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Moncrief III, 1986 - Google Patents

Selling activity and sales position taxonomies for industrial salesforces

Moncrief III, 1986

Document ID
10739517968212607177
Author
Moncrief III W
Publication year
Publication venue
Journal of Marketing Research

External Links

Snippet

The author develops a comprehensive inventory of selling activities and uses it to analyze the jobs of 1393 salespeople employed by 51 industrial selling organizations. He also develops a taxonomy of sales activities based on frequency of occurrence of 121 sales …
Continue reading at journals.sagepub.com (other versions)

Classifications

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    • G06Q10/00—Administration; Management
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