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Shafi et al., 2014 - Google Patents

Impact of promotional activities on brand equity in selected apparel brands: evidence from India

Shafi et al., 2014

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Document ID
12691506141805176592
Author
Shafi S
Madhavaiah C
Publication year
Publication venue
Asia-Pacific Marketing Review

External Links

Snippet

INTRODUCTION for taking part into a new product class (Aaker and Brand equity has achieved much consideration in recent Keller, 1999). Brand equity possibly explained as the years both in academics and industry. There are additional value to a company that is …
Continue reading at www.researchgate.net (PDF) (other versions)

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