JP4804372B2 - Advertisement distribution order determination method, advertisement distribution system, advertisement distribution order determination apparatus, and computer program - Google Patents

Description

  The present invention relates to an advertisement distribution order determination method for determining the distribution order of advertisement information to be distributed to an information output device according to the characteristics of the owner of the mobile terminal device existing in the area where the information output device is installed, The present invention relates to an advertisement distribution system that uses a method, an advertisement distribution order determination device that executes the method, and a computer program that causes a computer to execute the method.

  2. Description of the Related Art Conventionally, an advertisement distribution system that outputs advertisement video or advertisement sound using an information output device such as a large-scale vision or speaker installed indoors or outdoors in order to provide advertisement information related to product sales or service provision to a large number of viewers. It was used.

  Further, in the conventional advertisement distribution system, the purchase tendency of goods / services based on the taste preference and life style of passersby near the installation place of the information output device is predicted, and the distribution of the advertisement information is performed based on the prediction. By using a method for determining the ranking, the advertising effect of the advertising information has been improved. For example, based on the predicted purchase tendency, information on lunch is output in the daytime, information on dinner or alcohol is output in the evening, and product information on fashion or durable consumer goods is output on holidays, It was trying to increase viewers' willingness to buy.

Predicting purchasing trends is based on counting the number of passers-by near the installation location of the information output device, or modeling passers-by's age, gender, life stage, etc. based on questionnaires to passers-by This is done by determining the demographic purchase groups based on the attributed data, and using population distribution data in which the calculated purchase demographics are distributed by time (for example, Patent Documents 1 to 4).
JP 2003-22346 A JP 2003-125379 A JP 2004-287396 A JP 2003-122994 A

  However, the prediction of the conventional purchasing tendency is static, it is difficult to match the purchasing tendency of passers-by when the advertisement information is output, and lacks accuracy. Such conventional purchasing trend forecasts can be improved by performing modeling based on more sampling, such as climate, weather, weather conditions, etc., but they are carried out because of enormous research costs. hard. Even if a highly accurate purchasing trend can be predicted, if there is no passerby in the vicinity of the information output device due to a sudden event, survey costs and advertising costs are wasted. The generation of unnecessary costs causes a loss of profits of the advertisement provider, a decrease in the quality of the advertisement information, a decrease in the number of advertisement information provided, a decrease in the advertising cost effectiveness, and the like. As described above, in the advertisement information distribution order determination method used in the conventional advertisement communication system, the advertisement information cannot be distributed in response to the viewing situation change in the vicinity of the information output device. There was a problem that the effectiveness and the cost effectiveness of advertising could not be increased.

  The present invention has been made in view of such circumstances, and an object of the present invention is to provide advertisement information to be distributed to an information output device installed in a predetermined area including position information of the mobile terminal device. Select multiple, count the number of mobile terminal devices based on the relationship between the attribute information of the owner of the mobile terminal device and the viewer attribute of the selected advertisement information, and correspond to the counted number and attributes of the mobile terminal device An information output device that selects an advertisement reach indicating the priority of distribution of the selected advertisement information based on the weighting factor to be determined and determines the distribution order of the selected advertisement information based on the calculated advertisement reach An advertisement distribution order determination method, an advertisement distribution system, an advertisement distribution rank determination apparatus, and a computer program capable of distributing advertisement information immediately in response to changes in nearby viewing conditions and improving the advertising effectiveness and cost effectiveness of the advertisement. It is to provide a gram.

  Another object of the present invention is to update the attribute information of the owner of another external device based on the product purchase history and / or service provision history of the owner, thereby enabling viewers near the information output device. It is an object of the present invention to provide an advertisement distribution order determination device that can distribute advertisement information according to the hobbies and preferences of the user and can improve the advertising effect and cost effectiveness.

  In order to solve the above problems, an advertisement distribution order determination method according to the present invention includes an information output device that outputs advertisement information installed at an arbitrary location, a mobile terminal device that transmits its own location information, and the information An advertisement that uses an output device and a central device that can communicate with the mobile terminal device, and determines the distribution order of advertisement information to the information output device installed in a predetermined area where the mobile terminal device exists in the central device In the delivery order determination method, the central device receives the location information transmitted from the mobile terminal device and attribute information of the owner of the mobile terminal device, and is installed in a predetermined area including the received location information. A plurality of pieces of advertisement information to be distributed to a certain information output device are selected, the number of portable terminal devices is counted based on the relationship between the received attribute information and the viewer attribute of the selected advertisement information, and the counted portable terminal Based on the number of devices and a weighting factor corresponding to the attribute, an advertisement reach indicating the priority of distribution of the selected advertisement information to the information output device is calculated, and the selected advertisement is calculated based on the calculated advertisement reach. A distribution order of information to an information output device is determined.

  An advertisement distribution system according to the present invention includes an information output device that outputs advertisement information installed in an arbitrary place, a mobile terminal device that transmits its own location information, the information output device, and the mobile terminal device. An advertisement distribution system that distributes advertisement information to the information output device installed in a predetermined area in which the mobile terminal device exists, wherein the advertisement information and the advertisement information The central device receives the location information transmitted from the mobile terminal device and the attribute information of the owner of the mobile terminal device. Means, means for selecting a plurality of advertisement information to be distributed to an information output device installed in a predetermined area including the received position information, and attributes and weights corresponding to the selected advertisement information A means for extracting the number from the database; a means for counting the number of mobile terminal devices based on the relationship between the received attribute information and the extracted attribute; and the number of mobile terminal devices counted and the extracted weighting factor. The means for calculating the advertisement reach indicating the priority of distribution of the selected advertisement information to the information output device and the distribution order of the selected advertisement information to the information output device based on the calculated advertisement reach And means for transmitting the advertisement information selected according to the determined distribution order to the information output device, wherein the information output device comprises means for receiving and outputting the advertisement information transmitted from the central device. It is characterized by that.

  Further, the advertisement distribution order determination device according to the present invention can communicate with one external device installed in an arbitrary place and another external device that transmits its own location information, and there is another external device. In the advertisement distribution order determination device for determining the distribution order of advertisement information to one external device installed in a predetermined area, the position information transmitted from the other external device and the owner of the other external device Means for receiving attribute information; means for selecting a plurality of pieces of advertisement information to be distributed to one external device installed in a predetermined area including the received position information; and viewing the received attribute information and the selected advertisement information. A means for counting the number of other external devices based on the relationship with the attributes of the user, and one external part of the selected advertising information based on the counted number of other external devices and the weighting factor corresponding to the attribute The priority of delivery to the device. Means for calculating to advertisement reach, based on the calculated advertisement reach, characterized in that it comprises a means for determining the distribution order of the one external apparatus of the selected advertising information.

  In addition, the advertisement distribution order determination device according to the present invention is characterized in that the attribute information is updated based on the product purchase history and / or service provision history of the owner of the other external device.

  In addition, the computer program according to the present invention can communicate with one external device installed at an arbitrary place in the computer and another external device that transmits its own location information, and there is another external device. In a computer program for determining the distribution order of advertisement information to one external device installed in a predetermined area, the computer has one external installed in the predetermined area including the position information of the other external device Selecting a plurality of advertisement information to be distributed to the device, and causing the computer to determine the number of other external devices based on the relationship between the attribute information of the owner of the other external device and the attribute of the viewer of the selected advertisement information. Each of the counting step and the computer distributes the selected advertisement information to the external device based on the number of other external devices counted and the weighting factor corresponding to the attribute. And a step of causing the computer to determine a distribution order of the selected advertisement information to the external device based on the calculated advertisement reach. And

  In the present invention, by selecting a plurality of advertisement information to be delivered to the information output device installed in the predetermined area including the position information of the mobile terminal device, the information output device is installed in the predetermined area. It is determined that there is a person who can be a viewer of the advertisement information, and a plurality of advertisement information to be distributed to the information output device is selected. In addition, by counting the number of mobile terminal devices based on the relationship between the attribute information of the owner of the mobile terminal device and the attributes of the viewers of the selected advertisement information, the information output device is installed in a predetermined area. Among the existing persons, the number of persons who can be viewers of the advertisement information is counted, and the viewing situation in the vicinity of the information output device is grasped. Further, by calculating the advertisement reach indicating the priority of distribution of advertisement information based on the weighting coefficient corresponding to the number and attribute of the mobile terminal devices counted, the advertisement when the information output apparatus outputs the advertisement information The degree of effect is judged and the weight of advertisement information to be distributed is adjusted according to the attributes of the viewer. In addition, by determining the distribution order of a plurality of selected advertisement information based on the calculated advertisement reach, the distribution order of the advertisement information is determined according to the viewing situation near the grasped information output device.

  Further, in the present invention, the attribute information of the owner of the mobile terminal device is updated based on the product purchase history and / or service provision history of the owner. The distribution order of advertisement information to be distributed to the information output device is determined in response to the viewer's hobbies and preferences.

  In the present invention, the advertisement information can be distributed at a timing when there is a person who can be a viewer of the advertisement information in the predetermined area where the information output device is installed, so that the advertisement effect is ensured and the advertisement cost is wasted. Can be suppressed. In addition, the viewing status near the information output device can be grasped, and the distribution order of the advertisement information can be determined according to the viewing status near the grasped information output device. The effect can be improved, and the advertising cost effectiveness can be improved.

  Hereinafter, an advertisement distribution order determination method according to the present invention, an advertisement distribution system using the method, an advertisement distribution order determination apparatus that executes the method, and a computer program that causes a computer to execute the method are based on the drawings illustrating the embodiments. I will explain. FIG. 1 is a schematic diagram showing the overall configuration of the advertisement distribution system of the present invention.

  The advertisement distribution system of the present invention includes information output devices 1, 1,..., Mobile terminal devices 2, 2, ..., location information receiving devices 3, 3,. 5, a terminal device 6 and an advertisement information transmitting device 7, each of which is connected via a communication network such as the Internet or a telephone line network. The advertisement distribution system of the present invention is connected to an external weather information providing system or an online sales system via a communication network.

  The information output devices 1, 1,... Correspond to large monitors that output moving images and still images, loudspeakers that output sound, and are installed in places where viewers pass, such as parks, department stores, and hotels.

  The mobile terminal devices 2, 2,... Correspond to, for example, mobile phones, PDAs (Personal Digital Assistants), and the like. Each mobile terminal device 2 detects its own location information using GPS (Global Positioning System) or other positioning systems, and transmits the detected location information to each location information receiving device 3.

  The location information receiving devices 3, 3,... Of the mobile terminal device are antennas, relay devices, etc. for providing mobile phone communication services owned by telecommunications carriers (hereinafter referred to as “carriers”). It is installed at predetermined intervals in the set place. Each position information receiving device 3 transmits from each portable terminal device 2 when the portable terminal devices 2, 2,... Exist in an area (cell) having a radius of several hundred meters to several kilometers centered on its installation location. The received position information is received. In this embodiment, an example in which each position information receiving device 3 is installed in a different place from each information output device 1 will be described. However, the present invention is not limited to this, and may be installed in the same installation location. .

  The central device 4 corresponds to a server owned by a carrier or an advertising information distribution company. The central device 4 is an advertisement distribution order determining device according to the present invention, and transmits the determined distribution order information to the advertisement information transmitting device 7. The detailed configuration and operation of the central device 4 will be described later.

  The database 5 stores various data tables used in the present invention, and is connected to the central device 4. The database 5 is managed and maintained by a carrier who owns the central device 4 or a person in charge of distributing advertisement information as an administrator. The detailed configuration and operation of the database 5 will be described later. In the present embodiment, the database 5 is described as an example different from the central device 4, but the present invention is not limited to this, and the database 5 may be built in the central device 4.

  The terminal device 6 corresponds to a client owned by the requester of advertisement information distribution, and can access the database 5 via the central device 4. The terminal device 6 receives input information such as attribute information indicating the viewer characteristics of the advertisement information, transmits the received information to the database 5, and makes new registration or update registration in a table stored in the database 5.

  The advertisement information transmitting device 7 corresponds to a server owned by a distributor of advertisement information. The advertisement information transmitting device 7 stores a plurality of advertisement information. The advertisement information transmitting device 7 receives the distribution order determined by the central device 4 and transmits the advertisement information to each information output device 1 according to the received distribution order.

  Next, the configuration of the central device 4 and the database 5 connected to the central device 4 will be described. FIG. 2 is a block diagram showing the configuration of the advertisement distribution order determination apparatus of the present invention.

  In the figure, 4 is a central device. The central device 4 includes an external storage device 41, a communication interface 42, a database communication interface 43, a RAM 44, an auxiliary storage device 45, an input interface 46, an output interface 47, a CPU 48, and a bus 40 for connecting them.

  The external storage device 41 reads the computer program for executing the advertisement distribution order determination method of the present invention from the recording medium 410 and transmits the read program to the auxiliary storage device 41. The recording medium 410 corresponds to an optical disk or a magnetic storage type recording medium.

  The communication interface 42 itself has a line termination function such as a modem, or is connected to an external device having a line termination function. The central device 4 transmits and receives various information via the communication interface 42.

  The database communication interface 43 is connected to the database 5. The central device 4 exchanges various information with the database 5 via the database communication interface 43.

  The RAM 44 is configured by an SRAM or a buffer memory, and stores a program main body that executes an advertisement distribution order determination process, data generated when the process is executed, and the like.

  The auxiliary storage device 45 corresponds to, for example, a magnetic storage type hard disk drive, stores a program main body read by the external storage device 41, and other programs for controlling the central device 4, and responds to a read request from the CPU 48. Read them out. Further, the auxiliary storage device 45 stores an advertisement place attribute table T5 generated by the CPU 48. Details of the attribute table by advertisement location T5 will be described later.

  The input interface 46 is connected to the input device 460, receives a signal output from the input device 460 as information, and transmits the received information to the RAM 44. The transmitted information is stored in the RAM 44. The input device 460 corresponds to, for example, a keyboard or a mouse. The administrator of the central device 4 inputs information for management or maintenance via the input device 460.

  The output interface 47 is connected to the output device 470 and outputs information to the output device 470 according to a program stored in the RAM 44. The output device 470 is a device for outputting information, and corresponds to, for example, a CRT, a liquid crystal monitor, or a sound speaker. The administrator of the central device 4 receives information for management or maintenance via the output device 470.

  The CPU 48 reads out the program stored in the auxiliary storage device 45 to the RAM 44 and temporarily stores it, executes the process of determining the advertisement distribution order based on the stored program, and outputs the distribution order. The process of determining the advertisement distribution order of the CPU 48 will be described later.

  The database 5 stores various tables. The database 5 reads various tables in response to the read request transmitted from the central apparatus 4 and transmits the various tables to the central apparatus 4. Further, the database 5 stores values in various tables in response to the storage request transmitted from the central device 4.

  Various tables stored in the database 5 are a terminal location information table T1, an advertisement location table T2, a site reference information table T3, a purchase information table T4, an attribute location attribute gathering status table T6, an advertisement table T7, and an advertisement arrival by location. It is a rate table T8. Hereinafter, a storage example of these tables will be described.

  FIG. 3 is a schematic diagram showing a storage example of the terminal location information table of the present invention. The terminal location information table T1 is a table for storing location information about the mobile terminal devices 2, 2,. The terminal position information table T <b> 1 is generated for each portable terminal device and stored in the database 5 when the central device 4 receives the personal identification code, owner information, and position coordinates from each portable terminal device 2. The terminal position information table T1 includes a record formed by each item of a personal identification code, owner information, and position coordinates. The personal identification code is a terminal identifier of each mobile terminal device 2 and is given when the mobile terminal device is manufactured. As an embodiment of the personal identification code, in addition to the one given at the time of manufacture, an owner contract number or access account of the portable terminal device may be used. In addition to the personal identification code that is given at the time of manufacture, owner contract number or access account, membership information on the Internet sales site, credit card number, connection account for accessing the site, e-mail address You may manage together. Since this personal identification code is used for association with other tables, it can include a component that can be associated with the personal identification code of various tables when the portable terminal device is detected. If one is registered, the other components may not be completely registered. The same applies to the following tables. The owner information is personal information of the owner of each mobile terminal device 2 and corresponds to, for example, the owner's address, age, and sex. A position coordinate is the positional information on each portable terminal device 2, and each portable terminal device 2 detects using positioning systems, such as GPS. Key indicates an item as a related key, and is used for associating with another table. The same applies to the following tables.

  FIG. 4 is a schematic diagram showing a storage example of the advertisement place table of the present invention. The advertisement location table T2 is a table for storing the installation locations of the information output devices 1, 1,. Each time the information output device 1 is installed, the advertisement place table T2 is registered by the input of the advertisement information distribution company. The advertisement place table T2 includes a record formed by items of place code, place name, counting cycle, weather information, position coordinates, and advertisement range. The location code is identification information associated with the installation location of each information output device 1. For example, “Tokushima City × Chome × Number × No.” In Tokushima Prefecture is 0001, “Nangoku City, Kochi Prefecture × Chome × Number × No.” Is stored as 0002. The place name is an area name near the place where each information output device 1 is installed. The counting cycle is a timing for counting the number of mobile terminal devices 2, 2,... Existing in a predetermined area including the installation location of each information output device 1, and includes the final counting time and the interval of the counting cycle. The meteorological information is meteorological information of the installation location of each information output device 1, and currently includes forecasts every 3 hours and forecasts every week. The weather information is updated sequentially with information transmitted from an external weather information providing system. The position coordinates are position information indicating the installation location of each information output device 1. The advertisement range indicates a range of a predetermined area including the position coordinates, and corresponds to, for example, a radius centered on the position coordinates and an address range including the position coordinates. When the position coordinates of the terminal position information table T1 are included in the advertisement range, the central device 4 detects the mobile terminal device 2 having the position coordinates as being present in a predetermined area of the information output device 1.

  FIG. 5 is a schematic diagram showing a storage example of the site reference information table of the present invention. The site reference information table T3 stores information about a site on which information on products and services referred to by the owner of each mobile terminal device 2 is posted and a website opened by a store that sells products. It is a table. This information is used to collect purchase intentions by referring to products etc. on the website, although the purchase did not result in indirect grasp of individual purchase trends. The site reference information table T3 is sequentially updated with information transmitted from an external network sales system or the website management system. The site reference information table T3 includes a record formed by each item of a personal identification code, a site code, a sales product code, and a last access time stamp. The personal identification code is identification information of the owner of each mobile terminal device 2 and is information given at the time of product purchase. The site code is identification information of a website opened by the store. The sales product code is identification information of a product sold on the website. The last access time stamp is the last date and time when the website was accessed.

  FIG. 6 is a schematic diagram showing a storage example of the purchase information table of the present invention. The purchase information table T4 is a table for storing information about products that the owner of each mobile terminal device 2 has purchased in the past. The purchase information table T4 is sequentially determined by information transmitted from an external net sales system or the website management system. Updated. The purchase information table T4 includes a record formed by items of a personal identification code, a purchased product code, a purchased product name, and a time stamp. The personal identification code is identification information of the owner of each mobile terminal device 2 and is information given at the time of product purchase. The purchased product code is identification information of a product purchased by the owner of each mobile terminal device 2 in the past. For example, “potato chips confectionery” is food 0001, “Japanese sake” is drinking 0001, and “rouge” is chemical 0001. Is stored as such. The purchased product name is the name of a product purchased by the owner of each mobile terminal device 2 in the past, and is stored as, for example, “potato”, “honjozo ○○”, or “OO rouge”. The time stamp is the date and time when the owner of each mobile terminal device 2 purchased the product.

  Here, the details of the advertisement place attribute table T5 stored in the auxiliary storage device 45 will be described. FIG. 7 is a schematic diagram showing a storage example of the attribute table for each advertisement place according to the present invention. The attribute-specific attribute table T5 is a table generated for each mobile terminal device 2 by the central device 4 when each mobile terminal device 2 is detected in a predetermined area including the installation location of each information output device 1. Yes, it is a table that associates the terminal location information table T1 and the advertisement place table T2. The advertisement place attribute table T5 includes a record formed by each item of a place code, an attribute code, and a total time. The place code is a related key and stores the place code of the advertisement place table T2. The central device 4 extracts the terminal position information table T1 of each mobile terminal device 2 having position coordinates within a predetermined area corresponding to the location code. The attribute code is attribute information indicating the characteristics of the owner of each mobile terminal device 2, and is generated based on the personal identification code and owner information of the extracted terminal location information table T1. The attribute code is stored as, for example, Age 10 when “age is teenage”, and “male” when “sex is male”. The attribute code may be generated and updated sequentially based on the site code extracted from the site reference information table T3, the purchased product code extracted from the purchase information table T4, and the like. For example, when “Potato chips confectionery was purchased from a site established by company B”, it is stored as company B / food 0001. That is, the attribute code may be generated based on the product purchase history. In the present embodiment, an example in which the owner of each mobile terminal device 2 has purchased a product in the past has been described. However, the present invention is not limited thereto, and a service may be provided. The counting time is the time when the central device 4 detects that each mobile terminal device 2 is present in a predetermined area including the installation location of each information output device 1, and the timer (see FIG. (Not shown).

  FIG. 8 is a schematic diagram showing a storage example of the attribute location status gathering status table of the present invention. The attribute gathering status table by advertisement location T6 is a table for the central device 4 to count the number of mobile terminal devices 2, 2,... Existing in a predetermined area including the installation location of each information output device 1. The attribute location status table T6 classified by advertisement location includes a record formed by each item of a location code, a location name, an attribute code, the number of participants, and a total time. The place code is a related key, and is used for associating the advertisement place table T2, the advertisement place attribute table T5, and the advertisement table T7 having the same place code. The place name is a name of an installation place of each corresponding information output device 1. The attribute code has the same value as the attribute code stored in the associated advertisement location attribute table T5 and advertisement table T7. The number of people gathered is the number of tables in the attribute table T5 classified by advertisement location having the same place code and attribute code, and the mobile terminal devices 2 and 2 existing in a predetermined area including the installation location of each information output device 1 ,..., And the number of people who can be viewers of the advertisement information output from each information output device 1. The total time is the time when the number of attendees is counted, and stored is the total time in the advertisement place attribute table T5 that matches the total period of the advertisement place table T2. The number of participants is updated every counting cycle.

  FIG. 9 is a schematic diagram showing a storage example of the advertisement table of the present invention. The advertisement table T7 is a table for storing information related to advertisement information to be distributed to each information output device 1. The advertisement table T7 is registered by the input of the advertisement information distributor or the advertisement information distributor. The advertisement table T7 includes a record formed by items of an advertisement material code, an attribute code, an attribute evaluation distribution, a place code, an advertiser code, and an advertisement name. The advertisement material code is identification information of advertisement data (advertisement information) stored in the transmission device 7. For example, "Advertisement of potato chips confectionery of company B" is stored as company B / food 0001. . The attribute code is attribute information indicating the characteristics of the viewer of the advertisement information, and is stored, for example, Age 10 when viewed by a teenager and male when viewed by a “male”. Further, the attribute code may be generated and updated based on the site code extracted from the site reference information table T3, the purchased product code extracted from the purchase information table T4, and the like. For example, as a result of counting by an external counting system, when there are a large number of histories of purchasing potato chips confectionery from a site established by company B, that is, when potato chips confectionery of company B sells well, Stored as B company / food 0001. That is, the attribute code may be generated based on the product purchase history. The attribute evaluation distribution includes a distribution real number (category 1) and an allocation rate attribute type (category 2). The distribution real number is the number of points at which the number of attributes in the attribute type is the maximum value and the weight is distributed in the attribute type, and the total of the distribution real numbers in the attribute type is a weight coefficient that is the number of attributes in the attribute type. The distribution rate attribute type is a distribution rate with the number of attributes in the attribute type as the denominator and the distribution real number as the numerator, and the distribution factor in the attribute type. It is. For example, when allocating to purchase age groups divided into 7 attributes, the maximum real number is 7 points, 3 points for teens, 2 points for 20s, 1 point for 30s, 40s 1 point, and 0 points for 50s to 70s. As a result, the advertisement information is set so as to be distributed preferentially to young people. As described above, by appropriately assigning the total number of weighting factors, it is possible to adjust the priority among attributes and set a person who wants to view advertisement information. The location code is identification information indicating the installation location of each information output device 1 to which the advertisement information is to be distributed. The advertiser code is identification information of a requester (advertiser) of advertisement information distribution. The advertisement name is the content name of the advertisement information.

  FIG. 10 is a schematic diagram showing a storage example of the advertisement reach table by location according to the present invention. The advertisement arrival rate table T8 by location is a table for storing an advertisement arrival rate indicating the priority of distribution of advertisement information to each information output device 1, and includes an attribute collection status table T6 by advertisement location and an advertisement table T7. Is a table that associates. The location-specific advertisement reach rate table T8 includes records formed by the items of location code, advertisement material code, advertisement reach rate, and total time. The place code is a related key, and is used for associating the advertisement place table T2, the advertisement place attribute table T5, the advertisement place attribute gathering status table T6, and the advertisement table T7 having the same place code. The advertisement material code is a related key and stores the advertisement material code of the advertisement table T7. The advertisement material code is used to select a plurality of advertisement information stored in the advertisement information transmitting device 7. The advertisement arrival rate is a value obtained by multiplying the number of people gathered in the attribute gathering status table T6 associated with the advertisement location by the weighting factor of attribute evaluation distribution in the advertisement table T7, and the distribution of the advertisement information to each information output device 1 is performed. It is a value indicating priority. The total time stores the total time of the associated attribute location-specific attribute gathering status table T6. The advertisement reach is updated every counting cycle.

  Next, the concept of the advertisement distribution order determination method according to the present invention will be described. FIG. 11 is a schematic diagram for explaining the advertisement distribution order determination method of the present invention.

  The central device 4 is installed in Tokushima City × Chome × Number × No. In Tokushima Prefecture, for example, when it is determined that the predetermined time has been reached by comparing the final total time and total frequency of the advertisement place table T2 with the current time. When the mobile terminal device 2 having position coordinates within a predetermined area of the information output device 1 is detected, the site reference information is based on the location code in the advertisement location table T2, the personal identification code and the owner information in the terminal location information table T1. Related definitions (not shown) are attribute codes defined from the site codes and sales items obtained by referring to the table T3 (not shown), and purchased product codes and sales names obtained from the purchase information table T4. The attribute place-specific attribute table T5 is generated using all of the attribute codes to be used. Here, when the purchase age group is used as an attribute, the central device 4 assigns one of the values of teens, 20s, 30s,... Stored in the attribute code of table T5.

  The central device 4 counts the number of advertisement place attribute table T5 having the same place code and attribute code, and stores the counted value in the number of people gathered in the advertisement place attribute gathering situation table T6. In the present embodiment, for example, the attribute value is 54 for the teenagers, the attribute value is 8 for the 20s, the attribute value is 4 for the 30s, and the attribute value is for the 40s. Assume that the number of participants is 3, the attribute value is 6 in the 50s, the attribute value is 6 in the 60s, and the attribute value is 19 in the 70s (see FIG. 11) .

  At the same time, the central device 4 extracts a plurality of advertisement tables T7 having the same value as the location code. That is, a plurality of pieces of advertisement information to be distributed to each information output device 1 are selected. In the present embodiment, the advertisement table T7 for “A company's book brewing XX”, “B company potatoes”, “C company XX rouge” and “D company toilet deodorant” is extracted. (See FIG. 11). The central device 4 generates an advertisement reach table by location T8 corresponding to each advertisement information.

  Company A's main brewing XX advertising information is that the 30s weight factor (attribute evaluation distribution real number) is 2 points, the 40s weight factor is 2 points, the 50s weight factor is 1 point, the 60s weight factor Is 1 point, and the weighting coefficient for 70s is 1 point, so the advertisement reach is 4 for 30s (4% in the attribute target population rate) x 8% for 2 points, 3 for 40s (attributes) 3%) × 6 points for 2 points, 6 people in their 50s (6% for the target number within the attribute) × 6% for 1 point, 6 people for the 60s (6% for the target number within the attribute) × 6 points for 1 point, 19 people in their 70s (19% in the attribute target number) x 19 points for 1 point, and the total value is 45%. The central device 4 stores a value of 45% in the advertisement reach of the location-specific advertisement reach table T8 corresponding to the advertisement information of the main brewing OO of company A.

  In addition, the advertisement information of the potatoes of company B is that the weight coefficient for teens is 3 points, the weight coefficient for 20s is 2 points, the weight coefficient for 30s is 1 point, and the weight coefficient for 40s is 1 point. As for the advertisement arrival rate, teenagers are 54 people (attributed target rate 54%) x 3 points 162%, 20s are 8 people (attributed target rate 8%) x 2 points 16%, 30s 4 people (4% in the attribute target population rate) × 1 point, 4%, 3 in the 40s (3% in the attribute target population rate) × 1 point, and the total value is 185%. The central device 4 stores a value of 185% in the advertisement reach of the location-specific advertisement reach table T8 corresponding to the advertisement information of the potato of company B.

  In addition, the advertising information of XX rouge of company C is 1 point for the weighting factor for teens, 2 points for the weighting factor for 20s, 2 points for the weighting factor for 30s, 1 point for the weighting factor for 40s, 50 Since the weighting factor for teenagers is 1 point, the advertisement arrival rate is 54 for teenagers (in-attribute target population rate 54%) x 54% for 1 point, and 8 in 20s (intra-attribute target population rate 8) %) X 2 points 16%, 30s in 4 people (attributed target rate 4%) x 2 points in 8%, 40s in 3s (attributed target rate 3%) x 1 point in 3% , 6 people in their 50s (6% for the target number of people within the attribute) x 1 point, the total value is 87%. The central device 4 stores a value of 87% in the advertisement reach of the location-specific advertisement reach table T8 corresponding to the advertisement information of XX rouge of the company C.

  Furthermore, the advertisement information on toilet deodorant of company D is 1 point for the weighting factor for 20s, 2 point for the weighting factor for 30s, 1 point for the weighting factor for 40s, and 1 point for the weighting factor for 50s , 60's weighting factor is 1 point, 70's weighting factor is 1 point, the advertisement reach is 8 people in the 20s (8% in the attribute target number of people) × 1 point 8%, 30 4 people (4% for the target number of people within the attribute) x 2 points, 8%, 3 people in the 40s (3% of the target number of people within the attribute) x 3 points for 1 point, 6 people in the 50s (targets within the attribute) 6% at 1 point) x 6 points, 6 people in their 60s (6% in the attribute target number) x 6% at 1 point, 19 in the 70s (19% in the attribute target number) x 1 point 19%, and the total value is 50%. The central device 4 stores a value of 50% in the advertisement reach of the location-specific advertisement reach table T8 corresponding to the advertisement information of the toilet deodorant of Company D.

  As a result, the advertisement arrival rate becomes B company potato advertisement information> C company XX rouge advertisement information> D company toilet deodorant> A company book brew XX. The central device 4 distributes each advertisement information to each information output device 1 in the first place: advertisement information of potatoes of company B, second place: advertisement information of XX rouge of company C, third place: of company D Toilet deodorant, 4th place: Decided to be A brewing ○○ of company A. In the present embodiment, the distribution order is determined in descending order of the advertisement arrival rate. However, the present invention is not limited to this, and the distribution order may be determined in the order of low advertisement arrival ratio.

  Depending on the determined distribution order, the central device 4 controls, for example, whether to distribute in order of higher-level advertisement information, increase the repetition frequency of higher-level advertisement information, or distribute only the highest-level advertisement information. The signal is transmitted to the transmission device 7. The transmission device 7 reads out the stored advertisement information according to the control signal and transmits it to each information output device 1. Each information output device 1 receives and outputs the advertisement information transmitted from the transmission device 7. In the present embodiment, an example in which the transmission information 7 transmits the advertisement information to each information output device 1 is described. However, the present invention is not limited to this, and the central device 4 may transmit the advertisement information by itself. Good.

  Next, registration in the advertisement table T7 will be described. FIG. 12 is a schematic diagram showing a display example of an advertisement table registration screen. The registration screen of the advertisement table T7 is displayed on the output device 470 of the central device 4 or the output device of the terminal device 6. Through the registration screen, the advertising information distribution business operator or the advertising information distribution requester, for example, assigns a weighting factor to each of the input fields f in order to distribute the purchase age group, the purchase fluctuation element, and the target life stage. Enter a value. As a result, a weighting coefficient is set for each attribute. The purchase age group or the target life stage attribute is stored with information transmitted from an external network sales system. Further, as the attribute of the purchase fluctuation element, information storing information transmitted from an external weather information providing system is used.

  Next, the procedure of the advertisement distribution order determination process executed by the central device 4 (advertisement distribution order determination apparatus) will be described. 13 to 15 are flowcharts showing the processing of the advertisement distribution order determining apparatus according to the present invention.

  The CPU 48 of the central device 4 transmits the personal identification code of each mobile terminal device 2, the identification information as owner information, and the mobile terminal transmitted from the mobile terminal devices 2, 2,. When the position information that is the position coordinates of the device 2 is received (S101), the terminal position information table T1 is generated or updated if the information on the mobile terminal already exists in the terminal position information table T1 (S102). Store in database 5. The CPU 48 determines whether or not there is a process end instruction from the administrator (S103). If there is no process end instruction (NO in S103), the CPU 48 returns to step S101 and repeats the process.

  On the other hand, if there is a process end instruction (YES in S103), the CPU 48 ends the parallel process 1/2.

  The CPU 48 reads the advertisement place table T2 by parallel processing 2/2 (S104), and extracts the final tabulation time (the previous tabulation completion time at the advertisement place) and the tabulation cycle from the read advertisement place table T2. The CPU 48 determines whether or not the execution time of the step exceeds the time when the aggregation cycle has elapsed from the final aggregation time of the advertisement location record (aggregation timeout) in all the extracted advertisement locations (S105). If it is determined that there is no time-out at the advertisement place (NO in S105), the process returns to step 105 and the process is repeated. Note that a method of rearranging the aggregation timeout times determined in step S105 in the latest order and waiting until the earliest aggregation timeout may be used.

  On the other hand, if the CPU 48 determines that the total time-out has occurred (YES in S105), the CPU 48 executes the gathering information for each advertising location for all the advertising locations determined to be the total time-out (S106), and further executes the advertisement for each advertising location. A distribution rank calculation process is executed (S107), and rank information determined by the process is output (S108). The CPU 48 determines whether or not there is a process end instruction from the administrator (S109). If there is no process end instruction (NO in S109), the CPU 48 returns to step S104 and repeats the process.

  On the other hand, when there is a process end instruction (YES in S109), the CPU 48 ends the parallel processing 2/2.

  Then, the CPU 48 transmits a control signal based on the output rank information to the transmission device 7. The transmission device 7 reads the stored advertisement information in accordance with the control signal, and controls the order change, repetition, and transmission / broadcasting suppression of the advertisement information.

  Since the above processing is executed for each aggregation cycle of the advertisement place table T2, the distribution order is dynamically determined for each aggregation cycle. As a result, the advertisement information transmitting device 7 can distribute the advertisement information in an immediate manner corresponding to the situation change in the vicinity of each information output device 1.

  Here, the gathering information classified by advertisement location in step S106 will be described in detail. The CPU 48 reads out the mobile terminals existing in the respective advertising ranges from the terminal location information table T1 for all the advertising locations determined to be the total timeout (S201), and the personal identification code from the read terminal location information table T1. Extract owner information. In order to improve the accuracy of information in this step, the terminal position information table T1 may have an item capable of recording the final position detection time, and it may be determined whether the position coordinates are valid at the time of reading in step S201. . As an example of the determination, the position information is received within the time when the aggregation period has elapsed from the final aggregation time of the advertisement place, or within the time when the processing of the terminal position information in step S201 is executed from the final aggregation time of the advertisement place. It is to add a determination as to whether the terminal location information is correct. Furthermore, when there is a possibility that the counting period may move to a place where the advertisement cannot be viewed through the advertisement range due to the movement of the mobile terminal, the terminal position information may be determined not to be processed. . The CPU 48 extracts a place code from the advertisement place table T2 read in step S102 (S202). The CPU 48 reads the site reference information table T3 and the purchase information table T4 that have the same value as either the personal identification code or the constituent elements of the personal identification code extracted in step S201 (S203), and extracts the purchased product code from the read table.

  The CPU 48 generates an attribute code based on the extracted purchased product code and / or the personal identification code and owner information extracted in step S201, and generates the generated attribute code, the location code extracted in step S202, and the total time. The stored advertisement location attribute table T5 is generated (S204).

  The CPU 48 counts the number of advertisement place attribute tables T5 having the same place code and attribute code in the generated advertisement place attribute table T5 (S205). The CPU 48 stores the counted value as the number of participants, thereby updating the attribute location-specific attribute gathering status table T6 (S206), and ends the advertisement location-specific gathering information totaling process.

  Further, the advertisement distribution order calculation processing for each advertisement place in step S107 will be described in detail. The CPU 48 reads the advertisement table T7 having the same value as the place code of the advertisement place attribute table T5 generated in step S204 (S301), and extracts the attribute evaluation distribution weight coefficient from the read advertisement table T7. The CPU 48 counts the number of participants in the advertisement location attribute table T5 (S302). The CPU 48 multiplies the counted number of attendees by the extracted weighting factor to calculate the advertisement reach (S303). CPU48 updates the advertisement arrival rate table T8 classified by place by storing the calculated advertisement arrival rate (S304).

  The CPU 48 determines the rank of advertisement information distribution according to the calculated advertisement reach (S305), and ends the advertisement distribution rank calculation process for each advertisement place.

It is a mimetic diagram showing the whole advertising distribution system composition of the present invention. It is a block diagram which shows the structure of the advertisement delivery order determination apparatus of this invention. It is a schematic diagram which shows the example of storage of the terminal location information table of this invention. It is a schematic diagram which shows the example of storage of the advertisement place table of this invention. It is a schematic diagram which shows the example of a storage of the site reference information table of this invention. It is a schematic diagram which shows the example of storage of the purchase information table of this invention. It is a schematic diagram which shows the example of storage of the attribute table classified by advertisement place of this invention. It is a schematic diagram which shows the example of a storage of the attribute gathering situation table according to advertisement place of this invention. It is a schematic diagram which shows the example of storage of the advertisement table of this invention. It is a schematic diagram which shows the example of a storage of the advertisement arrival rate table according to location of this invention. It is a schematic diagram explaining the advertisement delivery order determination method of this invention. It is a schematic diagram which shows the example of a display of the registration screen of an advertisement table. It is a flowchart which shows the process of the advertisement delivery order determination apparatus of this invention. It is a flowchart which shows the process of the advertisement delivery order determination apparatus of this invention. It is a flowchart which shows the process of the advertisement delivery order determination apparatus of this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Information output device 2 Portable terminal device 3 Position information receiving device of portable terminal device 4 Central device 5 Database 6 Terminal device 7 Advertising information transmission device

Claims (5)

An information output device that outputs advertisement information installed at an arbitrary location, a mobile terminal device that transmits its own location information, and a central device that can communicate with the information output device and the mobile terminal device, In the advertisement distribution order determination method for determining the distribution order of advertisement information to the information output device installed in a predetermined area where the mobile terminal device exists in the device,
The central device is
Receiving the location information transmitted from the mobile terminal device and the attribute information of the owner of the mobile terminal device;
Select multiple advertisement information to be delivered to the information output device installed in the predetermined area containing the received location information,
Count the number of mobile terminal devices based on the relationship between the received attribute information and the attribute of the viewer of the selected advertisement information,
Based on the counted number of mobile terminal devices and the weighting factor corresponding to the attribute, calculate an advertisement reach indicating the priority of distribution of the selected advertisement information to the information output device,
An advertisement delivery order determination method, comprising: determining a delivery order of selected advertisement information to an information output device based on the calculated advertisement reach. An information output device that outputs advertisement information installed in an arbitrary place, a mobile terminal device that transmits its own location information, and a central device that can communicate with the information output device and the mobile terminal device, In an advertisement distribution system for distributing advertisement information to the information output device installed in a predetermined area where the mobile terminal device exists,
A database in which the advertisement information, the attributes of viewers of the advertisement information and weighting factors are stored in association with each other;
The central device is
Means for receiving the location information transmitted from the mobile terminal device and attribute information of the owner of the mobile terminal device;
Means for selecting a plurality of advertisement information to be distributed to an information output device installed in a predetermined area containing the received position information;
Means for extracting from the database attributes and weighting factors corresponding to the selected advertising information;
Means for counting the number of mobile terminal devices based on the relationship between the received attribute information and the extracted attributes;
Means for calculating an advertisement reach indicating the priority of distribution of the selected advertisement information to the information output device based on the counted number of mobile terminal devices and the extracted weighting factor;
Means for determining the distribution order of the selected advertisement information to the information output device based on the calculated advertisement reach;
Means for transmitting the advertisement information selected according to the determined distribution order to the information output device,
The information output device includes:
An advertisement distribution system comprising means for receiving and outputting advertisement information transmitted from the central apparatus. One external device that is communicable with one external device installed at an arbitrary place and another external device that transmits its own location information, and is installed in a predetermined area where the other external device exists In the advertisement distribution order determination device that determines the distribution order of advertisement information to
Means for receiving position information transmitted from the other external device and attribute information of the owner of the other external device;
Means for selecting a plurality of advertisement information to be distributed to one external device installed in a predetermined area including the received position information;
Means for counting the number of other external devices based on the relationship between the received attribute information and the attribute of the viewer of the selected advertisement information;
Means for calculating an advertisement reach indicating the priority of distribution of the selected advertisement information to the external device based on the counted number of other external devices and the weighting factor corresponding to the attribute;
An advertisement distribution order determining apparatus comprising: means for determining a distribution order of selected advertisement information to an external apparatus based on the calculated advertisement reach.   4. The advertisement distribution order determination apparatus according to claim 3, wherein the attribute information is updated based on a product purchase history and / or service provision history of an owner of the other external device. The computer can communicate with one external device installed at an arbitrary location and another external device that transmits its own location information, and is installed within a predetermined area where the other external device exists. In the computer program for determining the distribution order of the advertisement information to the external device of
A step of causing a computer to select a plurality of pieces of advertisement information to be distributed to one external device installed in a predetermined area including position information of other external devices;
Causing the computer to count the number of other external devices based on the relationship between the attribute information of the owner of the other external device and the attribute of the viewer of the selected advertisement information;
Causing the computer to calculate an advertisement reach indicating the priority of distribution of the selected advertisement information to the external device based on the counted number of other external devices and the weighting factor corresponding to the attribute;
A computer program for causing a computer to determine a distribution order of selected advertisement information to an external device based on the calculated advertisement reach.

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