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Social norms, morals and self-interest as determinants of pro-environment behaviour

Author

Listed:
  • Czajkowski, Mikolaj
  • Hanley, Nicholas
  • Nyborg, Karine
Abstract
This paper considers the role which selfish, moral and social incentives and pressures play in explaining the extent to which stated choices over pro-environment behaviours vary across individuals. The empirical context is choices over household waste contracts and recycling actions in Poland. A theoretical model is used to show how cost-based motives and the desire for a positive self- and social image combine to determine the utility from alternative choices of recycling behaviour. We then describe a discrete choice experiment designed to empirically investigate the effects such drivers have on stated choices. Using a latent class model, we distinguish three types of individual who are described as duty-orientated recyclers, budget recyclers and homo oeconomicus. These groups vary in their preferences for how frequently waste is collected, and the number of categories into which household waste must be recycled. Our results have implications for the design of future policies aimed at improving participation in recycling schemes.

Suggested Citation

  • Czajkowski, Mikolaj & Hanley, Nicholas & Nyborg, Karine, 2014. "Social norms, morals and self-interest as determinants of pro-environment behaviour," Stirling Economics Discussion Papers 2014-06, University of Stirling, Division of Economics.
    • Handle: RePEc:stl:stledp:2014-06
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    File URL: http://hdl.handle.net/1893/21165
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    References listed on IDEAS

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    More about this item

    JEL classification:

    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • F18 - International Economics - - Trade - - - Trade and Environment
    • Q41 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Demand and Supply; Prices
    • Q52 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Pollution Control Adoption and Costs; Distributional Effects; Employment Effects

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