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Marcel et al., 2009 - Google Patents

The effect of the marketing communication and price promotion toward brand equity

Marcel et al., 2009

View PDF
Document ID
5149616282250305764
Author
Marcel A
et al.
Publication year
Publication venue
Business and Entrepreneurial Review

External Links

Snippet

The background of this research:“Marketing Communication is a subject that students often equate with advertising. Hence, the challenge for authors is to write a text that addresses advertising, without demoting other aspects of marketing communications to significance …
Continue reading at e-journal.trisakti.ac.id (PDF) (other versions)

Classifications

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