[go: up one dir, main page]
More Web Proxy on the site http://driver.im/
IDEAS home Printed from https://ideas.repec.org/p/gtr/gatrjs/jber219.html
   My bibliography  Save this paper

Identification of the Factors Affecting the Frequency of Online Shopping of Millennial and Post-Millennial consumers

Author

Listed:
  • Richard Fedorko

    (Faculty of Management, University of Presov, 08001, Presov, Slovak republic Author-2-Name: Veronika Skerhakova Author-2-Workplace-Name: Faculty of Management, University of Presov, 08001, Presov, Slovak republic Author-3-Name: Radovan Bacík Author-3-Workplace-Name: Faculty of Management, University of Presov, 08001, Presov, Slovak republic Author-4-Name: Viktoria Ali Taha Author-4-Workplace-Name: Faculty of Management, University of Presov, 08001, Presov, Slovak republic Author-5-Name: Denis Tirpak Author-5-Workplace-Name: Faculty of Management, University of Presov, 08001, Presov, Slovak republic Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:)

Abstract
"Objective - The paper focuses on the identification and specification of the Y and Z Generation online consumer behaviour and analysis of factors affecting the frequency of online shopping for young Slovak consumers. The aim of this paper is to identify the factors affecting the frequency of online shopping among Millennials and Post-Millennials consumers. Methodology - The primary data collection was done by the self-administrated questionnaire and involved 758 respondents from the Slovak republic. The method of ordinal logistic regression was applied with the focus on the 45 factors influencing the frequency of online shopping were examined within two models. Findings - The results of the research on the online shopping consumer attributes revealed 13 statistically significant factors affecting the frequency of online shopping. Novelty - The attention is focused on the impact of individual characteristics of respondents, their online consumer attributes, their attitudes towards online shopping, financial risk perception, the impact and perception of promotion on their purchasing decisions, perception of the importance of guaranteeing risk-free online shopping, product range offer, and individual characteristics of an e-shop. Type of Paper - Empirical"

Suggested Citation

  • Richard Fedorko, 2022. "Identification of the Factors Affecting the Frequency of Online Shopping of Millennial and Post-Millennial consumers," GATR Journals jber219, Global Academy of Training and Research (GATR) Enterprise.
    • Handle: RePEc:gtr:gatrjs:jber219
    DOI: https://doi.org/10.35609/jber.2022.6.4(5)
    as

    Download full text from publisher

    File URL: http://gatrenterprise.com/GATRJournals/JBER/pdf_files/JBERVol6(4)2021/5.Richard%20Fedorko.pdf
    Download Restriction: http://gatrenterprise.com/GATRJournals/online_submission.html
    File URL: https://libkey.io/https://doi.org/10.35609/jber.2022.6.4(5)?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Ravindra P. Saxena & Pouya Eghbali & Nasim Beheshtian & Sinan Kattan, 2018. "An exploratory study on e-tailing in United Arab Emirates," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 8(8), pages 291-306, August.
    2. Robert Stefko & Radovan Bacik & Igor Fedorko & Richard Fedorko, 2015. "An Analysis Of Perceived Topicality Of Website Content Influence In Terms Of Reputation Management," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 12(1), pages 177-185, DEcember.
    3. Ravindra P Saxena & Pouya Eghbali & Nasim Beheshtian & Sinan Kattan, 2018. "An Exploratory Study on E-Tailing in United Arab Emirates," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 8(8), pages 291-306.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Veronika Škerháková & Viktória Ali Taha & Denis Tirpák & Štefan Kráľ, 2022. "Perception of Corporate Reputation in the Era of Digitization: Case Study of Online Shopping Behavior on Young Consumers," Sustainability, MDPI, vol. 14(21), pages 1-14, November.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sebastian Kot & Róbert Štefko & Ján Dobrovič & Rastislav Rajnoha & Jan Váchal, 2019. "The Main Performance and Effectiveness Factors of Sustainable Financial Administration Reform Using Multidimensional Statistical Tools," Sustainability, MDPI, vol. 11(13), pages 1-21, June.
    2. Róbert Štefko & Vladimira Steffek, 2018. "Key Issues in Slow Fashion: Current Challenges and Future Perspectives," Sustainability, MDPI, vol. 10(7), pages 1-11, July.
    3. Veronika Škerháková & Viktória Ali Taha & Denis Tirpák & Štefan Kráľ, 2022. "Perception of Corporate Reputation in the Era of Digitization: Case Study of Online Shopping Behavior on Young Consumers," Sustainability, MDPI, vol. 14(21), pages 1-14, November.

    More about this item

    Keywords

    Millennials; Post-Millennials; frequency of online shopping; e-commerce; consumer behaviour;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gtr:gatrjs:jber219. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Prof. Dr. Abd Rahim Mohamad (email available below). General contact details of provider: http://gatrenterprise.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.