Accelerating Brand Value: The Role of CSR in Shaping Automotive Brand Reputation and Consumer Preferences
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DOI: https://doi.org/10.35609/jmmr.2024.9.2(3)
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More about this item
Keywords
Brand Value; Corporate Social Responsibility; Brand Reputation; Purchase Intention.;All these keywords.
JEL classification:
- M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
NEP fields
This paper has been announced in the following NEP Reports:- NEP-IPR-2024-08-19 (Intellectual Property Rights)
- NEP-SEA-2024-08-19 (South East Asia)
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