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Moriarty et al., 1982 - Google Patents

Exploring complex decision making units: A new approach

Moriarty et al., 1982

Document ID
6043343405070498398
Author
Moriarty R
Bateson J
Publication year
Publication venue
Journal of Marketing Research

External Links

Snippet

Though the concept of a multiperson decision making unit (DMU) has been widely accepted in principle, very few empirical studies have surveyed all members of the DMU. In those few studies which have surveyed multiple decision participants, data were collected via …
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