Conceptualising Loyalty Benefits as the Relational benefits perceived by Malaysian Automotive manufacturers
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DOI: https://doi.org/10.35609/gjbssr.2023.11.2(1)
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References listed on IDEAS
- Dwayne D. Gremler & Yves Vaerenbergh & Elisabeth C. Brüggen & Kevin P. Gwinner, 2020. "Understanding and managing customer relational benefits in services: a meta-analysis," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 565-583, May.
- Li, Ling, 2011. "Assessing the relational benefits of logistics services perceived by manufacturers in supply chain," International Journal of Production Economics, Elsevier, vol. 132(1), pages 58-67, July.
- Cao, Mei & Zhang, Qingyu, 2010. "Supply chain collaborative advantage: A firm's perspective," International Journal of Production Economics, Elsevier, vol. 128(1), pages 358-367, November.
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More about this item
Keywords
Loyalty Benefits; Logistics Service Provider; Linear Regression Writing and Investigation – M.F.S; Supervision; Methodology and Funding – S.S.R.S.; Methodology and Analysis – A.N.A; Data Collection and Analysis – N.A.M;All these keywords.
JEL classification:
- G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill
- M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
NEP fields
This paper has been announced in the following NEP Reports:- NEP-INV-2023-08-28 (Investment)
- NEP-SEA-2023-08-28 (South East Asia)
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