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Broadcasting and Team Sports

Author

Listed:
  • Roger G. Noll

    (Stanford University)

Abstract
Television rights are the largest component of revenues for major sports in large, rich nations. Among these nations, the market structure for rights varies due to different competition policies towards sports and television. This essay examines how game coverage, revenues and competitive balance are affected by competition in commercial television and sales of rights. It argues that consumers are better off if television is competitive and leagues do not centralize rights sales. We conclude that centralization of rights sales does not improve competitive balance or benefit financially weak teams. Finally, while digital telecommunications are making television competitive, ending centralization of sales by leagues requires policy intervention.

Suggested Citation

  • Roger G. Noll, 2007. "Broadcasting and Team Sports," Discussion Papers 06-016, Stanford Institute for Economic Policy Research.
    • Handle: RePEc:sip:dpaper:06-016
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    File URL: http://www-siepr.stanford.edu/repec/sip/06-016.pdf
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    broadcasting rights; sports teams;

    JEL classification:

    • L24 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Contracting Out; Joint Ventures

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