Constrained optimization of data-mining problems to improve model performance: A direct-marketing application
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- Bose, Indranil & Chen, Xi, 2009. "Quantitative models for direct marketing: A review from systems perspective," European Journal of Operational Research, Elsevier, vol. 195(1), pages 1-16, May.
- A. Prinzie & D. Van Den Poel, 2007. "Predicting home-appliance acquisition sequences: Markov/Markov for Discrimination and survival analysis for modeling sequential information in NPTB models," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 07/442, Ghent University, Faculty of Economics and Business Administration.
- Cui, Geng & Wong, Man Leung & Wan, Xiang, 2015. "Targeting High Value Customers While Under Resource Constraint: Partial Order Constrained Optimization with Genetic Algorithm," Journal of Interactive Marketing, Elsevier, vol. 29(C), pages 27-37.
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Keywords
constrained optimization; data mining; direct marketing; customer relationship management; targeting;All these keywords.
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This item is featured on the following reading lists, Wikipedia, or ReplicationWiki pages:- Mercadotecnia de bases de datos in Wikipedia Spanish
- Database marketing in Wikipedia English
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