JP2009238148A - Advertisement display system using flow line information - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a system for efficiently displaying advertisement using flow line information. <P>SOLUTION: This advertisement display system includes: affiliate store terminals (3a) installed in a plurality of affiliate stores (3); an advertisement display (2b) installed in an advertisement display store (2);each of member terminals (4) carried by a plurality of members (6); and a management server (1). In the advertisement display system, the management server is provided with:a registration means for the members and the affiliate stores;a means for displaying an advertisement site screen on the advertisement display; a means which, when receiving affiliate store IDs from the member terminals which reads them at the affiliate stores, sequentially records a member ID, the received affiliate store ID and receiving time in association with each other as individual flow line information ; a means for counting the total number of members staying in each area for each predetermined time zone to transmit the number of members to each affiliate store terminal as flow line information; and a means for updating the advertisement site screen based on advertisement display update information from the affiliate store terminals to display the advertisement site screen on the advertisement display. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to an advertisement display system for grasping user flow line information of a plurality of stores in an area and effectively displaying advertisements of those stores.

  Conventionally, advertisement display using a dynamic or static image is performed on the street or on the roof of a building. There are various display devices for this purpose. For example, a display in which a predetermined number of display cells such as LED elements and liquid crystal elements are arranged vertically and horizontally, and a control device that controls display / non-display and / or color of each display cell; It has. Furthermore, it may be remotely controlled and may be a combination of voice information. Then, the user who sees the advertisement display comes up with the idea of purchasing the product or going to the store. The more users who actually purchase the product or go to the store after seeing the advertisement display, the higher the effectiveness of the advertisement.

  In the case of such an outdoor advertisement display, first, it is necessary to be seen by as many users as possible. Therefore, it is usually installed in a place where people gather or is easy to see. Further, in the case of advertisement display in which an image can be changed by the control as described above, not only the content but also the time zone during which the display is performed is related to the effectiveness of advertisement display. Usually, a user who sees an advertisement displayed outdoors is out of the office, so he often moves from place to place according to the individual purpose. Therefore, the flow line information indicating how the user is moving in the area is important for effective advertisement display.

Patent Document 1 discloses a consumer (that is, user) dynamic information collection system. In the system of Patent Document 1, each consumer transmits his / her location information from the member terminal to the information management center. The information management center accumulates the received location information as consumer dynamic information and A point is given to the consumer, and product information (note: a product as a privilege for providing location information) is presented, and the product is shipped according to the consumer's product selection.
JP-A-2005-70920

The system of Patent Document 1 is configured to provide products to consumers as a reward for providing location information in order to increase the collection efficiency of consumer dynamic information (generally synonymous with flow line information in the present invention). It is not specifically presented until the stage of effectively using consumer behavior information. The consumer dynamic information collected by the system of Patent Document 1 is provided for a fee after being analyzed in a so-called batch process like data mining. Therefore, in Patent Document 1, for example, the flow line information of a consumer is provided to a retail store or the like in real time, and the flow line information can be used immediately for the retail store or the like to display an effective advertisement. The mechanism is not disclosed.
Further, in Patent Document 1, since the consumer relies on voluntary transmission of position information at an arbitrary position, for example, position information that is unrelated to the location of a store or the like where the flow line information is to be used. May gather.

  In view of the above-mentioned present situation, the present invention provides a system that can update advertisements optimally by providing real-time user flow information that is actually useful to stores and the like, and immediately displays the updated advertisements. The purpose is to build. Moreover, it aims at constructing the system which gives reward to the user who provided useful information, such as flow line information.

In order to achieve the above object, the present invention provides the following configurations.
The first aspect of the advertisement display system using flow line information according to the present invention is a partner store terminal (3a) installed in each of a plurality of partner stores (3), and an advertisement display installed in the advertisement display store (2). An advertisement display system having a management server (1) connected to each of a device (2b) and a member terminal (4) carried by each of a plurality of members (6) and a network,
The management server is
(A) Member registration means for registering the member ID assigned to each member in the member management table (12a) in association with the address of the member terminal;
(B) a partner store registration means for registering the partner store ID assigned to each partner store in the partner store management table (12c) in association with the district where the partner store is located;
(C) When an advertisement site creation request including advertisement display initial information is received from a partner store terminal, an advertisement site screen is created based on the advertisement display initial information, and the created advertisement site screen is displayed as the advertisement display. Means for creating an advertisement site to be transmitted to the device and displayed;
(D) When the affiliated store ID is received from the member terminal that has read the affiliated store ID from the affiliated store ID attached item installed in the affiliated store, the member ID is identified and identified by referring to the member management table. Individual flow line information recording means for sequentially recording in the individual flow line information table (12g) as individual flow line information in association with the received member ID, the received partner store ID and the time of reception;
(E) By referring to the affiliated store management table based on the affiliated store ID of the individual flow line information table, the number of members staying in each district is aggregated for each predetermined time period, The line total information table (12h) sequentially records, and the flow line total information recording transmission means for transmitting the flow line total information to each affiliated store terminal,
(F) When an advertisement site update request including advertisement display update information is received from any affiliated store terminal, the advertisement site screen is updated based on the advertisement display update information, and the updated advertisement site screen Is transmitted to the advertisement display device, and is displayed.

In the first aspect, the management server further comprises point processing means for associating a cumulative value of points given to each member with the member ID and recording it in the point cumulative table (12m),
When the point processing means receives a partner store ID from the member terminal, it is preferable to add a preset point to the cumulative value of the corresponding member ID in the cumulative point table.

  In the first aspect, when the individual flow line information recording unit receives a partner store ID from the member terminal, it is preferable that coupon information regarding the partner store is transmitted to the member terminal.

In the first aspect, in the affiliated store management table (12c), a promotional item ID assigned to a promotional item provided by each affiliated store is registered in association with the affiliated store ID,
The management server further comprises:
(G) Questionnaire registration means for registering the promotional item ID in the questionnaire setting table (12i) in association with a questionnaire question regarding the promotional item;
(H) When the promotional item ID is received from the member terminal that has read the promotional item ID appended to each promotional item, the member ID is identified by referring to the member management table, and based on the promotional item ID Sending the questionnaire question to the member terminal by referring to the questionnaire setting table, receiving a questionnaire response to the questionnaire question from the member terminal, identifying the identified member ID, the promotional product ID, and the received questionnaire answer; Questionnaire response recording means for sequentially recording in the questionnaire response table (12j) in association with the time of reception;
(I) The questionnaire response table is aggregated for each predetermined period, recorded as questionnaire aggregation information in the questionnaire aggregation table (12k), and the questionnaire aggregation information recording and transmitting means for transmitting the questionnaire aggregation information to the partner store terminal; It is preferable to have

In the first aspect, the management server further comprises point processing means for associating a cumulative value of points given to each member with the member ID and recording it in the point cumulative table (12m),
When the point processing means receives the questionnaire response from the member terminal, the point processing means preferably adds a preset point to the cumulative value of the corresponding member ID in the cumulative point table.

  In the first aspect, when the questionnaire response recording means receives a questionnaire response from the member terminal, it is preferable that coupon information regarding the affiliated store is transmitted to the member terminal.

In the second aspect of the advertisement display system using flow line information according to the present invention, the affiliated store terminal (3a) installed in each of the multiple affiliated stores (3) and the advertisement displayed in the advertising display store (2). An advertisement display system having a management server (1) connected to each of the devices (2b) by a network,
The management server is
(A) Member registration means for registering in the member management table (12a) the member ID added to the member ID appendix distributed to each member;
(B) a partner store registration means for registering the partner store ID assigned to each partner store in the partner store management table (12c) in association with the district where the partner store is located;
(C) When an advertisement site creation request including advertisement display initial information is received from a partner store terminal, an advertisement site screen is created based on the advertisement display initial information, and the created advertisement site screen is displayed as the advertisement display. Means for creating an advertisement site to be transmitted to the device and displayed;
(D) When the member ID is received from the partner store terminal that has read the member ID from the member ID attached article, the partner store ID of the partner store terminal is specified, and the specified partner store ID and the received member ID are identified. And individual flow line information recording means for sequentially recording in the individual flow line information table (12g) as individual flow line information in association with reception time,
(E) By referring to the affiliated store management table based on the affiliated store ID of the individual flow line information table, the number of members staying in each district is aggregated for each predetermined time period, The line total information table (12h) sequentially records, and the flow line total information recording transmission means for transmitting the flow line total information to each affiliated store terminal,
(F) When an advertisement site update request including advertisement display update information is received from any affiliated store terminal, the advertisement site screen is updated based on the advertisement display update information, and the updated advertisement site screen Is transmitted to the advertisement display device, and is displayed.

In the second aspect, the management server further comprises point processing means for associating the accumulated value of points given to each member with the member ID and recording it in the point accumulation table (16b),
The point processing means includes
Point setting means for setting in the point setting table (16a) a point granting condition that associates the purchase record of the member in the advertisement display store with the number of times of reception of the individual flow line information,
Purchase record receiving means for receiving member purchase record information in the advertisement display store together with the member ID from the advertisement display store terminal installed in the advertisement display store;
When the member ID is received from the partner store terminal, the number of receptions of the individual flow line information is counted, and when the number of receptions reaches the point granting condition set in the point setting table, It is preferable to have point accumulation means for adding points calculated based on the purchase results to the accumulated value of points.

  In the first aspect of the advertisement display system using flow line information, each of a plurality of affiliated store terminals, an advertisement display device for displaying advertisements, and a plurality of user's member terminals are connected to a management server via a network. Each partner store and each member is assigned an ID. The affiliated store ID is associated with the district where the affiliated store is located. The member ID is associated with the address of the member terminal. On the advertisement display device, an advertisement site created by an advertisement creation request from a partner store terminal is displayed. The affiliated store is provided with an affiliated store ID-attached item (for example, a poster) with an affiliated store ID (for example, using a QR code (registered trademark)).

  When the member visits the affiliated store, the affiliated store ID with the affiliated store ID is read by the member terminal, and the affiliated store ID is transmitted to the management server. Thereby, the management server can specify the member from the address of the member terminal, can specify the affiliated store where the member is currently staying, and the individual flow line information can be obtained by associating these with the time of reception.

  Each individual flow line information is sequentially recorded, and totaled every predetermined time zone (for example, every 10 minutes), it is possible to know how many members are staying in which district during that time zone. If this flow line total information is transmitted to each affiliated store terminal, each affiliated store can update the advertisement display in order to perform an effective advertisement with reference to this. When there is an advertisement update request from the affiliated store terminal, the management server updates the advertisement site, transmits it to the advertisement display device, and displays it.

  Thus, according to the present invention, since the advertisement can be updated after grasping the user flow line for each time zone, an increase in users can be expected. For example, an affiliated store that sells fresh products displays discount information in an advertisement with reference to the flow line total information in the evening time zone. The user who sees the discount advertisement visits the affiliated store and buys fresh food, so that the unsold goods can be reduced and the profit can be increased.

  Although it is possible to make a discount advertisement appropriately without the flow line total information, when using the flow line total information as in the present invention, the users who are currently staying in that district or surrounding areas Since the number of people can be grasped, it can be predicted how much user guidance can be expected. Therefore, an appropriate discount rate can be set according to the expected number of users. That is, adjustments such as increasing the discount rate when the number of people is large and decreasing the discount rate when the number of people is small can be made, and the maximum profit can be obtained.

  By accumulating such flow line summary information, a database of user flow lines in the area can be constructed, and analysis can be performed based on member attribute information (gender, age, etc.).

  Furthermore, in the system of the present invention, by giving points to the member who provided the individual flow line information, the motivation for providing the flow line information of the member can be enhanced, and more individual flow line information is collected. be able to. If the cost returned to the user by this point is included in the advertising fee paid by the affiliated store, there will be no burden on the system administrator or the advertisement display person.

  Furthermore, by sending coupon information to the member who provided the individual flow line information, the motivation for providing the flow line information of the member can be enhanced, and more individual flow line information can be collected. .

In a preferred form of this system, the sales promotion ID (for example, using QR code (registered trademark)) provided by the affiliated store and distributed to the member is read on the member terminal, and the sales promotion ID is transmitted to the management server. To do. The management server transmits a questionnaire question corresponding to the promotional item ID to the member terminal, and the member terminal returns a questionnaire response. The affiliated store can know the evaluation of the promotional product by collecting the questionnaire responses for each predetermined period and transmitting the totaled result to the affiliated store terminal of the affiliated store that provided the promotional product.
In addition, for example, an advertisement display store (for example, a gas station) where an advertisement display device is installed is a place where people are likely to gather, but this is motivated when promotional items are distributed at the advertisement display store. Further users gather at the advertisement display store, leading to an increase in sales of the advertisement display store itself, and the advertisement display effect is further improved. Since the promotional items are provided from the affiliated stores, there is no burden of preparing the promotional items at the advertising display stores.

  Motivation can be further enhanced by giving points and providing coupon information to members who have made a questionnaire response, and more questionnaire responses can be collected.

  In the second aspect of the present invention, a plurality of affiliated store terminals and an advertisement display device that displays advertisements are connected to the management server via a network. Each partner store and each member is assigned an ID. The affiliated store ID is associated with the district where the affiliated store is located. A member ID attached item (for example, a member card) to which a member ID (for example, by QR code (registered trademark)) is attached is issued to the member. On the advertisement display device, an advertisement site created by an advertisement creation request from a partner store terminal is displayed. In this case, the affiliated store terminal includes a member ID reading device (for example, a QR code (registered trademark) reader).

When the member visits the affiliated store, the reading device of the affiliated store terminal reads the member ID of the member ID-attached article and transmits the member ID to the management server. As a result, the management server can identify the member, identify the affiliated store where the member is currently staying, and obtain the individual flow line information by associating these with the time of reception.
The second embodiment is different from the first embodiment in that the member individual flow line information is transmitted from the affiliated store terminal to the management server. In this case, the member may not have a member terminal. In addition, the member does not incur communication costs to be transmitted to the management server when providing location information. Therefore, the motivation for providing location information of members is increased. The other points are the same as in the first embodiment.

  In addition, as a condition for returning points to members, the usage rate of members at both the advertising display store and the affiliated store is obtained by combining both the purchase results at the advertisement display store and the provision of individual flow line information at the affiliated store. Can be improved.

Embodiments of the present invention will be described below with reference to the drawings showing examples of the present invention. The present invention uses a plurality of stores located in a predetermined area (which become “partner stores” by registration in the system), one or a plurality of advertisement display stores, and these partner stores and advertisement display stores. This system targets users (who become “members” by registering with this system).
The size of the predetermined area is arbitrary. The affiliated store and the advertisement display store are retail stores or service stores that sell arbitrary products or services to users. The advertisement display store is referred to as an “advertisement display store” for the convenience of description of the present invention. However, the advertisement display is not an original operation but an original operation (for example, fuel refueling at a gas station). On the other hand, it refers to a store that provides an installation place of an advertisement display device within the site.

(1) 1st Embodiment (refer FIGS. 1-12)
(1-1) Schematic Configuration FIG. 1 is a schematic configuration diagram of a first embodiment of an advertisement display system using flow line information according to the present invention. In FIG. 1, the flow of data is indicated by black arrows, and the flow of money or goods is indicated by white arrows (the same applies to FIG. 13 described later). The outline of the first embodiment will be described with reference to FIG.

  This system includes a management server 1, an advertisement display store terminal 2 a installed in the advertisement display store 2, an advertisement display device 2 b controlled thereby, and a plurality of affiliated stores 3 (A, B, C.) partner store terminals 3a, 3b, 3c. . And a member terminal 4 carried by a plurality of members 6. The management server 1 and other terminals can be connected to each other via a network such as the Internet or a LAN to transmit information to each other.

  A preferred example of the accounting flow in this system is as follows, but is not limited to this. The affiliated store 3 pays an advertisement fee to the operator of this system (usually the administrator of the management server 1), and the operator pays an installation fee for the advertisement display device 2b to the advertisement display store 2 from a part of the advertisement fee. Part of the payment and advertising fee will be given back to the member who provided the information. The member can use the acquired points instead of money at the advertisement display store 2 or the affiliated store 3. When the operator and the advertisement display store 2 are integrated, the installation fee for the advertisement display device 2b can be omitted.

The management server 1 is a main server of this system, and is realized by a server program installed in an appropriate computer. The “management server” is an integrated expression, and may actually be constructed by a combination of a plurality of servers responsible for each processing function.
The data processing unit 11 includes a plurality of processing units realized by the CPU reading and executing the server program in the memory. Only the main processing units are shown in the data processing unit 11 of FIG. 1, and an initial registration processing unit 11a, a point processing unit 11b, an advertisement site creation update processing unit 11c, a flow line information processing unit 11d, and a questionnaire processing unit 11e. There is. The outline of the processing function of each processing unit is as follows.

The initial registration processing unit 11a performs initial registration processing for each of the member 6, the advertisement display store 2, and the partner store 3 in the present system. When the affiliated store 3 applies for a new advertisement display, a new advertisement site screen is created and displayed on the advertisement display device 2b.
The point processing unit 11b manages the cumulative value of points given to members who have provided individual flow line information or questionnaire responses.
When the affiliated store 3 applies for a change in the existing advertisement display, the advertisement site update processing unit 11c performs a process of updating the existing advertisement site screen and displaying it on the advertisement display device 2b.
When the member 6 visits the affiliated store 3 and the position information is transmitted from the member terminal 4 to the management server 1, the flow line information processing unit 11 d records this as individual flow line information and totals it for each predetermined time zone. And processing to transmit to the affiliated store terminal 3a and the like.
The questionnaire processing unit 11e, when the member 6 transmits a questionnaire response about the sales promotion product 5 distributed at the advertisement display store 2, to the management server, records the questionnaire response, aggregates, and the alliance that provided the sales promotion product 5 The process which transmits to the affiliated store terminal 3a etc. of a store is performed.

  The data storage unit 12 is constructed in an external storage device such as a hard disk, and stores various data related to the above processing of the system in the form of several tables. The plurality of tables 12a to 12m are linked through item fields common to each other to form one database. Specific examples of the individual tables are shown in FIGS. 2 to 6 described later, but the combinations of these tables are merely examples, and the table format is not limited to these. The data storage unit 12 also stores the server program itself.

The data communication unit 13 performs data transmission / reception processing with an external terminal via the Internet or a LAN. When the Internet is used, a management site 13a, which is a website accessible from various external terminals, is constructed by a web server. The management site 13a includes a plurality of web page screens accessible only from a specific external terminal. The screen data of the web page of the management site 13a is also stored in the data storage unit 12. A specific example of the web page screen is not shown, but is configured as follows, for example. Examples of processing that can be executed via each screen are shown in parentheses.
・ Screens for affiliated store terminals (Initial registration and initial advertisement display upload, advertisement display update upload, flow line total information download, questionnaire total information download, etc.)
・ Screen for advertisement display store terminal (initial registration upload, member registration upload, advertisement display download, etc.)
・ Screen for member terminals (Individual flow line information upload, questionnaire question download, questionnaire answer upload, coupon information download)

  The data operation unit 14 is an operation terminal of the management server 1 and includes a display device for displaying a progress status of processing, an input device for performing maintenance, and the like.

  It is desirable that the advertisement display store 2 is in a location condition where it is easy to see and attract people because it displays advertisements. There may be at least one advertisement display store 2 in a target area, and a plurality of advertisement display stores 2 may exist. Further, a plurality of advertisement display devices 2b may be installed in one advertisement display store 2. Gas stations are generally optimally used as an advertisement display store 2 because they are almost evenly scattered within a predetermined range and face a road with a lot of traffic. The advertisement display store terminal 2a is, for example, a personal computer having a browser and an Internet connection function, and the advertisement display device 2b may be connected as its peripheral device. Or it is good also as one apparatus which incorporated the function of the advertisement display store terminal 2a in the main body of the advertisement display apparatus 2b.

  The affiliated stores 3 are a plurality of stores scattered in the target area, and are typically retail stores and service stores. The affiliated store terminal 3a is, for example, a personal computer having a browser and an Internet connection function. Each affiliated store 3 has a QR code (registered trademark) 3d, 3e, 3f. . Each poster is printed. Each QR code (registered trademark) includes the affiliated store ID, which is identification information assigned to each affiliated store 3, and the URL of the management site as information. A two-dimensional code or a one-dimensional code other than the QR code (registered trademark) may be used. In addition, the article to which the code including the affiliated store ID and the URL information of the management site is added (referred to as “affiliated store ID attached item”) is not limited to a poster, and may be an article installed in the affiliated store 3 store. Good. The affiliated store ID-added matter is used for collecting the individual flow line information of the member 6.

The member 6 is generally a person who lives in a target area, a person who works, or a person who frequently visits the area. To become a member, membership registration is performed at the advertisement display store 2. Member registration is performed, for example, by accessing the management site 13a from the advertisement display store terminal 2a, inputting necessary information on the member registration screen, and transmitting it to the management server 1. As a result, the management server 1 assigns a member ID, which is member identification information.
As another example of member registration, the member terminal 4 may be used instead of the advertisement display store terminal 2a as follows. A poster printed with a QR code (registered trademark) for member registration is pasted on the advertisement display store 2. The QR code (registered trademark) for member registration includes URL information for accessing the member registration screen of the management site. By photographing the QR code (registered trademark) with the camera of the member terminal 4, the member registration screen is accessed and member registration is performed.

  In a preferred form of the system, when the member registration is completed at the advertisement display store 2, the promotional item 5 is handed over to the new member. This promotional item 5 is provided from any of the affiliated stores 3. Therefore, the advertisement display store 2 can give a privilege to the customer who visited the advertisement display store 2 without incurring the expense of preparing the sales promotion product 5. It is assumed that many customers visit for the purpose of the original business (for example, fuel supply) of the advertisement display store 2, and then become members of the present system. Therefore, the advertisement display store 2 can increase the number of customers who have the original business by participating in this system.

  The sales promotion product 5 is accompanied by a QR code (registered trademark) 5a including a sales promotion product ID which is identification information of the sales promotion product and the URL of the management site. A two-dimensional or one-dimensional code other than the QR code (registered trademark) may be used. The QR code (registered trademark) of the sales promotion product 5 is used for collecting questionnaire responses regarding the sales promotion product.

  Each member 6 carries a member terminal 4. The member terminal 4 is, for example, a mobile phone, a PDA (Personal Digital Assistant), a small notebook personal computer or the like. The member terminal 4 may be any portable communication device provided with a function for reading the code of the affiliated store ID-attached article and the code attached to the promotional item, a browser, and an Internet connection function.

(1-2) Example of Table Structure FIGS. 2 to 6 show specific examples of tables stored in the data storage unit 12 of the management server 1. The field items in each table are examples, and other field items may be provided. Each table is linked through a common field item.

  In the member management table 12a of FIG. 2, a new record is created in the initial member registration process. In the initial registration of each member, “member ID” which is identification information is assigned. The member ID and the personal information of the member are stored in association with each other. This table 12a is a static table and is updated only when the member's personal information is changed. Since the purpose of this system is to collect traffic line information for the target area, attribute information such as gender and age is useful as statistical data, but it is not always necessary to specify an individual. It does not have to be included. In addition, even if you do not enter the exact address of your home or work address, it is sufficient as statistical data if you know which district in the target area (for example, “XX City, XX Town, ○ Chome”). In some cases. For example, the postal code may be used as it is to specify the “district”. Further, the target area may be divided into a plurality of districts and appropriate district codes may be set for each. In this system, since it is not always necessary to register a name and an accurate address, there is little resistance to membership registration. In the first embodiment, since a member terminal is used, the e-mail address of the member terminal is essential.

  Although not shown, when one member registers, the member's family may be registered at the same time. For example, when a husband registers as a regular member, his wife and child are registered as vice members. In this case, it is assumed that the member ID of the primary member and the member ID of the secondary member are linked. For example, if the member ID of the primary member is “X1-001”, the member ID of the secondary member is “X1-001-1”. And so on. The e-mail address is registered for each portable terminal. With regard to the provision of flow line information and questionnaire information and the process of giving points, both regular members and vice members are basically handled equally. Thereby, the collection amount of flow line information and questionnaire information can be increased. However, with regard to points, point granting conditions, etc., it may be possible to add together those acquired by the regular member and the sub-member, thereby making it easier to enjoy the privilege.

  The advertisement display store management table 12b in FIG. 2 registers an advertisement display store and an advertisement display device installed in the store. Each advertisement display store is assigned an “advertisement display store ID”, and each advertisement display device installed in the store is individually identified by being assigned a “display device number”. This table 12b is a static table and is updated only when there is a change in the advertisement display store or the advertisement display device. In addition, “name” of the advertisement display store, “district” where the store is located, and the like are set as field items. Further, although not shown, the availability of each advertisement display device (whether or not it is contracted) may be recorded.

  In the affiliated store management table 12c of FIG. 2, a new record is created in the initial registration process of the affiliated store. In the initial registration of each affiliated store, “affiliated store ID” that is identification information is assigned. The partner store ID and the store information are stored in association with each other. This table 12c is also a static table and is updated if there is a change in the registration information. The field items include “name” of the affiliated store, “district” where the affiliated store is located, “promotion ID” assigned to the promotional item provided by the affiliated store, “name” of the promotional item, and advertisement for distributing the promotional item. There are “advertisement display store ID” of the display store, “coupon information” transmitted to the member terminal, and the like.

  In the advertisement management table 12d of FIG. 3, a new record is created when a partner store applies for a new advertisement display. Each advertisement is assigned an “advertisement ID” and includes field items such as “display device number”, “advertisement site URL”, “contract period”, “display time”, and “advertisement cost”. This table 12d is a static table and is updated if there is a change in registration information. There are a variety of advertisement display formats that partner stores apply for. For example, when applying to display a plurality of advertisement displays on a plurality of advertisement display devices in one advertisement display store, or applying to display one advertisement display on the advertisement display devices of a plurality of advertisement display stores. is there. “Display time” designates a time zone in this example. As an example, a plurality of different advertisements can be contracted by designating the same time zone of the same advertisement display device. In that case, there is a method of displaying advertisements by time division (for example, switching screens every minute) or screen division (for example, dividing into two left and right and displaying simultaneously).

  The advertisement site screen data file 12e in FIG. 3 stores a data file for each advertisement site screen. It is created when there is a request to create a new advertising site from the affiliated store terminal, and if there is an update request, its contents are updated. The advertisement display store terminal 2a shown in FIG. 1 accesses the advertisement site URL specified in the advertisement management table 12d, downloads the advertisement site screen data file 12e, and displays it on the specified advertisement display device 2b. The display screen of the advertisement display device is always displayed during a predetermined period and time period based on a contract with a partner store, and if the content is updated during that period, the updated screen is immediately displayed. Like that. Therefore, it is preferable that the advertisement display store terminal is set to automatically access a predetermined advertisement site URL every predetermined time (for example, every minute). Thereby, the latest advertisement site screen can always be displayed on the advertisement display device.

  In the preferred embodiment, the advertising site screen is created and updated using blog technology. In this case, the management server 1 has a blog server function. For example, a blog creation / update screen is provided on the screen for partner store terminals in the management site 13a of FIG. Then, the affiliated store terminal can easily create an advertisement site screen by selecting a screen having a desired design from a plurality of template screens and writing advertisement display contents in a predetermined location. Since the content of the blog is mainly text, it can be updated easily and quickly. Of course, the advertisement site screen may be created by a normal website creation method.

  The advertisement update history table 12f in FIG. 3 is a dynamic table in which the update history of each advertisement display is recorded, and is sequentially recorded every time there is an advertisement site update request from a partner store terminal. There are item fields of “advertisement ID” for identifying a target advertisement site, “advertisement update date / time” for recording update date / time, and “advertisement display content” for recording update content. In this system, the advertisement display can be changed flexibly by referring to the flow line information.

  The flow line information table 12g in FIG. 4 is a dynamic table that is sequentially recorded every time individual flow line information is received from each member terminal. The member terminal can access the management site by reading the partner store ID and the URL of the management site from the affiliated store ID-attached article installed in the partner store. After accessing the management site, the member terminal transmits the read partner store ID to the management server. The management server recognizes the address of the member terminal, and specifies the member ID by referring to the member management table 12a. The management server records the partner store ID and the member ID together with the reception date and time in the flow line information table 12g. The current position of the member can be specified based on the affiliated store ID, and the member can be specified based on the member ID.

  The flow line totaling table 12h in FIG. 4 is a dynamic table that totalizes the individual flow line information sequentially recorded in the flow line information table 12g for each predetermined time zone and sequentially records the totaling results. For example, it is counted every 10 minutes. By referring to the affiliated store management table 12c in FIG. 2 based on the affiliated store ID of the individual flow line information, the district where the affiliated store is located can be specified. Then, the number of members staying in each district is counted. It may be judged whether it has increased or decreased compared to the previous time zone, and may be recorded (upward and downward arrows). Further, by referring to the member management table 12a of FIG. 2 based on the member ID, the gender and age of the member can also be specified, so the number of people by gender and age can also be totaled. The total flow line information thus collected is transmitted to the affiliated store terminals of the affiliated stores. From the partner store terminal side, the flow line total information is downloaded through the screen for the partner store terminal of the management site and displayed on the partner store terminal. The affiliated store terminal may be set to automatically access the management site every time when the flow line total information is updated.

  The questionnaire setting table 12i in FIG. 5 is a static table in which the affiliated store that provided the sales promotion product registers the questionnaire content regarding the sales promotion product. The sales promotion product ID assigned to the sales promotion product and the contents of the questionnaire are registered in association with the affiliated store management table 2c in FIG. As the contents of the questionnaire, questions and selective answers are prepared. The questionnaire formats are various and are not limited to the illustrated example.

  The questionnaire response table 12j in FIG. 5 is a dynamic table that is sequentially recorded every time a questionnaire response is received from each member terminal, and is recorded when the questionnaire response is received and the member ID. The member ID is specified by recognizing the address of the member terminal and referring to the member management table 12a.

  The questionnaire totalization table 12k in FIG. 5 is a dynamic table that totals the questionnaire responses sequentially recorded in the questionnaire response table 12j for each predetermined period and sequentially records the totalization results. For example, the calculation is performed every week or every month. Count the number of responses to questionnaire questions for each promotional item. The questionnaire total information thus aggregated is transmitted to the affiliated store terminal of the affiliated store that provided the promotional items. When viewed from the partner store terminal side, it is downloaded via the screen for partner store terminals on the management site.

The point setting table 12L in FIG. 6 is a static table for setting a point granting event for a member and the number of points corresponding to the event. In the first embodiment, every time individual flow line information or a questionnaire response is received from a member terminal, a predetermined point is given to the member.
The point accumulation table 12m in FIG. 6 is a dynamic table that sequentially updates and records the accumulated points of each member. Add when points are given and subtract when points are used.

(1-3) Process Flow Example FIG. 7 schematically shows the overall process flow of the first embodiment of the present system.
Step 71: In the initial registration process, member registration, advertisement display store registration, and affiliated store registration are performed. A new advertisement site is created and displayed on the advertisement display device.
Step 72: In the flow line information processing, individual flow line information is transmitted from the member terminal of the member who visited each affiliated store, and the management server acquires this information. The individual flow line information is totaled for each predetermined time period, and the flow line total information is transmitted to each affiliated store.

  Step 73: In the advertisement site update process, the affiliated store accesses the management server from the affiliated store terminal and updates the advertisement display. In a suitable example, it updates to an optimal advertisement display by referring to the flow line total information received by the affiliated store terminal. When acquiring the advertisement display update information, the management server updates the advertisement site. Thereby, the advertisement display of the advertisement display store is updated.

  Step 74: In the questionnaire process, the member who received the promotional item at the advertisement display store transmits a questionnaire response regarding the promotional item to the management server. The questionnaire responses are totaled every predetermined period, and the questionnaire total information is transmitted to the corresponding affiliated store.

  Step 75: In the point process, a predetermined point is given to the member who transmitted the individual flow line information or the questionnaire response.

FIG. 8 is a detailed flow of an example of the initial registration process. In the figure, a solid line box and a black arrow indicate electronic data processing and its flow, and a one-dot broken line box and a white arrow indicate a human action, an article, and its flow (the same applies to the following drawings).
Step 81: The advertisement display store terminal 2a accesses the application screen of the management site of the management server 1 and uploads registration information by inputting predetermined information. Registration of an advertisement display store is also registration of an advertisement display device installed in the store. In some cases, a plurality of advertisement display devices are installed in one store, and registration is performed for each device. If there is an increase or decrease in advertisement display devices after registration, the change is registered.

  Step 82: The management server 1 receives the advertisement display store registration information from the advertisement display store terminal 2a, creates a new record in the advertisement display store management table of FIG. 2, and assigns and registers the advertisement display store ID and the display device number. To do.

Step 83: The affiliated store terminal 3a or the like accesses the application screen of the management site of the management server 1 and uploads the registration information by inputting predetermined information. It is indispensable information as to which district the affiliated store is located.
Basically, an advertisement site creation request is transmitted at the time of registration. When there is a request for creating an advertisement site, when the blog server of the management server 1 indicates several templates, the affiliated store terminal selects a desired template and writes initial information for advertisement display in text. Also, an advertisement display device that displays advertisements, a contract period, a display time, and the like are determined. The selection of the advertisement display device indicates, for example, which advertisement display device of which advertisement display store in which district is currently available on the screen, and selects a desired one from the screens.

Further, in the case of a partner store that provides a promotional item to an advertisement display store, information about the promotional item is also registered. The affiliated store terminal uploads the contents of the promotional item and the designation of the advertisement display store to which the promotional item is distributed. There may be a plurality of types of promotional items, and a plurality of advertisement display stores to be distributed may be designated.
In addition, affiliated stores that provide promotional items also register questionnaire setting information. Although not shown, it is preferable to prepare a questionnaire setting screen on the management site and display a questionnaire question and a questionnaire answer input field on the questionnaire setting screen. The affiliated store terminal can easily upload the questionnaire setting information simply by inputting text into these input fields.
Also, coupon information to be transmitted as a reward to the member terminal is uploaded.

  Step 84: The management server 1 receives the affiliated store registration information from the affiliated store terminal 3a and the like, creates a new record in the affiliated store management table of FIG. 2, and assigns and registers the affiliated store ID and the promotional item ID. The questionnaire setting information creates a new record in the questionnaire setting table and registers it together with the promotional item ID.

  Step 85: The management server 1 creates a new record in the advertisement management table of FIG. 3 based on the initial information of advertisement display uploaded from the affiliated store terminal 3a and the like, assigns an advertisement ID, and determines an advertisement site URL. In addition to registering predetermined items, an advertisement site screen is created and stored in the advertisement site screen data file of FIG.

  Step 86: Download the advertisement site screen to the advertisement display store terminal 2a of the designated advertisement display store. The advertisement display store terminal 2a may be notified in advance of the advertisement site URL, the advertisement display period, the advertisement display time zone, and the like by e-mail or the like.

  Step 87: Display the advertisement site screen on the designated advertisement display device of the advertisement display store. The advertisement display store terminal 2a controls the advertisement display device so that the predetermined advertisement display is performed in a predetermined period and time period. You may set so that a display may be performed automatically.

  Step 88: The affiliated store puts a poster with a QR code (registered trademark) on the store. This QR code (registered trademark) includes the URL of the management site when accessing from the member terminal, and information on the affiliated store ID.

  Step 89: The affiliated store delivers the promotional product to the advertisement display store to which the promotional product is distributed.

Step 810: When a member visits an advertisement display store (for example, when refueling at a gas station), member registration is performed. The member registration information entered on the application form by the member is input to the advertisement display store terminal 2a and uploaded.
Alternatively, as another example, a member registration QR code (registered trademark) printed on a poster or the like affixed to the advertisement display store 2 can be taken from the member terminal to the management site. Membership registration may be performed by accessing and inputting necessary information.

  Step 811: The management server 1 receives member registration information from the advertisement display store terminal 2a, creates a new record in the member management table of FIG. 2, assigns a member ID, and registers it.

  Step 812: Distribute promotional items to members when initial registration is performed and when a product is purchased again at an advertisement display store.

FIG. 9 is a detailed flow of an example of flow line information processing.
Step 91: After the member registration, the member visits an affiliated store in the area and purchases a product. At that time, the QR code (registered trademark) of the poster affixed to the affiliated store is read by the member terminal 4a. For example, shooting is performed with a camera which is an attached function of the member terminal 4a. The QR code (registered trademark) includes information on the affiliated store ID for identifying the affiliated store and the URL of the management site of the management server 1. By reading the QR code (registered trademark), the member terminal 4a can immediately access the flow line information screen of the management site. The screen of the management site accessed by the member terminal 4a is provided with a mechanism for simply uploading the partner store ID read by the member terminal 4a and the e-mail address of the member terminal 4a. As another embodiment, when the member ID assigned at the time of initial registration in FIG. 8 is notified on the spot and stored in the member terminal, the stored member ID is used instead of the e-mail address. You may upload.

  Step 92: The management server 1 receives the partner store ID and the e-mail address from the member terminal 4a. When the e-mail address is received, the member ID is specified by referring to the member management table of FIG. Then, at the time of reception, the affiliated store ID and the member ID are associated with each other and recorded as individual flow line information in the flow line information table of FIG. The individual flow line information is sequentially recorded every time it is received from each member terminal.

  Step 93: The management server 1 aggregates the individual flow line information every predetermined time period. In the example of the flow line information table in FIG. Based on the affiliated store IDs of all the individual flow line information received in 10 minutes, the district where the affiliated store is located is acquired with reference to the affiliated store management table of FIG. Then, the number of members staying in each district is calculated. It may be determined whether the calculated number of members has increased or decreased compared to the previous 10 minutes, and the increase or decrease may be recorded. Further, based on the member ID of the individual flow line information, the number of members staying by sex and age can be calculated with reference to the member management table of FIG. Thus, the total number of members is recorded in the flow line total table of FIG.

  Step 94: Record the flow line total information in the flow line total table and simultaneously transmit it to each affiliated store terminal.

FIG. 10 is a detailed flow of an example of the advertisement site update process, and is a flow following step 94 of FIG.
Step 101: Each affiliated store terminal 3a or the like receives new flow line total information every predetermined time period, for example, every 10 minutes, and displays it. The person in charge at the affiliated store looks at this flow summary information to see in which district many people are currently staying, how many people are staying, and in which districts the number of stays is increasing or decreasing. Can be grasped. The flow line total information itself is a numerical value only for members, but it is also possible to estimate the actual number of people from this numerical value. Based on this flow line summary information, partner stores can change the advertising content of advertising display devices located in areas where more people are staying, or predict the number of visitors to the partner store based on the number of visitors and discount Rate can be determined. For example, in a fresh food retail store, it can be used as a guideline for determining when to start an evening sale.

  Step 102: The affiliated store terminal 3a or the like that intends to update the advertisement display accesses the advertisement site editing screen on the management site of the management server 1. When the blog technology is used, the advertisement site can be easily updated only by inputting text, so that the advertisement display can be updated in a short time after receiving the flow line total information.

  Step 103: Upload advertisement display update information to the management server 1.

  Step 104: When receiving the advertisement display update information from the affiliated store terminal 3a or the like, the management server 1 records the advertisement ID, the update date and time, and the update contents in the advertisement update history table of FIG.

  Step 105: Furthermore, the management server 1 updates the advertisement site screen data file of FIG. The updated advertisement site screen is transmitted to the corresponding advertisement display store terminal.

  Step 106: Upon receiving the updated advertisement site screen, the advertisement display store terminal 2a displays it on the advertisement display device. As a result, a user (not limited to a member) who has seen the updated advertisement display is effectively guided to the affiliated store.

FIG. 11 is a detailed flow of an example of the questionnaire process.
Step 111: The member receives a promotional item at the advertisement display store. Then, try and sample the promotional items.

  Step 112: The member who intends to answer the questionnaire reads the QR code (registered trademark) attached to the promotional item. For example, shooting is performed with a camera which is an attached function of the member terminal 4a. The QR code (registered trademark) includes a promotional item ID for identifying the promotional item and URL information of the management site of the management server 1. By reading the QR code (registered trademark), the member terminal 4a can immediately access the questionnaire screen of the management site. The management site accessed by the member terminal 4a is provided with a mechanism for simply uploading the promotional item ID read by the member terminal 4a and the e-mail address of the member terminal 4a. The management server 1 refers to the questionnaire setting table of FIG. 5 based on the promotional item ID, and transmits the corresponding questionnaire question and questionnaire answer options to the member terminal 4a. The member terminal 4a uploads the selected questionnaire response.

  Step 113: When receiving the questionnaire response from the member terminal 4a, the management server 1 sequentially records it in the questionnaire response table of FIG. The questionnaire response is recorded in association with the member ID and the promotional item ID when received.

  Step 114: The questionnaire responses accumulated in the questionnaire response table of FIG. 5 are totaled every predetermined period. For example, every week or every month. For each questionnaire question, the number of each answer option is totaled and recorded in the questionnaire totaling table of FIG. The questionnaire summary information is transmitted to the affiliated store terminal of the affiliated store that provided the sales promotion product. Thereby, the affiliated store can obtain an evaluation of a new product or the like.

FIG. 12 is a detailed flow of an example of point processing.
Step 121: The management server 1 receives individual flow line information (step 92 in FIG. 9) or a questionnaire response (step 113 in FIG. 11) from the member terminal.

  Step 122: The e-mail address is recognized through the management site accessed by the member terminal, and the member ID is specified by referring to the member management table of FIG.

  Step 123: Referring to the point setting table in FIG. 6, points to be given are specified depending on whether the information is individual flow line information or a questionnaire response. The specified granted points are added to the accumulated points of the corresponding member ID in the point accumulation table of FIG. 6 and updated.

  Step 124: In the case of individual flow line information, the affiliated store ID transmitted by the member terminal is received. In the case of a questionnaire response, the partner store ID is specified with reference to the partner store management table of FIG. 2 based on the promotional item ID transmitted by the member terminal.

  Step 125: Refer to the affiliated store management table of FIG. 2 based on the identified affiliated store ID, obtain coupon information related to the affiliated store, and transmit it to the member terminal. The member terminal to which the coupon information is transmitted can enjoy the benefit by the coupon by presenting the coupon information displayed on the terminal screen at the affiliated store.

  Step 126: The points accumulated in step 123 can be used in place of money when purchasing goods at affiliated stores or advertisement display stores. The member can access the management server 1 from the member terminal and confirm the number of points. When the member uses the point, the affiliated store terminal or the advertisement display store terminal transmits the point use information including the member ID and the number of points used to the management server 1.

  Step 127: When receiving the point use information, the management server 1 updates the point accumulation table of FIG.

(2) Second embodiment (see FIGS. 13 to 16)
The second embodiment is a form that can be implemented without using a member terminal for information communication, although the main part is common to the first embodiment. As a result, there is no usage fee for the member terminal, and the burden on the member is reduced. Therefore, the number of members registered in the system is expected to increase.
The following description of the second embodiment will be centered on parts different from the first embodiment, and description of common parts will be omitted.

  FIG. 13 is a schematic configuration diagram of a second embodiment of an advertisement display system using flow line information according to the present invention. In FIG. 13, about the same part as 1st Embodiment is shown with the same code | symbol as FIG.

  In the second embodiment, information communication by the member terminal is not basically performed. Therefore, the components related to the distribution of the promotional items and the questionnaire collection in the first embodiment of FIG. 1 are not shown in FIG. However, it is obvious that the second embodiment and the questionnaire collection configuration in the first embodiment can be implemented in combination.

The management server 1 in FIG. 13 differs from the management server 1 in FIG.
This will be described with reference to FIG.

  The member 6 is issued a membership card 7 when registering as a member at the advertisement display store 2. The member card 7 is printed with a QR code (registered trademark) 7a, and the QR code (registered trademark) 7a includes information of a member ID. In addition, the card may not be a card as long as the QR code (registered trademark) 7a can be added, and any QR code (registered trademark) 7a including the member ID as information is substantially passed to the member. It may be a method. For example, when a member has an information storage device with a camera, a QR code (registered trademark) may be photographed with the camera and stored as an image (also in this case, a QR code (registered) in the flow line information processing). (Trademark) is not sent via communication, but simply presented as an image).

  A QR code (registered trademark) reader 3a1 or the like is connected to the affiliated store terminal 3a or the like of each affiliated store 3 as a peripheral device. As another example, the terminal 3a etc. and the QR card reader 3a1 etc. may be an integrated device. When the member 6 visits the affiliated store and presents the member card 7, the affiliated store terminal 3a recognizes the member ID by reading the QR code (registered trademark) 7a of the member card 7 by the QR code (registered trademark) reader 3a1 etc. This is transmitted to the management server 1 as individual flow line information. In the second embodiment, this individual flow line information collection method is different from that of the first embodiment.

  FIG. 14 is a detailed flow of the initial registration process in the second embodiment. The same steps as those in the first embodiment shown in FIG. 8 are denoted by the same reference numerals. The steps unique to the second embodiment are portions relating to member registration in steps 141 to 144 surrounded by a broken line.

Step 141: When the member visits the advertisement display store and enters the member registration information on the application form, a member card preprinted with a unique member ID is issued.
Alternatively, as another embodiment, the member terminal may be used only for the registration procedure. By shooting the QR code (registered trademark) for membership registration printed on a poster or the like affixed to the advertising display store 2 with the camera of the member terminal, you can access the management site from the member terminal and enter the necessary information. You may register as a member. In this case, step 143 described later is not necessary.
Step 142: The member acquires the issued membership card.

  Step 143: The advertisement display store terminal transmits member registration information to the management server 1. This member registration information includes the member ID of the issued member card and member attribute information.

  Step 144: The management server 1 receives the member registration information including the member ID from the advertisement display store terminal 2a, and creates and registers a new record in the member management table of FIG.

FIG. 15 is a detailed flow of flow line information processing in the second embodiment.
Step 151: The member 6 presents a member card when visiting the partner store.
Step 152: The QR code (registered trademark) of the membership card is read by a QR code (registered trademark) reader installed in the affiliated store, and the affiliated store terminal 3a recognizes the member ID. The affiliated store terminal 3a and the like transmit the member ID to the management server 1. At this time, the affiliated store ID is also transmitted. In the second embodiment, this is the individual flow line information.

  Step 153: When receiving the individual flow line information from the affiliated store terminal 3a or the like, the management server 1 sequentially records the reception time, the affiliated store ID, and the member ID in the flow line information table of FIG.

  Steps 154 and 155: Same as steps 93 and 94 in FIG. 9, and the management server 1 totals the individual flow line information for each predetermined time period to create flow line total information, and transmits it to each affiliated store terminal. .

In the second embodiment, the point processing flow is different from that of the first embodiment. In the second embodiment, points are given when a member provides individual flow line information a predetermined number of times in addition to a record of purchasing a product or service at an advertisement display store.
FIG. 16 shows a table used for point processing in the second embodiment.
The point setting table 16a in FIG. 16 is a static table in which a point granting point, a granting condition, and a method for calculating a granting point are set. In this example, after a member purchases a product at an advertisement display store, points are awarded when the individual flow line information is provided three times from a partner store. For example, when the advertisement display store is a gas station, a value that is five times the purchase amount (liter) of gasoline is set as the grant point.

The point accumulation table 16b in FIG. 16 is a dynamic table that manages the accumulated points that change depending on the purchase results of members and the provision results of individual flow line information. The member ID, the scheduled point, the flow line information reception count, and the accumulated points field are associated with each other. The grant points are calculated and temporarily recorded when the member purchases a product at the advertisement display store. The flow line information reception count manages the number of times the member's individual flow line information is provided. When the predetermined number of times (3 times in the example of FIG. 16) is reached, the scheduled points are added to the accumulated points, and the flow line information reception count is reset.
In an embodiment in which a regular member and a sub member who is a family member are registered, the grant points and grant conditions acquired by each of the regular member and the sub member may be added together. Thereby, the conditions for enjoying the privilege can be satisfied quickly.

FIG. 17 is a detailed flow of point processing in the second embodiment.
Step 171: When a member purchases an article at an advertisement display store, the member ID and purchase record information are transmitted from the advertisement display store terminal 2a to the management server 1.
Step 172: The management server 1 receives the member ID and purchase record information.
Step 173: The management server 1 refers to the point setting table of FIG. The calculated grant scheduled points are recorded in the point accumulation table of FIG. At this time, the flow line information reception count in the point accumulation table of FIG. 16 is “0”.
Step 174: Thereafter, when the member visits the affiliated store, the individual flow line information is transmitted from the affiliated store terminal 3a or the like to the management server 1 according to the flow shown in FIG.
Step 175: The management server 1 receives the individual flow line information.
Step 176: Each time the management server 1 receives the individual flow line information, the management server 1 increases the flow line information reception count of the point accumulation table of FIG.
Step 177: The management server 1 determines whether or not the flow line information reception count has reached the number of receptions (three times in this example) set in the provision condition of the point setting table. If not, the process returns to step 175 to wait for reception of the next individual flow line information. If the set number of receptions has been reached, the process proceeds to step 178.
Step 178: The point to be granted in the point accumulation table is added to the accumulation point, and the flow line information reception count is reset to "0". By repeating these steps, points are awarded to members based on the purchase record at the advertisement display store and the provision record of the individual flow line information.

It is a schematic block diagram of 1st Embodiment of the advertisement display system using the flow line information by this invention. It is a figure which shows an example of a member management table, an advertisement display store management table, and a partner store management table. It is a figure which shows an example of an advertisement management table, an advertisement site screen data file, and an advertisement update history table. It is a figure which shows an example of a flow line information table and a flow line total table. It is a figure which shows an example of a questionnaire setting table, a questionnaire response table, and a questionnaire total table. It is a figure which shows an example of a point setting table and a point accumulation table. It is a figure showing roughly the whole processing flow of a 1st embodiment of this system. It is a detailed flow of an example of an initial registration process. It is a detailed flow of an example of flow line information processing. It is a detailed flow of an example of an advertisement site update process, and is a flow following step 94 in FIG. It is a detailed flow of an example of a questionnaire process. It is a detailed flow of an example of point processing. It is a schematic block diagram of 2nd Embodiment of the advertisement display system using the flow line information by this invention. It is a detailed flow of the initial registration process in 2nd Embodiment. It is a detailed flow of flow line information processing in a 2nd embodiment. It is a figure which shows the table used for the point process in 2nd Embodiment. It is a detailed flow of the point process in 2nd Embodiment.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Management server 11 Data processing part 12 Data storage part 13 Data communication part 13a Management site 14 Data operation part 2 Advertisement display store 2a Advertisement display store terminal 2b Advertisement display device 3 Partner store 3a, 3b, 3c Partner store terminal 3d, 3e, 3f QR code (registered trademark) (partner store ID)
3a1, 3b1, 3c1 QR code (registered trademark) reader 4 Member terminal 5 Promotional products 5a QR code (registered trademark)
6 Member 7 Member Card 7a QR Code (registered trademark) (Member ID)

Claims (8)

Affiliated store terminals (3a) installed in a plurality of affiliated stores (3), an advertisement display device (2b) installed in an advertisement display store (2), and a member terminal (4) carried by a plurality of members (6), respectively ) And a management server (1) connected by a network,
The management server is
(A) Member registration means for registering the member ID assigned to each member in the member management table (12a) in association with the address of the member terminal;
(B) a partner store registration means for registering the partner store ID assigned to each partner store in the partner store management table (12c) in association with the district where the partner store is located;
(C) When an advertisement site creation request including advertisement display initial information is received from a partner store terminal, an advertisement site screen is created based on the advertisement display initial information, and the created advertisement site screen is displayed as the advertisement display. Means for creating an advertisement site to be transmitted to the device and displayed;
(D) When the affiliated store ID is received from the member terminal that has read the affiliated store ID from the affiliated store ID attached item installed in the affiliated store, the member ID is identified and identified by referring to the member management table. Individual flow line information recording means for sequentially recording in the individual flow line information table (12g) as individual flow line information in association with the received member ID, the received partner store ID and the time of reception;
(E) By referring to the affiliated store management table based on the affiliated store ID of the individual flow line information table, the number of members staying in each district is aggregated for each predetermined time period, The line total information table (12h) sequentially records, and the flow line total information recording transmission means for transmitting the flow line total information to each affiliated store terminal,
(F) When an advertisement site update request including advertisement display update information is received from any affiliated store terminal, the advertisement site screen is updated based on the advertisement display update information, and the updated advertisement site screen An advertisement display system using flow line information, comprising: advertisement site updating means for transmitting and displaying the advertisement to the advertisement display device. The management server further comprises point processing means for associating the accumulated value of points given to each member with the member ID and recording it in the point accumulation table (12m),
The point processing means, when a partner store ID is received from the member terminal, adds a preset point to the cumulative value of the corresponding member ID in the cumulative point table. Item 3. An advertisement display system using the flow line information according to item 1 or 2.   The said individual flow line information recording means transmits the coupon information regarding the said affiliated store with respect to this member terminal, when the affiliated store ID is received from the said member terminal. Advertisement display system using flow line information. In the affiliated store management table (12c), the promotional item ID assigned to the promotional item provided by each affiliated store is registered in association with the affiliated store ID,
The management server further comprises:
(G) Questionnaire registration means for registering the promotional item ID in the questionnaire setting table (12i) in association with a questionnaire question regarding the promotional item;
(H) When the promotional item ID is received from the member terminal that has read the promotional item ID appended to each promotional item, the member ID is identified by referring to the member management table, and based on the promotional item ID Sending the questionnaire question to the member terminal by referring to the questionnaire setting table, receiving a questionnaire response to the questionnaire question from the member terminal, identifying the identified member ID, the promotional product ID, and the received questionnaire answer; Questionnaire response recording means for sequentially recording in the questionnaire response table (12j) in association with the time of reception;
(I) The questionnaire response table is aggregated for each predetermined period, recorded as questionnaire aggregation information in the questionnaire aggregation table (12k), and the questionnaire aggregation information recording and transmitting means for transmitting the questionnaire aggregation information to the partner store terminal; The advertisement display system using the flow line information according to claim 1. The management server further comprises point processing means for associating the accumulated value of points given to each member with the member ID and recording it in the point accumulation table (12m),
The point processing means, when receiving the questionnaire response from the member terminal, adds a preset point to the cumulative value of the point of the corresponding member ID in the cumulative point table. Item 5. An advertisement display system using the flow line information according to item 4.   6. The flow line information according to claim 4, wherein the questionnaire response recording means transmits coupon information regarding the affiliated store to the member terminal when receiving a questionnaire response from the member terminal. Advertising display system using Each of the affiliated store terminals (3a) installed in a plurality of affiliated stores (3) and the advertisement display device (2b) installed in the advertisement display store (2) and a management server (1) connected via a network An advertising display system comprising:
The management server is
(A) Member registration means for registering in the member management table (12a) the member ID added to the member ID appendix distributed to each member;
(B) a partner store registration means for registering the partner store ID assigned to each partner store in the partner store management table (12c) in association with the district where the partner store is located;
(C) When an advertisement site creation request including advertisement display initial information is received from a partner store terminal, an advertisement site screen is created based on the advertisement display initial information, and the created advertisement site screen is displayed as the advertisement display. Means for creating an advertisement site to be transmitted to the device and displayed;
(D) When the member ID is received from the partner store terminal that has read the member ID from the member ID attached article, the partner store ID of the partner store terminal is specified, and the specified partner store ID and the received member ID are identified. And individual flow line information recording means for sequentially recording in the individual flow line information table (12g) as individual flow line information in association with reception time,
(E) By referring to the affiliated store management table based on the affiliated store ID of the individual flow line information table, the number of members staying in each district is aggregated for each predetermined time period, The line total information table (12h) sequentially records, and the flow line total information recording transmission means for transmitting the flow line total information to each affiliated store terminal,
(F) When an advertisement site update request including advertisement display update information is received from any affiliated store terminal, the advertisement site screen is updated based on the advertisement display update information, and the updated advertisement site screen An advertisement display system using flow line information, comprising: advertisement site updating means for transmitting and displaying the advertisement to the advertisement display device. The management server further comprises a point processing means for associating the accumulated value of points given to each member and the member ID and recording it in the point accumulation table (16b),
The point processing means includes
Point setting means for setting in the point setting table (16a) a point granting condition that associates the purchase record of the member in the advertisement display store with the number of times of reception of the individual flow line information,
Purchase record receiving means for receiving member purchase record information in the advertisement display store together with the member ID from the advertisement display store terminal installed in the advertisement display store;
When the member ID is received from the partner store terminal, the number of receptions of the individual flow line information is counted, and when the number of receptions reaches the point granting condition set in the point setting table, The advertisement display system using flow line information according to claim 7, further comprising point accumulation means for adding the points calculated based on the purchase results to the accumulated value of points.

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