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Vardarsuyu, 2022 - Google Patents

The relationship between brand engagement and brand experience: the moderating roles of social influence and brand trust

Vardarsuyu, 2022

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Document ID
6078694588455390471
Author
Vardarsuyu M
Publication year
Publication venue
Pazarlama ve Pazarlama Araştırmaları Dergisi

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Snippet

In the era of fierce competition and high market dynamism, creating superior brand experience has been one of the key objectives of companies, which in turn fostered the importance and number of experience studies in the marketing literature. Drawing from …
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