website browsing function using information carriers such as i-mode (registered trademark of NTT DoCoMo, Inc.) makes it possible to obtain the latest web information on the move and on the go. In view of this, mobile websites that have high utility value and are easy to browse even on small screens of mobile phones are increasing. In such a situation, an advertising system that allows timely transmission of product information desired by the owner of the mobile phone on a website that can be viewed on the mobile phone is disclosed in Japanese Patent Laid-Open No. 2002-259794 and Japanese Patent Laid-Open No. 2002-2002. -358263.

  In these advertising systems, in addition to making it easy for viewers to find that advertisements are grouped by region, advertisers can create advertising texts and shoot photos while using their mobile phones. Since advertisements can be created and updated in a short time, if a store operator such as a store or restaurant plans a lunch menu or a time sale according to the weather and availability at that time, the advertisement can be immediately Has the advantage that it can be posted on the spot. On the other hand, it becomes extremely convenient for the owner of the mobile phone using this system in that useful advertisement information can be browsed anytime and anywhere in his / her activity area.

  However, even in this way, even if it is a web advertising system that can be posted and updated in real time, such as event information that is valid only for a specific time on a specific day, such as daily lunch menu information and special sale information In such a case, if the time has passed, it becomes a useless advertisement for the advertiser. However, it is actually difficult to delete and update advertisements that are no longer needed after the effective time has passed while the advertiser is busy, and the advertising information is limited only to the time slots that are truly valid and necessary. Not transmitting is one of the causes of worsening advertising efficiency.

  On the other hand, in a case where a customer who is a potential customer searches for information on limited time, for example, from a mobile site, a plurality of advertisements selected on a desired screen and displayed on a mobile screen are described above. This includes unnecessary advertisements for which the event availability time has passed due to the reason, so it takes time and effort to find a valid advertisement from among them, so that the desired advertisement is timely It is difficult to obtain. Such a situation also contributes to missing out potential customers for the advertiser.

JP 2002-259794 A JP 2002-358263 A

  The present invention is intended to solve the above-described problems. In a web advertisement system that provides advertisements to consumers via a website that can be browsed on a mobile phone, the advertiser does not need time and effort. The issue is to make it possible to place advertisements efficiently and to make it possible for consumers to obtain useful advertisements in a timely and easy manner.

  Accordingly, the present invention provides a consumer mobile phone owned by a consumer who can connect to the Internet and browse a web screen, and a main server which holds an advertising website accessible via the Internet and forms the core of system operation. Advertiser-owned advertiser mobile phone that can be connected to the Internet and browse the web screen, and the advertiser who accessed the advertising website on the advertiser mobile phone was created by the operation on the web screen In a mobile web advertising system that updates the advertisement that is newly posted or posted on the advertising screen and allows the consumer who accesses the advertising website on the consumer mobile phone to view the advertising screen, the advertising screen Is the vertical direction from the top position of the advertising section in the order of the newest at the time of placement with at least a part of the advertisement written horizontally It includes a side-by-side advertisement list screen, advertising a predetermined unit of time from the time posted start has elapsed is automatically erased from the advertising screen, was assumed, characterized in that.

  The advertisement list screen that can be viewed on a mobile phone includes a screen in which a part of the headline of each advertisement is horizontally written and arranged in the vertical direction. It ’s easy to list the ads in parallel, and it ’s been useless as if the event availability time has passed by starting from the current time (when browsing the screen) and starting from the top By removing ads over time, consumers can avoid having to look at old ads that are less useful by placing new useful ads on the screen in an easy-to-find location. It makes it easy to find the advertisements you need.

  In this case, the advertiser can set the unit time in a plurality of consecutive units, and the advertisement set in the plurality of units is the advertisement list when the unit time remains when one unit time has passed. If the advertiser decides that the advertising effect is not enough in one unit time, it will be removed from the screen and re-posted at the top of the advertising placement at the same time. As long as the set time remains, it will be placed again at the top every time one unit time passes, forming a situation that is easy for consumers to touch multiple times, and a sufficient advertising effect Can be raised.

  Further, in the mobile web advertising system described above, the advertisement list screen is displayed according to the region specified by the advertiser, and allows a consumer who accesses the advertising website to browse the advertisement list screen according to region. This means that consumers can easily obtain useful advertisement information with minimal effort by browsing the advertisement list screen of the area corresponding to their activity range. High advertising efficiency can be achieved by placing advertisements only in areas where there are potential customers.

  Furthermore, in this mobile web advertising system that can be specified by region, the main server is provided with counting / billing means, and the number of points per unit time that is the basis of the advertising fee for each specified region is stepwise. It is set and the advertising fee is calculated for each advertiser according to the total number of points obtained by multiplying the number of points for each posting or the cumulative number of points for which the advertisement was posted multiple times in a given period by the number of points. Advertisers will advertise for the required unit time when they are considered effective, and balance the cost-effectiveness of advertising fees by region, while maximizing the advertising effectiveness with minimum advertising fees. Can be raised.

  Furthermore, in this mobile web advertising system that can be designated by region, the advertisement list screen is displayed on the web screen in advance by the advertiser according to the category that classifies the type of products or services provided in addition to the designation by region. If it is possible to specify by operation, and the customer who accesses the advertisement website and selects a category displays the advertisement list screen in which the advertisements belonging to the category are displayed in parallel, the consumer Makes it easier to find the target advertisement.

  In this case, the advertisement belonging to the selected category is used as a parallel advertisement list screen, and the advertisement belonging to the selected category among the advertisements belonging to the plurality of categories placed in the advertisement placement part is summarized by the sorting function to the most in the advertisement placement part. If the screen is arranged at the upper position or only advertisements belonging to the selected category are displayed as a parallel screen, the screen can be narrowed down by category without imposing an excessive processing load.

  In addition, in the mobile web advertising system described above, in addition to the advertisement list screen, the advertisement display screen is developed from a part of each advertisement displayed in parallel on the advertisement list screen, and the entire advertisement is individually displayed. If it is characterized by including an individual advertisement posting screen to be displayed, a consumer can easily confirm the details of a specific advertisement.

  In addition, it is a system operation program for automatically operating the mobile web advertising system described above, and is stored in the main server to generate at least the web screen of the advertising website. Membership information that functions as web screen generation means, registration / management means for registering advertiser information as member information and managing this member information, advertisement creation / update means for creating / updating advertisements, and storing member information Create an advertisement database that stores files and created advertisements, and create an advertisement on the advertiser's mobile phone displayed on the advertiser's mobile phone that accessed the advertisement website. The mobile phone of the consumer who updated the advertisement that is running on or is running on the website and accessed the advertising website In the system operation program for displaying the advertisement placement screen, on the advertisement placement screen to be displayed, at least a portion of the advertisement is written horizontally and viewed from the current time, it is If the system operation program includes at least an advertisement list screen arranged in the direction and automatically deletes an advertisement after a predetermined unit time has elapsed from the start of the advertisement, The system described above can be easily constructed simply by installing it on a server computer that can be connected to the Internet.

  At least a part of the created ad is written horizontally, placed from the top of the ad list screen in the new order as seen from the current time, and automatically deleted when a predetermined unit time has elapsed from the start of the placement. According to the present invention, it is possible for an advertiser to place an advertisement efficiently without time and effort, and a consumer can easily obtain a useful advertisement in a timely manner.

1 is a system configuration diagram showing an embodiment of the present invention. The functional block diagram of the main server of FIG. Top page of the advertising website in the present embodiment. The member data input screen of the advertising website in the present embodiment. (A), (B) is an advertisement member my page screen of the advertising website in the present embodiment. The advertisement creation screen of the advertisement website in the present embodiment. The advertisement list screen of the advertising website in the present embodiment. The individual advertisement screen of the advertising website in the present embodiment. The top page and advertisement list screen of the advertising website in the present embodiment. Top page of the advertising website in the present embodiment. The advertisement list screen of the website in the present embodiment. The functional block diagram of the main server in the application example of the portable web advertising system of FIG.

  Hereinafter, embodiments for carrying out the present invention will be described with reference to the drawings.

  In the present embodiment, a mobile web advertisement in which an advertiser places an advertisement on a web screen via a mobile phone, and a consumer who is a potential customer browses a desired advertisement via the mobile phone. The system will be described. FIG. 1 shows a schematic diagram of the system configuration. In the figure, a main server 10A connected to the Internet 2 is the core of the system operation of the mobile web advertising system 1, and stores a system operation program for executing this system, which will be described later. Each control is automatically executed.

  In this system, advertiser mobile phones 3a, 3b, 3c,... Owned by business (store) operators such as general stores, stores, restaurants, etc. serving as advertisers are connected via the relay station 2b and the Internet 2. The server 10A is in a state where it can be connected, and by accessing the advertising website of the main server 10A, each advertiser can perform various operations related to advertisement placement by operations on the web screen displayed on the display. ing.

  And each of the consumer mobile phones 4a, 4b, 4c,... Owned by each consumer is also connectable to the main server 10A via the relay station 2b and the Internet 2, and is used for advertising the main server 10A. By accessing the website, each consumer can browse the advertisement posting screen on the web where advertisements of interest to him / her are displayed on the display.

  FIG. 2 shows a simplified functional block diagram of the main server 10A of FIG. The main server 10A is configured by installing a system operation program unique to the present invention on a general-purpose computer that can be connected to the Internet 2 and exhibit a web server function, and most of its components are operated by the system. It is realized functionally by the program for the user.

  The main server 10A is a transmission / reception means 13 for transmitting / receiving information to / from each consumer mobile phone 4a, 4b, 4c,... Via the Internet 2 and a control for executing various controls in the operation of the system. 11A and a data storage unit 12A for storing various data. In this data storage unit 12A, a member information file 12a for storing data of an advertiser who has become an advertising member by a registration procedure, and an advertising database for storing all the created advertising data 12b.

  In the control unit 11A, a web screen generating unit 11a for generating each web screen constituting the advertising website in the present embodiment, an advertisement creating / updating unit 11b for creating / updating a web advertisement, Registration / management means 11c for registering and managing an advertiser as a member of this system, and counting / charging means for generating data for calculating and charging an advertising fee by counting advertisement insertion time for each advertising member 11d.

  In the mobile web advertising system 1 according to the present embodiment, an operator of a store having a relatively strong locality, such as a store or a restaurant, is a consumer who is a potential customer whose active area is the area where the location is located. On the other hand, it is assumed that the advertising information can be efficiently transmitted without using the user's own mobile phone 3a, 3b, 3c,. The purpose is to make it possible to obtain useful advertisement information in a timely and easy manner using 4c,.

  That is, in the above-described conventional web advertising system, an advertiser creates an advertisement created by an operation on the screen while using his / her mobile phone at a storefront etc. on the advertising website, while using his / her mobile phone. Both the advertiser and the consumer can make it possible to delete or update the ad as needed and allow consumers to view the ad by accessing their advertising website on their mobile phone. Convenience can be improved at the same time.

  However, when an advertisement with a valid time limited to a relatively short time, such as a fresh food time sale or a daily lunch service, the advertiser is instantly busy while the valid time has passed. Since it was actually difficult to delete and update the advertisement, a plurality of invalid advertisements remained on the advertisement display screen. For this reason, it has been a cause of a decrease in advertising efficiency for advertisers, and it has been difficult for consumers to find timely and useful advertisements.

  Therefore, in the present invention, the advertisement listing screen of the web page constituting the advertising website held by the main server 10A includes an advertisement listing screen in which advertisements are grouped by region according to the designation of the advertiser. It was supposed to be. The website is a mobile phone website, and the web page structure corresponds to the small display screen of the mobile phone.

  In addition, the advertisement list screen should be written horizontally by writing at least a part including each headline of each created advertisement, and the top position of the advertisement placement part in the order of the newest placement from the current time when viewing the screen. The feature is also that the advertisements being posted are automatically deleted when a predetermined unit time has elapsed since the start of posting, and the advertisements being posted are automatically deleted. It has become.

  In this way, the advertisement list screen is displayed in the vertical direction from the top of the advertisement placement section in the newest order when viewed from the current time of the horizontal writing that mainly includes the headlines etc. of many existing advertisements As a result, even a mobile phone with a small display screen can browse a relatively large number of advertisements at once, and can check the latest information in order from the top.

  In addition, advertisements that have passed the unit time are automatically deleted, so if the unit time is set to 1 hour, for example, an advertisement that has become invalid after an event time such as lunch time or time sale has already passed. Since it is almost erased when the available time has passed, it is possible to avoid paying the advertising fee at the time when the advertisement is wasted for the advertiser and to improve the advertising efficiency. This makes it easier for consumers to find information that is really useful by minimizing unnecessary advertisements.

  Further, in the present embodiment, the advertiser can designate the unit time for posting the web advertisement in a plurality of consecutive units by the operation on the web screen using his / her advertiser mobile phone. Each time one unit time elapses, the advertisements that have been placed in the lower part of the advertisement placement section on the advertisement list screen are deleted, and at the same time, the advertisement is repeatedly placed in the highest place in the advertisement placement section. This is also a feature of the present invention.

  For example, when 1 unit is 1 hour, if the advertiser determines that the advertising time is not enough, 1 hour can be specified in multiple units of 2 units or more. When a certain unit time elapses even if it becomes difficult for consumers to find their advertisements, such as if their advertisement moves down and moves off the screen, you can not see it unless you scroll down Will be displayed again at the top of the advertising section, making it possible to create a state with a high chance of being seen by consumers as many times as necessary, making it easy to improve the advertising effect. It is supposed to be.

  Next, as an example, the advertiser who is the manager of the restaurant in FIG. 1 owns various procedures in the system operation and various operations by the system operation program in the mobile web advertising system 1 of the present embodiment. The procedure for placing an advertisement on the advertising website using the advertiser mobile phone 3c will be described in detail with reference to the mobile web screen shown in FIGS.

  In the present embodiment, it is assumed that an advertiser is registered as an advertising member of the system when placing an advertisement. First, an advertiser who wants to place an advertisement on a website inputs the URL of the website using his / her own advertiser mobile phone 3c, etc., and the advertisement web of the main server 10A that forms the core of the system operation. Visit the site.

  FIG. 3 is a top screen 100 of the advertising website in the mobile web advertising system 1 displayed on the display screen of the advertiser mobile phone 3c. The top screen 100 is a screen that the advertiser first accesses and displays, and also a screen that the consumer first accesses and displays.

  In the upper part of the top screen 100, a trademark display unit 101 showing the commercial name (gtime) of the system is arranged. In addition, a selection unit 102 for shifting to various web pages is arranged at the bottom of the screen, and by clicking an item 102a displayed as “5 advertising member registration” in the screen, predetermined precautions and rules are provided. Then, the screen shifts to the member data input screen 110 in FIG.

  Then, through the operation on the member data input screen 110 using the advertiser mobile phone 3c, necessary items such as a store name and an address are entered, and the business type selected from the category list 106 is entered in the business type input field. Also, from the area list 105, the area where the restaurant is located and the area where the consumer is active is selected and entered in the advertisement placement area selection field 111, and a confirmation button 110a is pressed to move to a registration screen (not shown). Pressing the registration button completes the registration procedure for advertising members in this system.

  By this registration procedure, the member information input by the advertiser who is the restaurant operator (owner) on the member data input screen 110 in FIG. 4 is stored in the member information file 12a of the data storage unit 12A in the main server 10A. Stored member information can also include store photos and maps, and store information including these data can be referred to by anyone from the advertisement posting screen.

  In addition, since the advertiser inputs and specifies the advertisement category and specifies the advertisement placement area in this way, the advertisement placement screen is summarized in a list for each designated area in the predetermined category. Is created and displayed, so that advertising information can be disseminated and the advertising efficiency will be greatly improved by assuming the category of interest and the area of activity of the consumer. By selecting a category and a region for a browsing consumer, it is possible to easily obtain usable advertisement information that he / she desires.

  In this case, it is assumed that the advertising fee collected from the advertising member is calculated based on the basic fee and the posting time (number of units) set in advance for each advertisement placement region. For example, the number of customers is large. By setting the basic rate in the central city area higher than the suburb area where the number of users is low, the advertiser can easily secure a balance (cost-effectiveness) between advertising costs and sales.

  Furthermore, as an example of a method of collecting advertising fees, a method is adopted in which points are purchased in advance in the same way as prepaid cards, etc., and points are consumed for every specified period of time or when advertisements are posted. By doing so, it is possible to reduce the trouble of both the advertiser and the system provider. For example, if 1 point is 1 yen and 3000 points are purchased for 3000 yen and the advertising fee for 1 unit time (1 hour) is 60 points, the remaining points will be 2940 points when posted for 1 hour That's fine.

  When the member registration procedure is completed, the user returns to the top screen 100 again and clicks the item 102b described as “6 advertising member my page” in the selection unit 102 to thereby display the advertising member my page in FIG. The screen moves to the screen 120A. The advertisement member my page screen 120A in FIG. 5A is in a state when an advertisement is first posted, and the advertisement member my page screen 120B in FIG. 5B is a state after a predetermined period has elapsed since the advertisement was first posted. A list of advertisements posted in the past is displayed in the posted advertisement list part 121.

  In addition, when placing an advertisement, including the case where an advertisement is posted for the first time, the button 120a described as “Post an advertisement” at the top of the screen may be pressed to move to the advertisement creation screen 130 of FIG. it can. In this advertisement creation screen 130, for example, the headline entry part 130a is filled with the headline of the advertisement “Today's lunch is shrimp cream pasta”, and the advertisement content entry part 130b is “fresh shrimp and creamy pasta” , 20 meals limited, 1050 yen, with coffee and dessert.

  In this way, an advertiser can create and update an advertisement by himself / herself by an extremely simple procedure of inputting into a preset frame by an operation on the web screen displayed on his / her advertiser mobile phone 3c. Therefore, even in the time between busy work, it is possible to send advertising information flexibly with a short operation.

  Further, the lower half of the advertisement creation screen 130 is a setting unit 131 for performing settings related to the advertisement insertion time and time. In the present embodiment, one unit of the advertisement insertion time is one hour. For example, about 11:30 on December 16, the advertiser is about the lunch time of the day (12:00 to 14:00). For example, if the advertisement start time is 11:43, the lunch menu changes every day, so enter the number of days as 1 day, 2 hours as 2 units, and press the confirmation button 130c. This completes the creation and input of the advertisement. Note that the current time is initially displayed as the posting start time.

  In order to check the posted advertisement, after the advertisement is started (11:43), the area is selected by the area selection unit 103 of the top page 100 in the same procedure as a case where a consumer who will be described later browses the advertisement. If the display button 104 (for example, Takasaki city center) is pressed, an advertisement list screen 140A organized by region in FIG. 7 is displayed. This advertisement list screen 140A is arranged in the vertical direction from the top position (topmost position) of the advertisement placement part 141 in the order of the placement when viewed from the current time, and is placed immediately before browsing. A part of the advertisement (headline and store name) by the advertiser is positioned at the top.

  In this advertisement list screen 140A, each advertisement is limited to about two lines in which a horizontal headline and a store name are arranged vertically so that as many advertisements as possible can be displayed even on a small screen of a mobile phone. To check all the contents of the advertisement, click on the heading that says “Today's lunch is today's shrimp cream pasta” to display the individual advertisement screen 150 in FIG. The advertisement posting can be confirmed with the photo publishing section 150a in which the photos of the lunch are posted. Furthermore, by clicking the store information section 150b at the bottom of the screen, it is possible to confirm detailed store information that is a part that can be disclosed among the contents input on the member data input screen 110 of FIG.

  In addition, on the advertisement list screen 140A, the latest six stores are displayed in a list on one screen, but those older than these are scrolled downward or displayed as “#Next” at the bottom of the screen. The page can be displayed by pressing the page break button 140a. As described above, since one unit of advertisement insertion is one hour, the advertisement after one hour has already been deleted.

  Next, in the mobile web advertising system 1 according to the present embodiment, the procedure when the consumer uses the system will be described. As an example, the consumer of FIG. The case of finding a restaurant offering an affordable lunch service in the residential area will be described in detail. First, the consumer operates his / her consumer mobile phone 4c to access the top screen 100 of the main server 10A as described above.

  Referring to FIG. 9, the consumer designates an area (Takasaki downtown) as his / her activity area from area list 105 of area selection unit 103 of top screen 100 and presses display button 104 to designate the designated area. Can display an advertisement list screen 140A with Takasaki downtown. Then, by clicking on the headline of the advertisement (smartier restaurant) that interests the user, the entire advertisement can be viewed by opening the individual advertisement screen 150 of FIG. In addition, by clicking a store name on the screen, it is possible to confirm detailed information of the store in which the store location, a map, and the like are described.

  Since this advertisement list screen 140A is a collection of advertisements by region, there may be a situation in which it is difficult for a consumer to find an advertisement targeted by a consumer because many advertisements in categories other than restaurants are included. Therefore, as shown in FIG. 10, by using the category selection function of the system, the category list 106 is displayed from the area list 105, and by selecting “gourmet (eat)”, the type of advertisement to be displayed can be selected. You can focus on the category to which the restaurant belongs.

  In this way, in addition to specifying the region when displaying the advertisement list screen 140A, by selecting and narrowing down the category of the product / service, for example, the number of advertisements displayed in the specified region increases and demand is increased. If it is difficult for the user to find the desired advertisement, or the category of the advertisement that he wants to obtain has already been determined, and he wants to find the desired advertisement in a short time, the unnecessary advertisement can be omitted and displayed. It will be highly convenient.

  In addition, as a method of narrowing down the display target by selecting a category, in addition to creating only one advertisement list screen by extracting only the advertisements belonging to the desired category, it is also possible to select a category for each region displaying advertisements of all categories. In the advertisement list screen, advertisements belonging to a predetermined category selected using the sort (sorting) function are grouped at the top of the advertisement placement department, and advertisements that do not belong to the category are created at a lower level than this. By doing so, it is possible to simplify the program and reduce the processing load on the main server 10A.

  FIG. 11 is a diagram for explaining the operation status of the advertisement list screen 140A in the mobile web advertising system 1 when the advertiser sets a plurality of continuous units instead of only one hour as an advertising time. An example is shown. In the above description, when one unit of the advertisement insertion time has elapsed, the advertisement described in the advertisement list screen 140A is only automatically deleted.

  However, on the advertisement list screen 140A in this case, the lowest advertisement in the advertisement placement unit 141 “Ichi! Cheese fondue bread baked!” Is erased at 11:52 because it is posted at 10:52. However, since the advertisement insertion time is specified in a plurality of unit times, it is erased and at the same time, as shown in the advertisement list screen 140B on the right side, it is re-posted at the top of the screen. .

  For example, if this advertisement is designated with an advertisement insertion time of 3 units, the above-described re-display operation is repeated twice and is positioned at the top three times in total. Therefore, when the advertiser determines that the advertisement insertion time is not enough for one hour depending on the type and purpose of the advertisement, the arrangement is repeated again after the unit time has elapsed by designating in a plurality of unit times. In other words, since it becomes possible to create a state with a great opportunity to see the consumer over a plurality of times, it is possible to improve the advertising effect.

  FIG. 12 shows an application example of the web advertising system 1 described above. The consumer who uses the system registers his / her information (customer information) in the system in advance, thereby improving the convenience of the consumer. The functional block diagram of the main server 10B in the web advertising system 2 (illustration omitted) which made it improve is shown. In this example, a consumer registration / management unit 11e for registering and managing a consumer in the system is added to the control unit 11B of the main server 10B, and information related to the registered consumer is stored in the data storage unit 12B. It is characterized in that a consumer information file 12c is added to keep it.

  When a customer accesses the website and newly registers in the system, for example, the user selects and registers in advance the area (area) of the advertisement that he / she wants to browse, and the advertisement he / she wants to browse. The type (category) is selected and registered in advance using the category list 106 shown in FIG. This makes it possible to focus on the automatically selected regions and categories when using the system, so that the user can save the time and effort of selecting each time the system is used. Since the advertisement list screen to be displayed can be displayed, it is possible to obtain advertisement information useful for the user easily and in a short time.

  As described above, in the web advertisement system that provides advertisements to consumers via a website that can be browsed on a mobile phone, the present invention enables an advertiser to efficiently place an advertisement without requiring time and effort. As a result, consumers can obtain useful advertisements in a timely and easy manner. In addition, this system can be used by anyone with only a mobile phone with a web screen browsing function, and people in various industries can use the mobile phones of their own to obtain special deals and limited information that are particular about this moment. It was possible to transmit on a case-by-case basis, and various people who could become customers could use their information effectively using their mobile phones.

  1, 2 mobile web advertising system, 2 internet, 3a, 3b, 3c advertiser mobile phone, 4a, 4b, 4c consumer mobile phone, 10A, 10B main server, 11A, 11B control unit, 11a web screen generating means, 11b Advertisement creation / update means, 11c registration / management means, 12A, 12B data storage unit, 12a member information file, 12b advertisement database, 100 top screen, 110 member data input screen, 120A advertisement member my page screen, 130 advertisement creation screen, 140A, 140B advertisement list screen, 141 advertisement placement section, 150 individual advertisement screen

Claims (8)

Connected to the Internet, a consumer mobile phone owned by a consumer who can browse the web screen by connecting to the Internet, a main server that holds the advertising website accessible via the Internet and forms the core of the system operation Advertiser-owned advertiser mobile phone capable of browsing the web screen, and advertising the advertisement created by the advertiser who has accessed the advertising website with the advertiser mobile phone by the operation on the web screen In a mobile web advertising system that updates an advertisement that is newly posted or posted on a posting screen and causes the consumer who has accessed the advertising website on the consumer mobile phone to view the advertising posting screen,
The advertisement display screen includes an advertisement list screen in which at least a part of the advertisement is horizontally written and arranged in the vertical direction from the top position of the advertisement insertion unit in the order of the insertion when viewed from the current time. The mobile web advertisement system, wherein the advertisement after a predetermined unit time has elapsed from the start is automatically deleted from the advertisement list screen.   The unit time can be set by the advertiser in a plurality of consecutive units, and the advertisement set in a plurality of units has a unit time remaining when one unit time has passed, 2. The mobile web advertising system according to claim 1, wherein the mobile web advertising system is re-posted at the top position of the advertisement placement unit simultaneously with being erased from the advertisement list screen.   The advertisement list screen is displayed by region specified by the advertiser, and the consumer who has accessed the advertising website displays and browses the advertisement list screen by region. The mobile web advertising system according to claim 1 or 2.   The main server is provided with counting / billing means, and the number of points per unit time as a basis for calculating the advertising fee is set stepwise for each designated area, and the points for each posting The advertising fee is calculated for each of the advertisers according to the total number of points obtained by multiplying the number of points or the cumulative number of units in which the advertisement is posted a plurality of times in a predetermined period by the number of points. Mobile web advertising system.   The advertisement list screen can be designated in advance by the advertiser by an operation on the web screen for each category in which the types of products or services to be provided are classified in addition to the designation by region, and the advertisement web The said consumer who accessed the site and selected the category displays and displays the advertisement list screen in which advertisements belonging to the selected category are displayed in parallel. Mobile web advertising system.   As an advertisement list screen in which advertisements belonging to the selected category are arranged in parallel, advertisements belonging to the selected category among advertisements belonging to a plurality of categories placed in the advertisement placement part are collected by a sorting function and are most frequently used in the advertisement placement part. 6. The mobile web advertising system according to claim 5, wherein only a screen arranged at an upper position or an advertisement belonging to the selected category is displayed as a parallel screen.   In addition to the advertisement list screen, the advertisement placement screen includes an individual advertisement placement screen that expands from a part of the advertisement displayed in parallel on the advertisement list screen and individually displays the entire advertisement. The mobile web advertising system according to claim 1, 2, 3, 4, 5, or 6. A system management program for automatically operating the mobile web advertising system according to claim 1, 2, 3, 4, 5, 6 or 7, wherein the program is stored in the main server so that the web Web screen generating means for generating at least a web screen of the advertising website, registration / management means for registering the advertiser information as member information and managing the member information, advertisement for creating / updating the advertisement A member information file for storing the member information and an advertisement database for storing the created advertisement are configured and displayed on the advertiser's mobile phone that has accessed the advertisement website. The advertisement is created by the advertiser through the operation on the web screen and newly posted or posted on the advertisement posting screen. Said to update the ads, the system management program for displaying the advertising screen on the consumer's mobile phone access to the advertising web site,
The advertisement listing screen to be displayed includes at least the advertisement list screen in which at least a part of the advertisement is written horizontally and arranged in the vertical direction from the top position of the advertisement placement unit in the order of posting when viewed from the current time The system management program, wherein the advertisement for which the unit time has elapsed from the start of the posting is automatically deleted from the advertisement list screen.

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