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Futrell et al., 1976 - Google Patents

Job performance related to management control systems for pharmaceutical salesmen

Futrell et al., 1976

Document ID
13092870167288660238
Author
Futrell C
Swan J
Todd J
Publication year
Publication venue
Journal of Marketing Research

External Links

Snippet

Conceptualization and empirical investigation of marketing management control systems have not developed to the point where terms, concepts, and methods are clear enough to provide reliable guidelines for managers of sales forces. Three national firms' salesmen's …
Continue reading at journals.sagepub.com (other versions)

Classifications

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    • G06Q10/00—Administration; Management
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q10/00—Administration; Management
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G09B5/00—Electrically-operated educational appliances

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