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Mochon et al., 2017 - Google Patents

What are likes worth? A Facebook page field experiment

Mochon et al., 2017

Document ID
814607229390471146
Author
Mochon D
Johnson K
Schwartz J
Ariely D
Publication year
Publication venue
Journal of Marketing Research

External Links

Snippet

Despite the tremendous resources devoted to marketing on Facebook, little is known about its actual effect on customers. Specifically, can Facebook page likes affect offline customer behavior, and if so, how? To answer these questions, the authors conduct a field experiment …
Continue reading at journals.sagepub.com (other versions)

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