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Hu et al., 2011 - Google Patents

Context-dependent product evaluations: an empirical analysis of internet book reviews

Hu et al., 2011

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Document ID
4262533585356217648
Author
Hu Y
Li X
Publication year
Publication venue
Journal of Interactive Marketing

External Links

Snippet

Using book review data on Amazon. com, the authors extend current research into online consumer reviews by empirically investigating the context dependence effect in the review writing process. They find that when product quality remains constant, later reviews tend to …
Continue reading at papers.ssrn.com (PDF) (other versions)

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